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About the North America Report

The North America Trend Report tracks trends coming from Canada, Mexico and the United States. From sightseeing in Canada and climbing mountains in America to exotic vacations in Mexico, our report covers developments relating to travel in North America that you would not find in a copy of the Lonely Planet. We also look at North Americans and their cultural impact on the rest of the world, especially in fashion, art, design, technology and entertainment. Furthermore, we look at differences between the American, Mexican and Canadian food scenes, and how McDonald’s does not dominate the North American diet.

Who It's For

Regardless if you are in the travel and tourism industry, print advertising business or a part of the evolving fashion world, this report will provide users with concise insight into trends emerging from New York, Montreal and Mexico City.

The North America Trend Report gives users an opportunity to isolate emerging patterns and identify key changes in North American culture that will affect consumers worldwide.

The North America Trend Report, last published on Jun 18, 2015, includes 66 PRO Trends and 330 examples of north america market research and north america consumer trends related to: Canada, American cuisine, New York fashion, Mexico, Hollywood and north america trends.

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Methodology

Our north america research is based on Trend Hunter's crowdsourced north america articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 66 North America PRO Trends = 66 Powerpoint Pages North America PPT Report
• 330 North America Examples

Online Extras With Full Subscription

• 46 North America Videos (Online) North America Videos
• 1,980 North America Images (Online) North America Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample North America Pro Trends

Each North America PRO Trend is on its own slide with implications, a quantified score, and examples linked to online north america articles, videos and images. Examples:

Metropolitan Fitness Fitness becomes more accessible with public locations Implications - Fitness culture may be rising, but many consumers are still resisting the confines of the gym. To combat this anti-gym attitude, many athletic brands have begun offering fitness services in public with city stations and pop-up locations. This approach not only makes fitness more accessible and easy to integrate into consumers' everyday routines, it also adds an experiential element to working out.
Metropolitan Fitness
Fitness becomes more accessible with public locations
5 Examples + Score + Implications


Cognitive Marketing Brands take a psychological approach to marketing Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Cognitive Marketing
Brands take a psychological approach to marketing
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


Hyper-Specific Stream Streaming services offer niche content to cater to individual interests Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.
Hyper-Specific Stream
Streaming services offer niche content to cater to individual interests
5 Examples + Score + Implications


Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Health-Conscious Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt
5 Examples + Score + Implications


In-Flight Beacon Consumers look for ways to stay in-the-know during travel Implications - Location-based beacon technology has the power to transform the travel industry by ensuring consumers are notified of every opportunity or promotion available to them. Its implementation in major airports and airlines suggests that consumers not only want to streamline the travel process, but specifically customize it to their needs.
In-Flight Beacon
Consumers look for ways to stay in-the-know during travel
4 Examples + Score + Implications


Inedible Energy Non-food energy items battle the caffeine backlash Implications - The rise of the health movement has shone edible energy goods in a negative light, prompting alternatives that are not just healthier to consumer, but in some cases do not require consumption. These inedible energy pieces satiate health concerns while also adding to the convenience factor.
Inedible Energy
Non-food energy items battle the caffeine backlash
5 Examples + Score + Implications


PLUS 60 more North America PRO Trends and 330 examples!



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