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About the Frock Report

The Frock Trend Report explores trends influencing contemporary women’s clothing. Fashion is an constant state of change, sometimes borrowing fashion cues from retro and vintage looks of yesteryear. This report looks at couture clothes, dresses and tops, as well as jacket and frock coat trends that are affecting consumer habits and creating more opportunities in the market for business potential.

Who It's For

Our crowd-sourced data can benefit large retailers in shopping malls, mid-size fashion boutiques or start-up businesses seeking a better understanding of today’s fashion trends shaping consumer preference.

Use the Frock Trend Report to enhance business strategy while developing a better understanding of the fashion trends shaping consumer preferences and purchasing decisions.

The Frock Trend Report, last published on Jun 26, 2014, includes 50 PRO Trends and 250 examples of frock market research and frock consumer trends related to: dresses, jackets, women's clothing, hip fashion, couture garments and frock trends.

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trend research methodology

Methodology

Our frock research is based on Trend Hunter's crowdsourced frock articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 50 Frock PRO Trends = 50 Powerpoint Pages Frock PPT Report
• 250 Frock Examples

Online Extras With Full Subscription

• 35 Frock Videos (Online) Frock Videos
• 1,500 Frock Images (Online) Frock Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Frock Pro Trends

Each Frock PRO Trend is on its own slide with implications, a quantified score, and examples linked to online frock articles, videos and images. Examples:

Regional Referencing Global retail locations use local interests to connect to consumers Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Regional Referencing
Global retail locations use local interests to connect to consumers
4 Examples + Score + Implications


Antithetical Opulence As the concept of luxury peaks, brands revert to the opposite Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living.
Antithetical Opulence
As the concept of luxury peaks, brands revert to the opposite
7 Examples + Score + Implications


Guerilla Fast Food Art Artists pay homage to fast food culture imagery for enhanced brand status Implications - Speaking to a consumer's sense of nostalgia and the ever-present status of fast food in America, artists are remixing fast food culture as a means of creating cross-cultural community connections. The use of fast food imagery in niche art communities solidifies their status as mainstay images and does double duty as breaking down the barrier between brand and consumer by reinforcing approachability.
Guerilla Fast Food Art
Artists pay homage to fast food culture imagery for enhanced brand status
8 Examples + Score + Implications


Embellished Routine Brands augment everyday tasks to be special for enhanced consumer acceptance Implications - The average consumer lifestyle is often considered anything but glamorous, but a resonating shift towards embellished activities like entertaining guests or eating dinner is creating a much more personal bond with consumers by creating an environment where anything can be considered extraordinary. In a society that's shrouded in routine, this form of glamorization creates a more realistic environment for consumers to begin relating to brands and each other on terms that are built on a basis of understanding and acceptance rather than aspiration.
Embellished Routine
Brands augment everyday tasks to be special for enhanced consumer acceptance
7 Examples + Score + Implications


Grotesque Luxury Consumers with luxe taste are gravitating towards gruesome, provocative goods Implications - Reflecting both a desire to stand out and a preference for high end goods, the popularity of abject upscale items is on the rise. Allowing consumers to participate in the cultural phenomenon of zombie obsession while maintaining a sense of exlusivity, this balance between two seemingly opposite inspirations is an unusual combination of interests.
Grotesque Luxury
Consumers with luxe taste are gravitating towards gruesome, provocative goods
7 Examples + Score + Implications


Junk Food Destigmatized Formerly seen as shameful vices, junk food is receiving a prideful boost Implications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers.
Junk Food Destigmatized
Formerly seen as shameful vices, junk food is receiving a prideful boost
7 Examples + Score + Implications


Influencer Activation Digital personalities are crossing over to celebrity status Implications - Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
Influencer Activation
Digital personalities are crossing over to celebrity status
7 Examples + Score + Implications


Retro Elegance Fashion embraces ladylike looks with polished peplum silhouettes Implications - Fashion designers time and time again look to past decades for inspiration, and one silhouette that is consistently re-imagined, never failing to make a return to the style spotlight, is the peplum. Elegant and polished, this flared look that harks back to Ancient Greece is now being added to skirts, jackets and tops but with a modern interpretation that is both fresh and feminine.
Retro Elegance
Fashion embraces ladylike looks with polished peplum silhouettes
5 Examples + Score + Implications


PLUS 44 more Frock PRO Trends and 250 examples!



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