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About the Seniors Report - The Seniors Trend Report comprises the major trends affecting senior citizens and the older population. Consumers may be getting older, but they are continuing to enjoy luxuries and learning new technologies to stay ahead of the curve. The changed mindset of the senior consumer presents tremendous opportunity for brands and marketers.

Who It's For - Brands that are looking to capture the senior market will find our research insightful and an asset in innovating for this particular age subset. However, other marketers and companies will benefit from our research, as it provides an insightful look into how today’s senior market has changed the brand strategy of some companies.

As the population ages, no business can afford to ignore the trends occurring among the senior age group. Use our Senior Trend Report to understand the latest innovations of this demographic and its influence on branding and strategy.

The Seniors Trend Report, last published on Mar 05, 2014, includes 10 PRO Trends and 90 examples of seniors market research and seniors consumer trends related to: senior citizens, aging population, senior consumers, senior market and seniors trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our seniors research is based on Trend Hunter's 513 crowdsourced seniors trends and 1,915,000,000 total views of data. [Learn More]

What You'll Get:
• 10 Page / Slide Presentation Seniors PPT Report

Contents:
• 10 Seniors PRO Trends
• 90 Seniors Examples
• 13 Seniors Videos (Online) Seniors Videos
• 540 Seniors Images (Online) Seniors Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Custom Trend Reports Platform
Sample Seniors Pro Trends - Each Seniors PRO Trend is on its own slide with implications, a quantified score, and examples linked to online seniors articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Elderly Electronics Gadgets designed for seniors help to bridge the digital generation gap Implications - With digital products becoming omnipresent in our society, no one wants to be left behind—especially the elderly. It’s no surprise, then, that an increasing number of elderly consumers are embracing gadgets and electronics, from phones to alarms, that make day-to-day activities more convenient. As the population ages, there will be an increased need for easy-to-use devices and gadgets designed with the senior in mind.
Elderly Electronics
Gadgets designed for seniors help to bridge the digital generation gap
6 Examples + Score + Implications


Embraced Aging Boomers rewind our disposable culture by embracing elderly icons Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Embraced Aging
Boomers rewind our disposable culture by embracing elderly icons
12 Examples + Score + Implications


Idolized Aging The marks of age become badges of honor to wear with pride Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Idolized Aging
The marks of age become badges of honor to wear with pride
9 Examples + Score + Implications


Ugly Beauty Real people are walking the runways in an abolition of traditional beauty Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
Ugly Beauty
Real people are walking the runways in an abolition of traditional beauty
6 Examples + Score + Implications


Artificial Aging Consumers are aging familiar icons to feel a human connection Implications - Consumers are fascinated with the thought of aging, and that doesn’t just include boomers. People have taken to Photoshop to satiate their age obsession by digitally rendering icons to look older. As people create aged depictions of familiar characters, they feel as if they can identify with them by making them more human.
Artificial Aging
Consumers are aging familiar icons to feel a human connection
5 Examples + Score + Implications


PLUS 4 more Seniors PRO Trends and 90 examples!


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1. Seniors Trend Report

10 Seniors PRO Trends
Seniors Trend Report This report is available to full Trend Report subscribers

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Seniors & 100+ Reports
2014 Trend Report
$1,980

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