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About the Phones Report - Our Phones Trend Report covers a variety of mobile trends including industry leader tactics from Nokia, Samsung and BlackBerry. As the cell phone market evolves and more consumers rely on texting and phone applications, it is important to understand phone trends to maintain a competitive advantage.

Who It's For - You don’t have to be leading the phone industry with a product like the iPhone; any brand within the mobile phone, smartphone and network provider industries will benefit from our research. It is invaluable to any business that strives to be a leader in cutting edge communication.

The Phones Trend Report will allow brands to capitalize on the demand for portable, hi-tech and easy-to-use communication technologies to pave the way for a faster and more profitable future.

The Phones Trend Report, last published on Apr 10, 2014, includes 94 PRO Trends and 662 examples of phones market research and phones consumer trends related to: phones, mobile phones, mobile trends, cell phones, smartphones, Nokia, Samsung, Blackberry, iPhone, phone apps and phones trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our phones research is based on Trend Hunter's 6,135 crowdsourced phones trends and 1,903,000,000 total views of data. [Learn More]

What You'll Get:
• 94 Page / Slide Presentation Phones PPT Report

Contents:
• 94 Phones PRO Trends
• 662 Phones Examples
• 93 Phones Videos (Online) Phones Videos
• 3,972 Phones Images (Online) Phones Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!

Custom Trend Reports Platform
Sample Phones Pro Trends - Each Phones PRO Trend is on its own slide with implications, a quantified score, and examples linked to online phones articles, videos and images. Examples:

Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Augmented Reality Augmented reality combines reality and virtuality, offering a new way to imagine Implications - Bridging the gap between virtual reality and reality, augmented reality intensifies what is already in existence to create a unique combination of real and virtual. It allows for interactivity through digital means, augmenting real-world elements but not going as far as to make the new reality impossible. Thus, augmented reality allows users to imagine an "enhanced" world that could also be very well within reach.
Augmented Reality
Augmented reality combines reality and virtuality, offering a new way to imagine
10 Examples + Score + Implications


Next Besting (UPDATE) Consumers bypass traditional brands for the next best alternative Implications - In our current period of economic uncertainty, consumers are still buying things, but they are becoming more conscious of what they actually need and why. In all categories, they are in pursuit of the 'next best thing'. We coined this term 'Next Besting' in 2008, but we continue to see it play out in all categories, including fashion and technology where budget-friendly alternative products are breaking new ground.
Next Besting (UPDATE)
Consumers bypass traditional brands for the next best alternative
10 Examples + Score + Implications


Elderly Electronics Gadgets designed for seniors help to bridge the digital generation gap Implications - With digital products becoming omnipresent in our society, no one wants to be left behind—especially the elderly. It’s no surprise, then, that an increasing number of elderly consumers are embracing gadgets and electronics, from phones to alarms, that make day-to-day activities more convenient. As the population ages, there will be an increased need for easy-to-use devices and gadgets designed with the senior in mind.
Elderly Electronics
Gadgets designed for seniors help to bridge the digital generation gap
6 Examples + Score + Implications


Emoticon Storytelling Previously reserved for online only, emoticons are entering new territory Implications - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers. Creating an alternative mode of transmitting messages through small photos, and creating an air of exclusivity by singling out smartphone users, this often clever approach is connecting with young consumers.
Emoticon Storytelling
Previously reserved for online only, emoticons are entering new territory
7 Examples + Score + Implications


Wearable Tech Gadget-infused accessories make for easy connectivity Implications - Making their way into the hearts of the fashionable and geeky alike are stylish, hi-tech accessories that can do everything from monitor your blood pressure to control your iPod. With a rising preference for portability and easy-to-use technology, it’s no surprise that many designers are trying to merge fashion and function.
Wearable Tech
Gadget-infused accessories make for easy connectivity
11 Examples + Score + Implications


PLUS 88 more Phones PRO Trends and 662 examples!


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94 Phones PRO Trends
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