TREND Reports Logo

ALL > Fashion > Summer Fashion Trend Report


About the Summer Fashion Report - Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For - The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Sep 10, 2014, includes 316 PRO Trends and 2,991 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our summer fashion research is based on Trend Hunter's 2,991 crowdsourced summer fashion trends and 2,064,000,000 total views of data. [Learn More]

What You'll Get:
• 316 Page / Slide Presentation Summer Fashion PDF Report Summer Fashion PPT Report
• 316 Page In-Depth Reading Report Summer Fashion PDF Report

Contents:
• 316 Summer Fashion PRO Trends
• 2,991 Summer Fashion Examples
• 419 Summer Fashion Videos (Online) Summer Fashion Videos
• 17,946 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends - Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Manga Marketing The popularity of cult anime cartoons is making its way into mainstream campaigns Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue.
Manga Marketing
The popularity of cult anime cartoons is making its way into mainstream campaigns
5 Examples + Score + Implications


Digitized Pet Protection Seeking efficiency, owners turn to high-tech methods of pet safety Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans.
Digitized Pet Protection
Seeking efficiency, owners turn to high-tech methods of pet safety
4 Examples + Score + Implications


Interactive Franchise Franchises bring elements of the big screen into real life situations Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Interactive Franchise
Franchises bring elements of the big screen into real life situations
4 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


Interactive Print Print campaigns are taken a step further with participatory engagement Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Interactive Print
Print campaigns are taken a step further with participatory engagement
4 Examples + Score + Implications


Heeled Humor High heels adopt a more comical aesthetic as consumers prioritize individuality Implications - Seeking to highlight individuality, consumers are turning to comical footwear designs for customized appeal. Adding eclectic references to typically sophisticated shoes like heels, consumers are able to divert from mass-produced designs, reflecting the need for more personalized consumer goods.
Heeled Humor
High heels adopt a more comical aesthetic as consumers prioritize individuality
6 Examples + Score + Implications


PLUS 310 more Summer Fashion PRO Trends and 2,991 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into summer fashion or any other category.


Boost your summer fashion consumer insight!
Three options to kick-start your innovation...


1. Summer Fashion Trend Report

316 Summer Fashion PRO Trends
Summer Fashion Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Summer Fashion & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%