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About the Youth Report - Trend Hunter’s Youth Trend Report is an insightful collection of the trends apparent among today’s tweens, pre-teens and teenagers. Our report shows how today’s youth is significantly different from youth ten, five or even two years ago in mindset, interests and purchasing power.

Who It's For - Our crowdsourced research is used by businesses and brands interested in the trends affecting today’s youth. Brands specializing in pop-culture, fashion and technology products and services, will especially benefit from our research, as these industries in particular play tremendous roles in today’s youth culture.

The youth population presents tremendous marketing potential and our Youth Trend Report reveals the changing patterns among this age group so you can identify areas of opportunity for your business.

The Youth Trend Report, last published on Apr 21, 2014, includes 79 PRO Trends and 570 examples of youth market research and youth consumer trends related to: tweens, pre-teens, teens, teenagers, youth culture, youth population and youth trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our youth research is based on Trend Hunter's 3,122 crowdsourced youth trends and 1,914,000,000 total views of data. [Learn More]

What You'll Get:
• 79 Page / Slide Presentation Youth PPT Report

Contents:
• 79 Youth PRO Trends
• 570 Youth Examples
• 80 Youth Videos (Online) Youth Videos
• 3,420 Youth Images (Online) Youth Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Custom Trend Reports Platform
Sample Youth Pro Trends - Each Youth PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youth articles, videos and images. Examples:

Modern Kidvertising Marketers call on an adult sensibility to sell products to children Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Modern Kidvertising
Marketers call on an adult sensibility to sell products to children
12 Examples + Score + Implications


Laissez-Faire Learning Embracing energetic youth, brands take a laissez-faire approach to learning Implications - Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Laissez-Faire Learning
Embracing energetic youth, brands take a laissez-faire approach to learning
5 Examples + Score + Implications


Millennial Madness Focusing on the Gen Y segment to better understand burgeoning needs & demands Implications - These days, it's all about marketing to Millennials. This demographic cohort has a higher level of discretionary income relative to prior generations, as well as vastly different preferences and mindsets, such as a greater familiarity with modern technology (and the willingness to spend money on it), lower level of religiosity and an entrepreneurial -- rather than rebellious -- nature. A deeper understanding of Millennials' needs and demands will give marketers and brands a significant opportunity to gain attention from this heavy-spending consumer segment.
Millennial Madness
Focusing on the Gen Y segment to better understand burgeoning needs & demands
6 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Haute Hippie Fashion channels a more refined free spirit Implications - The hippie style currently making way in fashion and design trends is an updated version of the 1960s and 1970s wild child. The haute hippie is groovy without the grunge. The revival of bohemian hones in on a more modern and clean spirit than previous decades in order to allow for hippie fashions in any setting--even the workplace.
Haute Hippie
Fashion channels a more refined free spirit
11 Examples + Score + Implications


Ugly Beauty Real people are walking the runways in an abolition of traditional beauty Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
Ugly Beauty
Real people are walking the runways in an abolition of traditional beauty
6 Examples + Score + Implications


PLUS 73 more Youth PRO Trends and 570 examples!


Boost your youth consumer insight!
Three options to kick-start your innovation...


1. Youth Trend Report

79 Youth PRO Trends
Youth Trend Report
$1,580

2. All 2014 Reports

Youth & 100+ Reports
2014 Trend Report
$1,980

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,980
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