ALL > Autos > Eco-Car Trend Report


About the Eco-Car Report

With many consumers more concerned with the health of the planet, smart cars and fuel-efficient vehicles like Nissan and Honda are becoming popular. Auto manufacturers are pushing to sell more electric cars and hybrid vehicles with solar panels to ensure less harm is done to the environment. To meet these demands, designers now offer an extensive range of concept cars to choose from. Our research covers everything from environment-friendly Japanese cars to electric motorcycles and hybrid SUV designs that help reduce toxic gases released into the atmosphere.

Who It's For

The Eco-Car Trend Report is suitable for auto manufacturers and even those in charge of the marketing team for larger car companies. By examining our research, companies can innovate their products and increase sales.

Discover how large businesses are reducing their carbon footprint with the Eco-Car Trend Report.

The Eco-Car Trend Report, last published on Nov 21, 2014, includes 411 PRO Trends and 2,055 examples of eco-car market research and eco-car consumer trends related to: hybrid vehicles, fuel efficiency, electric cars, environmentalism, concept cars and eco-car trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our eco-car research is based on Trend Hunter's crowdsourced eco-car articles and 2,159,000,000 total views of data. [Learn More]

Report Contents

• 411 Eco-Car PRO Trends = 411 Powerpoint Pages Eco-Car PPT Report
• 2,055 Eco-Car Examples

Online Extras With Full Subscription

• 288 Eco-Car Videos (Online) Eco-Car Videos
• 12,330 Eco-Car Images (Online) Eco-Car Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Eco-Car Pro Trends

Each Eco-Car PRO Trend is on its own slide with implications, a quantified score, and examples linked to online eco-car articles, videos and images. Examples:

Domestic Racer Sports cars receive a family-friendly redesign to satiate new generations Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities.
Domestic Racer
Sports cars receive a family-friendly redesign to satiate new generations
4 Examples + Score + Implications


Immersive Decal Automobile accessories transition from subtle to brazen for bold customization Implications - As the need for customization continues, traditionally high-end products like automobiles are seeing a shift toward more flamboyant and personalized accessories that play with perception. This reflects an unabashed desire for individual expression outside of simple visual stimulation, moving more toward full-on experiences.
Immersive Decal
Automobile accessories transition from subtle to brazen for bold customization
5 Examples + Score + Implications


Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Unexpected Play Kids activities are reinvented with unexpected artistic touches Implications - Expanding children's imaginations, brands are heightening traditional activities like drawing by using unorthodox techniques. Allowing kids to creatively color on toy cars and even shoes, brands are allowing young consumers to engage in rule-breaking behavior in a regulated yet creative manner.
Unexpected Play
Kids activities are reinvented with unexpected artistic touches
4 Examples + Score + Implications


Virtual Test Drive Auto manufacturers shift to digital means to get drivers behind the wheel Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands.
Virtual Test Drive
Auto manufacturers shift to digital means to get drivers behind the wheel
4 Examples + Score + Implications


Car-Branded Tech Auto manufacturers partner with tech brands to deliver luxury accessories Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle.
Car-Branded Tech
Auto manufacturers partner with tech brands to deliver luxury accessories
4 Examples + Score + Implications


Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


PLUS 405 more Eco-Car PRO Trends and 2,055 examples!



Boost your eco-car consumer insight!
Three options to kick-start your innovation...


1. Eco-Car Trend Report

411 Eco-Car PRO Trends
Eco-Car Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Eco-Car & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%