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Every day, top-tier innovators rely on our idea-filled games reports to identify new opportunities, make better decisions and deep dive new markets.

About the Games Report

Our Games Trend Report provides insight into the gaming industry. Video games have a solid position within pop culture, and often produce the most fiercely loyal of consumers. Our report includes video game trends and knowledge unknown by even the most avid of video game players.

Who It's For

Research within this report will benefit gaming companies as big as Nintendo, as well as smaller brands hoping to create the next Xbox, PlayStation or Wii. It is ideal for new companies looking to infiltrate the video game industry, or marketers attempting to capture the one-dimensional focus of extreme gamers. Whether your company’s interest lies in online games or console video games, the Games Trend Report is an important tool for gaining knowledge and insight into the gaming industry. Take advantage of our crowdsourced research to innovate and uncover new possibilities to capture market share from your competitors.

You Might Consider Custom Games Research...

For as little as $500 per custom deep dive, our team will curate custom Games reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Games trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our games research is based on Trend Hunter's massive database of games articles and 2,157,000,000 total views of data. [Learn More]

The Games Report

Last published on Oct 22, 2014, the Games Report includes 46 PRO Trends (46 Pages) and 230 examples of games market research and games consumer trends related to: games, video games, video game trends, online games, PlayStation, Nintendo, consoles, Xbox, Wii, motion control, game controllers and games trends. The report includes all of our Games research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 46 Games PRO Trends = 46 Powerpoint Pages Games PPT Report
• 230 Games Examples
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!

Sample Games Pro Trends

Each Games PRO Trend is on its own slide with implications, a quantified score, and examples linked to online games articles, videos and images. Examples:

Instant Entrepreneurship Products that make launching a business easy serve a growing niche Implications - Digital business networks are allowing entrepreneurs to connect to thousands of like-minded people at the click of a button, while products, apps and special services are helping aspiring business owners realize their dreams quickly and easily. The era of “instant” entrepreneurship is here, in which anyone can become their own boss almost overnight.
Instant Entrepreneurship
Products that make launching a business easy serve a growing niche
7 Examples + Score + Implications


Social Gamevertising Brands use social media and gaming to lure customers Implications - Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application.
Social Gamevertising
Brands use social media and gaming to lure customers
8 Examples + Score + Implications


Adaptive Symbolism Consumers respond to the World Cup's viral sport symbol, the vuvzela Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
Adaptive Symbolism
Consumers respond to the World Cup's viral sport symbol, the vuvzela
10 Examples + Score + Implications


Toddler Touchscreens Hi-tech tablets are outfitted to appeal to toddler development Implications - While usually thought of as adult-only technology, touchscreen devices are being marketed towards toddler development. Using touchscreen platforms leveraged by the popular iPad, developers have been producing games that appeal to next gen parents who want to integrate new technology into parenting.
Toddler Touchscreens
Hi-tech tablets are outfitted to appeal to toddler development
6 Examples + Score + Implications


Wellness Gaming Enhancing health and providing treatment through games Implications - Video games are still considered by many consumers to be a waste of time, and while that might be the case for some games, there is a growing market for wellness-based games, which actually help to enhance a person's quality of life. These games, whether they're used for stress-relief, treatment, fitness or overall mental health, are products that appeal to people who would never classify themselves as typical "gamers." And therein lies the advantage: by appealing to non-gamers, video game brands can secure an entirely different customer and market segment to augment overall sales.
Wellness Gaming
Enhancing health and providing treatment through games
8 Examples + Score + Implications


Everyday Gamification Engaging consumers by infusing ordinary activities and places with gaming Implications - Today, games mean much more than a way to pass the time in a virtual world. To brands, the advantage of gamification rests on its ability to create positive brand association while engaging the consumer. It's no wonder, then, that games are finding a place in very unique activities and situations -- for example, at urinals, faucets and in the middle of the street. Even hotel rooms are offering completely immersive gaming experiences. Games really are not just for geeks anymore, and companies who recognize their potential and can identify opportunities in the future of gaming will rise to the top.
Everyday Gamification
Engaging consumers by infusing ordinary activities and places with gaming
6 Examples + Score + Implications


Indulgent Gaming Luxury game goods cater to gamers with extravagant tastes Implications - The video game industry is booming, and it’s not surprising that a niche market would arise to serve affluent gamers with an appetite for both games and exclusivity. Designers and businesses creating luxury gamer goods can bypass the nerdy teenager sequestered in his mom’s basement; instead, their focus is on the indulgent, deep-pocketed gamer who believes no price is too high for a a crystallized console or virtual property.
Indulgent Gaming
Luxury game goods cater to gamers with extravagant tastes
5 Examples + Score + Implications


Branded Racing Automakers use racing games & campaigns to engage more consumers Implications - Several automakers are engaging in branded racing games and campaigns to entice new segments of consumers. Studies have shown that Millennials are not as interested in driving as previous generations and many (younger) consumers who enjoy video games often don't have any preference when it comes to the cars they drive. Thus, by releasing branded auto racing games and campaigns, car companies can capture the attention of those in the younger consumer group who would otherwise not pay attention or care about the new cars on the market.
Branded Racing
Automakers use racing games & campaigns to engage more consumers
6 Examples + Score + Implications


Permanent Distraction Entertainment is readily available to consumers whenever, wherever Implications - Personal entertainment is reaching new heights, with oddly placed consoles and other methods of distraction keeping consumers entertained everywhere they go. Today’s consumer is perpetually distracted by digital devices, handheld video games and mobile gadgets; integrating these pieces into virtually every facet of daily life may mean the end of peace and quiet.
Permanent Distraction
Entertainment is readily available to consumers whenever, wherever
8 Examples + Score + Implications


Tactile Gaming The video game industry extends to real life to satisfy consumer needs Implications - In the digital age, a bit of tactile entertainment is refreshing. Consumers who feel they've lost touch with the real world are seeking methods of reconnecting with it, yet are not willing to give up the fast-paced, competitive tone of digital entertainment. Tactile gaming allows them to indulge in the best of both worlds.
Tactile Gaming
The video game industry extends to real life to satisfy consumer needs
5 Examples + Score + Implications


Adaptive Gaming DIYers can't stop customizing their consoles and controllers Implications - While any new gaming console is sure to be coveted by avid gamers, being new just isn’t enough. That console is most likely going to be adapted and modified at the whim of the DIY gamer who desires customization. Serious gamers aren’t afraid to turn the run-of-the-mill console or controller into something truly different and one-of-a-kind. To this end, even customization attempts by major gaming brands—such as themed consoles and limited-edition systems—might not be enough.
Adaptive Gaming
DIYers can't stop customizing their consoles and controllers
6 Examples + Score + Implications


Faux Rockstar Games like Guitar Hero and Rockband are spawning a new era of pop culture Implications - The general interest in playing musical instruments plummeted dramatically after the 80s, leading to mockery of those who engaged in group play like orchestras ("band geeks"), or played independently, such as pianists. However, new video games have emerged that make instruments hipper than ever; and they’re also spurring related innovations.
Faux Rockstar
Games like Guitar Hero and Rockband are spawning a new era of pop culture
12 Examples + Score + Implications


PLUS 40 more Games PRO Trends and 230 examples!



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