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About the Convertible Report - Trend Hunter's Convertible Trend Report breaks down the various strides made in convertible car design and construction, and how the industry is flourishing despite the economic strife faced by consumers. Our report examines new cars and concepts like the electric-powered Tesla Roadster and the BMW i8 concept, while highlighting innovations in hard top convertibles, soft top sports cars and open-air exotic cars. Luxury cars that have cabriolet or convertible tops are used by many corporations to corral consumer interest, whether it is for advertising campaigns, promotional giveaways or collaboration with other companies.

Who It's For - Our research is ideal for automobile manufacturers, but it will also benefit advertising agencies, brand managers, spokespersons and business strategists in search of renewed inspiration and valuable consumer insight. The data in our Convertible Trend Report will also be useful to those involved with buying and selling used cars and automobile dealerships, because it is cultivated directly from consumer preferences.

Stay on the cutting-edge of the convertible car industry while honing in on consumer patterns with the Convertible Trend Report.

The Convertible Trend Report, last published on Apr 10, 2014, includes 23 PRO Trends and 313 examples of convertible market research and convertible consumer trends related to: hard tops, sports cars, roadsters, coupes, cabriolets and convertible trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our convertible research is based on Trend Hunter's 313 crowdsourced convertible trends and 1,917,000,000 total views of data. [Learn More]

What You'll Get:
• 23 Page / Slide Presentation Convertible PDF Report Convertible PPT Report
• 23 Page In-Depth Reading Report Convertible PDF Report

Contents:
• 23 Convertible PRO Trends
• 313 Convertible Examples
• 44 Convertible Videos (Online) Convertible Videos
• 1,878 Convertible Images (Online) Convertible Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Convertible Pro Trends - Each Convertible PRO Trend is on its own slide with implications, a quantified score, and examples linked to online convertible articles, videos and images. Examples:

Modernized Infancy A need to maintain overall aesthetics prompts more minimalist infant decor Implications - With newborns requiring an overwhelming amount of preparation and at-home adjustments, personal tastes are often sacrificed to accommodate the chaos. Looking to provide children with practical accessories without having to forfeit overall aesthetics, parents are turning to minimalist baby decor to add contemporary appeal to traditional infant upbringing. The move toward more simplistic and refined child furnishings reflects a growing need to maintain individuality, even during substantial life changes.
Modernized Infancy
A need to maintain overall aesthetics prompts more minimalist infant decor
7 Examples + Score + Implications


Branding Escapism Travel-inspired labels provide a visual way for consumers to detach from reality Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment.
Branding Escapism
Travel-inspired labels provide a visual way for consumers to detach from reality
7 Examples + Score + Implications


Productive Sleep These workplace bed hybrids cater to adults looking to constantly stay on task Implications - In today's competitive market, achieving success in the workplace often requires a lot of dedication and long hours. Hybrid furniture pieces offer overworked individuals the chance to get in some rest without sacrificing time away from the office. This speaks to the value placed on "hard work" in today's society, re-introducing a worker bee mentality that places dedication to a profession above good rest.
Productive Sleep
These workplace bed hybrids cater to adults looking to constantly stay on task
7 Examples + Score + Implications


Marketing Nostalgia Retro references add intrigue and familiarity to campaigns Implications - With the amount of ads consumers are faced with on a daily basis, making a lasting impression can be challenging. As a means to capture consumer interest, brands are turning to nostalgic references and vintage themes to add a recognizable aspect to the ad, providing a connection between the consumer and product.
Marketing Nostalgia
Retro references add intrigue and familiarity to campaigns
5 Examples + Score + Implications


Faux Rustic Consumers crave a natural connection but aren't willing to give up modern conveniences Implications - Longing to take part in nostalgic activities, consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. Catering to the upper echelon's disconnection from common society, the solutions are created on the idea of rusticity, but deviate to satisfy a demographic that's becoming easier to satisfy with the concept of domesticity.
Faux Rustic
Consumers crave a natural connection but aren't willing to give up modern conveniences
6 Examples + Score + Implications


Minimizing Clutter Multipurpose decor illustrates a shift towards increasing productivity Implications - Multifunctional furnishings signify a move toward items that offer convenient, multitasking features. With media and technology constantly acting as a source of distraction, consumers are looking toward product designs that allow for more focus. The emergence of clutter-reducing items illustrates a shift in consumer behavior toward products that increase overall productivity.
Minimizing Clutter
Multipurpose decor illustrates a shift towards increasing productivity
11 Examples + Score + Implications


PLUS 17 more Convertible PRO Trends and 313 examples!


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