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Every day, top-tier innovators rely on our idea-filled youth reports to identify new opportunities, make better decisions and deep dive new markets.

About the Youth Report

Trend Hunter’s Youth Trend Report is an insightful collection of the trends apparent among today’s tweens, pre-teens and teenagers. Our report shows how today’s youth is significantly different from youth ten, five or even two years ago in mindset, interests and purchasing power.

Who It's For

Our crowdsourced research is used by businesses and brands interested in the trends affecting today’s youth. Brands specializing in pop-culture, fashion and technology products and services, will especially benefit from our research, as these industries in particular play tremendous roles in today’s youth culture. The youth population presents tremendous marketing potential and our Youth Trend Report reveals the changing patterns among this age group so you can identify areas of opportunity for your business.

You Might Consider Custom Youth Research...

For as little as $500 per custom deep dive, our team will curate custom Youth reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Youth trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our youth research is based on Trend Hunter's massive database of youth articles and 2,124,000,000 total views of data. [Learn More]

The Youth Report

Last published on Oct 29, 2014, the Youth Report includes 125 PRO Trends (125 Pages) and 625 examples of youth market research and youth consumer trends related to: tweens, pre-teens, teens, teenagers, youth culture, youth population and youth trends. The report includes all of our Youth research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 125 Youth PRO Trends = 125 Powerpoint Pages Youth PPT Report
• 625 Youth Examples
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Youth Pro Trends

Each Youth PRO Trend is on its own slide with implications, a quantified score, and examples linked to online youth articles, videos and images. Examples:

Modern Kidvertising Marketers call on an adult sensibility to sell products to children Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Modern Kidvertising
Marketers call on an adult sensibility to sell products to children
12 Examples + Score + Implications


Laissez-Faire Learning Embracing energetic youth, brands take a laissez-faire approach to learning Implications - Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Laissez-Faire Learning
Embracing energetic youth, brands take a laissez-faire approach to learning
5 Examples + Score + Implications


Millennial Madness Focusing on the Gen Y segment to better understand burgeoning needs & demands Implications - These days, it's all about marketing to Millennials. This demographic cohort has a higher level of discretionary income relative to prior generations, as well as vastly different preferences and mindsets, such as a greater familiarity with modern technology (and the willingness to spend money on it), lower level of religiosity and an entrepreneurial -- rather than rebellious -- nature. A deeper understanding of Millennials' needs and demands will give marketers and brands a significant opportunity to gain attention from this heavy-spending consumer segment.
Millennial Madness
Focusing on the Gen Y segment to better understand burgeoning needs & demands
6 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Haute Hippie Fashion channels a more refined free spirit Implications - The hippie style currently making way in fashion and design trends is an updated version of the 1960s and 1970s wild child. The haute hippie is groovy without the grunge. The revival of bohemian hones in on a more modern and clean spirit than previous decades in order to allow for hippie fashions in any setting--even the workplace.
Haute Hippie
Fashion channels a more refined free spirit
11 Examples + Score + Implications


Ugly Beauty Real people are walking the runways in an abolition of traditional beauty Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
Ugly Beauty
Real people are walking the runways in an abolition of traditional beauty
6 Examples + Score + Implications


Teen Love Envy The public's fascination with young romance is a neverending nostalgic search Implications - Amid climbing divorce rates is a fascination with young love and an influx of teenage romance innovations. This nostalgic search for puppy love takes the consumer back to a time when romance was less complicated, and as more people become—and stay—single, more opt to uncover a dream world of retro romance.
Teen Love Envy
The public's fascination with young romance is a neverending nostalgic search
6 Examples + Score + Implications


Grown-Up Play Coloring takes on a mature spin with DIY design and artwork Implications - The old-school colored wax stick is not solely for children anymore. As a way to get in tune with their carefree and uninhibited identity, consumers are looking to crayons for both DIY designs and professional crayon-made artworks. Consumers everywhere are multi-coloring their world.
Grown-Up Play
Coloring takes on a mature spin with DIY design and artwork
10 Examples + Score + Implications


Augmented Play Children's products are getting a more advanced makeover Implications - Often used in marketing campaigns and other adult-targeted projects, augmented reality is increasingly being integrated into products intended for children. Whether enhancing the reading experience or adding another dimension to television programming, this change marks the shift toward a more tech-friendly youth market.
Augmented Play
Children's products are getting a more advanced makeover
7 Examples + Score + Implications


Revolutionizing Playtime Innovative playgrounds lure children away from video games Implications - Today’s parent demands that a playground stimulates all the senses and encourages mental and motor development while also encouraging children to engage in the physical activity they too often lack. Designers and architects are paving the way for a new breed of jungle-gyms that delivers more than a swing set and slide. In today’s digital world, only the most inventive playgrounds will pull kids away from their consoles and keyboards.
Revolutionizing Playtime
Innovative playgrounds lure children away from video games
8 Examples + Score + Implications


Kidmobiles The automotive industry expands its reach by catering to children Implications - Increasingly, children are becoming accustomed to, and interested in, adult aspects of life at younger and younger ages. Little luxury vehicles for kids are replacing the home-made soap box autos of the past, making a true statement on the speed of today’s youth culture. The future is approaching so fast that even children need a quicker way to get there.
Kidmobiles
The automotive industry expands its reach by catering to children
6 Examples + Score + Implications


Childhood Opulence A lavish lifestyle becomes the norm for many young children Implications - Parents always aim to provide the very best for their children; accordingly, there is a growing market for consumers who want to give their young ones the most lavish lifestyles possible. By creating a variety of luxury items specifically for children, businesses are bringing the concept of “luxury living” to an earlier age group, attempting to build brand loyalty among children as they grow into indulgence-loving adults.
Childhood Opulence
A lavish lifestyle becomes the norm for many young children
4 Examples + Score + Implications


PLUS 119 more Youth PRO Trends and 625 examples!



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