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About the Print Advertising Report - The Print Advertising Trend Report tracks innovations in the advertisement industry, from flyers, billboards and successful social media marketing campaigns to the transition from the printing press to digital printing technology. As consumers grow more discerning toward traditional advertising strategies, advertising agencies are seeking new and original tactics in terms of branding to penetrate niche demographics.

Who It's For - Regardless if it is used by a global marketing company or small time advertisers, our research will benefit anyone working in the advertising business

Harness crowd-sourced consumer insight with Trend Hunter’s Print Advertising Trend Report.

The Print Advertising Trend Report, last published on Apr 07, 2014, includes 202 PRO Trends and 2,341 examples of print advertising market research and print advertising consumer trends related to: digital printing, billboards, slogans, social media marketing, graphics and print advertising trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our print advertising research is based on Trend Hunter's 2,341 crowdsourced print advertising trends and 1,902,000,000 total views of data. [Learn More]

What You'll Get:
• 202 Page / Slide Presentation Print Advertising PDF Report Print Advertising PPT Report
• 202 Page In-Depth Reading Report Print Advertising PDF Report

Contents:
• 202 Print Advertising PRO Trends
• 2,341 Print Advertising Examples
• 328 Print Advertising Videos (Online) Print Advertising Videos
• 14,046 Print Advertising Images (Online) Print Advertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Print Advertising Pro Trends - Each Print Advertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online print advertising articles, videos and images. Examples:

Infant Auto The child desire to grow up faster is fueled by autos for infants Implications - Reflecting a desire to grow up faster and enjoy adult life, kids are becoming increasingly attracted to toys, like autos, that mimic adult belongings. Often resembling real-life automobiles or referencing existing lifestyle choices, these infant autos show a more broad pattern of calculated playtime meant to train children for adult life.
Infant Auto
The child desire to grow up faster is fueled by autos for infants
5 Examples + Score + Implications


Self-Conscious Selling Products with cliched marketing histories use satire to earn consumer trust Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing.
Self-Conscious Selling
Products with cliched marketing histories use satire to earn consumer trust
5 Examples + Score + Implications


Fried Indulgence Deep-fried foods reflect a growing consumer demand for enhanced consumption Implications - As consumers mature, exposure to more diverse, cultural settings prompts a growing need for enhanced everyday goods. Seeking to revamp traditional snack foods with more indulgent and enticing qualities, brands are turning to excessive deep-fried techniques to add extravagant allure to the product. A turn towards over-the-top eats reflects a backlash to the more prudent health-focused lifestyle.
Fried Indulgence
Deep-fried foods reflect a growing consumer demand for enhanced consumption
7 Examples + Score + Implications


Awkward Expression Purposely uncomfortable ads offer consumers humorously relatable situations Implications - With brands often marketing products through aesthetic appeal, envisioning how that item will fit in real life can be challenging for the average consumer. Commercials that feature awkward encounters provide humorous situational experiences that people can easily identify with, appealing to the desire to connect through shared experiences.
Awkward Expression
Purposely uncomfortable ads offer consumers humorously relatable situations
7 Examples + Score + Implications


Marketing Morality Family-centric ads cater to consumers looking for sincere forms of expression Implications - With big name brands often going to extreme lengths to create outrageously outside-the-box concepts, viewers are often left feeling detached and emotionally disconnected from the product. Ads that feature family values and sibling references provide sentimental qualities that viewers can easily relate to, combining relatable social situations with the growing need for more genuine marketing tactics.
Marketing Morality
Family-centric ads cater to consumers looking for sincere forms of expression
7 Examples + Score + Implications


Everyday Robotics Automatic household devices illustrate a demand for high-tech convenience Implications - With consumers becoming increasingly busy in their everyday lives, making time to do simple things like chores can be difficult. Robotic household devices seek to make the cleaning process more efficient, allowing consumers the freedom to engage in other activities. This illustrates a growing demand for hyper-convenience.
Everyday Robotics
Automatic household devices illustrate a demand for high-tech convenience
7 Examples + Score + Implications


PLUS 196 more Print Advertising PRO Trends and 2,341 examples!


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