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About the Hotels Report

The Hotels Trend Report is a detailed audit of the most popular trends in accommodation. Our report features the best hotels in Paris, Singapore, Los Angeles and more. Although consumers are always looking for the best last minute deal, there is still a high demand for luxury hotels like the Ritz-Carlton, Waldorf Astoria and Fairmont Hotels. From swanky New York hotel rooms to eco-lodging and cheap hotels, our report explores how consumer’s tastes are always changing with the current economic climate.

Who It's For

Professionals in the travel and tourism industry, hotel architecture, marketing, advertising and public relations are examples of people that can use our data to drive innovation. By extracting our crowd-sourced information, companies will be able to identify signals within the ever-changing hotel industry.

In a world where travel and tourism is still a booming business, it is crucial for companies to stay on top of the latest hotel trends. Revitalize your business strategies in customer service, marketing and branding, by understanding consumer appeal explored in the Hotels Trend Report.

The Hotels Trend Report, last published on Jun 22, 2015, includes 279 PRO Trends and 1,395 examples of hotels market research and hotels consumer trends related to: resorts, travel, accommodations, luxury, rooms and hotels trends.

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trend research methodology

Methodology

Our hotels research is based on Trend Hunter's crowdsourced hotels articles and 2,405,000,000 total views of data. [Learn More]

Report Contents

• 279 Hotels PRO Trends = 279 Powerpoint Pages Hotels PPT Report
• 1,395 Hotels Examples

Online Extras With Full Subscription

• 195 Hotels Videos (Online) Hotels Videos
• 8,370 Hotels Images (Online) Hotels Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Hotels Pro Trends

Each Hotels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hotels articles, videos and images. Examples:

Collaborative Finance Payment services partner with other brands and retailers for consumer allure Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden.
Collaborative Finance
Payment services partner with other brands and retailers for consumer allure
6 Examples + Score + Implications


Therapeutic Wilderness Hospitals and clinics incorporate natural elements to inspire well-being Implications - As research continues to observe connections between exposure to nature and recuperation in humans, healthcare facilities are beginning to include access to nature as a design necessity. Offering therapeutic benefits that inspire health and well-being, designers and architects re-imagine the hospital experience to include optimized access to tranquil natural surroundings. This points to a shift in consumer preference toward ideas that are stripped-down and pure, diverging from the excessive, complex nature of the digital age.
Therapeutic Wilderness
Hospitals and clinics incorporate natural elements to inspire well-being
4 Examples + Score + Implications


Domesticated Cycling Bike rack designs accommodate two-wheelers within interior spaces Implications - The rise of cycling seen in spin classes and urban bike rental systems is making its way into the interior design sector. Through cycling racks with aesthetic features, companies are catering to this decorative sporting niche. On a broader level, the crossover between homes and athleticism reflects consumer interest in products promoting health and the treatment of fitness as a lifestyle, instead of a hobby.
Domesticated Cycling
Bike rack designs accommodate two-wheelers within interior spaces
4 Examples + Score + Implications


Interplanetary Mockery Consumers choose the next best thing to space tourism Implications - As wanderlust brings consumers into a realm of commercial space tourism, more consumers find themselves willing to explore the outer limits, but unable to spend the cash. As a result, many attractions are incorporating ways to simulate space travel. This allows consumers a taste of the ultimate in exoticism in the confines of a comfortable price and setting.
Interplanetary Mockery
Consumers choose the next best thing to space tourism
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Minimalist Workplace Consumers opt for transparent office supplies to maximize space Implications - In an effort to de-clutter their workspaces, consumers are turning to transparent or reflective technology that effectively "disappears" when it's not in use. By pursuing visual transparency in the office place, consumers are not only revealing that curating their environments is important to them, but also that a minimalist aesthetic is preferred in an office context.
Minimalist Workplace
Consumers opt for transparent office supplies to maximize space
4 Examples + Score + Implications


Sophisticated Routine Consumers are seduced by the sophistication of routine memberships Implications - Membership-based services, such as communal workspaces or fitness centers, are glamorizing participation by adopting sophisticated aesthetics. By elevating their interiors, these services transform often unpleasant tasks, like working late or exercising, from mundane to enjoyable. Improving the design of the physical spaces also increases the perceived prestige and exclusivity of activities that would otherwise be considered routine, ultimately motivating consumers to keep returning.
Sophisticated Routine
Consumers are seduced by the sophistication of routine memberships
5 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


PLUS 273 more Hotels PRO Trends and 1,395 examples!



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