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About the Street Fashion Report

The Street Fashion Trend Report explores all niches of this growing industry. With the dominance of street fashion blogs such as The Sartorialist and Garance Dore, our research demonstrates how urban looks from outside the realm of the fashion show are now influencing contemporary style. With our cutting edge research, users will have access to street fashion photography, the best fashion bloggers and Japanese fashion accessories.

Who It's For

The Street Fashion Trend Report provides crucial insight into the urban world of style. Large fashion retailers and designers will find our report useful for tracking the latest looks from a wide range of consumers.

Whether you are an independent designer or larger brand looking to effectively gauge consumer tastes, this report provides unparalleled insight needed to bring creativity to product development.

The Street Fashion Trend Report, last published on Jan 10, 2011, includes 10 PRO Trends and 50 examples of street fashion market research and street fashion consumer trends related to: blogs, photography, fashion, design, couture and street fashion trends.

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Methodology

Our street fashion research is based on Trend Hunter's crowdsourced street fashion articles and 2,158,000,000 total views of data. [Learn More]

Report Contents

• 10 Street Fashion PRO Trends = 10 Powerpoint Pages Street Fashion PPT Report
• 50 Street Fashion Examples

Online Extras With Full Subscription

• 7 Street Fashion Videos (Online) Street Fashion Videos
• 300 Street Fashion Images (Online) Street Fashion Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Street Fashion Pro Trends

Each Street Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online street fashion articles, videos and images. Examples:

Staged Fashion Crazy catwalks and theatrical shows take fashion marketing to new heights Implications - The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
Staged Fashion
Crazy catwalks and theatrical shows take fashion marketing to new heights
8 Examples + Score + Implications


Hipster Ubiquity (UPDATE) This individualist subculture continues to explode in popularity Implications - Instead of fizzling out, the hipster lifestyle phenomenon proves to have staying power. This subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults. As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment.
Hipster Ubiquity (UPDATE)
This individualist subculture continues to explode in popularity
9 Examples + Score + Implications


Therapeutic Deprecation Consumers revel in products that help them criticize others Implications - Rude services seem to have grown in popularity. Criticism is something many people want to give, but very few want to receive. As the credit crunch and world news topics have many people feeling low, some people are attempting to bring their spirits up by putting other people down.
Therapeutic Deprecation
Consumers revel in products that help them criticize others
8 Examples + Score + Implications


Mainstream Hipster Defying popularity is no longer a subculture Implications - In the past, 'hipsters' were those who rebelled against mainstream culture, but today vintage fashion, indie rock, alternative music, and independent films have become widely popular. Hipster communities are predominant in certain cities now and even mega brands are tailoring their designs to this group.
Mainstream Hipster
Defying popularity is no longer a subculture
12 Examples + Score + Implications


Derelictorials Creative glorifications of poverty make light of economic hardships Implications - Economic turmoil has fueled affluence-mocking innovations that glamorize homelessness, gang culture, drug abuse and dependence on others' garbage. Reminiscent of the 90's grunge movement that glorified dereliction, instead of surrendering to melancholy, creative minds are using job- and home-loss woes as a source of inspiration.
Derelictorials
Creative glorifications of poverty make light of economic hardships
9 Examples + Score + Implications


Photobloggertainment Photoblogs of everyday situations featuring strangers as entertainment Implications - With a considerable majority of people using the Web as a source of entertainment, photoblogging sites are providing viewers with instant, thoughtless gratification. Photoblogs allow anyone -- not just people with "interesting" lives -- to participate by uploading humorous situations they've encountered throughout their day.
Photobloggertainment
Photoblogs of everyday situations featuring strangers as entertainment
8 Examples + Score + Implications


Carefree Nostylgia Revival of 90's pop culture brings fond memories to upbeat fashion Implications - Children of the 80s have taken to wearing nostalgic fashions reminiscent of retro pop culture of the 1990s. Consumers are leaning toward stylish wear that reminds them of their more carefree youth including then-loved music, movies and games while fashion takes a turn toward glamorizing nostalgic memories.
Carefree Nostylgia
Revival of 90's pop culture brings fond memories to upbeat fashion
9 Examples + Score + Implications


Neon Distraction Vibrant fashion and design to counteract depression Implications - The recession has put a dark cloud over many consumers, leading to the dampening of spending habits, particularly among frivolous luxuries like high-end fashion and designs. To counteract the impulse to join the frugality of the darkness, designers are launching brighter, mood-lifting creations.
Neon Distraction
Vibrant fashion and design to counteract depression
9 Examples + Score + Implications


PLUS 4 more Street Fashion PRO Trends and 50 examples!



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