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About the Vehicle Report

The Vehicle Trend Report explores advancements made in today’s automobiles, featuring innovative trends on motorcycles, SUVs, mobile homes, convertible cars and eco-friendly motor vehicles. Even in an unflattering economy, consumers are still buying vehicles, whether it is used cars, new sports cars, 4x4 trucks or family minivans. In our report, we track trends important to consumers, such as fuel efficiency and affordability. As more consumers rely on personal transportation, it is imperative that businesses recognize these trends and comply with consumer demands.

Who It's For

This research will be beneficial for car dealerships, automobile manufacturers, mechanic body shops and vehicle marketers that want to use consumer-based information to create new advertising campaigns, enhance products and maintain consumer interest.

The Vehicle Trend Report keeps you informed about new cars, vehicle trends and industry patterns that will make your company more competitive in the market.

The Vehicle Trend Report, last published on Jul 28, 2015, includes 472 PRO Trends and 2,360 examples of vehicle market research and vehicle consumer trends related to: sports cars, minivans, trucks, smart cars, convertibles and vehicle trends.

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trend research methodology

Methodology

Our vehicle research is based on Trend Hunter's crowdsourced vehicle articles and 2,426,000,000 total views of data. [Learn More]

Report Contents

• 472 Vehicle PRO Trends = 472 Powerpoint Pages Vehicle PPT Report
• 2,360 Vehicle Examples

Online Extras With Full Subscription

• 330 Vehicle Videos (Online) Vehicle Videos
• 14,160 Vehicle Images (Online) Vehicle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Vehicle Pro Trends

Each Vehicle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vehicle articles, videos and images. Examples:

Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Heartfelt Flashback Brands engage consumers emotionally by referencing the passing of time Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
Heartfelt Flashback
Brands engage consumers emotionally by referencing the passing of time
4 Examples + Score + Implications


Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Accommodated Accessibility Wheelchair designs are updated for more dynamic use Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience.
Accommodated Accessibility
Wheelchair designs are updated for more dynamic use
4 Examples + Score + Implications


Auto Autonomy Consumers search for digital aids when purchasing vehicles Implications - The Internet has allowed consumers to be more well-informed than ever when it comes to making big purchasing decisions. As a result, the automotive sector is working with, rather than against, the changing tide of retail. By implementing online and digital platforms into the purchasing process, auto companies are not only recognizing that consumers are more knowledgeable, but also working towards making them more autonomous.
Auto Autonomy
Consumers search for digital aids when purchasing vehicles
4 Examples + Score + Implications


Approachable Automotive The automotive industry aims to be more consumer-friendly Implications - Purchasing a car can be a daunting process, a fact that automotive retailers and dealerships know very well. In an attempt to come across as less intimidating, many auto companies are taking steps such as downsizing facilities or offering alternate forms of communication to consumers. By instilling confidence in the consumer, these measures make the purchasing process easier for all.
Approachable Automotive
The automotive industry aims to be more consumer-friendly
5 Examples + Score + Implications


Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Virtual Training Professions of all kind turn to VR for accurate and efficient education Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.
Virtual Training
Professions of all kind turn to VR for accurate and efficient education
4 Examples + Score + Implications


PLUS 466 more Vehicle PRO Trends and 2,360 examples!



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