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About the Africa Report

From the best African food to critically acclaimed African films, the Africa Trend Report highlights trends from the world’s second largest continent. In recent years, we have traced many exciting trends originating from countries in Africa. Although standard holidays in Africa consist of a safari ride or celebrating with African people at a World Cup event, there are a host of innovative and cutting-edge developments making their way overseas. Whether it is eclectic African music or surrealist artwork, Africans are on the forefront of becoming a trend-setting community in many different industries.

Who It's For

This report will benefit everyone from fashion designers and creative directors to educators and Black History scholars. With our crowd-sourced data, users can leverage insight to create innovative products and services inspired by African products.

The Africa Trend Report keeps you up-to-date on trends in fashion, film, art, business and broadcasting that are not only popular in Johannesburg, but are gaining attention in New York, Paris and London as well.

The Africa Trend Report, last published on Nov 20, 2014, includes 58 PRO Trends and 290 examples of africa market research and africa consumer trends related to: African cuisine, safaris, African films, tribal music, tourism and africa trends.

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Methodology

Our africa research is based on Trend Hunter's crowdsourced africa articles and 2,157,000,000 total views of data. [Learn More]

Report Contents

• 58 Africa PRO Trends = 58 Powerpoint Pages Africa PPT Report
• 290 Africa Examples

Online Extras With Full Subscription

• 41 Africa Videos (Online) Africa Videos
• 1,740 Africa Images (Online) Africa Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Africa Pro Trends

Each Africa PRO Trend is on its own slide with implications, a quantified score, and examples linked to online africa articles, videos and images. Examples:

Unconventional Contraceptive Adjustments are added to traditional prophylactics to heighten use Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable.
Unconventional Contraceptive
Adjustments are added to traditional prophylactics to heighten use
4 Examples + Score + Implications


Outwerwear Eccentricity A desire for individuality prompts outerwear with personality Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk.
Outwerwear Eccentricity
A desire for individuality prompts outerwear with personality
8 Examples + Score + Implications


Cultural Cocktail Creating a distinct regional reference, exotic ingredients are added to spirits Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.
Cultural Cocktail
Creating a distinct regional reference, exotic ingredients are added to spirits
5 Examples + Score + Implications


Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Digital Diversity Artists and brands expand cultural depictions online for consumer praise Implications - Remix culture has been accelerated by Internet communities, and now brands and artists are remixing cultural imagery into web culture. By reinterpreting everything from brand logos, to emoticons and cultural icons, multicultural twists are inclusive and add to the viral appeal of campaign efforts.
Digital Diversity
Artists and brands expand cultural depictions online for consumer praise
4 Examples + Score + Implications


Charitable Tech Encouraging social good, organizations turn to tech innovations for mass appeal Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good.
Charitable Tech
Encouraging social good, organizations turn to tech innovations for mass appeal
4 Examples + Score + Implications


Sustainable Beauty The cosmetic industry shifts to deliver eco-loving consumers fresh choices Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment.
Sustainable Beauty
The cosmetic industry shifts to deliver eco-loving consumers fresh choices
4 Examples + Score + Implications


PLUS 52 more Africa PRO Trends and 290 examples!



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