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About the Truck Report

Trend Hunter’s Truck Trend Report looks at different SUV, pickup truck and large-sized automobile trends that are appealing to consumers despite the current economic strife. Car manufacturers are attempting to shed the image of massive, gas-guzzling truck engines that harm the environment and put pressure on bank accounts with rising fuel prices. Instead, car companies are now constructing eco-minded vehicles that are cheaper, offer better fuel economy and have better performance. All these factors combined indicate that consumers are not only interested, but eager with anticipation for future products from Dodge, Chevrolet and Ford.

Who It's For

Car dealerships, body shops, auto mechanics, global automotive corporations and even publications like Auto Trader and Car & Truck can use our research to come up with everything from branding ventures and viral marketing campaigns to innovative product features and developments.

Use the Truck Trend Report to discover what cutting-edge auto trends are driving consumer interests, allowing you to tailor products, services and promotions to the tastes of today’s truck enthusiasts.

The Truck Trend Report, last published on Aug 13, 2015, includes 83 PRO Trends and 415 examples of truck market research and truck consumer trends related to: SUVs, off-road vehicles, four wheel drive, fuel economy, truck engines and truck trends.

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Methodology

Our truck research is based on Trend Hunter's crowdsourced truck articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 83 Truck PRO Trends = 83 Powerpoint Pages Truck PPT Report
• 415 Truck Examples

Online Extras With Full Subscription

• 58 Truck Videos (Online) Truck Videos
• 2,490 Truck Images (Online) Truck Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Truck Pro Trends

Each Truck PRO Trend is on its own slide with implications, a quantified score, and examples linked to online truck articles, videos and images. Examples:

Productive Passenger Targeting business travelers, airlines cater to on-the-go worker needs Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers.
Productive Passenger
Targeting business travelers, airlines cater to on-the-go worker needs
4 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Customized Sentiment Brands evoke emotional responses with personalized stunts Implications - In executing heartfelt campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer.
Customized Sentiment
Brands evoke emotional responses with personalized stunts
9 Examples + Score + Implications


Office Expedition Modern workplaces integrate extracurricular activities to encourage bonding Implications - Recognizing the importance of workplace bonding, employers are integrating activities and expeditions that go outside the office for experiential appeal. Bringing employees to out-of-office destinations for leisurely activity as opposed to work-related events, employers are showcasing a willingness to reward their staff while also encouraging a sense of communication among fellow peers.
Office Expedition
Modern workplaces integrate extracurricular activities to encourage bonding
4 Examples + Score + Implications


Experiential Trailer Automobile trailers receive a update with unexpected added functions Implications - Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment.
Experiential Trailer
Automobile trailers receive a update with unexpected added functions
4 Examples + Score + Implications


Experiential Delivery Seeking to enhance experiences, brands integrate unexpected delivery formats Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities.
Experiential Delivery
Seeking to enhance experiences, brands integrate unexpected delivery formats
5 Examples + Score + Implications


Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Crowdsourced Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques
5 Examples + Score + Implications


Quick Serve Gourmet Consumers seek more attainable forms of luxury in their dining experiences Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort.
Quick Serve Gourmet
Consumers seek more attainable forms of luxury in their dining experiences
5 Examples + Score + Implications


PLUS 77 more Truck PRO Trends and 415 examples!



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