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About the Hotels Report

The Hotels Trend Report is a detailed audit of the most popular trends in accommodation. Our report features the best hotels in Paris, Singapore, Los Angeles and more. Although consumers are always looking for the best last minute deal, there is still a high demand for luxury hotels like the Ritz-Carlton, Waldorf Astoria and Fairmont Hotels. From swanky New York hotel rooms to eco-lodging and cheap hotels, our report explores how consumer’s tastes are always changing with the current economic climate.

Who It's For

Professionals in the travel and tourism industry, hotel architecture, marketing, advertising and public relations are examples of people that can use our data to drive innovation. By extracting our crowd-sourced information, companies will be able to identify signals within the ever-changing hotel industry.

In a world where travel and tourism is still a booming business, it is crucial for companies to stay on top of the latest hotel trends. Revitalize your business strategies in customer service, marketing and branding, by understanding consumer appeal explored in the Hotels Trend Report.

The Hotels Trend Report, last published on Apr 21, 2015, includes 261 PRO Trends and 1,305 examples of hotels market research and hotels consumer trends related to: resorts, travel, accommodations, luxury, rooms and hotels trends.

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trend research methodology

Methodology

Our hotels research is based on Trend Hunter's crowdsourced hotels articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 261 Hotels PRO Trends = 261 Powerpoint Pages Hotels PPT Report
• 1,305 Hotels Examples

Online Extras With Full Subscription

• 183 Hotels Videos (Online) Hotels Videos
• 7,830 Hotels Images (Online) Hotels Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Hotels Pro Trends

Each Hotels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hotels articles, videos and images. Examples:

Compact Care Toddler accessories are given a travel-friendly overhaul with portable adjustments Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home.
Compact Care
Toddler accessories are given a travel-friendly overhaul with portable adjustments
4 Examples + Score + Implications


Dual-Purpose Beauty Consumers opt for dual-purpose cosmetics and spa treatments Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Dual-Purpose Beauty
Consumers opt for dual-purpose cosmetics and spa treatments
4 Examples + Score + Implications


Dual-Purpose Service Heightening consumer experiences, auto services integrate unexpected features Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines.
Dual-Purpose Service
Heightening consumer experiences, auto services integrate unexpected features
4 Examples + Score + Implications


Conspicuous Flavor Consumers opt for upscale flavors in their alcoholic beverages Implications - Though armed with a better understanding of health and wellness, consumers are still willing to splurge on luxurious flavors when it comes to alcoholic beverages. Whether it's cost-effective DIY recipes or artisanal cocktails, consumers are pursuing decadent taste and smooth texture. Upscale flavoring signifies that consumers are searching for ways to satiate their preference for indulgence.
Conspicuous Flavor
Consumers opt for upscale flavors in their alcoholic beverages
5 Examples + Score + Implications


Productionized Proposal The rise of the viral proposal video spawns a set process for engagement Implications - The past few years have seen a burst of viral proposal videos, creating a need for assistance in the area of popping the question. Thus, forward-thinking hotels, tech companies and more are releasing ways to productionize the process to satisfy the consumer need for ultra convenience in even the most intimate parts of life.
Productionized Proposal
The rise of the viral proposal video spawns a set process for engagement
4 Examples + Score + Implications


Handsfree Wedding Venues and larger organizations offer ultra-convenient services for couples Implications - Topping the traditional wedding planning service, venues and large organizations are offering ultra-niche, uber-convenient services to those looking to tie the knot. Catering to every need, from nuptial social media coordination to personalized cake toppers, these holistic packages cater to the growing needs of couples aiming to communicate their individuality, as well as their union.
Handsfree Wedding
Venues and larger organizations offer ultra-convenient services for couples
6 Examples + Score + Implications


Instagrammable Matrimony Extravagant decor ensures nuptials are aesthetically viral-worthy Implications - With Instagram photos of celebrity weddings, such as Kim Kardashian and Kanye West's, breaking records online, consumers nearing the rite of passage are rethinking their matrimonial focus, with decor replacing the wedding dress as the aesthetic focal point of a ceremony. This desire to go viral, combined with a backlash toward the novelty wedding phenomena, makes for extreme opulence.
Instagrammable Matrimony
Extravagant decor ensures nuptials are aesthetically viral-worthy
6 Examples + Score + Implications


Wellness Vending Vending retail expands to include healthy, convenient options Implications - Vending machines are evolving to serve more consumers, satisfying needs well beyond hunger. Specifically, some vending machines are adapting to the health food wave by offering nutritious options. Beneficial vending products ultimately reflect a consumer desire for convenient, accessible goods that satisfy specific needs, even when on the go.
Wellness Vending
Vending retail expands to include healthy, convenient options
6 Examples + Score + Implications


PLUS 255 more Hotels PRO Trends and 1,305 examples!



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