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About the Africa Report - From the best African food to critically acclaimed African films, the Africa Trend Report highlights trends from the world’s second largest continent. In recent years, we have traced many exciting trends originating from countries in Africa. Although standard holidays in Africa consist of a safari ride or celebrating with African people at a World Cup event, there are a host of innovative and cutting-edge developments making their way overseas. Whether it is eclectic African music or surrealist artwork, Africans are on the forefront of becoming a trend-setting community in many different industries.

Who It's For - This report will benefit everyone from fashion designers and creative directors to educators and Black History scholars. With our crowd-sourced data, users can leverage insight to create innovative products and services inspired by African products.

The Africa Trend Report keeps you up-to-date on trends in fashion, film, art, business and broadcasting that are not only popular in Johannesburg, but are gaining attention in New York, Paris and London as well.

The Africa Trend Report, last published on Mar 13, 2014, includes 45 PRO Trends and 373 examples of africa market research and africa consumer trends related to: African cuisine, safaris, African films, tribal music, tourism and africa trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our africa research is based on Trend Hunter's 373 crowdsourced africa trends and 1,903,000,000 total views of data. [Learn More]

What You'll Get:
• 45 Page / Slide Presentation Africa PDF Report Africa PPT Report
• 45 Page In-Depth Reading Report Africa PDF Report

Contents:
• 45 Africa PRO Trends
• 373 Africa Examples
• 52 Africa Videos (Online) Africa Videos
• 2,238 Africa Images (Online) Africa Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Africa Pro Trends - Each Africa PRO Trend is on its own slide with implications, a quantified score, and examples linked to online africa articles, videos and images. Examples:

Animalistic Excursion Animal tourism takes precedent amidst travelers with no time for pets Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining.
Animalistic Excursion
Animal tourism takes precedent amidst travelers with no time for pets
7 Examples + Score + Implications


Edgy Notability Seeking to add a cultural edge, brands turn to audacious celebs for impact Implications - With consumers often drawing inspiration and guidance from aspects of mass media, brands are seeking to utilize brazen societal influences to create a stronger cultural reputation around traditionally simple products. Aiming to make products such as beer appear more daring and exciting, brands are turning to celebrities known for their brash and bold ways to help add a distinctive edge that media-obsessed consumers can easily recognize, reflecting the need for more audacious forms of product advertising.
Edgy Notability
Seeking to add a cultural edge, brands turn to audacious celebs for impact
7 Examples + Score + Implications


Motivational Marketing Inspiring ad campaigns help create an emotional link with consumers Implications - With the amount of ads and commercials that consumers are faced with on a daily basis, creating one that will actually induce a response can be difficult. Inspirational campaigns that feature uplifting stories and tales of conquering struggles provide sentimentally touching concepts that consumers can't help but connect with, combining heartfelt circumstances with the need for more genuine methods of marketing.
Motivational Marketing
Inspiring ad campaigns help create an emotional link with consumers
7 Examples + Score + Implications


Eco Bonding Earth-conscious toys that teach mature concepts through play engrain preferable traits Implications - The age to begin teaching the concepts associated with human life and the environment is steadily becoming a younger one as parents become more concerned with how to teach without coming on too strongly. As such, the utilization of multiplayer, interactive toys that softly introduce mature concepts are taking precedent as an effective means to both socialize a toddler and give them a broader worldview, as desired by the parents. The association of play with reality cohesively reinforces healthy coping abilities as opposed to avoiding important topics in the future.
Eco Bonding
Earth-conscious toys that teach mature concepts through play engrain preferable traits
6 Examples + Score + Implications


Prudent Portage The rise in eco-centric camping signifies a shift from predetermined travel Implications - It's no secret that the green economy is gaining momentum at an accelerated rate, but the level of intensified eco-centric activities like waste-less camping is ramping up with older generations as a way to effectively adventure without affecting ecosystems. Familiar with camping as a nostalgic activity of years past, Boomers are adopting eco camping as a way to connect with memories while at the same time having an adventure unlike life with young children.
Prudent Portage
The rise in eco-centric camping signifies a shift from predetermined travel
7 Examples + Score + Implications


Collective Play Toy kits serve to alleviate sibling rivalry through all-encompassing activities Implications - With toys often causing mayhem when it comes to sharing between siblings, parents are turning to more inclusive play options that provide enough activities to go around. Kits and subscription services offer a wide array of activities and toys that can easily be distributed among several children of different ages, combining convenient all-in-one features with the need to create more harmonized user experiences.
Collective Play
Toy kits serve to alleviate sibling rivalry through all-encompassing activities
7 Examples + Score + Implications


PLUS 39 more Africa PRO Trends and 373 examples!


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