ALL > Autos > Aviation Trend Report


About the Aviation Report

Companies in the aviation industry are constantly updating products to present the latest helicopters, jets, blimps and air balloons. Aeronautical engineering has made great improvements in the last few decades, so our research covers products from both air and space and includes the best innovative aircraft structures to spark consumer appeal. Traditional flights on planes are also challenged in the Aviation Trend Report, as many companies are learning how to integrate high-tech products with the in-flight experience.

Who It's For

Large airlines as well as plane design companies can use the Aviation Trend Report to see what products are catching consumer attention. Those involved in marketing can also see any campaign promotions related to air and space items. Ads in the past have included everything from aviation club antics to extreme stunt acts.

The Aviation Trend Report will keep users informed on anything related to flight, and help businesses develop products and campaigns around this research.

The Aviation Trend Report, last published on May 30, 2014, includes 11 PRO Trends and 55 examples of aviation market research and aviation consumer trends related to: helicopters, airplanes, jets, aeronautical engineering, modern aircrafts and aviation trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our aviation research is based on Trend Hunter's crowdsourced aviation articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 11 Aviation PRO Trends = 11 Powerpoint Pages Aviation PPT Report
• 55 Aviation Examples

Online Extras With Full Subscription

• 8 Aviation Videos (Online) Aviation Videos
• 330 Aviation Images (Online) Aviation Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Aviation Pro Trends

Each Aviation PRO Trend is on its own slide with implications, a quantified score, and examples linked to online aviation articles, videos and images. Examples:

Exclusive Exploration Offering extravagance, tours provide more prestigious sight-seeing Implications - While travel tours offer a convenient way to explore, joining in on crowded, standardized activities can feel tedious. Seeking a more selective form of travel, consumers are turning to lavishly over-the-top expeditions that transform ordinary sightseeing experiences into exclusive, one-of-a-kind adventures. Offering aerial tours and cross-country hopping, these revamped travel tours speak to a desire for more restricted, yet equally adventurous forms of travel.
Exclusive Exploration
Offering extravagance, tours provide more prestigious sight-seeing
4 Examples + Score + Implications


Pictorial Play Seeking to combine play and diversity, parents opt for engaging toy cameras Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play.
Pictorial Play
Seeking to combine play and diversity, parents opt for engaging toy cameras
5 Examples + Score + Implications


The High Life Luxurious airline extras and services appeal to indulgence-loving flyers Implications - Despite the increase in frugality among consumers, many still love to be pampered, especially when it comes to traveling. Thus, many airlines are offering extra amenities, enhancing their services and offerings with special luxuries -- for example, British Airlines' complimentary wine for all VIP passengers and Japan Airlines' bidet toilets. Many of the amenities are free of charge, which gives travelers another reason to choose that particular airline and helps to give an airline an edge in the face of fierce competition.
The High Life
Luxurious airline extras and services appeal to indulgence-loving flyers
7 Examples + Score + Implications


INTERtainment Interactive music videos create engaging hands-on entertainment Implications - Both entertainment and interactivity rank high up on the customer engagement spectrum, and now musicians and music video creators are combining the two together, creating an unprecedented way for consumers to enjoy music. Music consumption, like much of the entertainment industry, has become increasingly digital and based on convenience, with less people consuming music through music videos. Thus, these interactive video experiences help to promote an artist's new tracks while engaging the listener not only audibly but also visually, physically and often emotionally, thereby cultivating a more memorable experience.
INTERtainment
Interactive music videos create engaging hands-on entertainment
6 Examples + Score + Implications


Aviation Appeal The 'fly boy' becomes a major theme in fashion and photography Implications - There is something inherently exciting, and at the same time romantic, about aviation-inspired photography. Photographers, designers and marketers are quickly recognizing this and are infusing advertising and fashion content with 'fly boy' inspirations, hoping to appeal to the consumer desire for excitement and adventure--even if it is experienced on the pages of a magazine and not in real life.
Aviation Appeal
The 'fly boy' becomes a major theme in fashion and photography
6 Examples + Score + Implications


Revolutionizing Playtime Innovative playgrounds lure children away from video games Implications - Today’s parent demands that a playground stimulates all the senses and encourages mental and motor development while also encouraging children to engage in the physical activity they too often lack. Designers and architects are paving the way for a new breed of jungle-gyms that delivers more than a swing set and slide. In today’s digital world, only the most inventive playgrounds will pull kids away from their consoles and keyboards.
Revolutionizing Playtime
Innovative playgrounds lure children away from video games
8 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Holographic Reality Unlike the holograms of the 80s, new projections make imagery more lifelike Implications - Holographic imagery are a blank canvas which advertisers can use to infiltrate any space with their brand. They are a relatively new technology so holograms still create a lot of buzz. They combine fantasy and real life into live, 3D experiences, but it's their novelty that makes them stand out.
Holographic Reality
Unlike the holograms of the 80s, new projections make imagery more lifelike
12 Examples + Score + Implications


PLUS 5 more Aviation PRO Trends and 55 examples!



Boost your aviation consumer insight!
Three options to kick-start your innovation...


1. Aviation Trend Report

11 Aviation PRO Trends
Aviation Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Aviation & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%