ALL > World > Hotels Trend Report

More:  Travel Hotels Regional

About the Hotels Report

The Hotels Trend Report is a detailed audit of the most popular trends in accommodation. Our report features the best hotels in Paris, Singapore, Los Angeles and more. Although consumers are always looking for the best last minute deal, there is still a high demand for luxury hotels like the Ritz-Carlton, Waldorf Astoria and Fairmont Hotels. From swanky New York hotel rooms to eco-lodging and cheap hotels, our report explores how consumer’s tastes are always changing with the current economic climate.

Who It's For

Professionals in the travel and tourism industry, hotel architecture, marketing, advertising and public relations are examples of people that can use our data to drive innovation. By extracting our crowd-sourced information, companies will be able to identify signals within the ever-changing hotel industry.

In a world where travel and tourism is still a booming business, it is crucial for companies to stay on top of the latest hotel trends. Revitalize your business strategies in customer service, marketing and branding, by understanding consumer appeal explored in the Hotels Trend Report.

The Hotels Trend Report, last published on Jul 21, 2015, includes 283 PRO Trends and 1,415 examples of hotels market research and hotels consumer trends related to: resorts, travel, accommodations, luxury, rooms and hotels trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our hotels research is based on Trend Hunter's crowdsourced hotels articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 283 Hotels PRO Trends = 283 Powerpoint Pages Hotels PPT Report
• 1,415 Hotels Examples

Online Extras With Full Subscription

• 198 Hotels Videos (Online) Hotels Videos
• 8,490 Hotels Images (Online) Hotels Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Hotels Pro Trends

Each Hotels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hotels articles, videos and images. Examples:

Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


LGBT Exclusivity LGBT-friendly services provide the queer community with positive environments Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs.
LGBT Exclusivity
LGBT-friendly services provide the queer community with positive environments
5 Examples + Score + Implications


Collaborative Finance Payment services partner with other brands and retailers for consumer allure Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden.
Collaborative Finance
Payment services partner with other brands and retailers for consumer allure
6 Examples + Score + Implications


Therapeutic Wilderness Hospitals and clinics incorporate natural elements to inspire well-being Implications - As research continues to observe connections between exposure to nature and recuperation in humans, healthcare facilities are beginning to include access to nature as a design necessity. Offering therapeutic benefits that inspire health and well-being, designers and architects re-imagine the hospital experience to include optimized access to tranquil natural surroundings. This points to a shift in consumer preference toward ideas that are stripped-down and pure, diverging from the excessive, complex nature of the digital age.
Therapeutic Wilderness
Hospitals and clinics incorporate natural elements to inspire well-being
4 Examples + Score + Implications


Domesticated Cycling Bike rack designs accommodate two-wheelers within interior spaces Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby.
Domesticated Cycling
Bike rack designs accommodate two-wheelers within interior spaces
4 Examples + Score + Implications


Interplanetary Mockery Consumers choose the next best thing to space tourism Implications - As wanderlust brings consumers into a realm of commercial space tourism, more consumers find themselves willing to explore the outer limits, but unable to spend the cash. As a result, many attractions are incorporating ways to simulate space travel. This allows consumers a taste of the ultimate in exoticism in the confines of a comfortable price and setting.
Interplanetary Mockery
Consumers choose the next best thing to space tourism
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Minimalist Workplace Consumers opt for transparent office supplies to maximize space Implications - In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context.
Minimalist Workplace
Consumers opt for transparent office supplies to maximize space
4 Examples + Score + Implications


PLUS 277 more Hotels PRO Trends and 1,415 examples!



Boost your hotels consumer insight!
Three options to kick-start your innovation...


1. Hotels Trend Report

283 Hotels PRO Trends
Hotels Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Hotels & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%