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About the Baby Accessories Report

The Baby Accessories Trend Report is a discerning guide to the current must-have products for babies made with parents in mind. Our report examines a wide variety of baby toys and products that encourage healthy development, from baby clothes, hair bows and baby bedding to strollers, cribs and car seats.

Who It's For

Child development psychologists, educators, pediatricians and new parents will be interested in our research on products and innovations that have captured the attention of consumers and parents alike.

The Baby Accessories Trend Report is essential for those aiming to stay on top of this booming industry.

The Baby Accessories Trend Report, last published on Jul 28, 2015, includes 298 PRO Trends and 1,490 examples of baby accessories market research and baby accessories consumer trends related to: baby clothes, cribs, strollers, car seats, baby toys and baby accessories trends.

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Methodology

Our baby accessories research is based on Trend Hunter's crowdsourced baby accessories articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 298 Baby Accessories PRO Trends = 298 Powerpoint Pages Baby Accessories PPT Report
• 1,490 Baby Accessories Examples

Online Extras With Full Subscription

• 209 Baby Accessories Videos (Online) Baby Accessories Videos
• 8,940 Baby Accessories Images (Online) Baby Accessories Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Baby Accessories Pro Trends

Each Baby Accessories PRO Trend is on its own slide with implications, a quantified score, and examples linked to online baby accessories articles, videos and images. Examples:

Media-Literate Marketing Brands relate to consumers by referencing a pervasive digital culture Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.
Media-Literate Marketing
Brands relate to consumers by referencing a pervasive digital culture
4 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Simplistic Skincare The less-is-more approach to skincare appeals to consumers with sensitive skin Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Simplistic Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Homespun Scent Current fragrance concepts place the production process in consumers' hands Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
Homespun Scent
Current fragrance concepts place the production process in consumers' hands
4 Examples + Score + Implications


Adolescent Initiative Environmental initiatives turn to educational tactics to help inspire kids Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible.
Adolescent Initiative
Environmental initiatives turn to educational tactics to help inspire kids
4 Examples + Score + Implications


Maker Play Toy shops integrate customization features to increase involvement Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
Maker Play
Toy shops integrate customization features to increase involvement
5 Examples + Score + Implications


STEMinine Play Young girls get involved in the academic disciplines Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
STEMinine Play
Young girls get involved in the academic disciplines
5 Examples + Score + Implications


PLUS 292 more Baby Accessories PRO Trends and 1,490 examples!



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