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About the Africa Report

From the best African food to critically acclaimed African films, the Africa Trend Report highlights trends from the world’s second largest continent. In recent years, we have traced many exciting trends originating from countries in Africa. Although standard holidays in Africa consist of a safari ride or celebrating with African people at a World Cup event, there are a host of innovative and cutting-edge developments making their way overseas. Whether it is eclectic African music or surrealist artwork, Africans are on the forefront of becoming a trend-setting community in many different industries.

Who It's For

This report will benefit everyone from fashion designers and creative directors to educators and Black History scholars. With our crowd-sourced data, users can leverage insight to create innovative products and services inspired by African products.

The Africa Trend Report keeps you up-to-date on trends in fashion, film, art, business and broadcasting that are not only popular in Johannesburg, but are gaining attention in New York, Paris and London as well.

The Africa Trend Report, last published on Jun 29, 2015, includes 71 PRO Trends and 355 examples of africa market research and africa consumer trends related to: African cuisine, safaris, African films, tribal music, tourism and africa trends.

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Methodology

Our africa research is based on Trend Hunter's crowdsourced africa articles and 2,402,000,000 total views of data. [Learn More]

Report Contents

• 71 Africa PRO Trends = 71 Powerpoint Pages Africa PPT Report
• 355 Africa Examples

Online Extras With Full Subscription

• 50 Africa Videos (Online) Africa Videos
• 2,130 Africa Images (Online) Africa Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Africa Pro Trends

Each Africa PRO Trend is on its own slide with implications, a quantified score, and examples linked to online africa articles, videos and images. Examples:

Adapted Education Training specified to one demographic acknowledges different needs and styles Implications - After years of discussion surrounding the different teaching needs of varied studients, the education industry is branching out into specific training adapted to the needs of a particular group. Whether categorized by income, age, ethnicity, or interest, these courses speak to not just acceptance, but accommodation of differences in the changing landscape of the population.
Adapted Education
Training specified to one demographic acknowledges different needs and styles
5 Examples + Score + Implications


Restorative Refreshment Iced tea drinks emphasize pure flavors to lure health-conscious consumers Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Restorative Refreshment
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
4 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Social Good Gaming Mobile gaming apps covertly inform consumers on social causes Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter.
Social Good Gaming
Mobile gaming apps covertly inform consumers on social causes
4 Examples + Score + Implications


STEMinine Play Young girls get involved in the academic disciplines Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
STEMinine Play
Young girls get involved in the academic disciplines
5 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Counseled Career Millennials look for creative ways to increase certainty in the job market Implications - In an effort to feel more prepared while entering the job market, young adults are taking preliminary action. By participating in supplementary training programs and seeking mentorship from experts whom they admire, millennial job hunters ultimately reveal that they prioritize guidance and personal fulfillment when it comes to making important career decisions.
Counseled Career
Millennials look for creative ways to increase certainty in the job market
5 Examples + Score + Implications


PLUS 65 more Africa PRO Trends and 355 examples!



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