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About the Print Advertising Report - The Print Advertising Trend Report tracks innovations in the advertisement industry, from flyers, billboards and successful social media marketing campaigns to the transition from the printing press to digital printing technology. As consumers grow more discerning toward traditional advertising strategies, advertising agencies are seeking new and original tactics in terms of branding to penetrate niche demographics.

Who It's For - Regardless if it is used by a global marketing company or small time advertisers, our research will benefit anyone working in the advertising business

Harness crowd-sourced consumer insight with Trend Hunter’s Print Advertising Trend Report.

The Print Advertising Trend Report, last published on Jun 24, 2014, includes 207 PRO Trends and 2,365 examples of print advertising market research and print advertising consumer trends related to: digital printing, billboards, slogans, social media marketing, graphics and print advertising trends.

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trend research methodology Methodology - Our print advertising research is based on Trend Hunter's 2,365 crowdsourced print advertising trends and 1,995,000,000 total views of data. [Learn More]

What You'll Get:
• 207 Page / Slide Presentation Print Advertising PDF Report Print Advertising PPT Report
• 207 Page In-Depth Reading Report Print Advertising PDF Report

Contents:
• 207 Print Advertising PRO Trends
• 2,365 Print Advertising Examples
• 331 Print Advertising Videos (Online) Print Advertising Videos
• 14,190 Print Advertising Images (Online) Print Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Print Advertising Pro Trends - Each Print Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print advertising articles, videos and images. Examples:

Cultured Condiments Seasoning receives a pop culture overhaul to reinvent flavor in a modern light Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods.
Cultured Condiments
Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
4 Examples + Score + Implications


Branded Playlist Curated music takes all effort out of the music experience Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
Branded Playlist
Curated music takes all effort out of the music experience
6 Examples + Score + Implications


Unmasked Marketing A desire for sincerity prompts the integration of raw and revealing insights Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
5 Examples + Score + Implications


Elemental Branding A visual emphasis is placed on ingredients to reflect product composition Implications - While counting calories and dietary restrictions help encourage health-conscious living, condensed product labeling can make deciphering ingredients quite a challenge. Seeking to offer greater accountability, brands are turning to aesthetics to boldly emphasize the flavor and fundamental makeup. This reflects a shift from traditional typographic assurance towards more blatant, and easily distinguishable forms of product sincerity.
Elemental Branding
A visual emphasis is placed on ingredients to reflect product composition
5 Examples + Score + Implications


Automated Social Media As consumers strive to share more than ever, automatic updates spike in use Implications - As the concept of over-sharing becomes commonplace and expected on social media, automated tweets, Instagram posts and Facebook replies are being adopted as an essential means to keep up with constant interaction. This move towards efficiency over authenticity amidst consumers marks a shift from a need for genuine face time to a more apathetic attitude towards social media that dictates a consumer base overstimulated with social networking.
Automated Social Media
As consumers strive to share more than ever, automatic updates spike in use
6 Examples + Score + Implications


Infant Auto The child desire to grow up faster is fueled by autos for infants Implications - Reflecting a desire to grow up faster and enjoy adult life, kids are becoming increasingly attracted to toys, like autos, that mimic adult belongings. Often resembling real-life automobiles or referencing existing lifestyle choices, these infant autos show a more broad pattern of calculated playtime meant to train children for adult life.
Infant Auto
The child desire to grow up faster is fueled by autos for infants
5 Examples + Score + Implications


PLUS 201 more Print Advertising PRO Trends and 2,365 examples!



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