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Every day, top-tier innovators rely on our idea-filled toys reports to identify new opportunities, make better decisions and deep dive new markets.

About the Toys Report

The Toys Trend Report uncovers the latest trends in children’s toys, showcasing the most innovative developments in popular toys including board games, Barbie dolls, action figures and LEGO, and brand names like Mattel and Hasbro.

Who It's For

Whether you are a major manufacturer of toys for kids like Fisher Price, a mega retailer as big as Toys “R” Us or a marketer wishing to understand the fluctuations in today’s toy market, you will find our research insightful and informative. The world of toys is evolving as other industries, from technology to fashion, change the availability and demand for different toys. Use our Toys Trend Report to gain insight into the dynamic toy industry and uncover areas of opportunity for innovation.

You Might Consider Custom Toys Research...

For as little as $500 per custom deep dive, our team will curate custom Toys reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Toys trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our toys research is based on Trend Hunter's massive database of toys articles and 2,155,000,000 total views of data. [Learn More]

The Toys Report

Last published on Oct 29, 2014, the Toys Report includes 89 PRO Trends (89 Pages) and 445 examples of toys market research and toys consumer trends related to: toys, toy trends, board games, Barbie, action figures, Mattel, LEGO, Fisher Price, Hasbro, Toys "R" Us, toy market, children's toys and toys trends. The report includes all of our Toys research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 89 Toys PRO Trends = 89 Powerpoint Pages Toys PPT Report
• 445 Toys Examples
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Toys Pro Trends

Each Toys PRO Trend is on its own slide with implications, a quantified score, and examples linked to online toys articles, videos and images. Examples:

Tangible Personalization (UPDATE) Customization adds a deeper feeling of ownership Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.
Tangible Personalization (UPDATE)
Customization adds a deeper feeling of ownership
12 Examples + Score + Implications


Laissez-Faire Learning Embracing energetic youth, brands take a laissez-faire approach to learning Implications - Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Laissez-Faire Learning
Embracing energetic youth, brands take a laissez-faire approach to learning
5 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Office Play Youthful expressionism in the office via toys for adults Implications - In search of youthful expressionism, consumers are able to indulge—if only for a minute—in desk accessories with a sense of humor. With less focus on hip design and decor, desk accessories have become more content-focused, featuring highly-functional, but witty, designs that strive to add excitement to the cubicle.
Office Play
Youthful expressionism in the office via toys for adults
8 Examples + Score + Implications


Childhood Revisited Adult consumers indulge in nostalgic gaming with or without their children Implications - Today's adult consumer works on a very busy schedule that leaves little time for leisure. With no time for vacation or hobbies, consumers are turning to literal playtime -- with or without their children -- through games that directly mimic their childhood experiences and thus, are targeted to both them and their offspring. Ultimately, consumers may be seeking escape, but they still want to escape to somewhere familiar.
Childhood Revisited
Adult consumers indulge in nostalgic gaming with or without their children
4 Examples + Score + Implications


Barbification Obsession with the iconic children's doll makes for unique branding Implications - Barbie has long been an icon among young children, but now the doll is being reinterpreted and paid tribute across all age groups--and in more unique forms than ever before. This obsession with Barbie has affected the branding and marketing of products from computers and cameras to fashion lines and magazine editorials.
Barbification
Obsession with the iconic children's doll makes for unique branding
12 Examples + Score + Implications


Toddler Touchscreens Hi-tech tablets are outfitted to appeal to toddler development Implications - While usually thought of as adult-only technology, touchscreen devices are being marketed towards toddler development. Using touchscreen platforms leveraged by the popular iPad, developers have been producing games that appeal to next gen parents who want to integrate new technology into parenting.
Toddler Touchscreens
Hi-tech tablets are outfitted to appeal to toddler development
6 Examples + Score + Implications


Augmented Play Children's products are getting a more advanced makeover Implications - Often used in marketing campaigns and other adult-targeted projects, augmented reality is increasingly being integrated into products intended for children. Whether enhancing the reading experience or adding another dimension to television programming, this change marks the shift toward a more tech-friendly youth market.
Augmented Play
Children's products are getting a more advanced makeover
7 Examples + Score + Implications


LEGOverse The beloved toy brick is applied to countless design creations Implications - Children and adults alike love LEGO, which explains why it has become part of everything from Christmas trees and architecture to interior design and even clothing. Filmmaker Jess Gibson even made a documentary about it. Titled 'AFOL: A Blocumentary,' the film is about 'Adult Fans of LEGO' and showcases why so many people are obsessed with the little toy bricks. Whether it's due to their nostalgia factor or their infinite modular possibilities in design, one things for certain: We live in a LEGO world, and the different designs to which the toy brick can be applied are endless.
LEGOverse
The beloved toy brick is applied to countless design creations
8 Examples + Score + Implications


Revolutionizing Playtime Innovative playgrounds lure children away from video games Implications - Today’s parent demands that a playground stimulates all the senses and encourages mental and motor development while also encouraging children to engage in the physical activity they too often lack. Designers and architects are paving the way for a new breed of jungle-gyms that delivers more than a swing set and slide. In today’s digital world, only the most inventive playgrounds will pull kids away from their consoles and keyboards.
Revolutionizing Playtime
Innovative playgrounds lure children away from video games
8 Examples + Score + Implications


Ecotistical Toys Teaching the next generation about sustainability one toy at a time Implications - With increased focus on environmental issues, people are realizing that, in addition to continuing to make everyday life more sustainable, today's children need to be raised with eco-friendly lifestyle values. Innovations that help convey values tend to be perceived as wise investments.
Ecotistical Toys
Teaching the next generation about sustainability one toy at a time
9 Examples + Score + Implications


Toy Couture Fashions based on toys give consumers lighthearted apparel options Implications - With conservative and polished dress the mark of a "grown-up," some consumers are fighting back by consciously embracing playful, toy-inspired fashions. Some examples may border on the extreme, but inspirations from toys are burgeoning as an aesthetic as designers experiment with popular knickknacks and consumers indulge their youthful sides. Whether they're based on Lego blocks or are clothes actually made of stuffed animals, these lighthearted creations truly appeal to the young at heart.
Toy Couture
Fashions based on toys give consumers lighthearted apparel options
7 Examples + Score + Implications


PLUS 83 more Toys PRO Trends and 445 examples!



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