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About the Africa Report

From the best African food to critically acclaimed African films, the Africa Trend Report highlights trends from the world’s second largest continent. In recent years, we have traced many exciting trends originating from countries in Africa. Although standard holidays in Africa consist of a safari ride or celebrating with African people at a World Cup event, there are a host of innovative and cutting-edge developments making their way overseas. Whether it is eclectic African music or surrealist artwork, Africans are on the forefront of becoming a trend-setting community in many different industries.

Who It's For

This report will benefit everyone from fashion designers and creative directors to educators and Black History scholars. With our crowd-sourced data, users can leverage insight to create innovative products and services inspired by African products.

The Africa Trend Report keeps you up-to-date on trends in fashion, film, art, business and broadcasting that are not only popular in Johannesburg, but are gaining attention in New York, Paris and London as well.

The Africa Trend Report, last published on Aug 19, 2015, includes 75 PRO Trends and 375 examples of africa market research and africa consumer trends related to: African cuisine, safaris, African films, tribal music, tourism and africa trends.

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Methodology

Our africa research is based on Trend Hunter's crowdsourced africa articles and 2,446,000,000 total views of data. [Learn More]

Report Contents

• 75 Africa PRO Trends = 75 Powerpoint Pages Africa PPT Report
• 375 Africa Examples

Online Extras With Full Subscription

• 53 Africa Videos (Online) Africa Videos
• 2,250 Africa Images (Online) Africa Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Africa Pro Trends

Each Africa PRO Trend is on its own slide with implications, a quantified score, and examples linked to online africa articles, videos and images. Examples:

Communal Wilderness Nature-focused communities offer education and awareness about wildlife issues Implications - Looking for a respite from modern society, many nature-loving consumers are turning to wilderness ventures to reconnect with the earth. Far from denying the prevalence of technology, these endeavors strive to find a conscious balance between nature, wildlife and man-made concepts, suggesting that the categories are not mutually exclusive, but actually can work together to increase awareness and foster community.
Communal Wilderness
Nature-focused communities offer education and awareness about wildlife issues
4 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Adapted Education Training specified to one demographic acknowledges different needs and styles Implications - After years of discussion surrounding the different teaching needs of varied studients, the education industry is branching out into specific training adapted to the needs of a particular group. Whether categorized by income, age, ethnicity, or interest, these courses speak to not just acceptance, but accommodation of differences in the changing landscape of the population.
Adapted Education
Training specified to one demographic acknowledges different needs and styles
5 Examples + Score + Implications


Restorative Refreshment Iced tea drinks emphasize pure flavors to lure health-conscious consumers Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Restorative Refreshment
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
4 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Social Good Gaming Mobile gaming apps covertly inform consumers on social causes Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter.
Social Good Gaming
Mobile gaming apps covertly inform consumers on social causes
4 Examples + Score + Implications


STEMinine Play Young girls get involved in the academic disciplines Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
STEMinine Play
Young girls get involved in the academic disciplines
5 Examples + Score + Implications


Momentary Marketing Brands capitalize on the ephemeral nature of emerging social media Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.
Momentary Marketing
Brands capitalize on the ephemeral nature of emerging social media
7 Examples + Score + Implications


PLUS 69 more Africa PRO Trends and 375 examples!



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