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About the Fur Report

The Fur Trend Report presents a multitude of fashion and social trends involving fur clothing and accessories. From fur boots, coats and jackets to the controversy surrounding the use of real fur, our data will give businesses the knowledge to understand trends affecting consumer decision-making. We also look at items like the mink coat and shearling fur hats, as well as faux fabric fur as an alternative to real materials.

Who It's For

Tailored for those close to the fashion world, our report can help designers, fashionistas and retailers with gaining valuable insight into the realm of real and faux furs. Furthermore, our research will benefit activists and social enterprises like PETA because it will keep them on the cutting-edge of fur trends, enabling them to create new advertising campaigns to raise consumer awareness.

Trend Hunter’s Fur Trend Report will keep you up-to-date on trends affecting furs, fashion and consumer influence, whether you are for or against its usage.

The Fur Trend Report, last published on Apr 23, 2015, includes 62 PRO Trends and 310 examples of fur market research and fur consumer trends related to: faux fur, mink coats, shearling hats, fur clothing, fur boots and fur trends.

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Methodology

Our fur research is based on Trend Hunter's crowdsourced fur articles and 2,405,000,000 total views of data. [Learn More]

Report Contents

• 62 Fur PRO Trends = 62 Powerpoint Pages Fur PPT Report
• 310 Fur Examples

Online Extras With Full Subscription

• 43 Fur Videos (Online) Fur Videos
• 1,860 Fur Images (Online) Fur Images
• Additional Niche Reports (with a full subscription): Fur, Luxury Fashion and more!



Sample Fur Pro Trends

Each Fur PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fur articles, videos and images. Examples:

Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Repurposed Fashion Brands make use of ethical materials to appeal to a multitude of demographics Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods.
Repurposed Fashion
Brands make use of ethical materials to appeal to a multitude of demographics
4 Examples + Score + Implications


Kidcentric Aesthetic The glamorization of the childlike infiltrates aesthetics across industries Implications - In today's chaotic, information-saturated society, a childlike, bias-free perspective is something to strive toward. Expanding beyond a child-inspired attitude, design across industries is taking on a more childlike look. This kidcentric aesthetic speaks to a desire for less serious, more imaginative and lighthearted products and services.
Kidcentric Aesthetic
The glamorization of the childlike infiltrates aesthetics across industries
12 Examples + Score + Implications


Tomboy Aesthetic As gender roles continue to adapt, an androgynous style is adopted in hairstyles Implications - The infamous notion of the flapper is coming back in a big way as female consumers, uninhibited by strict social roles, turn to short, androgynous hairstyles for expression. This shift towards reversing perceptions of what's masculine or feminine in style or design is becoming more and more prevalent, expanding across categories.
Tomboy Aesthetic
As gender roles continue to adapt, an androgynous style is adopted in hairstyles
6 Examples + Score + Implications


Blatant Faux Fake fur provides mental and physical comfort in more than just clothing Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism.
Blatant Faux
Fake fur provides mental and physical comfort in more than just clothing
7 Examples + Score + Implications


Lumberjack Obsession The antiquated profession permeates markets as a symbol of masculinity Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Lumberjack Obsession
The antiquated profession permeates markets as a symbol of masculinity
6 Examples + Score + Implications


Pet Excess Moving beyond functionality, owners turn to over-the-top pet products to show off Implications - Affluent pet owners are turning to over-the-top furniture and decor to show off their dedication to their pets. Inspired by products geared toward humans, this product design speaks to the increasingly blurred line between pet owners and parents.
Pet Excess
Moving beyond functionality, owners turn to over-the-top pet products to show off
6 Examples + Score + Implications


Flexible Formalwear Work apparel shows casual undertones to add maturity to everyday apparel Implications - As work and life become increasingly intertwined, maintaining a sense of professionalism at all times becomes a necessity. Seeking to uphold an air of elegance in a more casual, everyday technique, men are turning to suits and formal attire that blend structured fit with flamboyant colors and casual accents, allowing consumers to maintain a sense of maturity in a more relaxed, and flexible manner.
Flexible Formalwear
Work apparel shows casual undertones to add maturity to everyday apparel
11 Examples + Score + Implications


PLUS 56 more Fur PRO Trends and 310 examples!



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