ALL > Fashion > Sock Trend Report


About the Sock Report

The Sock Trend Report tracks the latest innovations in the fashion world, specifically focusing on uniquely patterned wool socks, heated leg warmers, full-length leggings for women and knee high socks for men. Additionally, we examine sports apparel products like compression socks with extra support, as well as dress socks for men and women.

Who It's For

The Sock Trend Report is ideal for fashion designers, large retailers, small boutiques and athletic stores that want to enhance product knowledge and develop a better understanding of today’s fashion-conscious consumer.

The Sock Trend Report will be an asset for any company looking to stay one step ahead of fashion footwear trends.

The Sock Trend Report, last published on Apr 22, 2015, includes 52 PRO Trends and 260 examples of sock market research and sock consumer trends related to: wool socks, underwear, sports apparel, leg warmers, leggings and sock trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our sock research is based on Trend Hunter's crowdsourced sock articles and 2,342,000,000 total views of data. [Learn More]

Report Contents

• 52 Sock PRO Trends = 52 Powerpoint Pages Sock PPT Report
• 260 Sock Examples

Online Extras With Full Subscription

• 36 Sock Videos (Online) Sock Videos
• 1,560 Sock Images (Online) Sock Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Sock Pro Trends

Each Sock PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sock articles, videos and images. Examples:

Designer Play Fashion brands add a sense of whimsy to their packaging Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity.
Designer Play
Fashion brands add a sense of whimsy to their packaging
4 Examples + Score + Implications


Critter Kinder Animals are prominent in baby design Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness.
Critter Kinder
Animals are prominent in baby design
5 Examples + Score + Implications


Condensed Packaging Heightening portability, packaging designs adapt into collapsible forms Implications - Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process.
Condensed Packaging
Heightening portability, packaging designs adapt into collapsible forms
5 Examples + Score + Implications


Training Tech Millennials are targeted with personalized innovations for cost-effective fitness Implications - Consumers are looking for a more personalized experience for almost everything, which is spanning a number of different market verticals including fitness. Targeting millennials with cost-effective innovations for working out, brands are delivering a custom experience to those who couldn't otherwise afford it.
Training Tech
Millennials are targeted with personalized innovations for cost-effective fitness
6 Examples + Score + Implications


Fashionable Functionality Materials for active lifestyles become a mainstay in the industry Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
Fashionable Functionality
Materials for active lifestyles become a mainstay in the industry
6 Examples + Score + Implications


Hyper-Specific Subscription Subscriptions go beyond food and fashion to offer consumer convenience Implications - Responding to a growing demand for convenience, subscription services are turning to niche offerings for consumer appeal. Providing deliveries for things like mobile chargers and fragrances, brands are catering to niche interests as a means to expand market audiences. This speaks to a shift toward more customized sources of consumer convenience.
Hyper-Specific Subscription
Subscriptions go beyond food and fashion to offer consumer convenience
7 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


Scientific Superiority Chemistry-inspired packaging is adopted by brands to convey reliability Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Scientific Superiority
Chemistry-inspired packaging is adopted by brands to convey reliability
6 Examples + Score + Implications


PLUS 46 more Sock PRO Trends and 260 examples!



Boost your sock consumer insight!
Three options to kick-start your innovation...


1. Sock Trend Report

52 Sock PRO Trends
Sock Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Sock & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%