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About the Tie Report

Discover the latest tie trends, from neckties, bow ties and cravats to upscale clothing for men like tuxedos and designer suits with Trend Hunter’s Tie Trend Report. Tie trends continue to fascinate consumers, like tying knots that are unconventional, wearing a luxurious tie clip or sporting a skinny black tie with everyday attire. As tie and fashion trends evolve and overlap, businesses must be familiar with these changes in order to take advantage of market potential.

Who It's For

Clothing marketers, fashion designers, tailors and stylists will benefit from our research because we extract relevant data that appeals to consumer tastes, while highlighting trends that will inspire creativity and spark innovation at your company.

Use the Tie Trend Report to know if the windsor knot and the power tie are still popular with consumers, and to leverage crowd-sourced research to revitalize business strategies.

The Tie Trend Report, last published on Jul 21, 2015, includes 149 PRO Trends and 745 examples of tie market research and tie consumer trends related to: formal wear, bow ties, skinny ties, tie clips, cravats and tie trends.

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Methodology

Our tie research is based on Trend Hunter's crowdsourced tie articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 149 Tie PRO Trends = 149 Powerpoint Pages Tie PPT Report
• 745 Tie Examples

Online Extras With Full Subscription

• 104 Tie Videos (Online) Tie Videos
• 4,470 Tie Images (Online) Tie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Tie Pro Trends

Each Tie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tie articles, videos and images. Examples:

Homespun Scent Current fragrance concepts place the production process in consumers' hands Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
Homespun Scent
Current fragrance concepts place the production process in consumers' hands
4 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Mix-and-Match Mealtime Consumers satisfy their adventurous eating habits with customizable menus Implications - The individualistic climate of today's market means that customization is the quickest way into the heart of the consumer. Restaurants looking for an edge over the competition are opting for menus with both greater flexibility and affordability. The mix-and-match approach to dining and traditional meals allows for greater experimentation at a lower cost, which appeals to the modern foodie.
Mix-and-Match Mealtime
Consumers satisfy their adventurous eating habits with customizable menus
4 Examples + Score + Implications


Altruistic Finance Finance brands partner with charities to build consumer trust Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.
Altruistic Finance
Finance brands partner with charities to build consumer trust
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Embodied Fitness
Consumers search for fitness routines that better reflect their personalities
4 Examples + Score + Implications


Sustainable Tech Tech packaging is adjusted to reflect consumers' eco-consciousness Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech.
Sustainable Tech
Tech packaging is adjusted to reflect consumers' eco-consciousness
5 Examples + Score + Implications


PLUS 143 more Tie PRO Trends and 745 examples!



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