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About the Vehicle Report

The Vehicle Trend Report explores advancements made in today’s automobiles, featuring innovative trends on motorcycles, SUVs, mobile homes, convertible cars and eco-friendly motor vehicles. Even in an unflattering economy, consumers are still buying vehicles, whether it is used cars, new sports cars, 4x4 trucks or family minivans. In our report, we track trends important to consumers, such as fuel efficiency and affordability. As more consumers rely on personal transportation, it is imperative that businesses recognize these trends and comply with consumer demands.

Who It's For

This research will be beneficial for car dealerships, automobile manufacturers, mechanic body shops and vehicle marketers that want to use consumer-based information to create new advertising campaigns, enhance products and maintain consumer interest.

The Vehicle Trend Report keeps you informed about new cars, vehicle trends and industry patterns that will make your company more competitive in the market.

The Vehicle Trend Report, last published on Aug 25, 2015, includes 504 PRO Trends and 2,520 examples of vehicle market research and vehicle consumer trends related to: sports cars, minivans, trucks, smart cars, convertibles and vehicle trends.

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trend research methodology

Methodology

Our vehicle research is based on Trend Hunter's crowdsourced vehicle articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 504 Vehicle PRO Trends = 504 Powerpoint Pages Vehicle PPT Report
• 2,520 Vehicle Examples

Online Extras With Full Subscription

• 353 Vehicle Videos (Online) Vehicle Videos
• 15,120 Vehicle Images (Online) Vehicle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Vehicle Pro Trends

Each Vehicle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vehicle articles, videos and images. Examples:

Humorizing Parenthood Modern media's portrayal of parenting places emphasis on satirical elements Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Humorizing Parenthood
Modern media's portrayal of parenting places emphasis on satirical elements
4 Examples + Score + Implications


Gifting 2.0 Gift-giving makes use of high tech devices and services Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Gifting 2.0
Gift-giving makes use of high tech devices and services
4 Examples + Score + Implications


Bleisure Travel Upleveled airport services blur the line between business and leisure Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay.
Bleisure Travel
Upleveled airport services blur the line between business and leisure
5 Examples + Score + Implications


Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


Automated Safety Breathalyzers receive modern, digital updates for tech-savvy consumers Implications - Although breathalyzers were first introduced in the 1960s, the established breath sampling system is receiving a modern makeover with high end, technological updates. Smart handheld systems have the potential to revamp time-honored products and services in a way that makes brands more appealing to young, connected consumers.
Automated Safety
Breathalyzers receive modern, digital updates for tech-savvy consumers
5 Examples + Score + Implications


Shopping Excess Unusual features are added to grocery shopping to incite consumer intrigue Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from cup holders to scooters, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement.
Shopping Excess
Unusual features are added to grocery shopping to incite consumer intrigue
4 Examples + Score + Implications


App-Enabled Curation Mobile apps integrate customization aspects to generate consumer interest Implications - Realizing the importance of customization among millennial consumers, mobile app developers are turning to personalization features to satisfy individual needs. Offering curated search options, recommendations and even social platforms, this shift speaks to a growing desire for content that can be easily adapted and tailored to consumer interests.
App-Enabled Curation
Mobile apps integrate customization aspects to generate consumer interest
4 Examples + Score + Implications


Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


PLUS 498 more Vehicle PRO Trends and 2,520 examples!



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