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About the Africa Report

From the best African food to critically acclaimed African films, the Africa Trend Report highlights trends from the world’s second largest continent. In recent years, we have traced many exciting trends originating from countries in Africa. Although standard holidays in Africa consist of a safari ride or celebrating with African people at a World Cup event, there are a host of innovative and cutting-edge developments making their way overseas. Whether it is eclectic African music or surrealist artwork, Africans are on the forefront of becoming a trend-setting community in many different industries.

Who It's For

This report will benefit everyone from fashion designers and creative directors to educators and Black History scholars. With our crowd-sourced data, users can leverage insight to create innovative products and services inspired by African products.

The Africa Trend Report keeps you up-to-date on trends in fashion, film, art, business and broadcasting that are not only popular in Johannesburg, but are gaining attention in New York, Paris and London as well.

The Africa Trend Report, last published on May 21, 2015, includes 65 PRO Trends and 325 examples of africa market research and africa consumer trends related to: African cuisine, safaris, African films, tribal music, tourism and africa trends.

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trend research methodology

Methodology

Our africa research is based on Trend Hunter's crowdsourced africa articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 65 Africa PRO Trends = 65 Powerpoint Pages Africa PPT Report
• 325 Africa Examples

Online Extras With Full Subscription

• 46 Africa Videos (Online) Africa Videos
• 1,950 Africa Images (Online) Africa Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Africa Pro Trends

Each Africa PRO Trend is on its own slide with implications, a quantified score, and examples linked to online africa articles, videos and images. Examples:

Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Counseled Career Millennials look for creative ways to increase certainty in the job market Implications - In an effort to feel more prepared while entering the job market, young adults are taking preliminary action. By participating in supplementary training programs and seeking mentorship from experts whom they admire, millennial job hunters ultimately reveal that they prioritize guidance and personal fulfillment when it comes to making important career decisions.
Counseled Career
Millennials look for creative ways to increase certainty in the job market
5 Examples + Score + Implications


Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Crowdsourced Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques
5 Examples + Score + Implications


Handheld Filtration Water filtration is made easier with small, handheld designs Implications - Seeking to take methods of purification outside the home, consumers are turning to compact alternatives for on-the-go use. Adapting water filters into compact, handheld designs, brands are allowing individuals to not only integrate the filtering system into all aspects of their life, but also create a more efficient method of distilling natural resources.
Handheld Filtration
Water filtration is made easier with small, handheld designs
5 Examples + Score + Implications


Mainstream Micro-Lending Charities take a backseat to doing social good through microloans Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending.
Mainstream Micro-Lending
Charities take a backseat to doing social good through microloans
6 Examples + Score + Implications


Social Good Gifting Consumers opt for presents that do good for a holistic approach to gift giving Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life.
Social Good Gifting
Consumers opt for presents that do good for a holistic approach to gift giving
6 Examples + Score + Implications


Unconventional Contraceptive Adjustments are added to traditional prophylactics to heighten use Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable.
Unconventional Contraceptive
Adjustments are added to traditional prophylactics to heighten use
4 Examples + Score + Implications


Outwerwear Eccentricity A desire for individuality prompts outerwear with personality Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk.
Outwerwear Eccentricity
A desire for individuality prompts outerwear with personality
8 Examples + Score + Implications


PLUS 59 more Africa PRO Trends and 325 examples!



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