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About the Truck Report - Trend Hunter’s Truck Trend Report looks at different SUV, pickup truck and large-sized automobile trends that are appealing to consumers despite the current economic strife. Car manufacturers are attempting to shed the image of massive, gas-guzzling truck engines that harm the environment and put pressure on bank accounts with rising fuel prices. Instead, car companies are now constructing eco-minded vehicles that are cheaper, offer better fuel economy and have better performance. All these factors combined indicate that consumers are not only interested, but eager with anticipation for future products from Dodge, Chevrolet and Ford.

Who It's For - Car dealerships, body shops, auto mechanics, global automotive corporations and even publications like Auto Trader and Car & Truck can use our research to come up with everything from branding ventures and viral marketing campaigns to innovative product features and developments.

Use the Truck Trend Report to discover what cutting-edge auto trends are driving consumer interests, allowing you to tailor products, services and promotions to the tastes of today’s truck enthusiasts.

The Truck Trend Report, last published on Aug 26, 2014, includes 60 PRO Trends and 553 examples of truck market research and truck consumer trends related to: SUVs, off-road vehicles, four wheel drive, fuel economy, truck engines and truck trends.

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trend research methodology Methodology - Our truck research is based on Trend Hunter's 553 crowdsourced truck trends and 2,043,000,000 total views of data. [Learn More]

What You'll Get:
• 60 Page / Slide Presentation Truck PDF Report Truck PPT Report
• 60 Page In-Depth Reading Report Truck PDF Report

Contents:
• 60 Truck PRO Trends
• 553 Truck Examples
• 77 Truck Videos (Online) Truck Videos
• 3,318 Truck Images (Online) Truck Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Truck Pro Trends - Each Truck PRO Trend is on its own slide with implications, a quantified score, and examples linked to online truck articles, videos and images. Examples:

Indulgent Convenience A shift in priorities has consumers tracking down guilty pleasures Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
Indulgent Convenience
A shift in priorities has consumers tracking down guilty pleasures
4 Examples + Score + Implications


Augmented Athletics Seeking more immersive exercise, consumers turn to digitally heightened sports Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion.
Augmented Athletics
Seeking more immersive exercise, consumers turn to digitally heightened sports
4 Examples + Score + Implications


Indulgent Marketing Food services turn to excessive activities for uninhibited exposure Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements.
Indulgent Marketing
Food services turn to excessive activities for uninhibited exposure
4 Examples + Score + Implications


Autonomous Shipping Catering to new infrastructure needs, the shipment of goods goes driverless Implications - As car brands on a global level focus on autonomous driving, the technology is being adopted in the shipping industry as a means to efficiently deliver goods. This shift towards autonomy in multiple markets sees the acceptance of robotic technology as an effective way to solve modern problems.
Autonomous Shipping
Catering to new infrastructure needs, the shipment of goods goes driverless
4 Examples + Score + Implications


Pervasive Portable As consumer schedules expand, compact versions of existing goods gain traction Implications - Consumers today have schedules that demand flexibility when it comes to everyday tasks. To address this, consumers are on the lookout for convenience-focused products that travel well and can be stored quickly and easily. This shift is leading to the augmentation of even the least likely of products to keep up with constantly shifting consumer lifestyles.
Pervasive Portable
As consumer schedules expand, compact versions of existing goods gain traction
6 Examples + Score + Implications


Gamefied Consumption Parents add an element of fun to eating to enhance the mealtime experience Implications - Dealing with hard-to-please infants, parents are utilizing interactive approaches to make experiences like mealtime more enjoyable. Infusing elements of gaming and play into eating, interactive kitchenware, like board game plates and toy dishes, help transform methods of consumption into more engaging, age-appropriate activities.
Gamefied Consumption
Parents add an element of fun to eating to enhance the mealtime experience
6 Examples + Score + Implications


PLUS 54 more Truck PRO Trends and 553 examples!



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