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About the Editorial Report

From fashion photography and style news articles to models and designer clothing, the Editorial Trend Report dissects the top trends from today’s leading fashion magazines. Our data will give businesses a glimpse at the fast-paced world of fashion publications, and as more and more traditional media make the switch from print to digital, it is necessary for companies to isolate consumer choices. Featuring up-to-date information from runways at New York Fashion Week to fashion advertisements from Versace and H&M, the Editorial Trend Report gives you the expertise needed to understand the changing fashion industry.

Who It's For

Most relevant for professionals in the fashion world, our report services a number of needs across various industries. Regardless if you are a notable fashionista, style blogger, major publication firm, advertising agency or personal stylist, use our report to extract vital information provided by fashion-conscious consumers.

Use the Editorial Trend Report to peruse cutting-edge fashion photos from Vogue, Glamour and In Style, which will help generate new ideas and innovations to compete in the marketplace.

The Editorial Trend Report, last published on Sep 08, 2014, includes 251 PRO Trends and 1,255 examples of editorial market research and editorial consumer trends related to: fashion photography, designer clothing, fashion publications, fashion week runways, models and editorial trends.

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Methodology

Our editorial research is based on Trend Hunter's crowdsourced editorial articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 251 Editorial PRO Trends = 251 Powerpoint Pages Editorial PPT Report
• 1,255 Editorial Examples

Online Extras With Full Subscription

• 176 Editorial Videos (Online) Editorial Videos
• 7,530 Editorial Images (Online) Editorial Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Editorial Pro Trends

Each Editorial PRO Trend is on its own slide with implications, a quantified score, and examples linked to online editorial articles, videos and images. Examples:

Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Haute Unkempt As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Haute Unkempt
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Foodie Fashion Consumers embrace and flaunt their edible indulgences through clothings Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status.
Foodie Fashion
Consumers embrace and flaunt their edible indulgences through clothings
6 Examples + Score + Implications


Flamboyant Fascination Consumers become less concerned with gender roles and praise flamboyance Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons.
Flamboyant Fascination
Consumers become less concerned with gender roles and praise flamboyance
4 Examples + Score + Implications


Wanderlustvertising As consumers crave escape, brands answer with travel-focused depictions Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
Wanderlustvertising
As consumers crave escape, brands answer with travel-focused depictions
6 Examples + Score + Implications


Handicraft Aesthetic Crochet-like goods flood the market to meet consumer demand for authenticity Implications - Traditional pastimes like crocheting hold a nostalgic place in consumers' minds, which brands are using as design inspiration to resonate with consumers on an emotional level. This preference for a kitsch, handmade design highlights a shift backwards towards simplicity in design, and helps brands communicate a more trustworthy image.
Handicraft Aesthetic
Crochet-like goods flood the market to meet consumer demand for authenticity
7 Examples + Score + Implications


PLUS 245 more Editorial PRO Trends and 1,255 examples!



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