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About the Sock Report - The Sock Trend Report tracks the latest innovations in the fashion world, specifically focusing on uniquely patterned wool socks, heated leg warmers, full-length leggings for women and knee high socks for men. Additionally, we examine sports apparel products like compression socks with extra support, as well as dress socks for men and women.

Who It's For - The Sock Trend Report is ideal for fashion designers, large retailers, small boutiques and athletic stores that want to enhance product knowledge and develop a better understanding of today’s fashion-conscious consumer.

The Sock Trend Report will be an asset for any company looking to stay one step ahead of fashion footwear trends.

The Sock Trend Report, last published on Apr 22, 2014, includes 33 PRO Trends and 296 examples of sock market research and sock consumer trends related to: wool socks, underwear, sports apparel, leg warmers, leggings and sock trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our sock research is based on Trend Hunter's 296 crowdsourced sock trends and 1,915,000,000 total views of data. [Learn More]

What You'll Get:
• 33 Page / Slide Presentation Sock PDF Report Sock PPT Report
• 33 Page In-Depth Reading Report Sock PDF Report

Contents:
• 33 Sock PRO Trends
• 296 Sock Examples
• 41 Sock Videos (Online) Sock Videos
• 1,776 Sock Images (Online) Sock Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Sock Pro Trends - Each Sock PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sock articles, videos and images. Examples:

Coach-less Athletech Sports-specific tech enables an individual to train themselves Implications - The goal of many gadgets and apps is complete self-sufficiency, a concept that is infiltrating even the world of athletics. The once-exclusive realm of professional athletics is more attainable for the average consumer with technological assistance, serving as an accelerated version of the idea that anyone can learn to be talented given the right equipment.
Coach-less Athletech
Sports-specific tech enables an individual to train themselves
7 Examples + Score + Implications


Hyper-Custom Keepsake Brands appeal to social media-obsessed youth using personal mementos Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands aren’t setting up photo booths for customized gifts, but rather allowing consumers to upload personal photos from smart devices to create something that’s hyper-personalized and hip. Augmenting the experience to be more in-line with the Instagram lifestyle, the innovations solve the problem of how to foster a brand-consumer relationship by putting an emphasis on social media-obsessed generations to get involved.
Hyper-Custom Keepsake
Brands appeal to social media-obsessed youth using personal mementos
7 Examples + Score + Implications


Promoting Excess Alcohol-promoting apparel reflects the growing need for personal expression Implications - With mass media and celebrity culture often promoting vices such as partying and drinking as something ordinary, modern consumers are becoming more immune and subsequently more accepting of such expressions. Apparel pieces that promote hedonism allow consumers to express their indulgence in such activities, combining edgy everyday designs with the need for bold and explicit expression.
Promoting Excess
Alcohol-promoting apparel reflects the growing need for personal expression
7 Examples + Score + Implications


Awkward Expression Purposely uncomfortable ads offer consumers humorously relatable situations Implications - With brands often marketing products through aesthetic appeal, envisioning how that item will fit in real life can be challenging for the average consumer. Commercials that feature awkward encounters provide humorous situational experiences that people can easily identify with, appealing to the desire to connect through shared experiences.
Awkward Expression
Purposely uncomfortable ads offer consumers humorously relatable situations
7 Examples + Score + Implications


Compact Wellness Portable massage devices reflect the need for accessible sources of rejuvination Implications - With work and everyday responsibilities often making rest and relaxation extremely difficult, consumers are looking to more conveniently access ways to unwind. Portable massage devices provide ways for individuals to rejuvenate their bodies anywhere or anytime they feel the need, combining compact sources of relaxation with the demand for devices that can easily adapt to a consumer's busy day-to-day lifestyle.
Compact Wellness
Portable massage devices reflect the need for accessible sources of rejuvination
7 Examples + Score + Implications


Anatomical Obsession Brands turn to bodily references to merge eccentricity with shock value Implications - With consumers unimpressed and mistrusting of mass-produced products, brands are turning to vivid anatomical themes to elicit more of a uniquely eccentric appeal. Images of the human body offer both shock value and familiarity. This battles mistrust of cold, inanimate objects directly by personifying products.
Anatomical Obsession
Brands turn to bodily references to merge eccentricity with shock value
5 Examples + Score + Implications


PLUS 27 more Sock PRO Trends and 296 examples!


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