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About the Summer Fashion Report

Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For

The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Jun 26, 2015, includes 394 PRO Trends and 1,970 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

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Methodology

Our summer fashion research is based on Trend Hunter's crowdsourced summer fashion articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 394 Summer Fashion PRO Trends = 394 Powerpoint Pages Summer Fashion PPT Report
• 1,970 Summer Fashion Examples

Online Extras With Full Subscription

• 276 Summer Fashion Videos (Online) Summer Fashion Videos
• 11,820 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends

Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Solar Paranoia Extreme sun protection measures are taken as anti-aging concerns rise Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Solar Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise
4 Examples + Score + Implications


Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Iced Exoticism
Beverage brands opt for accessible forms of exoticism in flavor
5 Examples + Score + Implications


Elemental Protection Organic, all-natural sunscreen options appeal to chemical-weary consumers Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products.
Elemental Protection
Organic, all-natural sunscreen options appeal to chemical-weary consumers
4 Examples + Score + Implications


Atypical Sweetener Consumers swap refined sugars for coconut-based alternatives Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration.
Atypical Sweetener
Consumers swap refined sugars for coconut-based alternatives
4 Examples + Score + Implications


Outdoor Domestication Seeking a personal touch, consumers turn to outdoor DIY alternatives Implications - Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity.
Outdoor Domestication
Seeking a personal touch, consumers turn to outdoor DIY alternatives
5 Examples + Score + Implications


Probiotic Convenience Recipes expand to make incorporating probiotics into daily routines easy Implications - Modern food and beverage products are turning to the effervescent qualities of probiotics to add a health-enhancing element to everyday snacking. This renewed interest in ancient remedies speaks to the growing consumer predisposition toward consuming food products that support the body's natural functions.
Probiotic Convenience
Recipes expand to make incorporating probiotics into daily routines easy
5 Examples + Score + Implications


Urban Awareness Public furnishings adopt green features to showcase environmental awareness Implications - Recognizing a growth in sustainable living, companies in the public sector are adopting green features to showcase a sense of awareness. Transforming furnishings like park benches and public seating into areas that promote eco living, companies are seeking to not only engage consumers, but do so in a way that aligns with developing social concerns. Such public forms of expression reflect a willingness among consumers to become more involved with their community for the sake of social good.
Urban Awareness
Public furnishings adopt green features to showcase environmental awareness
4 Examples + Score + Implications


PLUS 388 more Summer Fashion PRO Trends and 1,970 examples!



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