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Every day, top-tier innovators rely on our idea-filled seniors reports to identify new opportunities, make better decisions and deep dive new markets.

About the Seniors Report

The Seniors Trend Report comprises the major trends affecting senior citizens and the older population. Consumers may be getting older, but they are continuing to enjoy luxuries and learning new technologies to stay ahead of the curve. The changed mindset of the senior consumer presents tremendous opportunity for brands and marketers. [SAMPLE]

Who It's For

Brands that are looking to capture the senior market will find our research insightful and an asset in innovating for this particular age subset. However, other marketers and companies will benefit from our research, as it provides an insightful look into how today’s senior market has changed the brand strategy of some companies. As the population ages, no business can afford to ignore the trends occurring among the senior age group. Use our Senior Trend Report to understand the latest innovations of this demographic and its influence on branding and strategy.

You Might Consider Custom Seniors Research...

For as little as $500 per custom deep dive, our team will curate custom Seniors reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Seniors trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our seniors research is based on Trend Hunter's massive database of seniors articles and 2,195,000,000 total views of data. [Learn More]

The Seniors Report

Last published on Dec 01, 2014, the Seniors Report includes 27 PRO Trends (27 Pages) and 135 examples of seniors market research and seniors consumer trends related to: senior citizens, aging population, senior consumers, senior market and seniors trends. The report includes all of our Seniors research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 27 Seniors PRO Trends = 27 Powerpoint Pages Seniors PPT Report
• 135 Seniors Examples
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!

Sample Seniors Pro Trends

Each Seniors PRO Trend is on its own slide with implications, a quantified score, and examples linked to online seniors articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Elderly Electronics Gadgets designed for seniors help to bridge the digital generation gap Implications - With digital products becoming omnipresent in our society, no one wants to be left behind—especially the elderly. It’s no surprise, then, that an increasing number of elderly consumers are embracing gadgets and electronics, from phones to alarms, that make day-to-day activities more convenient. As the population ages, there will be an increased need for easy-to-use devices and gadgets designed with the senior in mind.
Elderly Electronics
Gadgets designed for seniors help to bridge the digital generation gap
6 Examples + Score + Implications


Embraced Aging Boomers rewind our disposable culture by embracing elderly icons Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Embraced Aging
Boomers rewind our disposable culture by embracing elderly icons
12 Examples + Score + Implications


Idolized Aging The marks of age become badges of honor to wear with pride Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Idolized Aging
The marks of age become badges of honor to wear with pride
9 Examples + Score + Implications


Ugly Beauty Real people are walking the runways in an abolition of traditional beauty Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
Ugly Beauty
Real people are walking the runways in an abolition of traditional beauty
6 Examples + Score + Implications


Artificial Aging Consumers are aging familiar icons to feel a human connection Implications - Consumers are fascinated with the thought of aging, and that doesn’t just include boomers. People have taken to Photoshop to satiate their age obsession by digitally rendering icons to look older. As people create aged depictions of familiar characters, they feel as if they can identify with them by making them more human.
Artificial Aging
Consumers are aging familiar icons to feel a human connection
5 Examples + Score + Implications


Treasure Hunting in Products The thrill of unveiling mysteries or discovering hidden gems in adult Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
Treasure Hunting in Products
The thrill of unveiling mysteries or discovering hidden gems in adult
8 Examples + Score + Implications


Artistic Aging The beauty of age is taken a step further through artwork Implications - Age is no longer something to be feared, as the boomer generation approaches its retiring age and thus, has come into a second adolescence wherein leisure reigns supreme. This has resulted in the glamorization of age, which is taken a step further as artists explore the true beauty behind growing old. This new fascination with aging signifies a shift as growing old becomes a thing to anticipate, instead of dread.
Artistic Aging
The beauty of age is taken a step further through artwork
5 Examples + Score + Implications


Living While Senior Boomers take a youthful approach to old age Implications - With one billion seniors expected in our population by 2030, many opportunities exist for innovations that cater to the needs of this aging demographic, particularly in products and services that promote comfort, enjoyment, and above all, independence. As Baby Boomers hit their sixties, they expect the same quality of life they enjoyed in their youth – if not better. And, unlike past generations, Baby Boomers are more comfortable with technology, as seen in the increase in seniors using mobile phones and embracing web 2.0 elements like YouTube and social media sites.
Living While Senior
Boomers take a youthful approach to old age
20 Examples + Score + Implications


Comedic Seniority The allure of relaxation prompts greater consumer acceptance of aging Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
Comedic Seniority
The allure of relaxation prompts greater consumer acceptance of aging
7 Examples + Score + Implications


Excess Rejuvenation A desire for overindulgence prompts boomers to turn to lavish wellness tactics Implications - As baby boomers head toward retirement, achieving personal fulfillment becomes a priority, often resulting in surplus, health-related expenses. Straying away from the more budget-conscious concerns of cash-strapped youths, boomers are turning to overly extravagant methods of rejuvenation, signifying a new attitude toward wellness that is more about relaxation than basic bodily function.
Excess Rejuvenation
A desire for overindulgence prompts boomers to turn to lavish wellness tactics
6 Examples + Score + Implications


Upgraded Assistance A need for efficiency prompts high-tech methods of elderly support Implications - With aging often resulting in a natural decline of physical functions, seniors are looking to more technologically efficient methods of assistance to make ailments less cumbersome. Aiming to enhance supportive devices such as walkers and canes with more efficiency, boomers are turning to high-tech adjustments to elevate the overall performance. This speaks to a desire to not just mimic regular function, but surpass it.
Upgraded Assistance
A need for efficiency prompts high-tech methods of elderly support
6 Examples + Score + Implications


PLUS 21 more Seniors PRO Trends and 135 examples!



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