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Every day, top-tier innovators rely on our idea-filled toys reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Toys Report - The Toys Trend Report uncovers the latest trends in children’s toys, showcasing the most innovative developments in popular toys including board games, Barbie dolls, action figures and LEGO, and brand names like Mattel and Hasbro.

Who It's For - Whether you are a major manufacturer of toys for kids like Fisher Price, a mega retailer as big as Toys “R” Us or a marketer wishing to understand the fluctuations in today’s toy market, you will find our research insightful and informative. The world of toys is evolving as other industries, from technology to fashion, change the availability and demand for different toys. Use our Toys Trend Report to gain insight into the dynamic toy industry and uncover areas of opportunity for innovation.

You might also consider our CUSTOM Toys research - For as little as $500 per custom deep dive, our team will curate custom Toys reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Toys trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our toys research is based on Trend Hunter's 4,084 crowdsourced toys trends and 2,080,000,000 total views of data. [Learn More]

The Toys Report
Last published on Sep 29, 2014, the Toys Report includes 83 PRO Trends (83 Pages) and 547 examples of toys market research and toys consumer trends related to: toys, toy trends, board games, Barbie, action figures, Mattel, LEGO, Fisher Price, Hasbro, Toys "R" Us, toy market, children's toys and toys trends. The report includes all of our Toys research collected over the last few years.

What You'll Get:
• 83 Page / Slide Presentation Toys PPT Report

Contents:
• 83 Toys PRO Trends
• 547 Toys Examples
• 77 Toys Videos (Online) Toys Videos
• 3,282 Toys Images (Online) Toys Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!


Sample Toys Pro Trends - Each Toys PRO Trend is on its own slide with implications, a quantified score, and examples linked to online toys articles, videos and images. Examples:

Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.
Tangible Personalization (UPDATE)
Customization adds a deeper feeling of ownership
12 Examples + Score + Implications


Laissez-Faire Learning Embracing energetic youth, brands take a laissez-faire approach to learning Implications - Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Laissez-Faire Learning
Embracing energetic youth, brands take a laissez-faire approach to learning
5 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Office Play Youthful expressionism in the office via toys for adults Implications - In search of youthful expressionism, consumers are able to indulge—if only for a minute—in desk accessories with a sense of humor. With less focus on hip design and decor, desk accessories have become more content-focused, featuring highly-functional, but witty, designs that strive to add excitement to the cubicle.
Office Play
Youthful expressionism in the office via toys for adults
8 Examples + Score + Implications


Childhood Revisited Adult consumers indulge in nostalgic gaming with or without their children Implications - Today's adult consumer works on a very busy schedule that leaves little time for leisure. With no time for vacation or hobbies, consumers are turning to literal playtime -- with or without their children -- through games that directly mimic their childhood experiences and thus, are targeted to both them and their offspring. Ultimately, consumers may be seeking escape, but they still want to escape to somewhere familiar.
Childhood Revisited
Adult consumers indulge in nostalgic gaming with or without their children
4 Examples + Score + Implications


Barbification Obsession with the iconic children's doll makes for unique branding Implications - Barbie has long been an icon among young children, but now the doll is being reinterpreted and paid tribute across all age groups--and in more unique forms than ever before. This obsession with Barbie has affected the branding and marketing of products from computers and cameras to fashion lines and magazine editorials.
Barbification
Obsession with the iconic children's doll makes for unique branding
12 Examples + Score + Implications


PLUS 77 more Toys PRO Trends and 547 examples!



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