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About the Airplane Report

Trend Hunter’s Airplane Trend Report examines consumer relationships with air travel, innovations made in aviation and how modern technology is changing this global industry. When it comes to airline flights, consumers hope for three things: cheap airfare, comfortable seating or a last minute upgrade of their airplane tickets. Unfortunately, rising fuel costs, among many other factors, are driving up the price of air travel. However, the rise of low cost airlines like Porter, Jetstar and Ryanair are filling that gap in the market. We also examine jets and airliners made by companies like Boeing and Bombardier, and how they continue to revolutionize aircraft manufacturing.

Who It's For

Charter aircraft services, aircraft manufacturers and even airplane simulator companies will discover a wealth of information that showcases airplane trends and airplane fare developments popular among consumers.

The Airplane Trend Report provides businesses with concise insight that can be leveraged to make their brand more prominent in the competitive marketplace.

The Airplane Trend Report, last published on Jul 28, 2015, includes 8 PRO Trends and 40 examples of airplane market research and airplane consumer trends related to: chartered flights, airliners, airfare, travel, jets and airplane trends.

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Methodology

Our airplane research is based on Trend Hunter's crowdsourced airplane articles and 2,425,000,000 total views of data. [Learn More]

Report Contents

• 8 Airplane PRO Trends = 8 Powerpoint Pages Airplane PPT Report
• 40 Airplane Examples

Online Extras With Full Subscription

• 6 Airplane Videos (Online) Airplane Videos
• 240 Airplane Images (Online) Airplane Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Airplane Pro Trends

Each Airplane PRO Trend is on its own slide with implications, a quantified score, and examples linked to online airplane articles, videos and images. Examples:

Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Upgraded Play Classic toy designs are brought into the tech-obsessed age with digital enhancements Implications - Although the incorporation of technology in playthings is becoming commonplace, a rising number of innovations that give classic designs a modern overhaul are creating parental nostalgia. Wanting to provide children with the same experiences they had, but in a more 21st-century way, the designs also satisfy a child's need for constant electronic stimulation.
Upgraded Play
Classic toy designs are brought into the tech-obsessed age with digital enhancements
6 Examples + Score + Implications


Marketing Thrills Adventurous ad campaigns allow consumers to immerse themselves in action Implications - Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday.
Marketing Thrills
Adventurous ad campaigns allow consumers to immerse themselves in action
13 Examples + Score + Implications


The High Life Luxurious airline extras and services appeal to indulgence-loving flyers Implications - Despite the increase in frugality among consumers, many still love to be pampered, especially when it comes to traveling. Thus, many airlines are offering extra amenities, enhancing their services and offerings with special luxuries -- for example, British Airlines' complimentary wine for all VIP passengers and Japan Airlines' bidet toilets. Many of the amenities are free of charge, which gives travelers another reason to choose that particular airline and helps to give an airline an edge in the face of fierce competition.
The High Life
Luxurious airline extras and services appeal to indulgence-loving flyers
7 Examples + Score + Implications


Luxury Lives On Despite economy, airlines up the ante with extravagant extras Implications - Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class and budget-conscious travelers.
Luxury Lives On
Despite economy, airlines up the ante with extravagant extras
8 Examples + Score + Implications


Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


Flightertainment Integrating pleasurable or entertaining flight ammenties Implications - Several airlines are pushing the idea that the journey can be just as enjoyable as the destination. These airlines have integrated features like ultra-luxury amenities, urban art and music to entertain passengers; some even offer in-flight casinos or niche flights for nudists.
Flightertainment
Integrating pleasurable or entertaining flight ammenties
3 Examples + Score + Implications


Ceilings of Opportunity Ceiling are an unpainted canvas of opportunity, and designers and adverti Implications - Ceiling décor is no longer limited to lamps; ceiling art is a lot more fascinating than even the most intricate chandeliers. Serious interior designers, particularly those managing high-end public spaces, are extending décor to encompass all 360 degrees. Decorative ceilings are can be great marketing as well as artistic areas.
Ceilings of Opportunity
Ceiling are an unpainted canvas of opportunity, and designers and adverti
6 Examples + Score + Implications


PLUS 2 more Airplane PRO Trends and 40 examples!



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