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About the Editorial Report

From fashion photography and style news articles to models and designer clothing, the Editorial Trend Report dissects the top trends from today’s leading fashion magazines. Our data will give businesses a glimpse at the fast-paced world of fashion publications, and as more and more traditional media make the switch from print to digital, it is necessary for companies to isolate consumer choices. Featuring up-to-date information from runways at New York Fashion Week to fashion advertisements from Versace and H&M, the Editorial Trend Report gives you the expertise needed to understand the changing fashion industry.

Who It's For

Most relevant for professionals in the fashion world, our report services a number of needs across various industries. Regardless if you are a notable fashionista, style blogger, major publication firm, advertising agency or personal stylist, use our report to extract vital information provided by fashion-conscious consumers.

Use the Editorial Trend Report to peruse cutting-edge fashion photos from Vogue, Glamour and In Style, which will help generate new ideas and innovations to compete in the marketplace.

The Editorial Trend Report, last published on May 19, 2015, includes 270 PRO Trends and 1,350 examples of editorial market research and editorial consumer trends related to: fashion photography, designer clothing, fashion publications, fashion week runways, models and editorial trends.

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Methodology

Our editorial research is based on Trend Hunter's crowdsourced editorial articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 270 Editorial PRO Trends = 270 Powerpoint Pages Editorial PPT Report
• 1,350 Editorial Examples

Online Extras With Full Subscription

• 189 Editorial Videos (Online) Editorial Videos
• 8,100 Editorial Images (Online) Editorial Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Editorial Pro Trends

Each Editorial PRO Trend is on its own slide with implications, a quantified score, and examples linked to online editorial articles, videos and images. Examples:

Galactic Couture Fashion brands adopt interstellar references for mass pop cultural appeal Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way.
Galactic Couture
Fashion brands adopt interstellar references for mass pop cultural appeal
4 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Temporary Sharing Consumers seek condensed content that's fleeting in its delivery Implications - Consumers are growing increasingly attracted to streaming services and sharing apps that are temporary in nature. To avoid information overload, users are only momentarily immersing themselves in any given subject matter, whether it be real-world sharing among friends or streaming through an outside party. Ephemeral sharing platforms essentially speak to a broader desire for content that's not only accessible, but also easily digestible in its form.
Temporary Sharing
Consumers seek condensed content that's fleeting in its delivery
5 Examples + Score + Implications


Automated Emotion Intuitive technology reveals a consumer need to improve emotional well-being Implications - The current emphasis on well-being is not limited to physical health and fitness; predictive and intuitive technology can also measure, track and augment human emotion by manipulating internal and external factors. Tech products geared towards emotional well-being indicate that achieving a high level of happiness is important to individuals, and that consumers are willing to use emerging technology to achieve those goals.
Automated Emotion
Intuitive technology reveals a consumer need to improve emotional well-being
7 Examples + Score + Implications


Survival Couture Survivalist-inspired fashion denotes widespread interest in "prepper" culture Implications - Survivalist culture is serving as inspiration to fashion designers, who are using the subject matter as a way to make a shocking statement. Catching consumers' attention with imagery that can only be described as alarming, this stylish take on the cultural phenomenon shows that the survivalist movement is captivating to those far removed from the niche community.
Survival Couture
Survivalist-inspired fashion denotes widespread interest in "prepper" culture
4 Examples + Score + Implications


Feminizing Rugged Women pursue strength and challenge in exercises Implications - In the past five years, the battle for gender equality has reached new heights with some of pop culture's biggest icons speaking openly about feminism. This pushes women to seek new challenges in all facets of life, including within athleticism and fitness. The gears have switched from exercises that promise prettiness, to those that boast strength building.
Feminizing Rugged
Women pursue strength and challenge in exercises
6 Examples + Score + Implications


PLUS 264 more Editorial PRO Trends and 1,350 examples!



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