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About the Africa Report

From the best African food to critically acclaimed African films, the Africa Trend Report highlights trends from the world’s second largest continent. In recent years, we have traced many exciting trends originating from countries in Africa. Although standard holidays in Africa consist of a safari ride or celebrating with African people at a World Cup event, there are a host of innovative and cutting-edge developments making their way overseas. Whether it is eclectic African music or surrealist artwork, Africans are on the forefront of becoming a trend-setting community in many different industries.

Who It's For

This report will benefit everyone from fashion designers and creative directors to educators and Black History scholars. With our crowd-sourced data, users can leverage insight to create innovative products and services inspired by African products.

The Africa Trend Report keeps you up-to-date on trends in fashion, film, art, business and broadcasting that are not only popular in Johannesburg, but are gaining attention in New York, Paris and London as well.

The Africa Trend Report, last published on Oct 23, 2014, includes 54 PRO Trends and 270 examples of africa market research and africa consumer trends related to: African cuisine, safaris, African films, tribal music, tourism and africa trends.

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Methodology

Our africa research is based on Trend Hunter's crowdsourced africa articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 54 Africa PRO Trends = 54 Powerpoint Pages Africa PPT Report
• 270 Africa Examples

Online Extras With Full Subscription

• 38 Africa Videos (Online) Africa Videos
• 1,620 Africa Images (Online) Africa Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Africa Pro Trends

Each Africa PRO Trend is on its own slide with implications, a quantified score, and examples linked to online africa articles, videos and images. Examples:

Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Digital Diversity Artists and brands expand cultural depictions online for consumer praise Implications - Remix culture has been accelerated by Internet communities, and now brands and artists are remixing cultural imagery into web culture. By reinterpreting everything from brand logos, to emoticons and cultural icons, multicultural twists are inclusive and add to the viral appeal of campaign efforts.
Digital Diversity
Artists and brands expand cultural depictions online for consumer praise
4 Examples + Score + Implications


Charitable Tech Encouraging social good, organizations turn to tech innovations for mass appeal Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good.
Charitable Tech
Encouraging social good, organizations turn to tech innovations for mass appeal
4 Examples + Score + Implications


Sustainable Beauty The cosmetic industry shifts to deliver eco-loving consumers fresh choices Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment.
Sustainable Beauty
The cosmetic industry shifts to deliver eco-loving consumers fresh choices
4 Examples + Score + Implications


Sustainable Rucksack The backpack gets an eco overhaul to satisfy fashion and lifestyle demands Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality.
Sustainable Rucksack
The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
5 Examples + Score + Implications


Altruistic Art Developing countries show their creative sides Implications - The term "developing country" is associated with a lower quality of life. Though social issues have yet to be fully solved, focusing on them can be problematic. Instead, nations like Africa are gaining recognition for their art and design in an attempt to shine a more positive light on their culture, while simultaneously boosting the economy.
Altruistic Art
Developing countries show their creative sides
6 Examples + Score + Implications


Sustainable Healing The need for eco-friendly healthcare continues to grow internationally Implications - Making use of recycled or sustainable materials, eco solutions that satisfy the growing demand for healthcare in locations far beyond the first world requires stretching current supplies or investing in more sustainable choices that will not only help satiate demand of today, but also tomorrow. As deformalized care and in-home cures become more realistic for Western boomers needed care, the growing need for purchasable aids is supporting sustainable brands that boast the comforts of scaled-down, old fashioned remedies.
Sustainable Healing
The need for eco-friendly healthcare continues to grow internationally
7 Examples + Score + Implications


Rarified Couture Fashion marketing makes use of exotic animals to equate luxury with rarity Implications - As the luxury goods market expands internationally, the fashion vertical is branching outward with marketing that incorporates wild animals to correlate exoticism or endangerment with a branded sense of exclusivity. Speaking to the nouveau riche that equate the exotic with high worth, this shift towards subtle marketing techniques plays more to the subconscious of the consumer and how natural rarity when compared to the manufactured elicits an inane response from consumers to be enticed.
Rarified Couture
Fashion marketing makes use of exotic animals to equate luxury with rarity
7 Examples + Score + Implications


PLUS 48 more Africa PRO Trends and 270 examples!



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