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About the Vehicle Report

The Vehicle Trend Report explores advancements made in today’s automobiles, featuring innovative trends on motorcycles, SUVs, mobile homes, convertible cars and eco-friendly motor vehicles. Even in an unflattering economy, consumers are still buying vehicles, whether it is used cars, new sports cars, 4x4 trucks or family minivans. In our report, we track trends important to consumers, such as fuel efficiency and affordability. As more consumers rely on personal transportation, it is imperative that businesses recognize these trends and comply with consumer demands.

Who It's For

This research will be beneficial for car dealerships, automobile manufacturers, mechanic body shops and vehicle marketers that want to use consumer-based information to create new advertising campaigns, enhance products and maintain consumer interest.

The Vehicle Trend Report keeps you informed about new cars, vehicle trends and industry patterns that will make your company more competitive in the market.

The Vehicle Trend Report, last published on Nov 21, 2014, includes 411 PRO Trends and 2,055 examples of vehicle market research and vehicle consumer trends related to: sports cars, minivans, trucks, smart cars, convertibles and vehicle trends.

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Methodology

Our vehicle research is based on Trend Hunter's crowdsourced vehicle articles and 2,157,000,000 total views of data. [Learn More]

Report Contents

• 411 Vehicle PRO Trends = 411 Powerpoint Pages Vehicle PPT Report
• 2,055 Vehicle Examples

Online Extras With Full Subscription

• 288 Vehicle Videos (Online) Vehicle Videos
• 12,330 Vehicle Images (Online) Vehicle Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Vehicle Pro Trends

Each Vehicle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vehicle articles, videos and images. Examples:

Domestic Racer Sports cars receive a family-friendly redesign to satiate new generations Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities.
Domestic Racer
Sports cars receive a family-friendly redesign to satiate new generations
4 Examples + Score + Implications


Immersive Decal Automobile accessories transition from subtle to brazen for bold customization Implications - As the need for customization continues, traditionally high-end products like automobiles are seeing a shift toward more flamboyant and personalized accessories that play with perception. This reflects an unabashed desire for individual expression outside of simple visual stimulation, moving more toward full-on experiences.
Immersive Decal
Automobile accessories transition from subtle to brazen for bold customization
5 Examples + Score + Implications


Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Unexpected Play Kids activities are reinvented with unexpected artistic touches Implications - Expanding children's imaginations, brands are heightening traditional activities like drawing by using unorthodox techniques. Allowing kids to creatively color on toy cars and even shoes, brands are allowing young consumers to engage in rule-breaking behavior in a regulated yet creative manner.
Unexpected Play
Kids activities are reinvented with unexpected artistic touches
4 Examples + Score + Implications


Virtual Test Drive Auto manufacturers shift to digital means to get drivers behind the wheel Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands.
Virtual Test Drive
Auto manufacturers shift to digital means to get drivers behind the wheel
4 Examples + Score + Implications


Car-Branded Tech Auto manufacturers partner with tech brands to deliver luxury accessories Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle.
Car-Branded Tech
Auto manufacturers partner with tech brands to deliver luxury accessories
4 Examples + Score + Implications


Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


PLUS 405 more Vehicle PRO Trends and 2,055 examples!



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