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About the Editorial Report - From fashion photography and style news articles to models and designer clothing, the Editorial Trend Report dissects the top trends from today’s leading fashion magazines. Our data will give businesses a glimpse at the fast-paced world of fashion publications, and as more and more traditional media make the switch from print to digital, it is necessary for companies to isolate consumer choices. Featuring up-to-date information from runways at New York Fashion Week to fashion advertisements from Versace and H&M, the Editorial Trend Report gives you the expertise needed to understand the changing fashion industry.

Who It's For - Most relevant for professionals in the fashion world, our report services a number of needs across various industries. Regardless if you are a notable fashionista, style blogger, major publication firm, advertising agency or personal stylist, use our report to extract vital information provided by fashion-conscious consumers.

Use the Editorial Trend Report to peruse cutting-edge fashion photos from Vogue, Glamour and In Style, which will help generate new ideas and innovations to compete in the marketplace.

The Editorial Trend Report, last published on Apr 02, 2014, includes 231 PRO Trends and 3,930 examples of editorial market research and editorial consumer trends related to: fashion photography, designer clothing, fashion publications, fashion week runways, models and editorial trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our editorial research is based on Trend Hunter's 3,930 crowdsourced editorial trends and 1,917,000,000 total views of data. [Learn More]

What You'll Get:
• 231 Page / Slide Presentation Editorial PDF Report Editorial PPT Report
• 231 Page In-Depth Reading Report Editorial PDF Report

Contents:
• 231 Editorial PRO Trends
• 3,930 Editorial Examples
• 550 Editorial Videos (Online) Editorial Videos
• 23,580 Editorial Images (Online) Editorial Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Editorial Pro Trends - Each Editorial PRO Trend is on its own slide with implications, a quantified score, and examples linked to online editorial articles, videos and images. Examples:

Celebrated Incarceration Prison life enters marketing as demand for consumer rebellion rises Implications - As the cultural attitude toward law breaking becomes more lax with specific regard to media and celebrity culture, trouble with the law and being sent to prison is being rebranded as acceptable, tasteful and even celebratory market-wide. This acceptance of shortcomings welcomes those on the sidelines of society back into relevancy and lowers the standard for acceptable behavior amidst younger generations. A fascination with incarceration signifies a true extension and fruition of the "bad boy" image that has been played up previously, but never idolized in such blatancy.
Celebrated Incarceration
Prison life enters marketing as demand for consumer rebellion rises
7 Examples + Score + Implications


Familial Selling As families become more disconnected, brands respond with kin-based branding Implications - As the family home becomes increasingly digitalized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past. Attempting to speak to this longing for more intimacy with family members, brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. Family households aside, the stark increase in those living alone over the age of 30 in North America is creating a disconnect that brands are scrambling to appeal to.
Familial Selling
As families become more disconnected, brands respond with kin-based branding
7 Examples + Score + Implications


Feminized Libation As concepts of cultural gender shift, beer is reformatted for female drinkers Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations.
Feminized Libation
As concepts of cultural gender shift, beer is reformatted for female drinkers
7 Examples + Score + Implications


Inked Acceptance Tattooed photography captures reflect the emergence of more risqué imagery Implications - With mainstream media exposing consumers to features that are often outside their comfort zone, elements that were once considered risqué are becoming widely accepted and normalized within society. Photographic imagery that focuses on the beauty of body art and tattoos reflects a more open and accepting approach to non-traditional symbolism, showcasing a turn towards more provocative representations in everyday media.
Inked Acceptance
Tattooed photography captures reflect the emergence of more risqué imagery
7 Examples + Score + Implications


Masculinity Redefined Fatherly photography suggests a shift toward more familial roles for men Implications - With women becoming more independent and career-focused due to more open and encouraging educational opportunities, men have subsequently faced a shift in gender roles, integrating themselves into more familial responsibilities that were once dominated by the opposite gender. Reflecting a shift in gender expectations, fatherly photography showcases a turn toward more domestic roles for men, echoing a transformation of traditional familial frameworks.
Masculinity Redefined
Fatherly photography suggests a shift toward more familial roles for men
7 Examples + Score + Implications


Embracing Peculiarity Unconventional fashion utilizes eccentric designs to ignite individual taste Implications - In a society where consumers are consistently exposed to elements of media from across the globe, individual expression is becoming more prominent. Attempting to stray away from the ordinary, fashion designers are turning to eccentric couture to cater to consumers who desire more visually distinct clothing. Outlandish designs provide consumers with unconventional looks that stray away from the norm, combining unique aesthetics with the need for individual expression.
Embracing Peculiarity
Unconventional fashion utilizes eccentric designs to ignite individual taste
7 Examples + Score + Implications


PLUS 225 more Editorial PRO Trends and 3,930 examples!


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