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About the Print Advertising Report

The Print Advertising Trend Report tracks innovations in the advertisement industry, from flyers, billboards and successful social media marketing campaigns to the transition from the printing press to digital printing technology. As consumers grow more discerning toward traditional advertising strategies, advertising agencies are seeking new and original tactics in terms of branding to penetrate niche demographics.

Who It's For

Regardless if it is used by a global marketing company or small time advertisers, our research will benefit anyone working in the advertising business

Harness crowd-sourced consumer insight with Trend Hunter’s Print Advertising Trend Report.

The Print Advertising Trend Report, last published on May 26, 2015, includes 235 PRO Trends and 1,175 examples of print advertising market research and print advertising consumer trends related to: digital printing, billboards, slogans, social media marketing, graphics and print advertising trends.

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Methodology

Our print advertising research is based on Trend Hunter's crowdsourced print advertising articles and 2,374,000,000 total views of data. [Learn More]

Report Contents

• 235 Print Advertising PRO Trends = 235 Powerpoint Pages Print Advertising PPT Report
• 1,175 Print Advertising Examples

Online Extras With Full Subscription

• 165 Print Advertising Videos (Online) Print Advertising Videos
• 7,050 Print Advertising Images (Online) Print Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Print Advertising Pro Trends

Each Print Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print advertising articles, videos and images. Examples:

Beacon Branding Consumers respond to Beacon-optimized advertising Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Beacon Branding
Consumers respond to Beacon-optimized advertising
4 Examples + Score + Implications


Self-Created Subscription Consumer-made content is treated as regular paid programming Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.
Self-Created Subscription
Consumer-made content is treated as regular paid programming
5 Examples + Score + Implications


Taste Education The alcohol industry strives to become more accessible for novice drinkers Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
Taste Education
The alcohol industry strives to become more accessible for novice drinkers
4 Examples + Score + Implications


Self-Serve Display Offering customers a sense of autonomy, kiosks integrate self-serve tactics Implications - Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Self-Serve Display
Offering customers a sense of autonomy, kiosks integrate self-serve tactics
4 Examples + Score + Implications


Brainstorm Design Office settings use design as a way to foster creativity Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture.
Brainstorm Design
Office settings use design as a way to foster creativity
4 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


Responsive Radio Keeping the old medium alive means making something more custom for consumers Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
Responsive Radio
Keeping the old medium alive means making something more custom for consumers
4 Examples + Score + Implications


PLUS 229 more Print Advertising PRO Trends and 1,175 examples!



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