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About the Fur Report

The Fur Trend Report presents a multitude of fashion and social trends involving fur clothing and accessories. From fur boots, coats and jackets to the controversy surrounding the use of real fur, our data will give businesses the knowledge to understand trends affecting consumer decision-making. We also look at items like the mink coat and shearling fur hats, as well as faux fabric fur as an alternative to real materials.

Who It's For

Tailored for those close to the fashion world, our report can help designers, fashionistas and retailers with gaining valuable insight into the realm of real and faux furs. Furthermore, our research will benefit activists and social enterprises like PETA because it will keep them on the cutting-edge of fur trends, enabling them to create new advertising campaigns to raise consumer awareness.

Trend Hunter’s Fur Trend Report will keep you up-to-date on trends affecting furs, fashion and consumer influence, whether you are for or against its usage.

The Fur Trend Report, last published on Aug 11, 2015, includes 70 PRO Trends and 350 examples of fur market research and fur consumer trends related to: faux fur, mink coats, shearling hats, fur clothing, fur boots and fur trends.

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Methodology

Our fur research is based on Trend Hunter's crowdsourced fur articles and 2,452,000,000 total views of data. [Learn More]

Report Contents

• 70 Fur PRO Trends = 70 Powerpoint Pages Fur PPT Report
• 350 Fur Examples

Online Extras With Full Subscription

• 49 Fur Videos (Online) Fur Videos
• 2,100 Fur Images (Online) Fur Images
• Additional Niche Reports (with a full subscription): Fur, Luxury Fashion and more!



Sample Fur Pro Trends

Each Fur PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fur articles, videos and images. Examples:

Pet Networking Animal obsession reaches new levels with social aspects for connected consumers Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs.
Pet Networking
Animal obsession reaches new levels with social aspects for connected consumers
4 Examples + Score + Implications


Autumnal Artisan Fall fashion leans towards traditionalism for authentically minded shoppers Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers.
Autumnal Artisan
Fall fashion leans towards traditionalism for authentically minded shoppers
5 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Automated Clean Eliminated physical involvement, consumers opt for automated household devices Implications - As technology continues to seep further into consumer lifestyles, traditionally burdensome activities, like cleaning and household chores, are seeing a high-tech overhaul. Trading in brooms and cleaning tools for robotic devices and automated machines, consumers are seeking to maintain levels of sanitation in a more productive and less time-consuming manner.
Automated Clean
Eliminated physical involvement, consumers opt for automated household devices
5 Examples + Score + Implications


Repurposed Fashion Brands make use of ethical materials to appeal to a multitude of demographics Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods.
Repurposed Fashion
Brands make use of ethical materials to appeal to a multitude of demographics
4 Examples + Score + Implications


Kidcentric Aesthetic The glamorization of the childlike infiltrates aesthetics across industries Implications - In today's chaotic, information-saturated society, a childlike, bias-free perspective is something to strive toward. Expanding beyond a child-inspired attitude, design across industries is taking on a more childlike look. This kidcentric aesthetic speaks to a desire for less serious, more imaginative and lighthearted products and services.
Kidcentric Aesthetic
The glamorization of the childlike infiltrates aesthetics across industries
12 Examples + Score + Implications


Tomboy Aesthetic As gender roles continue to adapt, an androgynous style is adopted in hairstyles Implications - The infamous notion of the flapper is coming back in a big way as female consumers, uninhibited by strict social roles, turn to short, androgynous hairstyles for expression. This shift towards reversing perceptions of what's masculine or feminine in style or design is becoming more and more prevalent, expanding across categories.
Tomboy Aesthetic
As gender roles continue to adapt, an androgynous style is adopted in hairstyles
6 Examples + Score + Implications


Naturalistic Attire Despite a shift towards new materials, outerwear goes back to basics Implications - Synthetic fibers are aplenty in the fashion world, but as consumers shift towards an eco lifestyle, the preference for more natural materials is seeing a rise in wool and down in outerwear. This shift towards naturalistic attire denotes consumer preference for eco methods in industries far beyond fashion.
Naturalistic Attire
Despite a shift towards new materials, outerwear goes back to basics
6 Examples + Score + Implications


PLUS 64 more Fur PRO Trends and 350 examples!



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