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About the Sock Report

The Sock Trend Report tracks the latest innovations in the fashion world, specifically focusing on uniquely patterned wool socks, heated leg warmers, full-length leggings for women and knee high socks for men. Additionally, we examine sports apparel products like compression socks with extra support, as well as dress socks for men and women.

Who It's For

The Sock Trend Report is ideal for fashion designers, large retailers, small boutiques and athletic stores that want to enhance product knowledge and develop a better understanding of today’s fashion-conscious consumer.

The Sock Trend Report will be an asset for any company looking to stay one step ahead of fashion footwear trends.

The Sock Trend Report, last published on Oct 15, 2014, includes 47 PRO Trends and 235 examples of sock market research and sock consumer trends related to: wool socks, underwear, sports apparel, leg warmers, leggings and sock trends.

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trend research methodology

Methodology

Our sock research is based on Trend Hunter's crowdsourced sock articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 47 Sock PRO Trends = 47 Powerpoint Pages Sock PPT Report
• 235 Sock Examples

Online Extras With Full Subscription

• 33 Sock Videos (Online) Sock Videos
• 1,410 Sock Images (Online) Sock Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Sock Pro Trends

Each Sock PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sock articles, videos and images. Examples:

Footwear FUNctionality Drab products receive a stylized overhaul to blend purpose with fashion Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality.
Footwear FUNctionality
Drab products receive a stylized overhaul to blend purpose with fashion
6 Examples + Score + Implications


Footwear Efficiency Aesthetic and function are married as shoes boast an all-in-one design Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
Footwear Efficiency
Aesthetic and function are married as shoes boast an all-in-one design
5 Examples + Score + Implications


Scientific Superiority Chemistry-inspired packaging is adopted by brands to convey reliability Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Scientific Superiority
Chemistry-inspired packaging is adopted by brands to convey reliability
6 Examples + Score + Implications


Foodie Fashion Consumers embrace and flaunt their edible indulgences through clothings Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status.
Foodie Fashion
Consumers embrace and flaunt their edible indulgences through clothings
6 Examples + Score + Implications


Nude Philanthropy Social good enterprises use nudity as a means of conveying humanistic endeavors Implications - Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency.
Nude Philanthropy
Social good enterprises use nudity as a means of conveying humanistic endeavors
4 Examples + Score + Implications


Covert Capture A rise in self documentation has consumers seeking out undercover documentation Implications - Providing an alternative form of self-documentation, consumers are turning to secret cameras and spy devices for more unrehearsed results. Offering a more authentic form of self-recording than Instagram or Twitter, hidden cameras and integrated devices allow consumers to record situations in an unrestricted manner. This speaks to a growing fascination consumers have with themselves.
Covert Capture
A rise in self documentation has consumers seeking out undercover documentation
5 Examples + Score + Implications


Awkward Marketing Taking a realistic approach, ads reference awkward family situations Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
Awkward Marketing
Taking a realistic approach, ads reference awkward family situations
4 Examples + Score + Implications


Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Humorizing Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood
4 Examples + Score + Implications


PLUS 41 more Sock PRO Trends and 235 examples!



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