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About the Frock Report - The Frock Trend Report explores trends influencing contemporary women’s clothing. Fashion is an constant state of change, sometimes borrowing fashion cues from retro and vintage looks of yesteryear. This report looks at couture clothes, dresses and tops, as well as jacket and frock coat trends that are affecting consumer habits and creating more opportunities in the market for business potential.

Who It's For - Our crowd-sourced data can benefit large retailers in shopping malls, mid-size fashion boutiques or start-up businesses seeking a better understanding of today’s fashion trends shaping consumer preference.

Use the Frock Trend Report to enhance business strategy while developing a better understanding of the fashion trends shaping consumer preferences and purchasing decisions.

The Frock Trend Report, last published on Mar 05, 2014, includes 47 PRO Trends and 468 examples of frock market research and frock consumer trends related to: dresses, jackets, women's clothing, hip fashion, couture garments and frock trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our frock research is based on Trend Hunter's 468 crowdsourced frock trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 47 Page / Slide Presentation Frock PDF Report Frock PPT Report
• 47 Page In-Depth Reading Report Frock PDF Report

Contents:
• 47 Frock PRO Trends
• 468 Frock Examples
• 66 Frock Videos (Online) Frock Videos
• 2,808 Frock Images (Online) Frock Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Frock Pro Trends - Each Frock PRO Trend is on its own slide with implications, a quantified score, and examples linked to online frock articles, videos and images. Examples:

Embellished Routine Brands augment everyday tasks to be special for enhanced consumer acceptance Implications - The average consumer lifestyle is often considered anything but glamorous, but a resonating shift towards embellished activities like entertaining guests or eating dinner is creating a much more personal bond with consumers by creating an environment where anything can be considered extraordinary. In a society that's shrouded in routine, this form of glamorization creates a more realistic environment for consumers to begin relating to brands and each other on terms that are built on a basis of understanding and acceptance rather than aspiration.
Embellished Routine
Brands augment everyday tasks to be special for enhanced consumer acceptance
7 Examples + Score + Implications


Grotesque Luxury Consumers with luxe taste are gravitating towards gruesome, provocative goods Implications - Reflecting both a desire to stand out and a preference for high end goods, the popularity of abject upscale items is on the rise. Allowing consumers to participate in the cultural phenomenon of zombie obsession while maintaining a sense of exlusivity, this balance between two seemingly opposite inspirations is an unusual combination of interests.
Grotesque Luxury
Consumers with luxe taste are gravitating towards gruesome, provocative goods
7 Examples + Score + Implications


Junk Food Destigmatized Formerly seen as shameful vices, junk food is receiving a prideful boost Implications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers.
Junk Food Destigmatized
Formerly seen as shameful vices, junk food is receiving a prideful boost
7 Examples + Score + Implications


Influencer Activation Digital personalities are crossing over to celebrity status Implications - Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
Influencer Activation
Digital personalities are crossing over to celebrity status
7 Examples + Score + Implications


Retro Elegance Fashion embraces ladylike looks with polished peplum silhouettes Implications - Fashion designers time and time again look to past decades for inspiration, and one silhouette that is consistently re-imagined, never failing to make a return to the style spotlight, is the peplum. Elegant and polished, this flared look that harks back to Ancient Greece is now being added to skirts, jackets and tops but with a modern interpretation that is both fresh and feminine.
Retro Elegance
Fashion embraces ladylike looks with polished peplum silhouettes
5 Examples + Score + Implications


Disposable Couture Fleeting nature of fashion has consumers looking for less costly alternatives Implications - Fashion is fickle; the fact that it is constantly changing means that those who want to look stylish and trendy must invest in new apparel and accessories each season. However, services and alternatives that allow style-savvy consumers to enjoy fashion without having to commit large amounts of cash are on the rise. Ranging from rentable couture and apparel-swapping sites to monthly clothing subscriptions, these alternatives provide budget fashionistas with a way to look on-trend and consistently obtain new outfits without having to break the bank.
Disposable Couture
Fleeting nature of fashion has consumers looking for less costly alternatives
8 Examples + Score + Implications


PLUS 41 more Frock PRO Trends and 468 examples!


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