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About the Boat Report

The Boat Trend Report features the most current trends pertaining to the boating industry. With water sports remaining a popular activity, our report looks at innovations from major watercraft companies like Jet Ski and Sea Doo. Motorboats, houseboats, pontoons and yachts are all receiving contemporary makeovers, as consumers are looking for more opulence in their wares.

Who It's For

Anyone involved in watercraft manufacturing, advertising, branding and marketing will benefit from the consumer-based research found in our report. Boat manufacturers and personal watercraft companies will find our data concise and valuable, as it is cultivated from the preferences of the consumer.

Make a splash at your company with the insight gained from Trend Hunter's Boat Trend Report.

The Boat Trend Report, last published on Oct 29, 2014, includes 50 PRO Trends and 250 examples of boat market research and boat consumer trends related to: watercraft, yachts, design, pontoons, sailing and boat trends.

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Methodology

Our boat research is based on Trend Hunter's crowdsourced boat articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 50 Boat PRO Trends = 50 Powerpoint Pages Boat PPT Report
• 250 Boat Examples

Online Extras With Full Subscription

• 35 Boat Videos (Online) Boat Videos
• 1,500 Boat Images (Online) Boat Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Boat Pro Trends

Each Boat PRO Trend is on its own slide with implications, a quantified score, and examples linked to online boat articles, videos and images. Examples:

Recreational Start-Up Promoting personal interests, entrepreneurs create businesses around leisure Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises.
Recreational Start-Up
Promoting personal interests, entrepreneurs create businesses around leisure
4 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Specialized Spectacle As the demand for wearable tech increases, eyewear tech becomes specialized Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions.
Specialized Spectacle
As the demand for wearable tech increases, eyewear tech becomes specialized
8 Examples + Score + Implications


Participatory Curation Exhibits expand in scale to offer audiences a more interactive experience Implications - Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.
Participatory Curation
Exhibits expand in scale to offer audiences a more interactive experience
6 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Educational Excursion A spin on science and culture offers youths a more engaging way to learn Implications - Adding an interactive spin to education, parents are turning to excursions that promote both learning and physical engagement to enhance allure among kids. Offering children the chance to explore cultures and social enterprises through methods of exploration and adventure, these excursions combine educational endeavors with a need to influence youths on a more engaging, age-appropriate level.
Educational Excursion
A spin on science and culture offers youths a more engaging way to learn
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


PLUS 44 more Boat PRO Trends and 250 examples!



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