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About the Console Report

Trend Hunter’s Console Trend Report analyzes trends and innovations in the video game industry, such as the latest Kinect games or the newest unlockable achievements in the Playstation Network. From new Xbox Live features to recent Wii reinventions of Nintendo classics made popular on Gameboy and Gamecube consoles, our research tracks the must-have gaming gadgets by major brands.

Who It's For

Our report will benefit software programmers, engineers, entertainment journalists, retail buyers and electronics store owners.

Use Trend Hunter’s Console Trend Report to remain on the forefront of gaming innovations.

The Console Trend Report, last published on Mar 27, 2015, includes 50 PRO Trends and 250 examples of console market research and console consumer trends related to: video games, online gaming, virtual reality, gaming apps, role playing games and console trends.

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Methodology

Our console research is based on Trend Hunter's crowdsourced console articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 50 Console PRO Trends = 50 Powerpoint Pages Console PPT Report
• 250 Console Examples

Online Extras With Full Subscription

• 35 Console Videos (Online) Console Videos
• 1,500 Console Images (Online) Console Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Console Pro Trends

Each Console PRO Trend is on its own slide with implications, a quantified score, and examples linked to online console articles, videos and images. Examples:

Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way.
Pre-Packaged Entertainment
Heightening entertainment, retailers offer kits that encourage excess
5 Examples + Score + Implications


Wellness Gaming 2.0 The enhancement of health through games is taken further Implications - Wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer.
Wellness Gaming 2.0
The enhancement of health through games is taken further
7 Examples + Score + Implications


Commonplace Connectivity The Internet of Things marks a shift towards a necessity for connectivity Implications - Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles.
Commonplace Connectivity
The Internet of Things marks a shift towards a necessity for connectivity
7 Examples + Score + Implications


Customized Crafting Heightening engagement, kids activities are enhanced with personalized touches Implications - Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.
Customized Crafting
Heightening engagement, kids activities are enhanced with personalized touches
4 Examples + Score + Implications


Location-Prompted Promotion Campaigns turn to beacon technology for targeted reach-out tactics Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
Location-Prompted Promotion
Campaigns turn to beacon technology for targeted reach-out tactics
5 Examples + Score + Implications


Voice-Controlled Home As the connected home gains popularity, devices adopt voice-based navigation Implications - Voice control technology isn't a necessarily new innovation, but the ways that brands are incorporating the feature into new smart home devices is reintroducing it to the masses. As the demand for tech-based lifestyle integration continues, the modern consumer is coming to expect ease of use above anything else.
Voice-Controlled Home
As the connected home gains popularity, devices adopt voice-based navigation
4 Examples + Score + Implications


Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


PLUS 44 more Console PRO Trends and 250 examples!



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