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About the Print Advertising Report - The Print Advertising Trend Report tracks innovations in the advertisement industry, from flyers, billboards and successful social media marketing campaigns to the transition from the printing press to digital printing technology. As consumers grow more discerning toward traditional advertising strategies, advertising agencies are seeking new and original tactics in terms of branding to penetrate niche demographics.

Who It's For - Regardless if it is used by a global marketing company or small time advertisers, our research will benefit anyone working in the advertising business

Harness crowd-sourced consumer insight with Trend Hunter’s Print Advertising Trend Report.

The Print Advertising Trend Report, last published on Aug 06, 2014, includes 210 PRO Trends and 2,392 examples of print advertising market research and print advertising consumer trends related to: digital printing, billboards, slogans, social media marketing, graphics and print advertising trends.

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trend research methodology Methodology - Our print advertising research is based on Trend Hunter's 2,392 crowdsourced print advertising trends and 2,036,000,000 total views of data. [Learn More]

What You'll Get:
• 210 Page / Slide Presentation Print Advertising PDF Report Print Advertising PPT Report
• 210 Page In-Depth Reading Report Print Advertising PDF Report

Contents:
• 210 Print Advertising PRO Trends
• 2,392 Print Advertising Examples
• 335 Print Advertising Videos (Online) Print Advertising Videos
• 14,352 Print Advertising Images (Online) Print Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Print Advertising Pro Trends - Each Print Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print advertising articles, videos and images. Examples:

Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Cultured Condiments Seasoning receives a pop culture overhaul to reinvent flavor in a modern light Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods.
Cultured Condiments
Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
4 Examples + Score + Implications


Branded Playlist Curated music takes all effort out of the music experience Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
Branded Playlist
Curated music takes all effort out of the music experience
6 Examples + Score + Implications


Unmasked Marketing A desire for sincerity prompts the integration of raw and revealing insights Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
5 Examples + Score + Implications


Elemental Branding A visual emphasis is placed on ingredients to reflect product composition Implications - While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
Elemental Branding
A visual emphasis is placed on ingredients to reflect product composition
5 Examples + Score + Implications


PLUS 204 more Print Advertising PRO Trends and 2,392 examples!



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