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About the Convertible Report

Trend Hunter's Convertible Trend Report breaks down the various strides made in convertible car design and construction, and how the industry is flourishing despite the economic strife faced by consumers. Our report examines new cars and concepts like the electric-powered Tesla Roadster and the BMW i8 concept, while highlighting innovations in hard top convertibles, soft top sports cars and open-air exotic cars. Luxury cars that have cabriolet or convertible tops are used by many corporations to corral consumer interest, whether it is for advertising campaigns, promotional giveaways or collaboration with other companies.

Who It's For

Our research is ideal for automobile manufacturers, but it will also benefit advertising agencies, brand managers, spokespersons and business strategists in search of renewed inspiration and valuable consumer insight. The data in our Convertible Trend Report will also be useful to those involved with buying and selling used cars and automobile dealerships, because it is cultivated directly from consumer preferences.

Stay on the cutting-edge of the convertible car industry while honing in on consumer patterns with the Convertible Trend Report.

The Convertible Trend Report, last published on Aug 27, 2014, includes 31 PRO Trends and 155 examples of convertible market research and convertible consumer trends related to: hard tops, sports cars, roadsters, coupes, cabriolets and convertible trends.

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Methodology

Our convertible research is based on Trend Hunter's crowdsourced convertible articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 31 Convertible PRO Trends = 31 Powerpoint Pages Convertible PPT Report
• 155 Convertible Examples

Online Extras With Full Subscription

• 22 Convertible Videos (Online) Convertible Videos
• 930 Convertible Images (Online) Convertible Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Convertible Pro Trends

Each Convertible PRO Trend is on its own slide with implications, a quantified score, and examples linked to online convertible articles, videos and images. Examples:

Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions
6 Examples + Score + Implications


Subtle Smart Desks Smart furniture is augmented to be more design-conscious rather than flashy Implications - As the science fiction-like designs for smart furniture begin to look dated, consumers are seeking subtle home tech integration. The streamlining of smart furniture to be more design conscious is broadening the market segment from being just for the tech-obsessed consumer to anyone looking to integrate aspects of their digital lives.
Subtle Smart Desks
Smart furniture is augmented to be more design-conscious rather than flashy
5 Examples + Score + Implications


Excess Comfort Ease and accessibility are taken a step further by furnishings that minimize effort Implications - Reflecting a generation fixated on comfort, products that minimize physicality helps make everyday routine more satisfying. Making experiences like eating in front of the TV more convenient, attachable tables and wraparound shelves add ease to the user experience, blending comforts of home with a developing desire to make even the most minuscule activity more adaptable to personal needs.
Excess Comfort
Ease and accessibility are taken a step further by furnishings that minimize effort
6 Examples + Score + Implications


Artistic Auto Vehicles become utilized as a canvas for urban-inspired artistic expression Implications - Car culture is fanatical in itself, which is something that artists are using to their advantage by transforming vehicles into literal works of art. As mediums like graffiti and urban art gain mainstream acceptance, the re-conceptualization of the ordinary as abstract is garnering the attention of consumers for being familiar, but also distinctly original.
Artistic Auto
Vehicles become utilized as a canvas for urban-inspired artistic expression
6 Examples + Score + Implications


Cushioned Development Seeking methods of care, parents turn to soft and supportive furnishings Implications - While constantly cradling infants is one way to ensure overall security, frequent care is often a challenge, especially for working parents. Seeking methods of protection in a more convenient manner, parents are turning to softly cushioned infant furnishings to add physically supportive features to more independent baby accessories. Encouraging autonomy while simultaneously providing safe comfort, cushioned furnishings speak to a desire for more autonomous, yet equally supportive methods of upbringing.
Cushioned Development
Seeking methods of care, parents turn to soft and supportive furnishings
4 Examples + Score + Implications


Developmental Design Targeting design-conscious parents, brands deformalize essential wares Implications - As more consumers embrace open concept living, brands are responding in kind with baby décor varieties that allow for enhanced mobility and a relaxed aesthetic. Of particular interest to young parents still adjusting to family life, the utilization of deformalized materials that aid rest in any space place a focus on development and comfort: a quality that's highly sought after by first-time parents.
Developmental Design
Targeting design-conscious parents, brands deformalize essential wares
6 Examples + Score + Implications


Branded Variance Bored with familiar imagery, consumers turn to products that negate routine Implications - It’s standard practice to create a brand image and stick to it, but a resonating movement of independent brands that are highlighting a random, varied aesthetic are gaining the attention of consumers by offering an unexpected experience. Being recognized by consumers craving the antithesis to routine, the brands are making an impact through infamy rather than familiarity.
Branded Variance
Bored with familiar imagery, consumers turn to products that negate routine
6 Examples + Score + Implications


PLUS 25 more Convertible PRO Trends and 155 examples!



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