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Every day, top-tier innovators rely on our idea-filled travel reports to identify new opportunities, make better decisions and deep dive new markets.

About the Travel Report

The Travel Trend Report offers a valuable peek into the future trends occurring in the world of cruises, tourism and hotels. From developments within the airline industry and the airport industry, to changes in the world of luxury retreats, there have been shifts in consumer travel and vacation options. Even amidst the increased demand for ultra cheap flights, a rise in luxury airline trends and travel trends has come into play as well. [SAMPLE]

Who It's For

Any company involved with the travel, hotel or airline industry – from business professionals in the airport industry to hotel management or design – will benefit from our tailored research. The Travel Trend Report outlines the major travel trends affecting the travel and tourism industries. Find out how you can take advantage of the changes within these industries by using our report to identify emerging patterns and opportunities for innovation.

You Might Consider Custom Travel Research...

For as little as $500 per custom deep dive, our team will curate custom Travel reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Travel trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our travel research is based on Trend Hunter's massive database of travel articles and 2,196,000,000 total views of data. [Learn More]

The Travel Report

Last published on Dec 08, 2014, the Travel Report includes 104 PRO Trends (104 Pages) and 520 examples of travel market research and travel consumer trends related to: tourism trends, cruises, hotels, airline industry, airports, luxury retreats, vacation spots, cheap flights, luxury travel and travel trends. The report includes all of our Travel research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 104 Travel PRO Trends = 104 Powerpoint Pages Travel PPT Report
• 520 Travel Examples
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!

Sample Travel Pro Trends

Each Travel PRO Trend is on its own slide with implications, a quantified score, and examples linked to online travel articles, videos and images. Examples:

Supercharged Tourism Exoticism in travel ensures more through escape from reality Implications - The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Supercharged Tourism
Exoticism in travel ensures more through escape from reality
10 Examples + Score + Implications


Virtual Globetrotting Experiencing the wonders of the world without leaving home Implications - Virtual tourism has allowed travelers to see the world without leaving home or spending a dime. Those with time restraints, tight budgets or fear of travel can immerse themselves in digital simulations of real and imagined destinations, whetting their appetites for the real thing.
Virtual Globetrotting
Experiencing the wonders of the world without leaving home
12 Examples + Score + Implications


Egyptianizing The ancient civilization becomes the epitome of exoticism Implications - Photography, art, design, fashion and architecture are all getting the Egyptian treatment, and consumers are looking to own a piece of the faraway land with Egypt-inspired products. Providing inspiration ranging from pyramids to the legendary female pharaoh, the Arabic country, for Western consumers, has become the epitome of exoticism.
Egyptianizing
The ancient civilization becomes the epitome of exoticism
12 Examples + Score + Implications


Lesscapism Less luxury is more as consumers search for a truly unique vacation Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Lesscapism
Less luxury is more as consumers search for a truly unique vacation
7 Examples + Score + Implications


Borrowed Luxury High-end rentals allow less affluent consumers temporary indulgences Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two.
Borrowed Luxury
High-end rentals allow less affluent consumers temporary indulgences
7 Examples + Score + Implications


Pop Culture Vacations Hotels are taking inspiration from movies and media to attract visitors Implications - The numerous references made to pop culture and media within today’s society has inspired those running vacation spots and hotels to do the same in hopes to attract more visitors. Targeting fans of much-loved pop culture characters like Batman and James Bond, those in the travel business are sure to appeal to movie fans with their creative themed designs.
Pop Culture Vacations
Hotels are taking inspiration from movies and media to attract visitors
4 Examples + Score + Implications


Experiential Tourism Catering to the imaginations of experience-seekers Implications - Personalized, customizable or theme innovations that stimulate imagination or cater to fantasies are enticing consumers looking for uncommon experiences. The addition of an unconventional ‘experience’ piques interests and raises the perceived value of a good or service.
Experiential Tourism
Catering to the imaginations of experience-seekers
8 Examples + Score + Implications


Travel Tech Digital gadgets replace the need for human tour guides Implications - Physical interaction is now often left out of the human communication equation due to the increased use of virtual exchange. This concept has even extended to tourism, an area where the need for a human tour guide has become often unnecessary. With tourist-focused apps and digital maps that are accessible anywhere, traveling consumers can now customize their own itinerary and figure out where to go based on their own personal needs.
Travel Tech
Digital gadgets replace the need for human tour guides
4 Examples + Score + Implications


Nostalgic Escape Adult vacations inspired by childhood let consumers travel back in time Implications - For some, the ultimate escape is more mental than physical—thus, certain regions are boosting tourism by adding a whimsical element to their attractions, allowing consumers to revisit the more simple times of childhood. These infantile escapes are kid-inspired, yet are meant solely for adults. This provides consumers with a chance for full freedom from grown-up life, encouraging them to let loose and be kids again.
Nostalgic Escape
Adult vacations inspired by childhood let consumers travel back in time
6 Examples + Score + Implications


Tour-ovation New technology helps globe-trotters navigate foreign countries Implications - Gone are the days when travelers must tote around heavy guidebooks or schedule inconvenient tours just to ensure they maximize their trips. Technology has given tourists many more options to explore foreign lands, and these innovations also help to promote tourism in any given place. From social media to virtual guidebooks and more, innovative travel technology is not only changing the landscape of the tourism industry but can mean new opportunities for local establishments to expose themselves to foreign visitors.
Tour-ovation
New technology helps globe-trotters navigate foreign countries
7 Examples + Score + Implications


Tranquil Travel Extra airport services help travelers relax between flights Implications - Traveling is often a stressful affair, and consumers typically have no choice but to remain in an agitated frenzied state as they check their baggage, pass through security and wait for their time to board. More airports, however, are now offering extra services and amenities to help alleviate traveler stress. These range from areas dedicated to yoga practice to mini motels and even playgrounds, all of which help consumers calm down and relax before takeoff. A marketing opportunity exists here for brands -- for example, IKEA has taken advantage of this development -- that can contribute to the growing demand for relaxation products and services at airports.
Tranquil Travel
Extra airport services help travelers relax between flights
6 Examples + Score + Implications


The High Life Luxurious airline extras and services appeal to indulgence-loving flyers Implications - Despite the increase in frugality among consumers, many still love to be pampered, especially when it comes to traveling. Thus, many airlines are offering extra amenities, enhancing their services and offerings with special luxuries -- for example, British Airlines' complimentary wine for all VIP passengers and Japan Airlines' bidet toilets. Many of the amenities are free of charge, which gives travelers another reason to choose that particular airline and helps to give an airline an edge in the face of fierce competition.
The High Life
Luxurious airline extras and services appeal to indulgence-loving flyers
7 Examples + Score + Implications


PLUS 98 more Travel PRO Trends and 520 examples!



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