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About the Boat Report - The Boat Trend Report features the most current trends pertaining to the boating industry. With water sports remaining a popular activity, our report looks at innovations from major watercraft companies like Jet Ski and Sea Doo. Motorboats, houseboats, pontoons and yachts are all receiving contemporary makeovers, as consumers are looking for more opulence in their wares.

Who It's For - Anyone involved in watercraft manufacturing, advertising, branding and marketing will benefit from the consumer-based research found in our report. Boat manufacturers and personal watercraft companies will find our data concise and valuable, as it is cultivated from the preferences of the consumer.

Make a splash at your company with the insight gained from Trend Hunter's Boat Trend Report.

The Boat Trend Report, last published on Aug 12, 2014, includes 48 PRO Trends and 438 examples of boat market research and boat consumer trends related to: watercraft, yachts, design, pontoons, sailing and boat trends.

Custom Trend Reports Platform
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trend research methodology Methodology - Our boat research is based on Trend Hunter's 438 crowdsourced boat trends and 2,070,000,000 total views of data. [Learn More]

What You'll Get:
• 48 Page / Slide Presentation Boat PDF Report Boat PPT Report
• 48 Page In-Depth Reading Report Boat PDF Report

Contents:
• 48 Boat PRO Trends
• 438 Boat Examples
• 61 Boat Videos (Online) Boat Videos
• 2,628 Boat Images (Online) Boat Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Boat Pro Trends - Each Boat PRO Trend is on its own slide with implications, a quantified score, and examples linked to online boat articles, videos and images. Examples:

Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Participatory Curation Exhibits expand in scale to offer audiences a more interactive experience Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.
Participatory Curation
Exhibits expand in scale to offer audiences a more interactive experience
6 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Educational Excursion A spin on science and culture offers youths a more engaging way to learn Implications - Adding an interactive spin to education, parents are turning to excursions that promote both learning and physical engagement to enhance allure among kids. Offering children the chance to explore cultures and social enterprises through methods of exploration and adventure, these excursions combine educational endeavors with a need to influence youths on a more engaging, age-appropriate level.
Educational Excursion
A spin on science and culture offers youths a more engaging way to learn
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


PLUS 42 more Boat PRO Trends and 438 examples!



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48 Boat PRO Trends
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