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About the Summer Fashion Report

Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For

The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Apr 08, 2015, includes 363 PRO Trends and 1,815 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

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Methodology

Our summer fashion research is based on Trend Hunter's crowdsourced summer fashion articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 363 Summer Fashion PRO Trends = 363 Powerpoint Pages Summer Fashion PPT Report
• 1,815 Summer Fashion Examples

Online Extras With Full Subscription

• 254 Summer Fashion Videos (Online) Summer Fashion Videos
• 10,890 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends

Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Plus-Size Enterprise Plus-size fashion receives an overhaul spearheaded by consumers Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion.
Plus-Size Enterprise
Plus-size fashion receives an overhaul spearheaded by consumers
4 Examples + Score + Implications


Whimsical Retail Brands increase interest through over-the-top retail displays Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park than a grocery store, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
Whimsical Retail
Brands increase interest through over-the-top retail displays
6 Examples + Score + Implications


Digitized Girl Power The next phase of equality for women focuses on tech and the online sphere Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology.
Digitized Girl Power
The next phase of equality for women focuses on tech and the online sphere
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Profane Minimalism The fashion industry attempts to do vulgar humor in an understated way Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable.
Profane Minimalism
The fashion industry attempts to do vulgar humor in an understated way
4 Examples + Score + Implications


Artisan Infant Handmade clothing for infants adds a more trustworthy feel Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing.
Artisan Infant
Handmade clothing for infants adds a more trustworthy feel
5 Examples + Score + Implications


Inclusive Tech Multi-sensory gadgets allow everyone to enjoy the world wide web Implications - Though in the past, tech for the blind or deaf was rooted solely in functional assistance, the rise of tech as entertainment sees inclusive gadgets made solely for the purpose of fun. This shows that in today's tech society, leading a rich life with an impairment is easier than ever before.
Inclusive Tech
Multi-sensory gadgets allow everyone to enjoy the world wide web
9 Examples + Score + Implications


PLUS 357 more Summer Fashion PRO Trends and 1,815 examples!



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