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About the Tourism Report

The Tourism Trend Report explores the ongoing developments in the popular realm of travel and tourism. Our report allows companies to explore the future of popular tourist destinations by examining consumer-based data. Users will also gain insight into many innovative types of tourism, such as e-Tourism, adventure tourism and the various jobs in tourism spawned in recent years. While modern travelers discover new and exhilarating places to go, companies can stay in tune with their tendencies by using our report.

Who It's For

The impact of tourism has many benefits for various companies and industries. Anyone from tour planners and tour guides, to hotel managers and ministry officials will discover inspiration and gain insight from our content.

Even in difficult financial times, consumers still have a need to travel and explore the world's top tourist destinations. Stay on the cutting-edge of the most fascinating and innovative tourism trends by subscribing to our Tourism Trend Report.

The Tourism Trend Report, last published on Oct 22, 2014, includes 30 PRO Trends and 150 examples of tourism market research and tourism consumer trends related to: tourists, hostels, hotels, sightseeing, travel and tourism trends.

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Methodology

Our tourism research is based on Trend Hunter's crowdsourced tourism articles and 2,156,000,000 total views of data. [Learn More]

Report Contents

• 30 Tourism PRO Trends = 30 Powerpoint Pages Tourism PPT Report
• 150 Tourism Examples

Online Extras With Full Subscription

• 21 Tourism Videos (Online) Tourism Videos
• 900 Tourism Images (Online) Tourism Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Tourism Pro Trends

Each Tourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online tourism articles, videos and images. Examples:

Simulated Travel Instead of actually taking a trip, consumers turn to virtual reality for escape Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
Simulated Travel
Instead of actually taking a trip, consumers turn to virtual reality for escape
4 Examples + Score + Implications


Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Curated Commute Bus stops are given an artistic overhaul to heighten engagement Implications - Encouraging the use of public transportation, bus services are incorporating artistic aesthetics to provide more visual appeal. Using abstract shapes and unexpected materials to transform bus stops into works of art, these designs breathe new life into typically standardized structures, offering consumers access to cultured experiences without having to divert from routine behavior.
Curated Commute
Bus stops are given an artistic overhaul to heighten engagement
4 Examples + Score + Implications


Dual-Purpose Stay Hotels offer multipurpose interiors for consumer versatility Implications - Battling daily schedules and responsibilities, consumers turn to more multifunctional sources of leisure to maximize enjoyment. Seeking adventurous experiences without sacrificing time and exertion, travelers are turning to dual-purpose hotel destinations that conveniently integrate enterprises like nightclubs and shopping venues right into the accommodation space itself. This speaks to a shift away from traditionally relaxing forms of travel toward more audacious, and personally engrossing forms of on-the-go enjoyment.
Dual-Purpose Stay
Hotels offer multipurpose interiors for consumer versatility
4 Examples + Score + Implications


Sensory Enticement Hotels turn to immersive installations to lure in travelers Implications - With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality, hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. Hypnotic hotel installations reflect a move towards more thought-provoking, and aesthetically engaging methods of consumer engagement.
Sensory Enticement
Hotels turn to immersive installations to lure in travelers
4 Examples + Score + Implications


Incentivized Convenience Instant mobile bookings seek to persuade consumer loyalty Implications - While loyalty programs often utilize material rewards as enticement, consumers who are tight on time are looking for more than mere tangible goods for persuasion. Seeking to make travel planning more pragmatic, consumers are turning to mobile devices and online apps to make bookings more technologically proficient. This reflects a desire for more practical, yet equally substantial methods of creating consumer loyalty.
Incentivized Convenience
Instant mobile bookings seek to persuade consumer loyalty
4 Examples + Score + Implications


Crowdsourced Branding Obsessed consumers create homage marketing for wearable cameras Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement.
Crowdsourced Branding
Obsessed consumers create homage marketing for wearable cameras
7 Examples + Score + Implications


Connected Accommodation Hotels increase tech integration to broaden international market appeal Implications - Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation.
Connected Accommodation
Hotels increase tech integration to broaden international market appeal
6 Examples + Score + Implications


PLUS 24 more Tourism PRO Trends and 150 examples!



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