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About the Summer Fashion Report - Trend Hunter’s Summer Fashion Trend Report explores the expansive realm of summertime clothing, from skirts, sandals, sunglasses and bathing suits to cocktail dresses, khakis and corduroy shorts. Our research looks at marketing ploys by various clothing stores and how they successfully retain consumer attention from season to season and year to year. Additionally, we look at fashion week shows and the abundance of fashion designers premiering their summer collections in New York, London, Milan and Paris.

Who It's For - The research in our report extends beyond designers, stylists, fashion journalists and photographers, being useful to marketing managers, advertising executives and brand managers as well.

With the Summer Fashion Trend Report, users can stay up-to-date on the latest fashion trends for the hotter months, enabling you to create new products, more effective advertisements and larger market presence.

The Summer Fashion Trend Report, last published on Apr 17, 2014, includes 256 PRO Trends and 2,500 examples of summer fashion market research and summer fashion consumer trends related to: cocktail dresses, fashion week, khakis, beach wear, fashion collections and summer fashion trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our summer fashion research is based on Trend Hunter's 2,500 crowdsourced summer fashion trends and 1,914,000,000 total views of data. [Learn More]

What You'll Get:
• 256 Page / Slide Presentation Summer Fashion PDF Report Summer Fashion PPT Report
• 256 Page In-Depth Reading Report Summer Fashion PDF Report

Contents:
• 256 Summer Fashion PRO Trends
• 2,500 Summer Fashion Examples
• 350 Summer Fashion Videos (Online) Summer Fashion Videos
• 15,000 Summer Fashion Images (Online) Summer Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Summer Fashion Pro Trends - Each Summer Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online summer fashion articles, videos and images. Examples:

Customizable Brew A desire for customization prompts consumers to adjust ordinary beverage flavors Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Customizable Brew
A desire for customization prompts consumers to adjust ordinary beverage flavors
5 Examples + Score + Implications


Simplified Caffeine Seeking to de-techify the kitchen, consumers go for powerless coffee brewing Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic in many respects, the solutions satisfy connoisseurs concerned with quality as well as naysayers who negate the unnecessary use of technology for simple tasks. Powerless operation methods satiate the eco-conscious and decrease dependancy on electrical grids.
Simplified Caffeine
Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
9 Examples + Score + Implications


Rural Revitalization A desire to maintain tradition prompts renovations on rustic structures Implications - As aspects of tradition are increasingly diminished as modern aesthetics take center stage, efforts to maintain customs and conventional practices have become a priority. Seeking to satisfy the best of both worlds, consumers are combining the rustic charm of rural living with the allure of contemporary conveniences. This reflects the growing need to maintain the familiarity of tradition among the influx of stiff and neutral contemporary aesthetics.
Rural Revitalization
A desire to maintain tradition prompts renovations on rustic structures
10 Examples + Score + Implications


Authenticating Meat A desire for tradition prompts meat lovers to turn to homemade cooking methods Implications - While fast food barbecue is a more accessible way to enjoy seared meats, the alternative cooking methods that eateries often use tends to sacrifice overall traditional appeal. Seeking more authentic variations of slow-cooked meats, consumers are turning to homegrown recipes to ensure no shortcuts are made. A turn towards conventional methods of meal preparation reflects a need for more organic and transparent sources of consumption.
Authenticating Meat
A desire for tradition prompts meat lovers to turn to homemade cooking methods
5 Examples + Score + Implications


Cocktail Nourishment Fruit-infused alcohol satiates a need for healthy living through adult habits Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Cocktail Nourishment
Fruit-infused alcohol satiates a need for healthy living through adult habits
7 Examples + Score + Implications


Infusion Control Consumers turn to infused products as a way to control flavor Implications - Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Infusion Control
Consumers turn to infused products as a way to control flavor
5 Examples + Score + Implications


PLUS 250 more Summer Fashion PRO Trends and 2,500 examples!


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256 Summer Fashion PRO Trends
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