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About the Summer Fashion Report - Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For - The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Aug 27, 2014, includes 305 PRO Trends and 2,919 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

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trend research methodology Methodology - Our summer fashion research is based on Trend Hunter's 2,919 crowdsourced summer fashion trends and 2,044,000,000 total views of data. [Learn More]

What You'll Get:
• 305 Page / Slide Presentation Summer Fashion PDF Report Summer Fashion PPT Report
• 305 Page In-Depth Reading Report Summer Fashion PDF Report

Contents:
• 305 Summer Fashion PRO Trends
• 2,919 Summer Fashion Examples
• 409 Summer Fashion Videos (Online) Summer Fashion Videos
• 17,514 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends - Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


Branded Homemade As brands look to convey wholesome qualities, a handmade aesthetic is adopted Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
6 Examples + Score + Implications


Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Cross-Cuisine Injection Consumers opt to literally inject flavor for enhanced edible variations Implications - The consumer palate is becoming accustomed to exotic spices and customized flavor variations, which has prompted the rise of injection and infusion devices for easily made cross-cuisine creations. Speaking to a desire for easy methods of creating personalized foods from home, the products decrease consumer dependence on takeout and store-bought goods for exotic cuisine.
Cross-Cuisine Injection
Consumers opt to literally inject flavor for enhanced edible variations
5 Examples + Score + Implications


Upscaled Convenience Microwaved goods are upgraded to satiate consumer demands for fast indulgence Implications - While microwaved goods are associated with convenience for consumers, they're also viewed as being the lesser option, which is being changed with products and recipes that upscale the final product. The products marry time savings and flavor, creating even more incentive to choose a convenient option.
Upscaled Convenience
Microwaved goods are upgraded to satiate consumer demands for fast indulgence
5 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


PLUS 299 more Summer Fashion PRO Trends and 2,919 examples!



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