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About the Editorial Report

From fashion photography and style news articles to models and designer clothing, the Editorial Trend Report dissects the top trends from today’s leading fashion magazines. Our data will give businesses a glimpse at the fast-paced world of fashion publications, and as more and more traditional media make the switch from print to digital, it is necessary for companies to isolate consumer choices. Featuring up-to-date information from runways at New York Fashion Week to fashion advertisements from Versace and H&M, the Editorial Trend Report gives you the expertise needed to understand the changing fashion industry.

Who It's For

Most relevant for professionals in the fashion world, our report services a number of needs across various industries. Regardless if you are a notable fashionista, style blogger, major publication firm, advertising agency or personal stylist, use our report to extract vital information provided by fashion-conscious consumers.

Use the Editorial Trend Report to peruse cutting-edge fashion photos from Vogue, Glamour and In Style, which will help generate new ideas and innovations to compete in the marketplace.

The Editorial Trend Report, last published on Jul 07, 2015, includes 291 PRO Trends and 1,455 examples of editorial market research and editorial consumer trends related to: fashion photography, designer clothing, fashion publications, fashion week runways, models and editorial trends.

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Methodology

Our editorial research is based on Trend Hunter's crowdsourced editorial articles and 2,445,000,000 total views of data. [Learn More]

Report Contents

• 291 Editorial PRO Trends = 291 Powerpoint Pages Editorial PPT Report
• 1,455 Editorial Examples

Online Extras With Full Subscription

• 204 Editorial Videos (Online) Editorial Videos
• 8,730 Editorial Images (Online) Editorial Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Editorial Pro Trends

Each Editorial PRO Trend is on its own slide with implications, a quantified score, and examples linked to online editorial articles, videos and images. Examples:

Surgical Mimicry Fashion brands focus on plastic surgery via over-the-top portrayals Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Surgical Mimicry
Fashion brands focus on plastic surgery via over-the-top portrayals
4 Examples + Score + Implications


Newsworthy Viral Traditional media agencies partner with social apps to engage consumers Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
Newsworthy Viral
Traditional media agencies partner with social apps to engage consumers
4 Examples + Score + Implications


Mainstream Gamer Fashion designers shine a spotlight on gamer culture for youthful allure Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
Mainstream Gamer
Fashion designers shine a spotlight on gamer culture for youthful allure
5 Examples + Score + Implications


Iconic Infant Contemporary children's fashion takes on the classic appeal of it-crowd looks Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content.
Iconic Infant
Contemporary children's fashion takes on the classic appeal of it-crowd looks
4 Examples + Score + Implications


Modern Machismo Men's cosmetics receive revamped modern updates making for bold statements Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Modern Machismo
Men's cosmetics receive revamped modern updates making for bold statements
5 Examples + Score + Implications


Galactic Couture Fashion brands adopt interstellar references for mass pop cultural appeal Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way.
Galactic Couture
Fashion brands adopt interstellar references for mass pop cultural appeal
4 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


PLUS 285 more Editorial PRO Trends and 1,455 examples!



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