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About the Ecotourism Report

Featuring trends on everything from low-impact tourist destinations to green travel packages, the Ecotourism Trend Report uncovers consumer fascination with responsible tourism. When traveling, consumers are always on the look-out for new and exciting places to go, and recently there has been a surge in interest concerning ecotourism options. This creates an opportunity in the travel and tourism industry for companies to capitalize on, and a chance to drive cutting-edge business ventures.

Who It's For

Our report is for companies and professionals that specialize in eco-friendly travel options. This includes travel companies, tourist boards, green airlines, travel guides or anyone else seeking new and innovative ways to lessen the impact of modern-day travel.

Extract valuable insight from the preferences of today’s environmentally friendly tourists with Trend Hunter’s Ecotourism Trend Report.

The Ecotourism Trend Report, last published on Jul 06, 2015, includes 362 PRO Trends and 1,810 examples of ecotourism market research and ecotourism consumer trends related to: travel and tourism, low impact traveling, ecological conservation, green airlines, sustainability and ecotourism trends.

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Methodology

Our ecotourism research is based on Trend Hunter's crowdsourced ecotourism articles and 2,406,000,000 total views of data. [Learn More]

Report Contents

• 362 Ecotourism PRO Trends = 362 Powerpoint Pages Ecotourism PPT Report
• 1,810 Ecotourism Examples

Online Extras With Full Subscription

• 253 Ecotourism Videos (Online) Ecotourism Videos
• 10,860 Ecotourism Images (Online) Ecotourism Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Ecotourism Pro Trends

Each Ecotourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ecotourism articles, videos and images. Examples:

Adolescent Initiative Environmental initiatives turn to educational tactics to help inspire kids Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible.
Adolescent Initiative
Environmental initiatives turn to educational tactics to help inspire kids
4 Examples + Score + Implications


Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


Elemental Protection Organic, all-natural sunscreen options appeal to chemical-weary consumers Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products.
Elemental Protection
Organic, all-natural sunscreen options appeal to chemical-weary consumers
4 Examples + Score + Implications


Urban Marketing Marketing campaigns turn to urban environments for heightened engagement Implications - Many brands have begun using city environments as more than just a backdrop to marketing efforts, in an attempt to create real-world campaigns that resonate with consumers. Taking advantage of the urban context in an interactive way, marketers are able to engage consumers with both their natural surroundings, as well as the brand in question. By taking something familiar and making it new, marketers are able to surprise and delight consumers, as well as reach a wider audience.
Urban Marketing
Marketing campaigns turn to urban environments for heightened engagement
4 Examples + Score + Implications


Sophisticated Produce Fresh fruit is encased in unexpected packaging for increased sophistication Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
Sophisticated Produce
Fresh fruit is encased in unexpected packaging for increased sophistication
5 Examples + Score + Implications


Conservationist Catering Social gatherings and events are tended to via ecological methodologies Implications - Big social events and gatherings are being approached by catering companies with explicit attention to environmentalism. This mirrors a desire for green living among millennials, no matter the engagement. At the same time, it is also consistent with a turn away from over-consumption, and towards enhanced sustainability.
Conservationist Catering
Social gatherings and events are tended to via ecological methodologies
4 Examples + Score + Implications


Futuristic Kitchen Kitchen appliances adopt abstract form and function for the future Implications - Redefining the cooking process, kitchenware brands are creating appliances that cater to evolving consumer needs in new and unconventional ways. Combining abstract aesthetics with integrated tech and mobile features, these products not only add a creative element to the kitchen, they also predict and prepare for what everyday routines in the future will look like.
Futuristic Kitchen
Kitchen appliances adopt abstract form and function for the future
5 Examples + Score + Implications


Therapeutic Wilderness Hospitals and clinics incorporate natural elements to inspire well-being Implications - As research continues to observe connections between exposure to nature and recuperation in humans, healthcare facilities are beginning to include access to nature as a design necessity. Offering therapeutic benefits that inspire health and well-being, designers and architects re-imagine the hospital experience to include optimized access to tranquil natural surroundings. This points to a shift in consumer preference toward ideas that are stripped-down and pure, diverging from the excessive, complex nature of the digital age.
Therapeutic Wilderness
Hospitals and clinics incorporate natural elements to inspire well-being
4 Examples + Score + Implications


PLUS 356 more Ecotourism PRO Trends and 1,810 examples!



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