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About the South America Report

The South America Trend Report includes interactive maps and Spanish phrase books, rainforest tours and the best-kept secrets of cities in South America and Latin America. Our research explores everything from the hottest new themed restaurants in Sao Paolo, Brazil or Santiago, Chile to maps and travel guides that specialize in unique, off-the-beaten-path experiences.

Who It's For

Our research will benefit travel agencies, tourism guides, restaurateurs and those in the hospitality business. Market researchers, airlines, travel writers and travel equipment manufacturers looking to reinvigorate their brand and find inspiration to expand products and services will also find the featured information useful.

Use Trend Hunter’s South America Trend Report to harness valuable crowd-sourced consumer insight.

The South America Trend Report, last published on Jul 21, 2015, includes 9 PRO Trends and 45 examples of south america market research and south america consumer trends related to: Brazilian culture, Latin cuisine, backpacking, tourism, rainforests and south america trends.

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Methodology

Our south america research is based on Trend Hunter's crowdsourced south america articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 9 South America PRO Trends = 9 Powerpoint Pages South America PPT Report
• 45 South America Examples

Online Extras With Full Subscription

• 6 South America Videos (Online) South America Videos
• 270 South America Images (Online) South America Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample South America Pro Trends

Each South America PRO Trend is on its own slide with implications, a quantified score, and examples linked to online south america articles, videos and images. Examples:

Mix-and-Match Mealtime Consumers satisfy their adventurous eating habits with customizable menus Implications - The individualistic climate of today's market means that customization is the quickest way into the heart of the consumer. Restaurants looking for an edge over the competition are opting for menus with both greater flexibility and affordability. The mix-and-match approach to dining and traditional meals allows for greater experimentation at a lower cost, which appeals to the modern foodie.
Mix-and-Match Mealtime
Consumers satisfy their adventurous eating habits with customizable menus
4 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications


Backyard Boldness Outdoor decor shifts toward eccentric LED lighting Implications - Taking a bolder approach to outdoor living, consumers are turning to fluorescent lighting and LED products to add a sense of whimsicality to their backyard environment. Transforming porch swings and swimming pools, homeowners are moving away from subtle, minimalist aesthetics toward designs that heighten sensory appeal.
Backyard Boldness
Outdoor decor shifts toward eccentric LED lighting
4 Examples + Score + Implications


Conscious Libation Alcohol brands adopt green branding techniques to showcase awareness Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Conscious Libation
Alcohol brands adopt green branding techniques to showcase awareness
6 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


Pronounced Pregnancy Maternity becomes an embraced theme in photography Implications - Thanks to a few recent celeb moms who haven't shied away from the spotlight while expecting, pregnancy is becoming a popular theme in the world of fashion photography, pop culture and even advertising. Since virtually everyone understands that bringing a child into the world is something to be embraced, this theme hits at the core of consumer sentiment and emotion.
Pronounced Pregnancy
Maternity becomes an embraced theme in photography
5 Examples + Score + Implications


PLUS 3 more South America PRO Trends and 45 examples!



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