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About the North America Report

The North America Trend Report tracks trends coming from Canada, Mexico and the United States. From sightseeing in Canada and climbing mountains in America to exotic vacations in Mexico, our report covers developments relating to travel in North America that you would not find in a copy of the Lonely Planet. We also look at North Americans and their cultural impact on the rest of the world, especially in fashion, art, design, technology and entertainment. Furthermore, we look at differences between the American, Mexican and Canadian food scenes, and how McDonald’s does not dominate the North American diet.

Who It's For

Regardless if you are in the travel and tourism industry, print advertising business or a part of the evolving fashion world, this report will provide users with concise insight into trends emerging from New York, Montreal and Mexico City.

The North America Trend Report gives users an opportunity to isolate emerging patterns and identify key changes in North American culture that will affect consumers worldwide.

The North America Trend Report, last published on May 11, 2015, includes 61 PRO Trends and 305 examples of north america market research and north america consumer trends related to: Canada, American cuisine, New York fashion, Mexico, Hollywood and north america trends.

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Methodology

Our north america research is based on Trend Hunter's crowdsourced north america articles and 2,374,000,000 total views of data. [Learn More]

Report Contents

• 61 North America PRO Trends = 61 Powerpoint Pages North America PPT Report
• 305 North America Examples

Online Extras With Full Subscription

• 43 North America Videos (Online) North America Videos
• 1,830 North America Images (Online) North America Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample North America Pro Trends

Each North America PRO Trend is on its own slide with implications, a quantified score, and examples linked to online north america articles, videos and images. Examples:

Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Health-Conscious Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt
5 Examples + Score + Implications


In-Flight Beacon Consumers look for ways to stay in-the-know during travel Implications - Location-based beacon technology has the power to transform the travel industry by ensuring consumers are notified of every opportunity or promotion available to them. Its implementation in major airports and airlines suggests that consumers not only want to streamline the travel process, but specifically customize it to their needs.
In-Flight Beacon
Consumers look for ways to stay in-the-know during travel
4 Examples + Score + Implications


Inedible Energy Non-food energy items battle the caffeine backlash Implications - The rise of the health movement has shone edible energy goods in a negative light, prompting alternatives that are not just healthier to consumer, but in some cases do not require consumption. These inedible energy pieces satiate health concerns while also adding to the convenience factor.
Inedible Energy
Non-food energy items battle the caffeine backlash
5 Examples + Score + Implications


Sophisticated Collaboration Everyday brands pair with couture in an attempt to boost branding Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products.
Sophisticated Collaboration
Everyday brands pair with couture in an attempt to boost branding
8 Examples + Score + Implications


Packaging Decor Consumers search for packaging that can double as seasonal decor Implications - Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further.
Packaging Decor
Consumers search for packaging that can double as seasonal decor
8 Examples + Score + Implications


Connected Traffic Smart solutions for city driving make use of big data for 21st century results Implications - As urban populations rise, the need for solutions to solve traffic problems is being met with connectivity based innovations that help use big data to efficiently eliminate jams. Utilizing sensors and smartphone connectivity, the innovations prepare infrastructure for current and future problems while signifying more widespread applications of the Internet of Things.
Connected Traffic
Smart solutions for city driving make use of big data for 21st century results
4 Examples + Score + Implications


Integrated Superfood Consumers turn to healthy additives to give dishes an easy health boost Implications - The common notion that healthy eating requires a complete and high-maintenance lifestyle change is being solved with supplements and seasonings that easily add a nutritional boost to familiar dishes. Easily integrated into foods while still offering benefits, this approach to nutrition speaks to a consumer preference for a healthier lifestyle without the sacrifice of taste or time.
Integrated Superfood
Consumers turn to healthy additives to give dishes an easy health boost
6 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


PLUS 55 more North America PRO Trends and 305 examples!



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