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Every day, top-tier innovators rely on our idea-filled photography reports to identify new opportunities, make better decisions and deep dive new markets.

About the Photography Report

The Photography Trend Report emphasizes trends related to the technical side of photography including innovative cameras with special features, photo printing and digital photo frames.

Who It's For

Not only for large camera brands such as Nokia or Canon looking for consumer insight, our research also benefits photographers who want to look past their individual lens and marketers seeking up-to-date information on developments within the photography industry. Those within the visual arts and fashion industries may also benefit from our informative and insightful research. The Photography Trend Report will provide relevant information on the realm of photographic gadgets and accessories, ensuring you have the tools to innovate and enhance your competitive strategy.

You Might Consider Custom Photography Research...

For as little as $500 per custom deep dive, our team will curate custom Photography reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Photography trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our photography research is based on Trend Hunter's massive database of photography articles and 2,109,000,000 total views of data. [Learn More]

The Photography Report

Last published on Sep 23, 2014, the Photography Report includes 40 PRO Trends (40 Pages) and 200 examples of photography market research and photography consumer trends related to: Photography, photographic equipment, cameras, digital cameras, video cameras, lenses, digital photo frames, Nikon, Canon, printing and photography trends. The report includes all of our Photography research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 40 Photography PRO Trends = 40 Powerpoint Pages Photography PPT Report
• 200 Photography Examples
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!

Sample Photography Pro Trends

Each Photography PRO Trend is on its own slide with implications, a quantified score, and examples linked to online photography articles, videos and images. Examples:

Rebranded Durable Camera equipment is protected with cases that rebel against wearable solutions Implications - Extending the existing capabilities of photography equipment, cases and accessories that aid the adventurous photographer are taking precedent in response to portability issues. Combating against the wearable camera movement, the designs allow consumers to take professional equipment with them everywhere as opposed to having individual devices, which speaks to a passé attitude for devices that only serve one function in amidst a consumer demographic obsessed with multifunctional design.
Rebranded Durable
Camera equipment is protected with cases that rebel against wearable solutions
6 Examples + Score + Implications


Digital Surrealism Photoshop has turned digital artists into modern Salvador Dalís Implications - Modern surrealism is an art form accessible to many as its canvases, brushes and paint are all found within Photoshop, and its art lessons readily available for free through websites and online videos. Just as with traditional surrealism, digital surrealism is full of unexpected juxtapositions.
Digital Surrealism
Photoshop has turned digital artists into modern Salvador Dalís
12 Examples + Score + Implications


Pretty Pixelation Pixels are no longer exclusively a photography faux-pas Implications - Once considered exclusively a photography faux-pas, pixelation has now lent itself to the art and design world. Innovators are drawing inspiration from computerized images in order to create imperfect-looking products in the realm of furniture, films, eye wear, gadgets and more. Collage-esque pixelated styles coincide with a consumer desire for imperfection and a DIY ethos.
Pretty Pixelation
Pixels are no longer exclusively a photography faux-pas
12 Examples + Score + Implications


Panotography Panoramic and 360-degree imaging create unprecedented visual experiences Implications - Technology in panoramic imaging has created a whole new market for amazing 360-degree visual experiences. Now consumers can get a full-circle experience regardless of whether they are physically present or not. This kind of technology is revolutionizing the tourism industry in particular, providing travelers with an unprecedented way of documenting their globe-trotting. However, it can be also applied to industries in which events are a large part -- for example, giving at-home consumers access to 360-degree views of fashion runway shows, concerts and more.
Panotography
Panoramic and 360-degree imaging create unprecedented visual experiences
8 Examples + Score + Implications


Everyday Espionage Hidden spy cams in ordinary objects give consumers control Implications - Video surveillance no longer rests with authoritative institutions, as spy cameras incorporated into ordinary household objects empower those who feel the need for constant video documentation. Consumers now have more options at their fingertips to record daily activities--and all in a covert fashion.
Everyday Espionage
Hidden spy cams in ordinary objects give consumers control
12 Examples + Score + Implications


3D Home Entertainment 3D technologies make their way into the palms of consumers Implications - No longer just available in select movie theaters, 3D is penetrating all areas of entertainment. In addition to several 3D media debuts in 2009, the dawn of several next generation 3D entertainment devices at the 2010 Consumer Electronics Show shows this immersive technology promises to have mainstream influence.
3D Home Entertainment
3D technologies make their way into the palms of consumers
15 Examples + Score + Implications


Failproofing Consumers turn to instructive products to make the most of purchases Implications - Ensuring that consumers get the most value out of purchases, products that come integrated with user-friendly instructions and guidelines appeal to a credit-crunched market that can't afford to make mistakes with products they've already purchased. Creating a more secure basis for purchase, this added feature is effective in attracting consumers who may be risk averse.
Failproofing
Consumers turn to instructive products to make the most of purchases
5 Examples + Score + Implications


Instagramovation Innovations inspired by the widely popular photo-sharing app Implications - Launched less than two years ago, the mobile application Instagram has gained widespread popularity at an incredible pace (in April 2012, it had over 100,000 downloads per day, according to app market research firm Distimo), and has since spawned a number of related innovations as well. In addition to products like jewelry and home decor that make use of Instagram's photos, the app is compelling brands to use it in their marketing campaigns, which lure consumers in love with Instagram to contribute their own photos to branded campaigns and contests. And with Facebook's recent purchase of Instagram, there is no doubt that Instagram's reach will be even more profound in the year ahead.
Instagramovation
Innovations inspired by the widely popular photo-sharing app
9 Examples + Score + Implications


Aiding Narcissism Selfie-enabling apps and attachments lend to a culture of ego Implications - Selfie culture is taken a step further with apps and attachments to aid photographic self-documentation. "Selfies" -- shorthand for self-portraiture taken usually with a smartphone -- are now recognized as a staple in social media. This lends to the growth of a society that embraces ego and encourages narcissism.
Aiding Narcissism
Selfie-enabling apps and attachments lend to a culture of ego
4 Examples + Score + Implications


Phoneography Cameras on contemporary devices become accepted replacements for SLRs and the Tripod Implications - The use of non-traditional devices for photography is becoming more acceptable among artists and tech consumers. Some claim that the development of “phoneography” and the use of other non-traditional devices (such as tablets and laptops) for photography depreciates the value of the classic art form, but its growing acceptance nonetheless indicates that consumers don’t mind the convergence of contemporary technology and art as long as they achieve the intended results.
Phoneography
Cameras on contemporary devices become accepted replacements for SLRs and the Tripod
8 Examples + Score + Implications


Instant Artistic Art-focused apps make it easy for consumers to express themselves visually Implications - The Internet age has bred a population of self-taught consumers, with online resources making it easy to learn almost any subject in an instant. This is most evident in art and photography, with apps and sites dedicated entirely to enhancing what little (if any) training a consumer has. Now, with the touch of a button, anyone with a smartphone can be an instant artist.
Instant Artistic
Art-focused apps make it easy for consumers to express themselves visually
6 Examples + Score + Implications


Daily 3D Consumers are bombarded with everyday 3D products and services Implications - Not long ago, 3D technology was a new and exciting innovation, beckoning consumers with the promise of an unprecedented experience when it comes to videos and games. Now, 3D is everywhere and the plethora of 3D products on the market has risen dramatically. Tech companies are infusing 3D technology into everyday goods, from cameras to products for children, as well as creating functional new products to appeal to consumers who prefer 3D in everything they do.
Daily 3D
Consumers are bombarded with everyday 3D products and services
8 Examples + Score + Implications


PLUS 34 more Photography PRO Trends and 200 examples!



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