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Every day, top-tier innovators rely on our idea-filled world reports to identify new opportunities, make better decisions and deep dive new markets.

About the World Report

Trend Hunter's World Trend Report discusses global trends including world news and world events that have great influence over all industries.

Who It's For

Companies can benefit from our research by reviewing our unparalleled crowdsourced data about countries from all over the globe – from America to China. Innovators, entrepreneurs and professionals of all levels need to be well versed in world trends in order to thrive in this time of economic turmoil. From revolutionary China trends to America’s fading superpower status, the World Trend Report will allow you to more accurately predict how you should position yourself and your business in the future.

You Might Consider Custom World Research...

For as little as $500 per custom deep dive, our team will curate custom World reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf World trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our world research is based on Trend Hunter's massive database of world articles and 2,115,000,000 total views of data. [Learn More]

The World Report

Last published on Oct 22, 2014, the World Report includes 170 PRO Trends (170 Pages) and 850 examples of world market research and world consumer trends related to: global trends, world news, world events, countries, China, America, Japan, world economy and world trends. The report includes all of our World research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 170 World PRO Trends = 170 Powerpoint Pages World PPT Report
• 850 World Examples
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!

Sample World Pro Trends

Each World PRO Trend is on its own slide with implications, a quantified score, and examples linked to online world articles, videos and images. Examples:

Adult Playgrounds Play areas designed for grown-ups help to alleviate stress Implications - Who says jungle gyms are meant only for children? Adults need some playtime too. Designers are incorporating these grown-up jungle gyms into architecture and public spaces, offering the on-the-go consumer the opportunity to let loose and forget about everyday nuisances. Today’s consumer isn’t afraid to get in touch with his inner child, and with the fast-paced and hectic world in which we live, accessible adult-oriented playgrounds may be just what it takes to relieve stress.
Adult Playgrounds
Play areas designed for grown-ups help to alleviate stress
6 Examples + Score + Implications


Supercharged Tourism Exoticism in travel ensures more through escape from reality Implications - The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Supercharged Tourism
Exoticism in travel ensures more through escape from reality
10 Examples + Score + Implications


Adapted Ethnicity Ethnic influences redefine national culture and pop culture Implications - With increasing immigration, acculturation in foreign countries and international access to the Internet, globalization is becoming more of a reality with each passing day. A specific region’s pop culture and customs can be far-reaching, such that a single national culture no longer defines a country’s residents. In order to succeed in what is becoming a smaller and smaller world, companies must take a holistic view of the world while acknowledging its many subparts.
Adapted Ethnicity
Ethnic influences redefine national culture and pop culture
8 Examples + Score + Implications


Virtual Globetrotting Experiencing the wonders of the world without leaving home Implications - Virtual tourism has allowed travelers to see the world without leaving home or spending a dime. Those with time restraints, tight budgets or fear of travel can immerse themselves in digital simulations of real and imagined destinations, whetting their appetites for the real thing.
Virtual Globetrotting
Experiencing the wonders of the world without leaving home
12 Examples + Score + Implications


Social Media Detox Privacy-deprived consumers look to isolation as a reaction against social media Implications - As a reaction against social media and the use of “fear” in marketing campaigns, consumers are seeking privacy and solace through seclusive innovations. Architecture, furniture, photography, websites, travel destinations and tech tools that shut people out supersede revealing oneself to the public via social media sites.
Social Media Detox
Privacy-deprived consumers look to isolation as a reaction against social media
12 Examples + Score + Implications


Egyptianizing The ancient civilization becomes the epitome of exoticism Implications - Photography, art, design, fashion and architecture are all getting the Egyptian treatment, and consumers are looking to own a piece of the faraway land with Egypt-inspired products. Providing inspiration ranging from pyramids to the legendary female pharaoh, the Arabic country, for Western consumers, has become the epitome of exoticism.
Egyptianizing
The ancient civilization becomes the epitome of exoticism
12 Examples + Score + Implications


Lowbrowism The downmarket takes a prestigious turn towards higher-end style Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.
Lowbrowism
The downmarket takes a prestigious turn towards higher-end style
12 Examples + Score + Implications


Lesscapism Less luxury is more as consumers search for a truly unique vacation Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Lesscapism
Less luxury is more as consumers search for a truly unique vacation
7 Examples + Score + Implications


Borrowed Luxury High-end rentals allow less affluent consumers temporary indulgences Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two.
Borrowed Luxury
High-end rentals allow less affluent consumers temporary indulgences
7 Examples + Score + Implications


Pop Culture Vacations Hotels are taking inspiration from movies and media to attract visitors Implications - The numerous references made to pop culture and media within today’s society has inspired those running vacation spots and hotels to do the same in hopes to attract more visitors. Targeting fans of much-loved pop culture characters like Batman and James Bond, those in the travel business are sure to appeal to movie fans with their creative themed designs.
Pop Culture Vacations
Hotels are taking inspiration from movies and media to attract visitors
4 Examples + Score + Implications


Luxury Lives On Despite economy, airlines up the ante with extravagant extras Implications - Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class and budget-conscious travelers.
Luxury Lives On
Despite economy, airlines up the ante with extravagant extras
8 Examples + Score + Implications


Experiential Tourism Catering to the imaginations of experience-seekers Implications - Personalized, customizable or theme innovations that stimulate imagination or cater to fantasies are enticing consumers looking for uncommon experiences. The addition of an unconventional ‘experience’ piques interests and raises the perceived value of a good or service.
Experiential Tourism
Catering to the imaginations of experience-seekers
8 Examples + Score + Implications


PLUS 164 more World PRO Trends and 850 examples!



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