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About the Tie Report

Discover the latest tie trends, from neckties, bow ties and cravats to upscale clothing for men like tuxedos and designer suits with Trend Hunter’s Tie Trend Report. Tie trends continue to fascinate consumers, like tying knots that are unconventional, wearing a luxurious tie clip or sporting a skinny black tie with everyday attire. As tie and fashion trends evolve and overlap, businesses must be familiar with these changes in order to take advantage of market potential.

Who It's For

Clothing marketers, fashion designers, tailors and stylists will benefit from our research because we extract relevant data that appeals to consumer tastes, while highlighting trends that will inspire creativity and spark innovation at your company.

Use the Tie Trend Report to know if the windsor knot and the power tie are still popular with consumers, and to leverage crowd-sourced research to revitalize business strategies.

The Tie Trend Report, last published on Oct 17, 2014, includes 125 PRO Trends and 625 examples of tie market research and tie consumer trends related to: formal wear, bow ties, skinny ties, tie clips, cravats and tie trends.

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trend research methodology

Methodology

Our tie research is based on Trend Hunter's crowdsourced tie articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 125 Tie PRO Trends = 125 Powerpoint Pages Tie PPT Report
• 625 Tie Examples

Online Extras With Full Subscription

• 88 Tie Videos (Online) Tie Videos
• 3,750 Tie Images (Online) Tie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Tie Pro Trends

Each Tie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tie articles, videos and images. Examples:

Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Matrimonial Escape Couples turn to secluded hotel destinations for a more intimate ceremony Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings.
Matrimonial Escape
Couples turn to secluded hotel destinations for a more intimate ceremony
4 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Normalized Escape Couples opt for travel experiences that mimic ordinary life Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy.
Normalized Escape
Couples opt for travel experiences that mimic ordinary life
4 Examples + Score + Implications


Alcoholic Imitation Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Alcoholic Imitation
Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
4 Examples + Score + Implications


Heeled Humor High heels adopt a more comical aesthetic as consumers prioritize individuality Implications - Seeking to highlight individuality, consumers are turning to comical footwear designs for customized appeal. Adding eclectic references to typically sophisticated shoes like heels, consumers are able to divert from mass-produced designs, reflecting the need for more personalized consumer goods.
Heeled Humor
High heels adopt a more comical aesthetic as consumers prioritize individuality
6 Examples + Score + Implications


Computer Couture Retro computer culture becomes coveted by irony-loving consumers Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms.
Computer Couture
Retro computer culture becomes coveted by irony-loving consumers
5 Examples + Score + Implications


Augmented Athletics Seeking more immersive exercise, consumers turn to digitally heightened sports Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion.
Augmented Athletics
Seeking more immersive exercise, consumers turn to digitally heightened sports
6 Examples + Score + Implications


PLUS 119 more Tie PRO Trends and 625 examples!



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