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Every day, top-tier innovators rely on our idea-filled boomers reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Boomers Report - The Boomers Trend Report looks at the baby boomer trends emerging in today’s aging population. Representing a third of the U.S. population, boomers are important, but even more importantly, this demographic is proving that 60 today is not the same as it was a generation ago. Their habits, preferences and interests are creating opportunities that many companies are overlooking. Don't miss out!

Who It's For - Anyone interested in trends among baby boomers will benefit from our crowdsourced research. Marketers aiming to understand the changing preferences of the boomer population will find our report insightful and informative. Use our Boomers Trend Report to uncover the patterns among the aging population and those nearing retirement. Our report provides information on the ways in which they are changing the messages, strategies and decisions of businesses and advertisers in various product and service industries.

You might also consider our CUSTOM Boomers research - For as little as $500 per custom deep dive, our team will curate custom Boomers reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Boomers trend report. [Learn More]

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trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our boomers research is based on Trend Hunter's 318 crowdsourced boomers trends and 2,064,000,000 total views of data. [Learn More]

The Boomers Report
Last published on Sep 16, 2014, the Boomers Report includes 23 PRO Trends (23 Pages) and 139 examples of boomers market research and boomers consumer trends related to: baby boomers, Generation Y, aging, boomer population, retirement and boomers trends. The report includes all of our Boomers research collected over the last few years.

What You'll Get:
• 23 Page / Slide Presentation Boomers PPT Report

Contents:
• 23 Boomers PRO Trends
• 139 Boomers Examples
• 19 Boomers Videos (Online) Boomers Videos
• 834 Boomers Images (Online) Boomers Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!


Sample Boomers Pro Trends - Each Boomers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online boomers articles, videos and images. Examples:

Soloriding Consumers hunt for independence in single-seater automobiles Implications - Single-seater transportation is making its way into the mainstream, appealing especially to the boomer generation. Consumers desire riding all by their lonesome, possibly to acquire much-needed time away from their busy and chaotic lives. As a source of relaxation, single-seater cars allow consumers to feel free and independent--if only for a quick ride.
Soloriding
Consumers hunt for independence in single-seater automobiles
8 Examples + Score + Implications


Artificial Aging Consumers are aging familiar icons to feel a human connection Implications - Consumers are fascinated with the thought of aging, and that doesn’t just include boomers. People have taken to Photoshop to satiate their age obsession by digitally rendering icons to look older. As people create aged depictions of familiar characters, they feel as if they can identify with them by making them more human.
Artificial Aging
Consumers are aging familiar icons to feel a human connection
5 Examples + Score + Implications


Retro Revival The return of classic cars in the form of modern luxury super cars Implications - This decade has seen a lot of retro revivals, particularly in home and fashion. The fascination with iconic design has now flooded the luxury automotive market. While cars like the Corvette never really lost their appeal, cars that practically disappeared after the 1930s are making a turbocharged comeback.
Retro Revival
The return of classic cars in the form of modern luxury super cars
5 Examples + Score + Implications


Cougarfication The pursuit of fun, travel and youth in middle age and beyond Implications - "Cougar," slang for women who romantically pursue younger men, is a term not only verging on mainstream acceptance but also becoming a label some women aspire to bear. This phenomenon points toward the acceptance of age and the continued pursuit of fun-centric consumerism and indulgence into middle age.
Cougarfication
The pursuit of fun, travel and youth in middle age and beyond
8 Examples + Score + Implications


Treasure Hunting in Products The thrill of unveiling mysteries or discovering hidden gems in adult Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
Treasure Hunting in Products
The thrill of unveiling mysteries or discovering hidden gems in adult
8 Examples + Score + Implications


Artistic Aging The beauty of age is taken a step further through artwork Implications - Age is no longer something to be feared, as the boomer generation approaches its retiring age and thus, has come into a second adolescence wherein leisure reigns supreme. This has resulted in the glamorization of age, which is taken a step further as artists explore the true beauty behind growing old. This new fascination with aging signifies a shift as growing old becomes a thing to anticipate, instead of dread.
Artistic Aging
The beauty of age is taken a step further through artwork
5 Examples + Score + Implications


PLUS 17 more Boomers PRO Trends and 139 examples!



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