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About the Print Advertising Report

The Print Advertising Trend Report tracks innovations in the advertisement industry, from flyers, billboards and successful social media marketing campaigns to the transition from the printing press to digital printing technology. As consumers grow more discerning toward traditional advertising strategies, advertising agencies are seeking new and original tactics in terms of branding to penetrate niche demographics.

Who It's For

Regardless if it is used by a global marketing company or small time advertisers, our research will benefit anyone working in the advertising business

Harness crowd-sourced consumer insight with Trend Hunter’s Print Advertising Trend Report.

The Print Advertising Trend Report, last published on Apr 16, 2015, includes 232 PRO Trends and 1,160 examples of print advertising market research and print advertising consumer trends related to: digital printing, billboards, slogans, social media marketing, graphics and print advertising trends.

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Methodology

Our print advertising research is based on Trend Hunter's crowdsourced print advertising articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 232 Print Advertising PRO Trends = 232 Powerpoint Pages Print Advertising PPT Report
• 1,160 Print Advertising Examples

Online Extras With Full Subscription

• 162 Print Advertising Videos (Online) Print Advertising Videos
• 6,960 Print Advertising Images (Online) Print Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Print Advertising Pro Trends

Each Print Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print advertising articles, videos and images. Examples:

Self-Serve Display Offering customers a sense of autonomy, kiosks integrate self-serve tactics Implications - Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Self-Serve Display
Offering customers a sense of autonomy, kiosks integrate self-serve tactics
4 Examples + Score + Implications


Brainstorm Design Office settings use design as a way to foster creativity Implications - Fostering creativity in the workplace can be difficult as consumers tend to fall into work patterns that have them focusing on tasks, as opposed to innovation. Battling this -- especially in the age of shorter attention spans -- requires more than brainstorm meetings. As a response, workplace designs are integrating creativity-encouraging furniture.
Brainstorm Design
Office settings use design as a way to foster creativity
4 Examples + Score + Implications


Comical Culturalism Brands use humor to connect with diverse ethnic groups and establish trust Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction.
Comical Culturalism
Brands use humor to connect with diverse ethnic groups and establish trust
5 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


Responsive Radio Keeping the old medium alive means making something more custom for consumers Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
Responsive Radio
Keeping the old medium alive means making something more custom for consumers
4 Examples + Score + Implications


Hyper-Niche Broadcast Radio shows move beyond mainstream content to satiate individual interests Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience.
Hyper-Niche Broadcast
Radio shows move beyond mainstream content to satiate individual interests
4 Examples + Score + Implications


Dronevertising Brands utilize the technology for enhanced interactive marketing approaches Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place.
Dronevertising
Brands utilize the technology for enhanced interactive marketing approaches
5 Examples + Score + Implications


Satirical Dad Fathers are humorously represented in ads to showcase modern paternal figures Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood.
Satirical Dad
Fathers are humorously represented in ads to showcase modern paternal figures
5 Examples + Score + Implications


PLUS 226 more Print Advertising PRO Trends and 1,160 examples!



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