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About the Sock Report - The Sock Trend Report tracks the latest innovations in the fashion world, specifically focusing on uniquely patterned wool socks, heated leg warmers, full-length leggings for women and knee high socks for men. Additionally, we examine sports apparel products like compression socks with extra support, as well as dress socks for men and women.

Who It's For - The Sock Trend Report is ideal for fashion designers, large retailers, small boutiques and athletic stores that want to enhance product knowledge and develop a better understanding of today’s fashion-conscious consumer.

The Sock Trend Report will be an asset for any company looking to stay one step ahead of fashion footwear trends.

The Sock Trend Report, last published on Jul 30, 2014, includes 42 PRO Trends and 343 examples of sock market research and sock consumer trends related to: wool socks, underwear, sports apparel, leg warmers, leggings and sock trends.

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trend research methodology Methodology - Our sock research is based on Trend Hunter's 343 crowdsourced sock trends and 2,000,000,000 total views of data. [Learn More]

What You'll Get:
• 42 Page / Slide Presentation Sock PDF Report Sock PPT Report
• 42 Page In-Depth Reading Report Sock PDF Report

Contents:
• 42 Sock PRO Trends
• 343 Sock Examples
• 48 Sock Videos (Online) Sock Videos
• 2,058 Sock Images (Online) Sock Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Sock Pro Trends - Each Sock PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sock articles, videos and images. Examples:

Covert Capture A rise in self documentation has consumers seeking out undercover documentation Implications - Providing an alternative form of self-documentation, consumers are turning to secret cameras and spy devices for more unrehearsed results. Offering a more authentic form of self-recording than Instagram or Twitter, hidden cameras and integrated devices allow consumers to record situations in an unrestricted manner. This speaks to a growing fascination consumers have with themselves.
Covert Capture
A rise in self documentation has consumers seeking out undercover documentation
5 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Humorizing Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood
4 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


One-for-One Evolved Continued social stress for global equality leads to widespread almsgiving Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
One-for-One Evolved
Continued social stress for global equality leads to widespread almsgiving
7 Examples + Score + Implications


Expressive Organizational Consumers combine their work ethic with their true personalities Implications - As the lines between work and personal life become blurred in this busy society, so too does the line between personality and work ethic. As a result, those who enjoy organization and planning are using their accessories as a way to express individuality. This shows that the idea of being organized is now something to show pride in.
Expressive Organizational
Consumers combine their work ethic with their true personalities
6 Examples + Score + Implications


PLUS 36 more Sock PRO Trends and 343 examples!



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