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About the North America Report

The North America Trend Report tracks trends coming from Canada, Mexico and the United States. From sightseeing in Canada and climbing mountains in America to exotic vacations in Mexico, our report covers developments relating to travel in North America that you would not find in a copy of the Lonely Planet. We also look at North Americans and their cultural impact on the rest of the world, especially in fashion, art, design, technology and entertainment. Furthermore, we look at differences between the American, Mexican and Canadian food scenes, and how McDonald’s does not dominate the North American diet.

Who It's For

Regardless if you are in the travel and tourism industry, print advertising business or a part of the evolving fashion world, this report will provide users with concise insight into trends emerging from New York, Montreal and Mexico City.

The North America Trend Report gives users an opportunity to isolate emerging patterns and identify key changes in North American culture that will affect consumers worldwide.

The North America Trend Report, last published on Jul 17, 2014, includes 49 PRO Trends and 245 examples of north america market research and north america consumer trends related to: Canada, American cuisine, New York fashion, Mexico, Hollywood and north america trends.

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Methodology

Our north america research is based on Trend Hunter's crowdsourced north america articles and 2,110,000,000 total views of data. [Learn More]

Report Contents

• 49 North America PRO Trends = 49 Powerpoint Pages North America PPT Report
• 245 North America Examples

Online Extras With Full Subscription

• 34 North America Videos (Online) North America Videos
• 1,470 North America Images (Online) North America Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample North America Pro Trends

Each North America PRO Trend is on its own slide with implications, a quantified score, and examples linked to online north america articles, videos and images. Examples:

Salvaged Edible Salvaged food increases in popularity as consumers priotize a wasteless lifestyle Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles.
Salvaged Edible
Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
7 Examples + Score + Implications


Exotic Comforts Cultural ingredients are blended into comfort foods to familiarize exotic cuisine Implications - Consumers are infusing cultural ingredients into traditional comfort foods to add an element of exoticism to daily life. These cultural food adaptations speak to a desire to escape the mundane, yet maintain a sense of familiarity.
Exotic Comforts
Cultural ingredients are blended into comfort foods to familiarize exotic cuisine
6 Examples + Score + Implications


Cross-Cultural Retail A desire to pique interest has brands adopting diverse cultural influences Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light.
Cross-Cultural Retail
A desire to pique interest has brands adopting diverse cultural influences
4 Examples + Score + Implications


Regional Branding Brands use tradition-inspired products to bond with foreign markets Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
6 Examples + Score + Implications


Utilitarian Athletics Sporting events and stadiums go beyond athletic services to diversify appeal Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than simple athletic benefits to not only diversify engagement, but to justify costs with more functional day-to-day services.
Utilitarian Athletics
Sporting events and stadiums go beyond athletic services to diversify appeal
7 Examples + Score + Implications


Celebratory Customization Momentous occasions are heightened with personalized, DIY accents Implications - Offering an alternative to contemporary goods, individuals are turning to DIY projects to make celebrations like weddings and birthdays more distinct. Heightening events with individuality, consumers are turning to customized bouquets and handcrafted confetti to add subtle, yet organic touches to celebratory experiences, putting emphasis on identity as opposed to simple celebration.
Celebratory Customization
Momentous occasions are heightened with personalized, DIY accents
8 Examples + Score + Implications


Mainstream Meatless Traditionally meat-laden meals are adopted for the masses Implications - Vegetarian entrees are often seen as less attractive alternatives to their meaty counterparts, but as the number of meatless consumers rises, the number of mainstream, more flavor-conscious options is following suit. Although the shift towards traditional vegetarian fare has included an avoidance of imitation meat, big name brands are re-embracing faux meat in an effort to make the transition from one to the other more organic.
Mainstream Meatless
Traditionally meat-laden meals are adopted for the masses
6 Examples + Score + Implications


Embellished Carnivore Eateries add excessive ingredients to classic protein options for enticement Implications - While protein sources continue to be a classic ingredient in fast food burgers and sandwiches, the onslaught of similar creations can make protein consumption mundane. Seeking diversity, consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure. The excessive pairing of poultry with other indulgent elements reflects a shift in classic home-cooked goods toward more exotic, and less traditional sources of consumption.
Embellished Carnivore
Eateries add excessive ingredients to classic protein options for enticement
7 Examples + Score + Implications


PLUS 43 more North America PRO Trends and 245 examples!



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