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About the Truck Report

Trend Hunter’s Truck Trend Report looks at different SUV, pickup truck and large-sized automobile trends that are appealing to consumers despite the current economic strife. Car manufacturers are attempting to shed the image of massive, gas-guzzling truck engines that harm the environment and put pressure on bank accounts with rising fuel prices. Instead, car companies are now constructing eco-minded vehicles that are cheaper, offer better fuel economy and have better performance. All these factors combined indicate that consumers are not only interested, but eager with anticipation for future products from Dodge, Chevrolet and Ford.

Who It's For

Car dealerships, body shops, auto mechanics, global automotive corporations and even publications like Auto Trader and Car & Truck can use our research to come up with everything from branding ventures and viral marketing campaigns to innovative product features and developments.

Use the Truck Trend Report to discover what cutting-edge auto trends are driving consumer interests, allowing you to tailor products, services and promotions to the tastes of today’s truck enthusiasts.

The Truck Trend Report, last published on Oct 07, 2014, includes 63 PRO Trends and 315 examples of truck market research and truck consumer trends related to: SUVs, off-road vehicles, four wheel drive, fuel economy, truck engines and truck trends.

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Methodology

Our truck research is based on Trend Hunter's crowdsourced truck articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 63 Truck PRO Trends = 63 Powerpoint Pages Truck PPT Report
• 315 Truck Examples

Online Extras With Full Subscription

• 44 Truck Videos (Online) Truck Videos
• 1,890 Truck Images (Online) Truck Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Truck Pro Trends

Each Truck PRO Trend is on its own slide with implications, a quantified score, and examples linked to online truck articles, videos and images. Examples:

Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Hyper-Digital Grocery Making shopping easier, consumers turn to digitized grocery services Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods.
Hyper-Digital Grocery
Making shopping easier, consumers turn to digitized grocery services
5 Examples + Score + Implications


Interactive Franchise Franchises bring elements of the big screen into real life situations Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Interactive Franchise
Franchises bring elements of the big screen into real life situations
4 Examples + Score + Implications


Indulgent Convenience A shift in priorities has consumers tracking down guilty pleasures Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
Indulgent Convenience
A shift in priorities has consumers tracking down guilty pleasures
4 Examples + Score + Implications


Augmented Athletics Seeking more immersive exercise, consumers turn to digitally heightened sports Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion.
Augmented Athletics
Seeking more immersive exercise, consumers turn to digitally heightened sports
6 Examples + Score + Implications


Autonomous Shipping Catering to new infrastructure needs, the shipment of goods goes driverless Implications - As car brands on a global level focus on autonomous driving, the technology is being adopted in the shipping industry as a means to efficiently deliver goods. This shift towards autonomy in multiple markets sees the acceptance of robotic technology as an effective way to solve modern problems.
Autonomous Shipping
Catering to new infrastructure needs, the shipment of goods goes driverless
4 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


PLUS 57 more Truck PRO Trends and 315 examples!



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