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About the Tie Report

Discover the latest tie trends, from neckties, bow ties and cravats to upscale clothing for men like tuxedos and designer suits with Trend Hunter’s Tie Trend Report. Tie trends continue to fascinate consumers, like tying knots that are unconventional, wearing a luxurious tie clip or sporting a skinny black tie with everyday attire. As tie and fashion trends evolve and overlap, businesses must be familiar with these changes in order to take advantage of market potential.

Who It's For

Clothing marketers, fashion designers, tailors and stylists will benefit from our research because we extract relevant data that appeals to consumer tastes, while highlighting trends that will inspire creativity and spark innovation at your company.

Use the Tie Trend Report to know if the windsor knot and the power tie are still popular with consumers, and to leverage crowd-sourced research to revitalize business strategies.

The Tie Trend Report, last published on May 26, 2015, includes 144 PRO Trends and 720 examples of tie market research and tie consumer trends related to: formal wear, bow ties, skinny ties, tie clips, cravats and tie trends.

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trend research methodology

Methodology

Our tie research is based on Trend Hunter's crowdsourced tie articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 144 Tie PRO Trends = 144 Powerpoint Pages Tie PPT Report
• 720 Tie Examples

Online Extras With Full Subscription

• 101 Tie Videos (Online) Tie Videos
• 4,320 Tie Images (Online) Tie Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Tie Pro Trends

Each Tie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tie articles, videos and images. Examples:

Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Embodied Fitness
Consumers search for fitness routines that better reflect their personalities
4 Examples + Score + Implications


Sustainable Tech Tech packaging is adjusted to reflect consumers' eco-consciousness Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech.
Sustainable Tech
Tech packaging is adjusted to reflect consumers' eco-consciousness
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Minimalist Tech Consumers search for fashionable tech products that are optimized for use Implications - Wearable tech has typically been designed in accordance to consumer's aesthetic preferences; now, the fashion industry is following suit, designing high-tech accessories in accordance to consumer's preferences. Emerging accessories that double as tech products feature a minimalist look, indicating not only a demand for dual-function products that cross industries, but a more streamlined approach to technology integration in general.
Minimalist Tech
Consumers search for fashionable tech products that are optimized for use
6 Examples + Score + Implications


Consumption Compromise Consumers crave the familiarity of soda in a more health-conscious format Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption.
Consumption Compromise
Consumers crave the familiarity of soda in a more health-conscious format
4 Examples + Score + Implications


PLUS 138 more Tie PRO Trends and 720 examples!



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