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About the Print Advertising Report - The Print Advertising Trend Report tracks innovations in the advertisement industry, from flyers, billboards and successful social media marketing campaigns to the transition from the printing press to digital printing technology. As consumers grow more discerning toward traditional advertising strategies, advertising agencies are seeking new and original tactics in terms of branding to penetrate niche demographics.

Who It's For - Regardless if it is used by a global marketing company or small time advertisers, our research will benefit anyone working in the advertising business

Harness crowd-sourced consumer insight with Trend Hunter’s Print Advertising Trend Report.

The Print Advertising Trend Report, last published on Sep 10, 2014, includes 216 PRO Trends and 2,421 examples of print advertising market research and print advertising consumer trends related to: digital printing, billboards, slogans, social media marketing, graphics and print advertising trends.

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trend research methodology Methodology - Our print advertising research is based on Trend Hunter's 2,421 crowdsourced print advertising trends and 2,064,000,000 total views of data. [Learn More]

What You'll Get:
• 216 Page / Slide Presentation Print Advertising PDF Report Print Advertising PPT Report
• 216 Page In-Depth Reading Report Print Advertising PDF Report

Contents:
• 216 Print Advertising PRO Trends
• 2,421 Print Advertising Examples
• 339 Print Advertising Videos (Online) Print Advertising Videos
• 14,526 Print Advertising Images (Online) Print Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Print Advertising Pro Trends - Each Print Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print advertising articles, videos and images. Examples:

Refurbished Accommodation Hotels add a contemporary spin to vintage aesthetics to stand apart Implications - Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary touches, these hotels are allowing travelers to reminisce about styles of the past without having to sacrifice the ease of modern amenities.
Refurbished Accommodation
Hotels add a contemporary spin to vintage aesthetics to stand apart
4 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


Interactive Print Print campaigns are taken a step further with participatory engagement Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Interactive Print
Print campaigns are taken a step further with participatory engagement
4 Examples + Score + Implications


Waste Currency Brands accept waste as a payment for goods to reinforce positive perceptions Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.
Waste Currency
Brands accept waste as a payment for goods to reinforce positive perceptions
5 Examples + Score + Implications


Theatrical Out-of-Home Billboards incorporate interactive enhancements for engagement Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers.
Theatrical Out-of-Home
Billboards incorporate interactive enhancements for engagement
4 Examples + Score + Implications


PLUS 210 more Print Advertising PRO Trends and 2,421 examples!



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