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Every day, top-tier innovators rely on our idea-filled mobile reports to identify new opportunities, make better decisions and deep dive new markets.

About the Mobile Report

Our Mobile Trend Report covers a variety of mobile trends including industry leader tactics from companies like Samsung, Google and Apple. As the cell phone market evolves and more consumers rely on texting and phone applications, it is important to understand phone trends to maintain a competitive advantage.

Who It's For

You don’t have to be leading the phone industry with a product like the iPhone; any brand within the mobile phone, smartphone and network provider industries will benefit from our research. It is invaluable to any business that strives to be a leader in cutting edge communication. The Mobile Trend Report will allow brands to capitalize on the demand for portable, hi-tech and easy-to-use communication technologies to pave the way for a faster and more profitable future.

You Might Consider Custom Mobile Research...

For as little as $500 per custom deep dive, our team will curate custom Mobile reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Mobile trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our mobile research is based on Trend Hunter's massive database of mobile articles and 2,155,000,000 total views of data. [Learn More]

The Mobile Report

Last published on Oct 23, 2014, the Mobile Report includes 151 PRO Trends (151 Pages) and 755 examples of mobile market research and mobile consumer trends related to: phones, mobile phones, mobile trends, cell phones, smartphones, Samsung, Android, iPhone, Amazon, phone apps and mobile trends. The report includes all of our Mobile research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 151 Mobile PRO Trends = 151 Powerpoint Pages Mobile PPT Report
• 755 Mobile Examples
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!

Sample Mobile Pro Trends

Each Mobile PRO Trend is on its own slide with implications, a quantified score, and examples linked to online mobile articles, videos and images. Examples:

Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Augmented Reality Augmented reality combines reality and virtuality, offering a new way to imagine Implications - Bridging the gap between virtual reality and reality, augmented reality intensifies what is already in existence to create a unique combination of real and virtual. It allows for interactivity through digital means, augmenting real-world elements but not going as far as to make the new reality impossible. Thus, augmented reality allows users to imagine an "enhanced" world that could also be very well within reach.
Augmented Reality
Augmented reality combines reality and virtuality, offering a new way to imagine
10 Examples + Score + Implications


Next Besting (UPDATE) Consumers bypass traditional brands for the next best alternative Implications - In our current period of economic uncertainty, consumers are still buying things, but they are becoming more conscious of what they actually need and why. In all categories, they are in pursuit of the 'next best thing'. We coined this term 'Next Besting' in 2008, but we continue to see it play out in all categories, including fashion and technology where budget-friendly alternative products are breaking new ground.
Next Besting (UPDATE)
Consumers bypass traditional brands for the next best alternative
10 Examples + Score + Implications


Elderly Electronics Gadgets designed for seniors help to bridge the digital generation gap Implications - With digital products becoming omnipresent in our society, no one wants to be left behind—especially the elderly. It’s no surprise, then, that an increasing number of elderly consumers are embracing gadgets and electronics, from phones to alarms, that make day-to-day activities more convenient. As the population ages, there will be an increased need for easy-to-use devices and gadgets designed with the senior in mind.
Elderly Electronics
Gadgets designed for seniors help to bridge the digital generation gap
6 Examples + Score + Implications


Emoticon Storytelling Previously reserved for online only, emoticons are entering new territory Implications - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers. Creating an alternative mode of transmitting messages through small photos, and creating an air of exclusivity by singling out smartphone users, this often clever approach is connecting with young consumers.
Emoticon Storytelling
Previously reserved for online only, emoticons are entering new territory
7 Examples + Score + Implications


Wearable Tech Gadget-infused accessories make for easy connectivity Implications - Making their way into the hearts of the fashionable and geeky alike are stylish, hi-tech accessories that can do everything from monitor your blood pressure to control your iPod. With a rising preference for portability and easy-to-use technology, it’s no surprise that many designers are trying to merge fashion and function.
Wearable Tech
Gadget-infused accessories make for easy connectivity
11 Examples + Score + Implications


Physical Virtual Providing both an augmented reality and tangible experience in one Implications - According to Forrester Research, Inc., online shopping in the United States will increase to $327 billion by the year 2016. This is no small number, but while online shopping is convenient, one thing shoppers don't get is a semblance of physicality -- a tangible store experience -- which may make online shopping a less pleasurable experience. However, bridging the gap between the physical retail store and the completely virtual shop are "stores" that provide a physical environment but virtual, or augmented reality, goods. This combination of virtual and physical works to satiate the appetite for virtuality while at the same time providing the comforting aspects of a physical environment.
Physical Virtual
Providing both an augmented reality and tangible experience in one
6 Examples + Score + Implications


Automated Living Smartphone-controlled objects provide extreme convenience Implications - Mobile technology is having a profound impact on home automation, allowing consumers to create 'smart' living spaces by controlling their appliances, entertainment units, thermostats, fixtures, security systems and more with their smartphones. The adoption rate of these smartphone-controlled innovations is rising -- according to ABI Research, approximately 1 million home-automation systems were sold across North America in 2011, and this number is predicted to grow six times by 2016. With smartphone ownership nearly ubiquitous and reliance on mobile technology rising at a rapid pace, this direction underscores the opportunities for smart living spaces and smartphone-controlled innovations in the marketplace.
Automated Living
Smartphone-controlled objects provide extreme convenience
9 Examples + Score + Implications


Panotography Panoramic and 360-degree imaging create unprecedented visual experiences Implications - Technology in panoramic imaging has created a whole new market for amazing 360-degree visual experiences. Now consumers can get a full-circle experience regardless of whether they are physically present or not. This kind of technology is revolutionizing the tourism industry in particular, providing travelers with an unprecedented way of documenting their globe-trotting. However, it can be also applied to industries in which events are a large part -- for example, giving at-home consumers access to 360-degree views of fashion runway shows, concerts and more.
Panotography
Panoramic and 360-degree imaging create unprecedented visual experiences
8 Examples + Score + Implications


Augmented Play Children's products are getting a more advanced makeover Implications - Often used in marketing campaigns and other adult-targeted projects, augmented reality is increasingly being integrated into products intended for children. Whether enhancing the reading experience or adding another dimension to television programming, this change marks the shift toward a more tech-friendly youth market.
Augmented Play
Children's products are getting a more advanced makeover
7 Examples + Score + Implications


Beauty Tryvertising (UPDATE) Social media and apps help consumers test cosmetic enhancements Implications - In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery.
Beauty Tryvertising (UPDATE)
Social media and apps help consumers test cosmetic enhancements
5 Examples + Score + Implications


Intangible Generosity Consumers express affection through digital gift giving Implications - Though brands are becoming familiar with the marketing tactic of awarding consumers via social media, the development of consumer-to-consumer digital love is just beginning. While online apps and games are often sponsored by companies as part of their marketing efforts, online gift-giving relies on real peer-to-peer appreciation and also makes generosity accessible to everyone—not just those who can afford it.
Intangible Generosity
Consumers express affection through digital gift giving
7 Examples + Score + Implications


PLUS 145 more Mobile PRO Trends and 755 examples!



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