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About the Console Report

Trend Hunter’s Console Trend Report analyzes trends and innovations in the video game industry, such as the latest Kinect games or the newest unlockable achievements in the Playstation Network. From new Xbox Live features to recent Wii reinventions of Nintendo classics made popular on Gameboy and Gamecube consoles, our research tracks the must-have gaming gadgets by major brands.

Who It's For

Our report will benefit software programmers, engineers, entertainment journalists, retail buyers and electronics store owners.

Use Trend Hunter’s Console Trend Report to remain on the forefront of gaming innovations.

The Console Trend Report, last published on Sep 23, 2014, includes 45 PRO Trends and 225 examples of console market research and console consumer trends related to: video games, online gaming, virtual reality, gaming apps, role playing games and console trends.

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Methodology

Our console research is based on Trend Hunter's crowdsourced console articles and 2,108,000,000 total views of data. [Learn More]

Report Contents

• 45 Console PRO Trends = 45 Powerpoint Pages Console PPT Report
• 225 Console Examples

Online Extras With Full Subscription

• 32 Console Videos (Online) Console Videos
• 1,350 Console Images (Online) Console Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Console Pro Trends

Each Console PRO Trend is on its own slide with implications, a quantified score, and examples linked to online console articles, videos and images. Examples:

Location-Prompted Promotion Campaigns turn to beacon technology for targeted reach-out tactics Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
Location-Prompted Promotion
Campaigns turn to beacon technology for targeted reach-out tactics
4 Examples + Score + Implications


Voice-Controlled Home As the connected home gains popularity, devices adopt voice-based navigation Implications - Voice control technology isn't a necessarily new innovation, but the ways that brands are incorporating the feature into new smart home devices is reintroducing it to the masses. As the demand for tech-based lifestyle integration continues, the modern consumer is coming to expect ease of use above anything else.
Voice-Controlled Home
As the connected home gains popularity, devices adopt voice-based navigation
5 Examples + Score + Implications


Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Connect-a-Tech 2.0 As multi-screen usage becomes commonplace, solutions help connect devices Implications - Consumers are watching TV and movies with a smartphone or tablet in hand more than ever, which has lead to the need for easy screen sharing and connectivity to enhance interaction and multimedia transference. The solutions place ease of use front and center while also enabling the ability to add additional devices down the line for a cohesive user experience.
Connect-a-Tech 2.0
As multi-screen usage becomes commonplace, solutions help connect devices
6 Examples + Score + Implications


Gamified Decor A playful spin on furnishings adds a sense of fun to stationary goods Implications - Seeking more convenient methods of play, consumers are turning to furnishings that double as gaming systems. Providing sources of entertainment through convenient household goods, these decor pieces reflect a growing desire to maintain childhood experiences throughout adulthood.
Gamified Decor
A playful spin on furnishings adds a sense of fun to stationary goods
6 Examples + Score + Implications


Tactual Drive As digital integration expands, cars receive touchscreen features to stay connected Implications - As a reliance on technological efficiency continues, digital adaptability moves into more mature, adult experiences to satiate convenience at all ages. Seeking methods of social integration, consumers are turning to in-car apps and touchscreen enhancements to maintain connectivity through more tactile methods of on-the-go routine. Tactile car enhancements speak to a desire to maintain technological integration through more sensory, yet easily adaptable methods of auto engagement.
Tactual Drive
As digital integration expands, cars receive touchscreen features to stay connected
7 Examples + Score + Implications


Cause Reappropriation Brands and activists remix campaigns and causes to be more forward-thinking Implications - As inequality continues to remain a poignant issue around the world, companies and activists alike are taking a page from one another's manuals to take said issues to a more mainstream audience. Whereas corporations were once encouraged to remain as neutral as possible in regard to controversial issues, it is now understood that in order for a brand to appeal to the impassioned millennial, it must take a stand.
Cause Reappropriation
Brands and activists remix campaigns and causes to be more forward-thinking
9 Examples + Score + Implications


PLUS 39 more Console PRO Trends and 225 examples!



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