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About the Tie Report

Discover the latest tie trends, from neckties, bow ties and cravats to upscale clothing for men like tuxedos and designer suits with Trend Hunter’s Tie Trend Report. Tie trends continue to fascinate consumers, like tying knots that are unconventional, wearing a luxurious tie clip or sporting a skinny black tie with everyday attire. As tie and fashion trends evolve and overlap, businesses must be familiar with these changes in order to take advantage of market potential.

Who It's For

Clothing marketers, fashion designers, tailors and stylists will benefit from our research because we extract relevant data that appeals to consumer tastes, while highlighting trends that will inspire creativity and spark innovation at your company.

Use the Tie Trend Report to know if the windsor knot and the power tie are still popular with consumers, and to leverage crowd-sourced research to revitalize business strategies.

The Tie Trend Report, last published on Nov 17, 2014, includes 128 PRO Trends and 640 examples of tie market research and tie consumer trends related to: formal wear, bow ties, skinny ties, tie clips, cravats and tie trends.

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trend research methodology

Methodology

Our tie research is based on Trend Hunter's crowdsourced tie articles and 2,163,000,000 total views of data. [Learn More]

Report Contents

• 128 Tie PRO Trends = 128 Powerpoint Pages Tie PPT Report
• 640 Tie Examples

Online Extras With Full Subscription

• 90 Tie Videos (Online) Tie Videos
• 3,840 Tie Images (Online) Tie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Tie Pro Trends

Each Tie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tie articles, videos and images. Examples:

Blatant Faux Fake fur provides mental and physical comfort in more than just clothing Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism.
Blatant Faux
Fake fur provides mental and physical comfort in more than just clothing
7 Examples + Score + Implications


Sippable Exotic Intriguing beverage flavors make for small doses of culinary adventure Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Sippable Exotic
Intriguing beverage flavors make for small doses of culinary adventure
7 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


Matrimonial Escape Couples turn to secluded hotel destinations for a more intimate ceremony Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings.
Matrimonial Escape
Couples turn to secluded hotel destinations for a more intimate ceremony
4 Examples + Score + Implications


Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Experiential Projection
Seeking to engage consumers, brands project 3D simulations for appeal
5 Examples + Score + Implications


Normalized Escape Couples opt for travel experiences that mimic ordinary life Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy.
Normalized Escape
Couples opt for travel experiences that mimic ordinary life
4 Examples + Score + Implications


Alcoholic Imitation Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Alcoholic Imitation
Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
4 Examples + Score + Implications


PLUS 122 more Tie PRO Trends and 640 examples!



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