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About the Fur Report

The Fur Trend Report presents a multitude of fashion and social trends involving fur clothing and accessories. From fur boots, coats and jackets to the controversy surrounding the use of real fur, our data will give businesses the knowledge to understand trends affecting consumer decision-making. We also look at items like the mink coat and shearling fur hats, as well as faux fabric fur as an alternative to real materials.

Who It's For

Tailored for those close to the fashion world, our report can help designers, fashionistas and retailers with gaining valuable insight into the realm of real and faux furs. Furthermore, our research will benefit activists and social enterprises like PETA because it will keep them on the cutting-edge of fur trends, enabling them to create new advertising campaigns to raise consumer awareness.

Trend Hunter’s Fur Trend Report will keep you up-to-date on trends affecting furs, fashion and consumer influence, whether you are for or against its usage.

The Fur Trend Report, last published on Sep 02, 2014, includes 56 PRO Trends and 280 examples of fur market research and fur consumer trends related to: faux fur, mink coats, shearling hats, fur clothing, fur boots and fur trends.

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trend research methodology

Methodology

Our fur research is based on Trend Hunter's crowdsourced fur articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 56 Fur PRO Trends = 56 Powerpoint Pages Fur PPT Report
• 280 Fur Examples

Online Extras With Full Subscription

• 39 Fur Videos (Online) Fur Videos
• 1,680 Fur Images (Online) Fur Images
• Additional Niche Reports (with a full subscription): Fur, Luxury Fashion and more!



Sample Fur Pro Trends

Each Fur PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fur articles, videos and images. Examples:

Pet Excess Moving beyond functionality, owners turn to over-the-top pet products to show off Implications - Affluent pet owners are turning to over-the-top furniture and decor to show off their dedication to their pets. Inspired by products geared toward humans, this product design speaks to the increasingly blurred line between pet owners and parents.
Pet Excess
Moving beyond functionality, owners turn to over-the-top pet products to show off
6 Examples + Score + Implications


Flexible Formalwear Suits are given a more casual undertone to add maturity to everyday apparel Implications - As work and life become increasingly intertwined, maintaining a sense of professionalism at all times becomes a necessity. Seeking to uphold an air of elegance in a more casual, everyday technique, men are turning to suits and formal attire that blend structured fit with flamboyant colors and casual accents, allowing consumers to maintain a sense of maturity in a more relaxed, and flexible manner.
Flexible Formalwear
Suits are given a more casual undertone to add maturity to everyday apparel
8 Examples + Score + Implications


Comfortable Couture High-fashion infant styles get a comfort-focused overhaul Implications - Parents are looking to outfit their children in high-fashion clothing today more than ever, which is being taken into account by brands with comfortable styles that accommodate finicky infants. Utilizing luxurious materials like cashmere and organic cotton to marry function and form, the styles satisfy parental desire to outfit offspring in fashionable clothing without having to compromise comfort.
Comfortable Couture
High-fashion infant styles get a comfort-focused overhaul
6 Examples + Score + Implications


Embracing Peculiarity Unconventional fashion utilizes eccentric designs to ignite individual taste Implications - In a society where consumers are consistently exposed to elements of media from across the globe, individual expression is becoming more prominent. Attempting to stray away from the ordinary, fashion designers are turning to eccentric couture to cater to consumers who desire more visually distinct clothing. Outlandish designs provide consumers with unconventional looks that stray away from the norm, combining unique aesthetics with the need for individual expression.
Embracing Peculiarity
Unconventional fashion utilizes eccentric designs to ignite individual taste
7 Examples + Score + Implications


Haute Teavertising Tea time is rebranded from stuffy to hip for a new generation of brewers Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment.
Haute Teavertising
Tea time is rebranded from stuffy to hip for a new generation of brewers
7 Examples + Score + Implications


High-Tech Pet Virtual animals cater to those looking for companions through high-tech means Implications - With the busy day-to-day life of most adult consumers, making time to spend with others can be challenging. Seeking to acquire of love and affection without having to put in too much personal time, consumers are turning to virtual pets such as robotic dogs to fill the void of companionship. Digital pets combine the convenience of technology with the need to care for another, reflecting the need for more contemporary ways to engage in communal activities.
High-Tech Pet
Virtual animals cater to those looking for companions through high-tech means
7 Examples + Score + Implications


Animalistic Engagement Pet-themed cafes cater to those looking to add excitement to consumption Implications - With the allure of celebrity culture and high-class living constantly bombarding consumers through mass media, efforts to make ordinary life more experimental and thrilling is becoming more prevalent. Pet-focused cafes and eateries help to transform routine dining situations into more of an interactive and visually stimulating experience, combining consumption with the need for more engaging day-to-day routines.
Animalistic Engagement
Pet-themed cafes cater to those looking to add excitement to consumption
7 Examples + Score + Implications


Comical Couture The use of humor in fashion illustrates the continuing expansion of pop culture Implications - With retailers constantly striving to appeal to a youthful demographic, modern pop culture references have served as useful marketing techniques. Consumers are constantly looking for products that they can relate to, thus explaining why brands are utilizing modern references in their clothing. This demonstrates how contemporary culture continues to pop up in everyday products.
Comical Couture
The use of humor in fashion illustrates the continuing expansion of pop culture
6 Examples + Score + Implications


PLUS 50 more Fur PRO Trends and 280 examples!



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