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About the Convertible Report

Trend Hunter's Convertible Trend Report breaks down the various strides made in convertible car design and construction, and how the industry is flourishing despite the economic strife faced by consumers. Our report examines new cars and concepts like the electric-powered Tesla Roadster and the BMW i8 concept, while highlighting innovations in hard top convertibles, soft top sports cars and open-air exotic cars. Luxury cars that have cabriolet or convertible tops are used by many corporations to corral consumer interest, whether it is for advertising campaigns, promotional giveaways or collaboration with other companies.

Who It's For

Our research is ideal for automobile manufacturers, but it will also benefit advertising agencies, brand managers, spokespersons and business strategists in search of renewed inspiration and valuable consumer insight. The data in our Convertible Trend Report will also be useful to those involved with buying and selling used cars and automobile dealerships, because it is cultivated directly from consumer preferences.

Stay on the cutting-edge of the convertible car industry while honing in on consumer patterns with the Convertible Trend Report.

The Convertible Trend Report, last published on Jul 08, 2015, includes 38 PRO Trends and 190 examples of convertible market research and convertible consumer trends related to: hard tops, sports cars, roadsters, coupes, cabriolets and convertible trends.

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Methodology

Our convertible research is based on Trend Hunter's crowdsourced convertible articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 38 Convertible PRO Trends = 38 Powerpoint Pages Convertible PPT Report
• 190 Convertible Examples

Online Extras With Full Subscription

• 27 Convertible Videos (Online) Convertible Videos
• 1,140 Convertible Images (Online) Convertible Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Convertible Pro Trends

Each Convertible PRO Trend is on its own slide with implications, a quantified score, and examples linked to online convertible articles, videos and images. Examples:

Accommodated Accessibility Wheelchair designs are updated for more dynamic use Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience.
Accommodated Accessibility
Wheelchair designs are updated for more dynamic use
4 Examples + Score + Implications


Niche Portability Companies release mobile transportation concepts for hyper-specific activities Implications - Brands are releasing products that combine mobile design with functionality, which serve the lifestyle needs of contemporary consumers often engaged in atypical activities. This shift is especially relevant to companies targeting consumers in search of custom automobiles suited to specific settings.
Niche Portability
Companies release mobile transportation concepts for hyper-specific activities
4 Examples + Score + Implications


Convertible Carrier Seeking functionality, travellers turn to bags that are dual-functioning Implications - Seeking to make travel expeditions a little more comfortable, consumers are turning to dual-purpose carriers for added convenience. Easily transformed into products that mimic furnishings like desks or tables, these bags give travelers access to certain conveniences of home in a more compact and easy-to-transport model.
Convertible Carrier
Seeking functionality, travellers turn to bags that are dual-functioning
4 Examples + Score + Implications


Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions
6 Examples + Score + Implications


Subtle Smart Smart furniture is augmented to be more design-conscious rather than showy Implications - Moving beyond flashy designs, consumers are seeking subtle ways to integrate technology with furnishings. The streamlining of smart furniture to be more design conscious is broadening the market segment from being just for the tech-obsessed consumer to anyone looking to integrate aspects of their digital lives.
Subtle Smart
Smart furniture is augmented to be more design-conscious rather than showy
5 Examples + Score + Implications


Excess Comfort Ease and accessibility are taken a step further by furnishings that minimize effort Implications - Reflecting a generation fixated on comfort, products that minimize physicality helps make everyday routine more satisfying. Making experiences like eating in front of the TV more convenient, attachable tables and wraparound shelves add ease to the user experience, blending comforts of home with a developing desire to make even the most minuscule activity more adaptable to personal needs.
Excess Comfort
Ease and accessibility are taken a step further by furnishings that minimize effort
6 Examples + Score + Implications


PLUS 32 more Convertible PRO Trends and 190 examples!



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