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Every day, top-tier innovators rely on our idea-filled hotels reports to identify new opportunities, make better decisions and deep dive new markets.

About the Hotels Report

The Hip Hotels Trend Report offers an insightful look into the hospitality industry, covering everything from beach hotels and hotel spas to chalets, retreats and beach resorts.

Who It's For

Regardless of whether you’re the owner of several hip New York hotels, a seasoned marketer for chains like the Four Seasons or the Hilton, or simply interested in hospitality trends, tourism trends and new developments in luxury accommodations, our research is for you. Every business that isn’t capitalizing on this new era of change needs to reevaluate. Use our Hip Hotels Trend Report to gain insight into the world of luxury retreats so that you can unlock the secrets of customer service, branding and success within the hospitality industry.

You Might Consider Custom Hotels Research...

For as little as $500 per custom deep dive, our team will curate custom Hotels reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Hotels trend report. [Learn More]

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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our hotels research is based on Trend Hunter's massive database of hotels articles and 2,164,000,000 total views of data. [Learn More]

The Hotels Report

Last published on Oct 22, 2014, the Hotels Report includes 43 PRO Trends (43 Pages) and 215 examples of hotels market research and hotels consumer trends related to: hip hotels, hip travel, hospitality industry, beach hotels, hotel spas, chalets, retreats, beach resorts, Four Seasons, tourism, travel, villas and hotels trends. The report includes all of our Hotels research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 43 Hotels PRO Trends = 43 Powerpoint Pages Hotels PPT Report
• 215 Hotels Examples
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!

Sample Hotels Pro Trends

Each Hotels PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hotels articles, videos and images. Examples:

Social Media Detox Privacy-deprived consumers look to isolation as a reaction against social media Implications - As a reaction against social media and the use of “fear” in marketing campaigns, consumers are seeking privacy and solace through seclusive innovations. Architecture, furniture, photography, websites, travel destinations and tech tools that shut people out supersede revealing oneself to the public via social media sites.
Social Media Detox
Privacy-deprived consumers look to isolation as a reaction against social media
12 Examples + Score + Implications


Lowbrowism The downmarket takes a prestigious turn towards higher-end style Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.
Lowbrowism
The downmarket takes a prestigious turn towards higher-end style
12 Examples + Score + Implications


Lesscapism Less luxury is more as consumers search for a truly unique vacation Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Lesscapism
Less luxury is more as consumers search for a truly unique vacation
7 Examples + Score + Implications


Pop Culture Vacations Hotels are taking inspiration from movies and media to attract visitors Implications - The numerous references made to pop culture and media within today’s society has inspired those running vacation spots and hotels to do the same in hopes to attract more visitors. Targeting fans of much-loved pop culture characters like Batman and James Bond, those in the travel business are sure to appeal to movie fans with their creative themed designs.
Pop Culture Vacations
Hotels are taking inspiration from movies and media to attract visitors
4 Examples + Score + Implications


Nostalgic Escape Adult vacations inspired by childhood let consumers travel back in time Implications - For some, the ultimate escape is more mental than physical—thus, certain regions are boosting tourism by adding a whimsical element to their attractions, allowing consumers to revisit the more simple times of childhood. These infantile escapes are kid-inspired, yet are meant solely for adults. This provides consumers with a chance for full freedom from grown-up life, encouraging them to let loose and be kids again.
Nostalgic Escape
Adult vacations inspired by childhood let consumers travel back in time
6 Examples + Score + Implications


Ecotels Green accommodations appeal to environmentally conscious travelers Implications - For green-minded consumers, being on vacation doesn’t mean a break from eco-friendly living. Luckily, they have a number of green accommodations to choose from, both luxurious and otherwise. From extravagant eco resorts to more affordable sustainable lodging, hotels around the world are getting green makeovers, grabbing the attention of travelers who want to do their part while kicking back.
Ecotels
Green accommodations appeal to environmentally conscious travelers
7 Examples + Score + Implications


Hotels as Destinations Accommodations that offer exotic experiences along with a bed Implications - Travelers are seeking hotels that offer as much of an experience as the destination they are traveling to. This not only gives these hotels a favorable advantage to those seeking an exotic experience abroad, but it also increases the likelihood the hotel will attract local patrons looking for a staycation. Pushing beyond travel norms ups consumer notice.
Hotels as Destinations
Accommodations that offer exotic experiences along with a bed
7 Examples + Score + Implications


Sustainable Celebration Partying in environmentally sustainable nightclubs Implications - Even when all inhibitions have been removed, environmentally-conscious club goers still like to know they are participating in sustainable partying. Eco-friendly nightclubs appeal to those who deeply value green practices, and to those wanting to appear environmentally proactive and “eco chic.”
Sustainable Celebration
Partying in environmentally sustainable nightclubs
3 Examples + Score + Implications


Dubaichitecture Dubai's wealth and competitiveness sparks an extraordinary style of design Implications - With abundant oil wealth, Dubai is continuing to implement a range of ultra-modern developments. Free from financial limitations, Dubaichitecture is a showcase of human imagination and architectural innovation that is only increasing. The ideas stretch the limits in technology, sustainability and luxury.
Dubaichitecture
Dubai's wealth and competitiveness sparks an extraordinary style of design
12 Examples + Score + Implications


Child-Centric Vacationing Hotels and restaurants add a kid-friendly spin to their services Implications - Particularly appealing to consumer segments like Hispanics, who tend to travel as families, hotels are introducing and integrating child-friendly services and features. This not only a sign of the growing needs of consumers, but a great way for companies to show a thorough understanding of their customer.
Child-Centric Vacationing
Hotels and restaurants add a kid-friendly spin to their services
6 Examples + Score + Implications


Luxureast High-end vacations and luxury resorts in the Middle East Implications - The Middle East has become a global luxury destination in recent years. Previously it was a retreat reserved for those involved in the oil industries, or residing in Middle Eastern countries. Recently however it’s become an international hub for holidays of opulence.
Luxureast
High-end vacations and luxury resorts in the Middle East
5 Examples + Score + Implications


Underwater Explored With an undiscovered sea, multiple hotels are creating underwater hotels whic Implications - People have long been attracted to the mysteries of marine life, and fascination with aquariums is seen world wide. Scheduled to open next year is the Hydropolis, a much anticipated luxury underwater hotel in Dubai which will include 220 suites submerged under 66 feet of water. The Hydropolis is being promoted as one of the world’s most extravagant tourist attractions of the near future intended to bring awareness of the sea. The world has become a much smaller place for tourists, thanks to the ease of air travel. Travellers are seeking out new worlds to explore, forcing tourism providers to become more inventive in creating unique attractions and accommodations.
Underwater Explored
With an undiscovered sea, multiple hotels are creating underwater hotels whic
5 Examples + Score + Implications


PLUS 37 more Hotels PRO Trends and 215 examples!



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