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About the Truck Report - Trend Hunter’s Truck Trend Report looks at different SUV, pickup truck and large-sized automobile trends that are appealing to consumers despite the current economic strife. Car manufacturers are attempting to shed the image of massive, gas-guzzling truck engines that harm the environment and put pressure on bank accounts with rising fuel prices. Instead, car companies are now constructing eco-minded vehicles that are cheaper, offer better fuel economy and have better performance. All these factors combined indicate that consumers are not only interested, but eager with anticipation for future products from Dodge, Chevrolet and Ford.

Who It's For - Car dealerships, body shops, auto mechanics, global automotive corporations and even publications like Auto Trader and Car & Truck can use our research to come up with everything from branding ventures and viral marketing campaigns to innovative product features and developments.

Use the Truck Trend Report to discover what cutting-edge auto trends are driving consumer interests, allowing you to tailor products, services and promotions to the tastes of today’s truck enthusiasts.

The Truck Trend Report, last published on Apr 07, 2014, includes 48 PRO Trends and 488 examples of truck market research and truck consumer trends related to: SUVs, off-road vehicles, four wheel drive, fuel economy, truck engines and truck trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our truck research is based on Trend Hunter's 488 crowdsourced truck trends and 1,916,000,000 total views of data. [Learn More]

What You'll Get:
• 48 Page / Slide Presentation Truck PDF Report Truck PPT Report
• 48 Page In-Depth Reading Report Truck PDF Report

Contents:
• 48 Truck PRO Trends
• 488 Truck Examples
• 68 Truck Videos (Online) Truck Videos
• 2,928 Truck Images (Online) Truck Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Truck Pro Trends - Each Truck PRO Trend is on its own slide with implications, a quantified score, and examples linked to online truck articles, videos and images. Examples:

Infant Auto The child desire to grow up faster is fueled by autos for infants Implications - Reflecting a desire to grow up faster and enjoy adult life, kids are becoming increasingly attracted to toys, like autos, that mimic adult belongings. Often resembling real-life automobiles or referencing existing lifestyle choices, these infant autos show a more broad pattern of calculated playtime meant to train children for adult life.
Infant Auto
The child desire to grow up faster is fueled by autos for infants
5 Examples + Score + Implications


Fried Indulgence Deep-fried foods reflect a growing consumer demand for enhanced consumption Implications - As consumers mature, exposure to more diverse, cultural settings prompts a growing need for enhanced everyday goods. Seeking to revamp traditional snack foods with more indulgent and enticing qualities, brands are turning to excessive deep-fried techniques to add extravagant allure to the product. A turn towards over-the-top eats reflects a backlash to the more prudent health-focused lifestyle.
Fried Indulgence
Deep-fried foods reflect a growing consumer demand for enhanced consumption
7 Examples + Score + Implications


Overt Auto A desire to exude confidence prompts audacious forms of mature display Implications - In a society where materialistic goods serve as a representation of personal wealth, consumers are turning to more overt and grandiose automobiles as a method to express individuality. Associating size with confidence, consumers turn to large cars to elevate their status. This speaks to the longevity of status as a priority among consumers.
Overt Auto
A desire to exude confidence prompts audacious forms of mature display
7 Examples + Score + Implications


Prudent Portage The rise in eco-centric camping signifies a shift from predetermined travel Implications - It's no secret that the green economy is gaining momentum at an accelerated rate, but the level of intensified eco-centric activities like waste-less camping is ramping up with older generations as a way to effectively adventure without affecting ecosystems. Familiar with camping as a nostalgic activity of years past, Boomers are adopting eco camping as a way to connect with memories while at the same time having an adventure unlike life with young children.
Prudent Portage
The rise in eco-centric camping signifies a shift from predetermined travel
7 Examples + Score + Implications


Morphing Auto Shape-shifting vehicles cater to the idea of constant change Implications - With consumer interest constantly shifting from one thing to another, retailers are looking to stay one step ahead by offering designs that can easily adapt and change. Transforming automobiles provide consumers with the ability to easily modify a part of their everyday life, adding diversity to their routine. This illustrates the growing consumer need for items that adapt to meet the demands of their ever-changing lives.
Morphing Auto
Shape-shifting vehicles cater to the idea of constant change
5 Examples + Score + Implications


Gastro Pop-Up Food-focused retail marketing draws in patrons by speaking to their need to eat Implications - Appealing to the stomachs of consumers, food-incorporated pop-ups create a correlation between needs and wants in the fiercely competitive retail market. In doing so, retailers go a step further in stimulating another sense to better win over -- figuratively and literally -- hungry consumers who also seek novelty and convenience.
Gastro Pop-Up
Food-focused retail marketing draws in patrons by speaking to their need to eat
6 Examples + Score + Implications


PLUS 42 more Truck PRO Trends and 488 examples!


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