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About the Electronics Report

From digital cameras and smartphones to MP3 players, flatscreen televisions and miniature video cameras, the Electronics Trend Report features the most innovative devices, gadgets and other types of technology capturing consumer interest. Our research looks at consumer preference in relation to electronic devices like DVD players, SLRs, iPads, iPhones and BlackBerry devices. We also tracks innovations from brands like Apple, Microsoft, Acer, Sony, Samsung, LG, Panasonic, Nikon, Canon and Kodak.

Who It's For

This report will help electronics brands, software developers, hardware engineers and digital electronics retailers understand consumer trends, allowing for the development of better products, advertising campaigns and brand identity.

Discover what electronics trends are enticing consumers and track innovations in devices like the iPod, Xbox and Blu-ray players with the Electronics Trend Report.

The Electronics Trend Report, last published on Aug 20, 2015, includes 278 PRO Trends and 1,390 examples of electronics market research and electronics consumer trends related to: digital cameras, smartphones, tablets, flatscreens, MP3 players and electronics trends.

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trend research methodology

Methodology

Our electronics research is based on Trend Hunter's crowdsourced electronics articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 278 Electronics PRO Trends = 278 Powerpoint Pages Electronics PPT Report
• 1,390 Electronics Examples

Online Extras With Full Subscription

• 195 Electronics Videos (Online) Electronics Videos
• 8,340 Electronics Images (Online) Electronics Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Electronics Pro Trends

Each Electronics PRO Trend is on its own slide with implications, a quantified score, and examples linked to online electronics articles, videos and images. Examples:

Environmental Audio Consumers opt for solar-powered speakers for eco appeal Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers.
Environmental Audio
Consumers opt for solar-powered speakers for eco appeal
4 Examples + Score + Implications


Check-In 2.0 Hotels adopt easier check-in systems for consumer allure Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence.
Check-In 2.0
Hotels adopt easier check-in systems for consumer allure
4 Examples + Score + Implications


Hyper-Targeted Festival Festivals cater to individual interests and markets to expand interest Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
5 Examples + Score + Implications


Shopping Excess Unusual features are added to grocery shopping to incite consumer intrigue Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from cup holders to scooters, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement.
Shopping Excess
Unusual features are added to grocery shopping to incite consumer intrigue
4 Examples + Score + Implications


Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Note-Taking 2.0 Consumers make use of tech-powered office supplies Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm.
Note-Taking 2.0
Consumers make use of tech-powered office supplies
5 Examples + Score + Implications


Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Digital Instrument Instruction Digital natives turn to high-tech solutions to learn to play music Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Digital Instrument Instruction
Digital natives turn to high-tech solutions to learn to play music
4 Examples + Score + Implications


PLUS 272 more Electronics PRO Trends and 1,390 examples!



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