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About the Hotels Report

The Hotels Trend Report is a detailed audit of the most popular trends in accommodation. Our report features the best hotels in Paris, Singapore, Los Angeles and more. Although consumers are always looking for the best last minute deal, there is still a high demand for luxury hotels like the Ritz-Carlton, Waldorf Astoria and Fairmont Hotels. From swanky New York hotel rooms to eco-lodging and cheap hotels, our report explores how consumer’s tastes are always changing with the current economic climate.

Who It's For

Professionals in the travel and tourism industry, hotel architecture, marketing, advertising and public relations are examples of people that can use our data to drive innovation. By extracting our crowd-sourced information, companies will be able to identify signals within the ever-changing hotel industry.

In a world where travel and tourism is still a booming business, it is crucial for companies to stay on top of the latest hotel trends. Revitalize your business strategies in customer service, marketing and branding, by understanding consumer appeal explored in the Hotels Trend Report.

The Hotels Trend Report, last published on Aug 20, 2015, includes 305 PRO Trends and 1,525 examples of hotels market research and hotels consumer trends related to: resorts, travel, accommodations, luxury, rooms and hotels trends.

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trend research methodology

Methodology

Our hotels research is based on Trend Hunter's crowdsourced hotels articles and 2,446,000,000 total views of data. [Learn More]

Report Contents

• 305 Hotels PRO Trends = 305 Powerpoint Pages Hotels PPT Report
• 1,525 Hotels Examples

Online Extras With Full Subscription

• 214 Hotels Videos (Online) Hotels Videos
• 9,150 Hotels Images (Online) Hotels Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Hotels Pro Trends

Each Hotels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hotels articles, videos and images. Examples:

Check-In 2.0 Hotels adopt easier check-in systems for consumer allure Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence.
Check-In 2.0
Hotels adopt easier check-in systems for consumer allure
4 Examples + Score + Implications


Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


App-Enabled Curation Mobile apps integrate customization aspects to generate consumer interest Implications - Realizing the importance of customization among millennial consumers, mobile app developers are turning to personalization features to satisfy individual needs. Offering curated search options, recommendations and even social platforms, this shift speaks to a growing desire for content that can be easily adapted and tailored to consumer interests.
App-Enabled Curation
Mobile apps integrate customization aspects to generate consumer interest
4 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Exclusive Luxury Ultra boutique hotels emphasize their small scale through upleveled services Implications - As overuse of the term "boutique" has made the moniker almost trivial in regards to accommodations, ultra-tiny luxury hotels are emphasizing the scale of their facilities through highly specific and customized amenities. These small-scale luxury accommodations often boast themed suites that offer truly one-of-a-kind experiences accessible to only one party at a time.
Exclusive Luxury
Ultra boutique hotels emphasize their small scale through upleveled services
4 Examples + Score + Implications


Consolidated Loyalty Consumers search for streamlined methods of accessing brand loyalty Implications - Though enticed by loyalty services and rewards, many shoppers continue to prioritize convenience above all else. Instead of carrying around several cards, consumers are opting for services that consolidate their collected points into a single card, or at least can be used in conjunction with multiple loyalty services. When it comes to brand loyalty, it's not a question of forcing consumers to choose their allegiance, but showing them that they can have it all.
Consolidated Loyalty
Consumers search for streamlined methods of accessing brand loyalty
4 Examples + Score + Implications


LGBT Exclusivity LGBT-friendly services provide the queer community with positive environments Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs.
LGBT Exclusivity
LGBT-friendly services provide the queer community with positive environments
5 Examples + Score + Implications


Alcoholic Athleticism Liquor labels update beverages with sporty twists for active consumers Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories.
Alcoholic Athleticism
Liquor labels update beverages with sporty twists for active consumers
5 Examples + Score + Implications


PLUS 299 more Hotels PRO Trends and 1,525 examples!



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