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About the Baby Accessories Report

The Baby Accessories Trend Report is a discerning guide to the current must-have products for babies made with parents in mind. Our report examines a wide variety of baby toys and products that encourage healthy development, from baby clothes, hair bows and baby bedding to strollers, cribs and car seats.

Who It's For

Child development psychologists, educators, pediatricians and new parents will be interested in our research on products and innovations that have captured the attention of consumers and parents alike.

The Baby Accessories Trend Report is essential for those aiming to stay on top of this booming industry.

The Baby Accessories Trend Report, last published on Aug 26, 2015, includes 313 PRO Trends and 1,565 examples of baby accessories market research and baby accessories consumer trends related to: baby clothes, cribs, strollers, car seats, baby toys and baby accessories trends.

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Methodology

Our baby accessories research is based on Trend Hunter's crowdsourced baby accessories articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 313 Baby Accessories PRO Trends = 313 Powerpoint Pages Baby Accessories PPT Report
• 1,565 Baby Accessories Examples

Online Extras With Full Subscription

• 219 Baby Accessories Videos (Online) Baby Accessories Videos
• 9,390 Baby Accessories Images (Online) Baby Accessories Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Accessories Pro Trends

Each Baby Accessories PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby accessories articles, videos and images. Examples:

Eco Sentiment Childhood holiday gifts get an eco-conscious makeover to appease parents Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids.
Eco Sentiment
Childhood holiday gifts get an eco-conscious makeover to appease parents
4 Examples + Score + Implications


Humorizing Parenthood Modern media's portrayal of parenting places emphasis on satirical elements Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
4 Examples + Score + Implications


Upscaling Motherhood Brands targeting mothers turn to all things high end for modern parents Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts.
Upscaling Motherhood
Brands targeting mothers turn to all things high end for modern parents
5 Examples + Score + Implications


Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Media-Literate Marketing Brands relate to consumers by referencing a pervasive digital culture Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.
Media-Literate Marketing
Brands relate to consumers by referencing a pervasive digital culture
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Simplistic Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin
4 Examples + Score + Implications


PLUS 307 more Baby Accessories PRO Trends and 1,565 examples!



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