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About the Fur Report - The Fur Trend Report presents a multitude of fashion and social trends involving fur clothing and accessories. From fur boots, coats and jackets to the controversy surrounding the use of real fur, our data will give businesses the knowledge to understand trends affecting consumer decision-making. We also look at items like the mink coat and shearling fur hats, as well as faux fabric fur as an alternative to real materials.

Who It's For - Tailored for those close to the fashion world, our report can help designers, fashionistas and retailers with gaining valuable insight into the realm of real and faux furs. Furthermore, our research will benefit activists and social enterprises like PETA because it will keep them on the cutting-edge of fur trends, enabling them to create new advertising campaigns to raise consumer awareness.

Trend Hunter’s Fur Trend Report will keep you up-to-date on trends affecting furs, fashion and consumer influence, whether you are for or against its usage.

The Fur Trend Report, last published on Mar 17, 2014, includes 53 PRO Trends and 669 examples of fur market research and fur consumer trends related to: faux fur, mink coats, shearling hats, fur clothing, fur boots and fur trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our fur research is based on Trend Hunter's 669 crowdsourced fur trends and 1,914,000,000 total views of data. [Learn More]

What You'll Get:
• 53 Page / Slide Presentation Fur PDF Report Fur PPT Report
• 53 Page In-Depth Reading Report Fur PDF Report

Contents:
• 53 Fur PRO Trends
• 669 Fur Examples
• 94 Fur Videos (Online) Fur Videos
• 4,014 Fur Images (Online) Fur Images
• Additional Niche Reports (with a full subscription): Fur, Luxury Fashion and more!



Sample Fur Pro Trends - Each Fur PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fur articles, videos and images. Examples:

Embracing Peculiarity Unconventional fashion utilizes eccentric designs to ignite individual taste Implications - In a society where consumers are consistently exposed to elements of media from across the globe, individual expression is becoming more prominent. Attempting to stray away from the ordinary, fashion designers are turning to eccentric couture to cater to consumers who desire more visually distinct clothing. Outlandish designs provide consumers with unconventional looks that stray away from the norm, combining unique aesthetics with the need for individual expression.
Embracing Peculiarity
Unconventional fashion utilizes eccentric designs to ignite individual taste
7 Examples + Score + Implications


Haute Teavertising Tea time is rebranded from stuffy to hip for a new generation of brewers Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment.
Haute Teavertising
Tea time is rebranded from stuffy to hip for a new generation of brewers
7 Examples + Score + Implications


High-Tech Pet Virtual animals cater to those looking for companions through high-tech means Implications - With the busy day-to-day life of most adult consumers, making time to spend with others can be challenging. Seeking to acquire of love and affection without having to put in too much personal time, consumers are turning to virtual pets such as robotic dogs to fill the void of companionship. Digital pets combine the convenience of technology with the need to care for another, reflecting the need for more contemporary ways to engage in communal activities.
High-Tech Pet
Virtual animals cater to those looking for companions through high-tech means
7 Examples + Score + Implications


Animalistic Engagement Pet-themed cafes cater to those looking to add excitement to consumption Implications - With the allure of celebrity culture and high-class living constantly bombarding consumers through mass media, efforts to make ordinary life more experimental and thrilling is becoming more prevalent. Pet-focused cafes and eateries help to transform routine dining situations into more of an interactive and visually stimulating experience, combining consumption with the need for more engaging day-to-day routines.
Animalistic Engagement
Pet-themed cafes cater to those looking to add excitement to consumption
7 Examples + Score + Implications


ArchiPETure Pet-friendly furnishings allow for owners and animals to bond more easily Implications - With a love for cats on an increase thanks to the Internet, consumers are going to new heights -- such as pet-friendly furnishings and home designs -- to showcase their pet fandom. As pets become more personified in consumers' minds, more animal accommodations can be observed. This speaks to an increased consumer desire for companionship.
ArchiPETure
Pet-friendly furnishings allow for owners and animals to bond more easily
5 Examples + Score + Implications


Gamefied Cleanup Toy-like cleaning supplies entertain a generation requiring constant stimulation Implications - Looking to help satisfy consumer demand for constant stimulation, brands are augmenting cleaning with solutions that create a game-like experience. The rebranding of cleanup as playtime infantilizes the effort to get younger generations involved, but also creates desensitized consumers that expect consistent stimulation from even the most mundane of tasks like cleaning.
Gamefied Cleanup
Toy-like cleaning supplies entertain a generation requiring constant stimulation
6 Examples + Score + Implications


PLUS 47 more Fur PRO Trends and 669 examples!


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53 Fur PRO Trends
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