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About the Editorial Report - From fashion photography and style news articles to models and designer clothing, the Editorial Trend Report dissects the top trends from today’s leading fashion magazines. Our data will give businesses a glimpse at the fast-paced world of fashion publications, and as more and more traditional media make the switch from print to digital, it is necessary for companies to isolate consumer choices. Featuring up-to-date information from runways at New York Fashion Week to fashion advertisements from Versace and H&M, the Editorial Trend Report gives you the expertise needed to understand the changing fashion industry.

Who It's For - Most relevant for professionals in the fashion world, our report services a number of needs across various industries. Regardless if you are a notable fashionista, style blogger, major publication firm, advertising agency or personal stylist, use our report to extract vital information provided by fashion-conscious consumers.

Use the Editorial Trend Report to peruse cutting-edge fashion photos from Vogue, Glamour and In Style, which will help generate new ideas and innovations to compete in the marketplace.

The Editorial Trend Report, last published on Jul 22, 2014, includes 241 PRO Trends and 4,021 examples of editorial market research and editorial consumer trends related to: fashion photography, designer clothing, fashion publications, fashion week runways, models and editorial trends.

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trend research methodology Methodology - Our editorial research is based on Trend Hunter's 4,021 crowdsourced editorial trends and 1,995,000,000 total views of data. [Learn More]

What You'll Get:
• 241 Page / Slide Presentation Editorial PDF Report Editorial PPT Report
• 241 Page In-Depth Reading Report Editorial PDF Report

Contents:
• 241 Editorial PRO Trends
• 4,021 Editorial Examples
• 563 Editorial Videos (Online) Editorial Videos
• 24,126 Editorial Images (Online) Editorial Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Editorial Pro Trends - Each Editorial PRO Trend is on its own slide with implications, a quantified score, and examples linked to online editorial articles, videos and images. Examples:

Rural Fascination Urban consumers become obsessed with the simplicity of farm life Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to.
Rural Fascination
Urban consumers become obsessed with the simplicity of farm life
6 Examples + Score + Implications


Commuter Fandom Public transportation becomes a point of pride for urban consumers Implications - As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives.
Commuter Fandom
Public transportation becomes a point of pride for urban consumers
6 Examples + Score + Implications


Candid Sincerity Campaigns are left unscripted and organic for approachability Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones.
Candid Sincerity
Campaigns are left unscripted and organic for approachability
5 Examples + Score + Implications


Visualized Day-to-Day Sites pertaining to everyday information are adapting more visual aesthetics Implications - The most-viewed websites in the world, under Google, are generally social media sites or others pertaining to more appealing topics. As a way to attract unique views, sites that show much more practical information have since adapted more visual designs. This ranges from an image-based Pinterest aesthetic to visualized data. Ultimately, consumers seek full-sensory experiences, even when consuming pragmatic information.
Visualized Day-to-Day
Sites pertaining to everyday information are adapting more visual aesthetics
4 Examples + Score + Implications


Anatomical Aesthetic Mortality is addressed for consumers through images of the human body Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.
Anatomical Aesthetic
Mortality is addressed for consumers through images of the human body
6 Examples + Score + Implications


Morose Proliferation A dark, apathetic aesthetic becomes coveted by stressed consumers Implications - Consumer anxiety -- fueled by digital, overworked lifestyles -- is bringing about a rise and acceptance of dark, apocalyptic aesthetics as a means of coping with stress. The phrase "misery loves company" is coming to fruition as brooding consumers covet anything that's in-line with a stark, contrasting lifestyle.
Morose Proliferation
A dark, apathetic aesthetic becomes coveted by stressed consumers
6 Examples + Score + Implications


PLUS 235 more Editorial PRO Trends and 4,021 examples!



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