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About the Truck Report

Trend Hunter’s Truck Trend Report looks at different SUV, pickup truck and large-sized automobile trends that are appealing to consumers despite the current economic strife. Car manufacturers are attempting to shed the image of massive, gas-guzzling truck engines that harm the environment and put pressure on bank accounts with rising fuel prices. Instead, car companies are now constructing eco-minded vehicles that are cheaper, offer better fuel economy and have better performance. All these factors combined indicate that consumers are not only interested, but eager with anticipation for future products from Dodge, Chevrolet and Ford.

Who It's For

Car dealerships, body shops, auto mechanics, global automotive corporations and even publications like Auto Trader and Car & Truck can use our research to come up with everything from branding ventures and viral marketing campaigns to innovative product features and developments.

Use the Truck Trend Report to discover what cutting-edge auto trends are driving consumer interests, allowing you to tailor products, services and promotions to the tastes of today’s truck enthusiasts.

The Truck Trend Report, last published on Apr 10, 2015, includes 69 PRO Trends and 345 examples of truck market research and truck consumer trends related to: SUVs, off-road vehicles, four wheel drive, fuel economy, truck engines and truck trends.

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Methodology

Our truck research is based on Trend Hunter's crowdsourced truck articles and 2,348,000,000 total views of data. [Learn More]

Report Contents

• 69 Truck PRO Trends = 69 Powerpoint Pages Truck PPT Report
• 345 Truck Examples

Online Extras With Full Subscription

• 48 Truck Videos (Online) Truck Videos
• 2,070 Truck Images (Online) Truck Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Truck Pro Trends

Each Truck PRO Trend is on its own slide with implications, a quantified score, and examples linked to online truck articles, videos and images. Examples:

Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Crowdsourced Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques
5 Examples + Score + Implications


Quick Serve Gourmet Consumers seek more attainable forms of luxury in their dining experiences Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort.
Quick Serve Gourmet
Consumers seek more attainable forms of luxury in their dining experiences
5 Examples + Score + Implications


Anticipatory Drive Predictive technology enters the auto market as an extension of autonomous tech Implications - Drivers are looking for the perfect balance of control and automation, which is putting predictive technology in the spotlight in the auto industry. While autonomous vehicles remain a focus for the future, consumers are reacting positively to smaller scale additions that maintain control while easing the demands of being on the road.
Anticipatory Drive
Predictive technology enters the auto market as an extension of autonomous tech
5 Examples + Score + Implications


Prepackaged Holiday Busy consumers unwilling to give up tradition turn to packaged holiday goods Implications - Holiday traditions -- specifically those pertaining to edibles -- are being reinterpreted by stressed consumers with the incorporation of prepackaged goods into celebration. As busy lifestyles leave less room for preparation, the introduction and acceptance of prepackaged goods for the holidays satisfy and target consumers obsessed with convenience.
Prepackaged Holiday
Busy consumers unwilling to give up tradition turn to packaged holiday goods
6 Examples + Score + Implications


Functional Appvertisement Branded content extends into useful, problem-solving apps Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs.
Functional Appvertisement
Branded content extends into useful, problem-solving apps
7 Examples + Score + Implications


Aerial Shipping Demand for flexible shipping solutions sees drone technology become utilized Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient.
Aerial Shipping
Demand for flexible shipping solutions sees drone technology become utilized
6 Examples + Score + Implications


Backseat Athleticism Fitness no longer has the spotlight when it comes to sporting events Implications - A few years back, the emergence of a hyper-challenging obstacle race called Tough Mudder ushered in a new, socially focused and humblebrag-heavy form of fitness. Now, the social focus and opportunity to share the experience with like-minded people has taken over the fitness aspect. For today's connection-craving consumer, any relevant pop culture staple with a fan base can (and should) become an obstacle race.
Backseat Athleticism
Fitness no longer has the spotlight when it comes to sporting events
5 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


PLUS 63 more Truck PRO Trends and 345 examples!



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