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About the Hotels Report - The Hotels Trend Report is a detailed audit of the most popular trends in accommodation. Our report features the best hotels in Paris, Singapore, Los Angeles and more. Although consumers are always looking for the best last minute deal, there is still a high demand for luxury hotels like the Ritz-Carlton, Waldorf Astoria and Fairmont Hotels. From swanky New York hotel rooms to eco-lodging and cheap hotels, our report explores how consumer’s tastes are always changing with the current economic climate.

Who It's For - Professionals in the travel and tourism industry, hotel architecture, marketing, advertising and public relations are examples of people that can use our data to drive innovation. By extracting our crowd-sourced information, companies will be able to identify signals within the ever-changing hotel industry.

In a world where travel and tourism is still a booming business, it is crucial for companies to stay on top of the latest hotel trends. Revitalize your business strategies in customer service, marketing and branding, by understanding consumer appeal explored in the Hotels Trend Report.

The Hotels Trend Report, last published on Aug 19, 2014, includes 225 PRO Trends and 2,779 examples of hotels market research and hotels consumer trends related to: resorts, travel, accommodations, luxury, rooms and hotels trends.

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trend research methodology Methodology - Our hotels research is based on Trend Hunter's 2,779 crowdsourced hotels trends and 2,029,000,000 total views of data. [Learn More]

What You'll Get:
• 225 Page / Slide Presentation Hotels PDF Report Hotels PPT Report
• 225 Page In-Depth Reading Report Hotels PDF Report

Contents:
• 225 Hotels PRO Trends
• 2,779 Hotels Examples
• 389 Hotels Videos (Online) Hotels Videos
• 16,674 Hotels Images (Online) Hotels Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Hotels Pro Trends - Each Hotels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hotels articles, videos and images. Examples:

Rudimentary Retail Stores integrate simple, everyday aesthetics for comforting appeal Implications - Bringing things back to basics, retailers are turning to simple, homespun aesthetics to add a sense of familiarity. Relying more on emotional appeal, retailers are turning to designs that convey warmth and approachability, signifying a move back towards more elementary retail tactics.
Rudimentary Retail
Stores integrate simple, everyday aesthetics for comforting appeal
4 Examples + Score + Implications


Foodie Fashion Consumers embrace and flaunt their edible indulgences through clothings Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status.
Foodie Fashion
Consumers embrace and flaunt their edible indulgences through clothings
6 Examples + Score + Implications


Spa Specificity As consumers look to optimize relaxation, the spa experience gets ultra-customized Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences.
Spa Specificity
As consumers look to optimize relaxation, the spa experience gets ultra-customized
5 Examples + Score + Implications


Rustic Relaxation Consumers shift to prefer simplicity over opulence in retreats and day spas Implications - While traditional spa retreats focus on providing luxury, the modern consumer is shifting to prefer simplicity for relaxation. A desire to disconnect from the everyday and focus on simple pleasures is seeing consumers opt for day spas and getaways that stray further from the beaten path than ever before.
Rustic Relaxation
Consumers shift to prefer simplicity over opulence in retreats and day spas
5 Examples + Score + Implications


Sporting Consumption Utilizing the social aspect of sports, brands correlate drinking with pride Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause.
Sporting Consumption
Utilizing the social aspect of sports, brands correlate drinking with pride
7 Examples + Score + Implications


Crowdsourced Decor The online form of idea generating is extended to the interior design market Implications - Brands are incorporating the opinions of consumers into product ideation and beyond today more than ever, which is reflected in the crowdsourcing of interior design aesthetics. As the demand for product customization intensifies, the crowdsourcing of design places inherent power in the consumer to create something tailored to their desires.
Crowdsourced Decor
The online form of idea generating is extended to the interior design market
4 Examples + Score + Implications


PLUS 219 more Hotels PRO Trends and 2,779 examples!



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225 Hotels PRO Trends
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