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About the North America Report

The North America Trend Report tracks trends coming from Canada, Mexico and the United States. From sightseeing in Canada and climbing mountains in America to exotic vacations in Mexico, our report covers developments relating to travel in North America that you would not find in a copy of the Lonely Planet. We also look at North Americans and their cultural impact on the rest of the world, especially in fashion, art, design, technology and entertainment. Furthermore, we look at differences between the American, Mexican and Canadian food scenes, and how McDonald’s does not dominate the North American diet.

Who It's For

Regardless if you are in the travel and tourism industry, print advertising business or a part of the evolving fashion world, this report will provide users with concise insight into trends emerging from New York, Montreal and Mexico City.

The North America Trend Report gives users an opportunity to isolate emerging patterns and identify key changes in North American culture that will affect consumers worldwide.

The North America Trend Report, last published on Oct 27, 2014, includes 52 PRO Trends and 260 examples of north america market research and north america consumer trends related to: Canada, American cuisine, New York fashion, Mexico, Hollywood and north america trends.

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Methodology

Our north america research is based on Trend Hunter's crowdsourced north america articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 52 North America PRO Trends = 52 Powerpoint Pages North America PPT Report
• 260 North America Examples

Online Extras With Full Subscription

• 36 North America Videos (Online) North America Videos
• 1,560 North America Images (Online) North America Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample North America Pro Trends

Each North America PRO Trend is on its own slide with implications, a quantified score, and examples linked to online north america articles, videos and images. Examples:

Contoured TV A demand for immersive entertainment sees curved screens popularized Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Contoured TV
A demand for immersive entertainment sees curved screens popularized
6 Examples + Score + Implications


Oversized Entertainment Despite a shift towards mobile tech, TV size grows to meet consumer demand Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices.
Oversized Entertainment
Despite a shift towards mobile tech, TV size grows to meet consumer demand
7 Examples + Score + Implications


Gamer Tourism Heightening gaming experiences, consumers turn to high-tech tourism destinations Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.
Gamer Tourism
Heightening gaming experiences, consumers turn to high-tech tourism destinations
4 Examples + Score + Implications


Salvaged Edible Salvaged food increases in popularity as consumers priotize a wasteless lifestyle Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles.
Salvaged Edible
Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
7 Examples + Score + Implications


Exotic Comforts Cultural ingredients are blended into comfort foods to familiarize exotic cuisine Implications - Consumers are infusing cultural ingredients into traditional comfort foods to add an element of exoticism to daily life. These cultural food adaptations speak to a desire to escape the mundane, yet maintain a sense of familiarity.
Exotic Comforts
Cultural ingredients are blended into comfort foods to familiarize exotic cuisine
6 Examples + Score + Implications


Cross-Cultural Retail A desire to pique interest has brands adopting diverse cultural influences Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light.
Cross-Cultural Retail
A desire to pique interest has brands adopting diverse cultural influences
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Utilitarian Athletics Sporting events and stadiums go beyond athletic services to diversify appeal Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than simple athletic benefits to not only diversify engagement, but to justify costs with more functional day-to-day services.
Utilitarian Athletics
Sporting events and stadiums go beyond athletic services to diversify appeal
7 Examples + Score + Implications


PLUS 46 more North America PRO Trends and 260 examples!



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