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About the Strollers Report

The Stroller Trend Report focuses on products like baby seats, pushchairs, prams and double strollers, and highlights consumer trends captivating today’s parents. Child safety is an important issue that drives many innovations in products like booster seats, high chairs and buggies. And, while parents want to keep their babies safe in the car, home and on the street, it is imperative that companies in the industry understand changes in consumer interests and habits. To round out the report, we look at cultural trends persuading parents and innovative products from brands like Graco, Maclaren and Snuggle Bugz.

Who It's For

Our crowd-sourced research is best suited for parenting lifestyle companies, baby product manufacturers and large retailers like Sears and Target that want to drive innovation and create new campaigns to attract consumer attention.

Discover new innovations that are driving consumer interest while getting a better understanding of today’s baby product landscape with the Strollers Trend Report.

The Strollers Trend Report, last published on Apr 28, 2014, includes 3 PRO Trends and 15 examples of strollers market research and strollers consumer trends related to: baby seats, pushchairs, double strollers, high chairs, buggies and strollers trends.

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Methodology

Our strollers research is based on Trend Hunter's crowdsourced strollers articles and 2,122,000,000 total views of data. [Learn More]

Report Contents

• 3 Strollers PRO Trends = 3 Powerpoint Pages Strollers PPT Report
• 15 Strollers Examples

Online Extras With Full Subscription

• 2 Strollers Videos (Online) Strollers Videos
• 90 Strollers Images (Online) Strollers Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Strollers Pro Trends

Each Strollers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online strollers articles, videos and images. Examples:

Utilitarian Infancy Looking to stay on budget, parents seek multifunctional designs for efficiency Implications - With children growing up at an increasingly fast rate, keeping up with the need for new accessories and furnishings can be financially straining for parents. Seeking to invest in necessities that will be longer lasting, parents are turning to multifunctional designs that can easily adapt to the maturity of infants. Transformable infant accessories combine the convenience of multifunctional goods with the desire for cost-effective techniques, speaking to a desire for practicality over aesthetics.
Utilitarian Infancy
Looking to stay on budget, parents seek multifunctional designs for efficiency
5 Examples + Score + Implications


Kidaptive Design Products built with adjustability to accommodate growing children Implications - As both parents and designers know, caring for a child is expensive. As children get older, products that once fit them as babies are no longer suitable, meaning that parents must continue to spend money on new products. However, there is a growing direction in 'kidaptive design,' designs that are adjustable and adaptable to a growing child's needs. These include everything from furniture to footwear that will adjust in width and height, ensuring the product can still be used by the child and thereby alleviating financial stress from parents.
Kidaptive Design
Products built with adjustability to accommodate growing children
5 Examples + Score + Implications


Green Parenting Eco-conscious consumers pave the way for a new generation of green Implications - Eco-friendly parenting accessories will not only help consumers live more complete green lives, they’ll pave the way for a generation of wee eco crusaders. To continue the battle of maintaining mother nature, many eco activists are recruiting their children at younger and younger ages. While green living persists, so too will a market for eco-conscious kiddie innovations.
Green Parenting
Eco-conscious consumers pave the way for a new generation of green
6 Examples + Score + Implications


PLUS -3 more Strollers PRO Trends and 15 examples!



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