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Every day, top-tier innovators rely on our idea-filled babies reports to identify new opportunities, make better decisions and deep dive new markets.

About the Babies Report

Trend Hunter’s Babies Trend Report reveals the many baby trends shaping the children’s industry including those affecting maternity and pregnancy, childhood development and kid’s toys. Our digital age has given birth to a slew of innovative baby trends, from hi-tech baby strollers and electronic children’s toys to pop culture-infused kid’s products.

Who It's For

Companies, advertisers and designers targeting the parents of small children will benefit from our research. Whether you specialize in Barbies, baby clothes or diapers, you’ll find insightful information in our report regarding the changes in the baby industry. The Babies Trend Report will provide you with the latest innovations in the world of babies, toddlers and kids, offering a look at emerging patterns that could affect your industry.

You Might Consider Custom Babies Research...

For as little as $500 per custom deep dive, our team will curate custom Babies reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Babies trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our babies research is based on Trend Hunter's massive database of babies articles and 2,109,000,000 total views of data. [Learn More]

The Babies Report

Last published on Oct 10, 2014, the Babies Report includes 78 PRO Trends (78 Pages) and 390 examples of babies market research and babies consumer trends related to: baby trends, children's industry, maternity, pregnancy, kid's toys, parenting, Barbie, baby clothes, toddlers, baby strollers, celebrity babies and babies trends. The report includes all of our Babies research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 78 Babies PRO Trends = 78 Powerpoint Pages Babies PPT Report
• 390 Babies Examples
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Babies Pro Trends

Each Babies PRO Trend is on its own slide with implications, a quantified score, and examples linked to online babies articles, videos and images. Examples:

Modern Kidvertising Marketers call on an adult sensibility to sell products to children Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Modern Kidvertising
Marketers call on an adult sensibility to sell products to children
12 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Toddler Touchscreens Hi-tech tablets are outfitted to appeal to toddler development Implications - While usually thought of as adult-only technology, touchscreen devices are being marketed towards toddler development. Using touchscreen platforms leveraged by the popular iPad, developers have been producing games that appeal to next gen parents who want to integrate new technology into parenting.
Toddler Touchscreens
Hi-tech tablets are outfitted to appeal to toddler development
6 Examples + Score + Implications


Revolutionizing Playtime Innovative playgrounds lure children away from video games Implications - Today’s parent demands that a playground stimulates all the senses and encourages mental and motor development while also encouraging children to engage in the physical activity they too often lack. Designers and architects are paving the way for a new breed of jungle-gyms that delivers more than a swing set and slide. In today’s digital world, only the most inventive playgrounds will pull kids away from their consoles and keyboards.
Revolutionizing Playtime
Innovative playgrounds lure children away from video games
8 Examples + Score + Implications


Maternitech Gadgets provide unique help to pregnant women and new mothers Implications - Technology is making its way into the maternity arena, with gadgets and innovations targeted towards the expectant or new mother. Mommy tech devices that provide functionality or connectivity are being quickly adopted by more and more women who prefer autonomy when it comes to pregnancy and motherhood.
Maternitech
Gadgets provide unique help to pregnant women and new mothers
10 Examples + Score + Implications


Ecotistical Toys Teaching the next generation about sustainability one toy at a time Implications - With increased focus on environmental issues, people are realizing that, in addition to continuing to make everyday life more sustainable, today's children need to be raised with eco-friendly lifestyle values. Innovations that help convey values tend to be perceived as wise investments.
Ecotistical Toys
Teaching the next generation about sustainability one toy at a time
9 Examples + Score + Implications


Play Plates Eating becomes a fun and lighthearted event with novelty dishware Implications - The home is where consumers can have fun and relax, which is why more home decor designers are turning meal time into a more playful and family-friendly affair with the creation of novel and lighthearted dinnerware and kitchen pieces. These cute and artistic plates appeal to a consumer's inner child while also helping parents to keep their children's attention during dinner time.
Play Plates
Eating becomes a fun and lighthearted event with novelty dishware
6 Examples + Score + Implications


Kidaptive Design Products built with adjustability to accommodate growing children Implications - As both parents and designers know, caring for a child is expensive. As children get older, products that once fit them as babies are no longer suitable, meaning that parents must continue to spend money on new products. However, there is a growing direction in 'kidaptive design,' designs that are adjustable and adaptable to a growing child's needs. These include everything from furniture to footwear that will adjust in width and height, ensuring the product can still be used by the child and thereby alleviating financial stress from parents.
Kidaptive Design
Products built with adjustability to accommodate growing children
5 Examples + Score + Implications


Kidtronics Gadgets for children create a burgeoning generation of tech-savvy toddlers Implications - Kids these days have much more than storybooks, plush toys and building blocks at their fingertips. Never before has such a plethora of kiddie electronics and gadgets been available to this tiny consumer market. For now, these products are targeted to parents, but any smart marketer knows that brand loyalty starts at a young age. The more important question is, what gadgets and gizmos can be remodeled and repackaged for the grammar school audience?
Kidtronics
Gadgets for children create a burgeoning generation of tech-savvy toddlers
7 Examples + Score + Implications


Kid Couture Adult emphasis on style is turning children into label-lovers Implications - Celebrity children are steadily setting the example for the average consumer parent. Seeing children like Suri Cruise in fashionable garb, for instance, has spawned a desire in mothers to up the ante when it comes to their own child’s style. In addition, as more children embrace fashion at a younger and younger age—and more parents encourage it—more couture designers will release mini-versions of their collections, spreading the growth of label-loving tots.
Kid Couture
Adult emphasis on style is turning children into label-lovers
7 Examples + Score + Implications


Atypical Training Education explores unprecedented teaching methods & subjects Implications - Education is straying from the norm as some institutions recognize the importance of particular skills and knowledge not usually taught in traditional school programs and classroom settings. These atypical training grounds, methods and courses range from crisis preparation to celebrity studies, showing that education shouldn’t just be about sticking to the tried and true (math, science, geography and the like), but about exploring new boundaries and ensuring subjects are relevant in today’s world.
Atypical Training
Education explores unprecedented teaching methods & subjects
5 Examples + Score + Implications


Parenting 2.0 Gadgets and tech give modern parents convenient help Implications - It’s tough being a parent in today’s hectic and fast-paced world; luckily, there are gadgets and apps specifically designed to make parenting easier. From baby monitor apps to special cellphones and even baby-naming devices, tech products that provide convenience and support for new parents are becoming readily available in the marketplace. Getting the attention of tech-savvy and stressed-out parents, these innovations offer easier—and often inexpensive—ways to tackle their new-found responsibilities.
Parenting 2.0
Gadgets and tech give modern parents convenient help
4 Examples + Score + Implications


PLUS 72 more Babies PRO Trends and 390 examples!



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