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Every day, top-tier innovators rely on our idea-filled boomers reports to identify new opportunities, make better decisions and deep dive new markets.

About the Boomers Report

The Boomers Trend Report looks at the baby boomer trends emerging in today’s aging population. Representing a third of the U.S. population, boomers are important, but even more importantly, this demographic is proving that 60 today is not the same as it was a generation ago. Their habits, preferences and interests are creating opportunities that many companies are overlooking. Don't miss out! [SAMPLE]

Who It's For

Anyone interested in trends among baby boomers will benefit from our crowdsourced research. Marketers aiming to understand the changing preferences of the boomer population will find our report insightful and informative. Use our Boomers Trend Report to uncover the patterns among the aging population and those nearing retirement. Our report provides information on the ways in which they are changing the messages, strategies and decisions of businesses and advertisers in various product and service industries.

You Might Consider Custom Boomers Research...

For as little as $500 per custom deep dive, our team will curate custom Boomers reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Boomers trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our boomers research is based on Trend Hunter's massive database of boomers articles and 2,197,000,000 total views of data. [Learn More]

The Boomers Report

Last published on Dec 01, 2014, the Boomers Report includes 25 PRO Trends (25 Pages) and 125 examples of boomers market research and boomers consumer trends related to: baby boomers, Generation Y, aging, boomer population, retirement and boomers trends. The report includes all of our Boomers research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 25 Boomers PRO Trends = 25 Powerpoint Pages Boomers PPT Report
• 125 Boomers Examples
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Boomers Pro Trends

Each Boomers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online boomers articles, videos and images. Examples:

Soloriding Consumers hunt for independence in single-seater automobiles Implications - Single-seater transportation is making its way into the mainstream, appealing especially to the boomer generation. Consumers desire riding all by their lonesome, possibly to acquire much-needed time away from their busy and chaotic lives. As a source of relaxation, single-seater cars allow consumers to feel free and independent--if only for a quick ride.
Soloriding
Consumers hunt for independence in single-seater automobiles
8 Examples + Score + Implications


Artificial Aging Consumers are aging familiar icons to feel a human connection Implications - Consumers are fascinated with the thought of aging, and that doesn’t just include boomers. People have taken to Photoshop to satiate their age obsession by digitally rendering icons to look older. As people create aged depictions of familiar characters, they feel as if they can identify with them by making them more human.
Artificial Aging
Consumers are aging familiar icons to feel a human connection
5 Examples + Score + Implications


Retro Revival The return of classic cars in the form of modern luxury super cars Implications - This decade has seen a lot of retro revivals, particularly in home and fashion. The fascination with iconic design has now flooded the luxury automotive market. While cars like the Corvette never really lost their appeal, cars that practically disappeared after the 1930s are making a turbocharged comeback.
Retro Revival
The return of classic cars in the form of modern luxury super cars
5 Examples + Score + Implications


Cougarfication The pursuit of fun, travel and youth in middle age and beyond Implications - "Cougar," slang for women who romantically pursue younger men, is a term not only verging on mainstream acceptance but also becoming a label some women aspire to bear. This phenomenon points toward the acceptance of age and the continued pursuit of fun-centric consumerism and indulgence into middle age.
Cougarfication
The pursuit of fun, travel and youth in middle age and beyond
8 Examples + Score + Implications


Treasure Hunting in Products The thrill of unveiling mysteries or discovering hidden gems in adult Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
Treasure Hunting in Products
The thrill of unveiling mysteries or discovering hidden gems in adult
8 Examples + Score + Implications


Artistic Aging The beauty of age is taken a step further through artwork Implications - Age is no longer something to be feared, as the boomer generation approaches its retiring age and thus, has come into a second adolescence wherein leisure reigns supreme. This has resulted in the glamorization of age, which is taken a step further as artists explore the true beauty behind growing old. This new fascination with aging signifies a shift as growing old becomes a thing to anticipate, instead of dread.
Artistic Aging
The beauty of age is taken a step further through artwork
5 Examples + Score + Implications


Quirkmmunications Rotary phones back in style as stand-out nostalgia products Implications - Designers have boomers reliving their memories with a products that take them back to old fashioned household items like rotary phones. Retro and old-school tech designs have recently made their way back in fashion, some as spoof products for younger generations, others as high-end designer items.
Quirkmmunications
Rotary phones back in style as stand-out nostalgia products
4 Examples + Score + Implications


Retrocoveries Bringing back the comforts of the less tech, simplified ‘olden days' Implications - A revival of retro has been witnessed across the design industry. From rotary phones to 1970s home decor, designers are heavily integrating the past. Some target boomers who want to relive their youth, others target younger generations who like the quirkiness or romance associated with ‘the olden days.’ New manufacturing techniques make it easier than ever to incorporate retro.
Retrocoveries
Bringing back the comforts of the less tech, simplified ‘olden days'
10 Examples + Score + Implications


Child Branding For Adults Why bother developing new brands when people are still craving retro Implications - In a world that’s rocked by growing violence, stress and instability, there’s a need to retreat to a more carefree and innocent time, such as the innocent time of your youth. Products like Hello Kitty appeal because they provide a cute, fun and creative refuge from the grown-up world.
Child Branding For Adults
Why bother developing new brands when people are still craving retro
8 Examples + Score + Implications


Portraiture 2.0 Families are seeking out more personalized, unique ways to capture moments Implications - Reflecting a desire for more customized experiences, families are looking to unique and very personal ways to show themselves off. Whether it be by way of Photoshop or even using unique objects in lieu of people, standing out is important to families who want to emphasize what makes them different.
Portraiture 2.0
Families are seeking out more personalized, unique ways to capture moments
7 Examples + Score + Implications


Opulent RV Catering to the wealthier retiree, mobile homes are luxuriously upgraded Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living.
Opulent RV
Catering to the wealthier retiree, mobile homes are luxuriously upgraded
6 Examples + Score + Implications


Simplified Enjoyment Zen ocean retreats cater to travellers looking to avoid distractions Implications - In a world where technology and media often overshadows the simpler things in life, boomers are looking toward more peaceful vacation options that allow for a more relaxing overall experience. These secluded ocean retreats provide tranquil settings through structurally minimalist designs, allowing aging travelers to enjoy a more laid-back pace without sacrificing aesthetic quality.
Simplified Enjoyment
Zen ocean retreats cater to travellers looking to avoid distractions
5 Examples + Score + Implications


PLUS 19 more Boomers PRO Trends and 125 examples!



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