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About the Summer Fashion Report - Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For - The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Jul 24, 2014, includes 301 PRO Trends and 2,857 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

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trend research methodology Methodology - Our summer fashion research is based on Trend Hunter's 2,857 crowdsourced summer fashion trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 301 Page / Slide Presentation Summer Fashion PDF Report Summer Fashion PPT Report
• 301 Page In-Depth Reading Report Summer Fashion PDF Report

Contents:
• 301 Summer Fashion PRO Trends
• 2,857 Summer Fashion Examples
• 400 Summer Fashion Videos (Online) Summer Fashion Videos
• 17,142 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends - Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


Carbonated Confections A need to maintain relevancy has soda drinks taking on more edible forms Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms.
Carbonated Confections
A need to maintain relevancy has soda drinks taking on more edible forms
5 Examples + Score + Implications


Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Unexpected Prepackaged
Traditionally gourmet and homemade products undergo a reformatting
7 Examples + Score + Implications


Pictorial Productivity Visualized time management tips add an extra layer of efficiency Implications - The race among metropolitan adult consumers to become the most efficient is taken to the next level with pictorial productivity, allowing one to learn time management tips at a literal glance. Visualized time management satiates a desire for instant gratification by productionizing productivity. This speaks to the level to which society's battle for super-human speed has risen.
Pictorial Productivity
Visualized time management tips add an extra layer of efficiency
6 Examples + Score + Implications


Rural Fascination Urban consumers become obsessed with the simplicity of farm life Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
Rural Fascination
Urban consumers become obsessed with the simplicity of farm life
6 Examples + Score + Implications


Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


PLUS 295 more Summer Fashion PRO Trends and 2,857 examples!



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