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Every day, top-tier innovators rely on our idea-filled regional reports to identify new opportunities, make better decisions and deep dive new markets.

About the Regional Report

Trend Hunter’s Regional Trend Report offers a wealth of world trends including world events, world news and local trends occurring in specific markets.

Who It's For

China and Japan are leading the globe in terms of certain technological innovations, but our research succinctly shows the world trends that are most prominent and viral, so that innovators, business professionals, journalists and entrepreneurs can capitalize on them. The Regional Trend Report is a great way to understand the market outside of your own, so that you may innovate according to the insights you gain from other marketplace events around the world.

You Might Consider Custom Regional Research...

For as little as $500 per custom deep dive, our team will curate custom Regional reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Regional trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our regional research is based on Trend Hunter's massive database of regional articles and 2,164,000,000 total views of data. [Learn More]

The Regional Report

Last published on Nov 18, 2014, the Regional Report includes 10 PRO Trends (10 Pages) and 50 examples of regional market research and regional consumer trends related to: world trends, world events, local news, local events, China, Japan, global innovation, world market and regional trends. The report includes all of our Regional research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 10 Regional PRO Trends = 10 Powerpoint Pages Regional PPT Report
• 50 Regional Examples
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!

Sample Regional Pro Trends

Each Regional PRO Trend is on its own slide with implications, a quantified score, and examples linked to online regional articles, videos and images. Examples:

Origami Packaging Eastern influence is permeating North American product design & packaging Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.
Origami Packaging
Eastern influence is permeating North American product design & packaging
5 Examples + Score + Implications


Advanced Commute Boosting public transit to new levels to draw in commuters Implications - Waiting in a dark subway tunnel or spending more time on a drab bus than one does at home would make any commuter irritable. Some cities are attempting to alleviate the pain by introducing more tech-savvy and advanced public transit systems and stations. A subway slide, art museum and a high-tech bus are just some of the improvements to hit the commuter world. Not only do they enhance the typically dismal appearance associated with public transit, these upgrades make commuting more appealing, thus encouraging more eco-friendly transportation.
Advanced Commute
Boosting public transit to new levels to draw in commuters
5 Examples + Score + Implications


K-Pop Marketing The Internet age opens up Korean pop culture & music to the entire world Implications - Originating in South Korea, K-pop is a musical genre that has exploded onto the North American scene. The k-pop anthem most commonly known worldwide, Gangnam Style, hit airwaves and the subculture has since been adopted into a range of global products, advertising campaigns and inspired fashion retailers.
K-Pop Marketing
The Internet age opens up Korean pop culture & music to the entire world
10 Examples + Score + Implications


Dubaichitecture Dubai's wealth and competitiveness sparks an extraordinary style of design Implications - With abundant oil wealth, Dubai is continuing to implement a range of ultra-modern developments. Free from financial limitations, Dubaichitecture is a showcase of human imagination and architectural innovation that is only increasing. The ideas stretch the limits in technology, sustainability and luxury.
Dubaichitecture
Dubai's wealth and competitiveness sparks an extraordinary style of design
12 Examples + Score + Implications


Fashion On Show Designer exhibits turn couture into an experience Implications - Although the catwalk offers an exciting and engaging experience for fashion consumers, it's such a brief affair that the magic associated with a great runway show is often quickly forgotten. For designers who want to really stick in the consumer mindset, however, an option is to take a cue from historic fashion exhibits and design shows and create a limited-time exhibit of their own. This way, the designer's best works can be showcased in a way that captivates and immerses the consumer in an unparalleled fashion experience.
Fashion On Show
Designer exhibits turn couture into an experience
6 Examples + Score + Implications


Positive IRANgles A look away from war, at the positive pop culture in Iran Implications - Iran was a key internet term in 2008, but media topics were predominantly about war, devastation and corruption. As the socially conscious movement builds momentum, there’s potential that other news agencies and blogs will begin to actively seek out positive stories and innovations from Iran.
Positive IRANgles
A look away from war, at the positive pop culture in Iran
5 Examples + Score + Implications


Gamer Tourism Heightening gaming experiences, consumers turn to high-tech tourism destinations Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.
Gamer Tourism
Heightening gaming experiences, consumers turn to high-tech tourism destinations
4 Examples + Score + Implications


American Adventurism Craving escapism, consumers opt for adventure within their own country Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection.
American Adventurism
Craving escapism, consumers opt for adventure within their own country
5 Examples + Score + Implications


Cultural Cocktail Creating a distinct regional reference, exotic ingredients are added to spirits Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.
Cultural Cocktail
Creating a distinct regional reference, exotic ingredients are added to spirits
5 Examples + Score + Implications


PLUS 4 more Regional PRO Trends and 50 examples!



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10 Regional PRO Trends
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