ALL > Fashion > Summer Fashion Trend Report


About the Summer Fashion Report

Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For

The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Aug 25, 2015, includes 455 PRO Trends and 2,275 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our summer fashion research is based on Trend Hunter's crowdsourced summer fashion articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 455 Summer Fashion PRO Trends = 455 Powerpoint Pages Summer Fashion PPT Report
• 2,275 Summer Fashion Examples

Online Extras With Full Subscription

• 319 Summer Fashion Videos (Online) Summer Fashion Videos
• 13,650 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends

Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Opulent Zen Elements of luxury are applied to the yoga sphere Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors.
Opulent Zen
Elements of luxury are applied to the yoga sphere
5 Examples + Score + Implications


Crowd Aversion 2.0 Consumers pressed for time are addressed with lineup estimation tools Implications - Busy consumers consumed with packed schedules are now being catered to with tools tracking lineups and dense crowds. Though this is primarily dominated by the tech sphere, diverse time-saving innovations are central to the modern young consumer, who places a strong value on convenience.
Crowd Aversion 2.0
Consumers pressed for time are addressed with lineup estimation tools
4 Examples + Score + Implications


Fragrance Customization Consumers take a DIY approach to scents for customized allure Implications - Seeking a personalized touch to traditional fragrances, consumers are turning to DIY techniques for experiential allure. Using kits and homemade dispensers to mix-and-match scents, consumers are seeking to not only monitor what goes into their products, but also customize those items in a way that's tailored to their individual taste.
Fragrance Customization
Consumers take a DIY approach to scents for customized allure
4 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Homespun Spray Consumers take a DIY approach to pests and insects Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective.
Homespun Spray
Consumers take a DIY approach to pests and insects
5 Examples + Score + Implications


Spiritual Courtship Modern dating services place an emphasis on religion Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services.
Spiritual Courtship
Modern dating services place an emphasis on religion
4 Examples + Score + Implications


Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Homespun Scent Current fragrance concepts place the production process in consumers' hands Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
Homespun Scent
Current fragrance concepts place the production process in consumers' hands
4 Examples + Score + Implications


PLUS 449 more Summer Fashion PRO Trends and 2,275 examples!



Boost your summer fashion consumer insight!
Three options to kick-start your innovation...


1. Summer Fashion Trend Report

455 Summer Fashion PRO Trends
Summer Fashion Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Summer Fashion & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%