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About the Tourism Report

The Tourism Trend Report explores the ongoing developments in the popular realm of travel and tourism. Our report allows companies to explore the future of popular tourist destinations by examining consumer-based data. Users will also gain insight into many innovative types of tourism, such as e-Tourism, adventure tourism and the various jobs in tourism spawned in recent years. While modern travelers discover new and exhilarating places to go, companies can stay in tune with their tendencies by using our report.

Who It's For

The impact of tourism has many benefits for various companies and industries. Anyone from tour planners and tour guides, to hotel managers and ministry officials will discover inspiration and gain insight from our content.

Even in difficult financial times, consumers still have a need to travel and explore the world's top tourist destinations. Stay on the cutting-edge of the most fascinating and innovative tourism trends by subscribing to our Tourism Trend Report.

The Tourism Trend Report, last published on May 25, 2015, includes 34 PRO Trends and 170 examples of tourism market research and tourism consumer trends related to: tourists, hostels, hotels, sightseeing, travel and tourism trends.

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Methodology

Our tourism research is based on Trend Hunter's crowdsourced tourism articles and 2,421,000,000 total views of data. [Learn More]

Report Contents

• 34 Tourism PRO Trends = 34 Powerpoint Pages Tourism PPT Report
• 170 Tourism Examples

Online Extras With Full Subscription

• 24 Tourism Videos (Online) Tourism Videos
• 1,020 Tourism Images (Online) Tourism Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Tourism Pro Trends

Each Tourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tourism articles, videos and images. Examples:

Astro-Tourism Companies move into space travel for consumers looking to experience the cosmos Implications - By going literally above and beyond earthly sightseeing, voyages to outer space appeal to the consumer who is seeking the ultimate form of escape that goes beyond any obscure earthly location or interesting piece of entertainment. This ultra-escapism is especially attractive in the information age, where virtually all information is accessible through one click, and true escape is becoming increasingly rare.
Astro-Tourism
Companies move into space travel for consumers looking to experience the cosmos
4 Examples + Score + Implications


Immersive Beverage Consumers search for participatory forms of beverage education Implications - With so many methods of brewing and preparing artisanal beverages out there, many consumers are feeling the pressure to educate themselves. However, rather than reading a book or searching online, consumers are opting for more hands-on forms of education. This shift indicates that consumers are not only interested in the process of making their own products, but also wish to immerse themselves in the ritual and culture associated with them.
Immersive Beverage
Consumers search for participatory forms of beverage education
5 Examples + Score + Implications


Remixed Nostalgia Consumers search for ways to enjoy past pop culture in new forms Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Remixed Nostalgia
Consumers search for ways to enjoy past pop culture in new forms
6 Examples + Score + Implications


Augmented Travel Augmented reality increases the entertainment value of the travel experience Implications - Augmented reality adds a new dimension to the travel experience, which can often be tedious or frustrating. Whether it's elevating in-flight services or being implemented into tourist-aiding devices, augmented reality satisfies a consumer need for interactivity and immersive entertainment, even when they're away from home.
Augmented Travel
Augmented reality increases the entertainment value of the travel experience
4 Examples + Score + Implications


Simulated Travel Instead of actually taking a trip, consumers turn to virtual reality for escape Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
Simulated Travel
Instead of actually taking a trip, consumers turn to virtual reality for escape
4 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Curated Commute Bus stops are given an artistic overhaul to heighten engagement Implications - Encouraging the use of public transportation, bus services are incorporating artistic aesthetics to provide more visual appeal. Using abstract shapes and unexpected materials to transform bus stops into works of art, these designs breathe new life into typically standardized structures, offering consumers access to cultured experiences without having to divert from routine behavior.
Curated Commute
Bus stops are given an artistic overhaul to heighten engagement
4 Examples + Score + Implications


Custom Acquisition Personalization is brought back into stores to offer creative consumer input Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please.
Custom Acquisition
Personalization is brought back into stores to offer creative consumer input
6 Examples + Score + Implications


PLUS 28 more Tourism PRO Trends and 170 examples!



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