Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,296 inspiring examples.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,407 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,407 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,296 cutting edge ideas.

Effectively Marketing Organic Products by Highlighting Simplicity

Michael Hemsworth
April 17th, 2013

Related Trend Reports

Art & Design, Branding, Design, DIY, Food, Lifestyle, Marketing
The market is packed with products that boast a variety of different features, but the way that marketing organic products is approached can have a major effect on the kind of response that is garnered. Organic products are those created without the use of pesticides, insecticides or genetic modifications, which in itself breathes an air of natural bounty. As such, finding the best route to market an organic product is best suited to highlighting the simplicity of the final product.

Tazo Tea is a renowned organic tea brand that many will recall as being the signature brew that Starbucks carries and it recently underwent a rebranding that switched up the traditional packaging. What’s noticed first about the Tazo Tea packaging is the streamlined silhouette, white color scheme and focus on natural photography; the tin or box isn’t hard to get into, the focus on white conjures notions of purity and the pictures of the ingredients before manufacturing creates a bond to that of the natural. Tazo took a chance with the new packaging, but it now stands as a prime example of organic product packaging done right.

Linking back to the above notion of getting back to basics, we’re beginning to see more consumers who appreciate and enjoy the look of more simplistic products. Trend Hunter’s PRO Trend DIY Ready Made touches on this concept of how there’s a move towards more hands-on products that require completion. As such, this rustic packaging – like using a Mason jar to hold the ingredients for a baking recipe – can be capitalized on by brands looking to market organic products.

Marketing organic products can be tricky, which is why effectively knowing the likes and dislikes of your customers is key. Trend Hunter’s Marketing Trend Report details on the latest ideas at work around the world to help spark creativity.
References: trendreports