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About the Tie Report

Discover the latest tie trends, from neckties, bow ties and cravats to upscale clothing for men like tuxedos and designer suits with Trend Hunter’s Tie Trend Report. Tie trends continue to fascinate consumers, like tying knots that are unconventional, wearing a luxurious tie clip or sporting a skinny black tie with everyday attire. As tie and fashion trends evolve and overlap, businesses must be familiar with these changes in order to take advantage of market potential.

Who It's For

Clothing marketers, fashion designers, tailors and stylists will benefit from our research because we extract relevant data that appeals to consumer tastes, while highlighting trends that will inspire creativity and spark innovation at your company.

Use the Tie Trend Report to know if the windsor knot and the power tie are still popular with consumers, and to leverage crowd-sourced research to revitalize business strategies.

The Tie Trend Report, last published on Aug 25, 2015, includes 159 PRO Trends and 795 examples of tie market research and tie consumer trends related to: formal wear, bow ties, skinny ties, tie clips, cravats and tie trends.

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Methodology

Our tie research is based on Trend Hunter's crowdsourced tie articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 159 Tie PRO Trends = 159 Powerpoint Pages Tie PPT Report
• 795 Tie Examples

Online Extras With Full Subscription

• 111 Tie Videos (Online) Tie Videos
• 4,770 Tie Images (Online) Tie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Tie Pro Trends

Each Tie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tie articles, videos and images. Examples:

Fashionable QSR Fast food brand extensions move beyond edibles into the apparel sector Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Fashionable QSR
Fast food brand extensions move beyond edibles into the apparel sector
4 Examples + Score + Implications


Check-In 2.0 Hotels adopt easier check-in systems for consumer allure Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence.
Check-In 2.0
Hotels adopt easier check-in systems for consumer allure
4 Examples + Score + Implications


Homespun Scent Current fragrance concepts place the production process in consumers' hands Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
Homespun Scent
Current fragrance concepts place the production process in consumers' hands
4 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Mix-and-Match Mealtime Consumers satisfy their adventurous eating habits with customizable menus Implications - The individualistic climate of today's market means that customization is the quickest way into the heart of the consumer. Restaurants looking for an edge over the competition are opting for menus with both greater flexibility and affordability. The mix-and-match approach to dining and traditional meals allows for greater experimentation at a lower cost, which appeals to the modern foodie.
Mix-and-Match Mealtime
Consumers satisfy their adventurous eating habits with customizable menus
4 Examples + Score + Implications


Altruistic Finance Finance brands partner with charities to build consumer trust Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.
Altruistic Finance
Finance brands partner with charities to build consumer trust
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


PLUS 153 more Tie PRO Trends and 795 examples!



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