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About the Hostel Report

The Hostel Trend Report explores trends in budget accommodation, featuring chic hostels in exotic locales, youth hostels for party-going travelers and booking websites like Hostelworld and Hostelbookers that makes travels easier. Our research is a discerning analysis of international hostel and hostel-like services that include unique opportunities in the tradition of couchsurfing, such as a backpacker lodge with bunk beds or guest house accommodations.

Who It's For

Travel agencies and publications, hostel owners, hoteliers, tourism professionals, backpackers and trip advisor services will benefit from our report.

Use Trend Hunter’s Hostel Trend Report to track developments in budget travel accommodation.

The Hostel Trend Report, last published on Jul 28, 2015, includes 325 PRO Trends and 1,625 examples of hostel market research and hostel consumer trends related to: travel, accommodations, hotels, backpacking, tourism and hostel trends.

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Methodology

Our hostel research is based on Trend Hunter's crowdsourced hostel articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 325 Hostel PRO Trends = 325 Powerpoint Pages Hostel PPT Report
• 1,625 Hostel Examples

Online Extras With Full Subscription

• 228 Hostel Videos (Online) Hostel Videos
• 9,750 Hostel Images (Online) Hostel Images
• Additional Niche Reports (with a full subscription): Hotels, Resorts, Tourism, Luggage, UK, B&B, Hostel, South America, Asia, Africa, North America and more!



Sample Hostel Pro Trends

Each Hostel PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hostel articles, videos and images. Examples:

Luminous Energy Consumers turn to high-tech light therapy to combat fatigue and jet lag Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods.
Luminous Energy
Consumers turn to high-tech light therapy to combat fatigue and jet lag
4 Examples + Score + Implications


Wearable Slumber Wearable devices provide enhanced sleep with advanced digital functions Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences.
Wearable Slumber
Wearable devices provide enhanced sleep with advanced digital functions
5 Examples + Score + Implications


Analog Awareness Brands get noticed with emotive, tech-free campaigns focused on values Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Analog Awareness
Brands get noticed with emotive, tech-free campaigns focused on values
4 Examples + Score + Implications


Hispanic Storytelling Brands woo Latin consumers by inviting them to contribute campaign content Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Hispanic Storytelling
Brands woo Latin consumers by inviting them to contribute campaign content
4 Examples + Score + Implications


Crowdsourced Celebrity Everyday people are taking unconventional paths to fame Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands.
Crowdsourced Celebrity
Everyday people are taking unconventional paths to fame
4 Examples + Score + Implications


Incentivized Gaming Brands engage consumers with mobile games that offer tangible rewards Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
Incentivized Gaming
Brands engage consumers with mobile games that offer tangible rewards
4 Examples + Score + Implications


In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
5 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


PLUS 319 more Hostel PRO Trends and 1,625 examples!



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