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About the Ecotourism Report

Featuring trends on everything from low-impact tourist destinations to green travel packages, the Ecotourism Trend Report uncovers consumer fascination with responsible tourism. When traveling, consumers are always on the look-out for new and exciting places to go, and recently there has been a surge in interest concerning ecotourism options. This creates an opportunity in the travel and tourism industry for companies to capitalize on, and a chance to drive cutting-edge business ventures.

Who It's For

Our report is for companies and professionals that specialize in eco-friendly travel options. This includes travel companies, tourist boards, green airlines, travel guides or anyone else seeking new and innovative ways to lessen the impact of modern-day travel.

Extract valuable insight from the preferences of today’s environmentally friendly tourists with Trend Hunter’s Ecotourism Trend Report.

The Ecotourism Trend Report, last published on May 27, 2015, includes 351 PRO Trends and 1,755 examples of ecotourism market research and ecotourism consumer trends related to: travel and tourism, low impact traveling, ecological conservation, green airlines, sustainability and ecotourism trends.

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Methodology

Our ecotourism research is based on Trend Hunter's crowdsourced ecotourism articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 351 Ecotourism PRO Trends = 351 Powerpoint Pages Ecotourism PPT Report
• 1,755 Ecotourism Examples

Online Extras With Full Subscription

• 246 Ecotourism Videos (Online) Ecotourism Videos
• 10,530 Ecotourism Images (Online) Ecotourism Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Ecotourism Pro Trends

Each Ecotourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ecotourism articles, videos and images. Examples:

Digital Disconnect Consumers search for ways to "unplug" and de-stress Implications - The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world.
Digital Disconnect
Consumers search for ways to "unplug" and de-stress
6 Examples + Score + Implications


Stimulating Subscription Companies offer parents convenient activities via subscription services Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper.
Stimulating Subscription
Companies offer parents convenient activities via subscription services
5 Examples + Score + Implications


Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


Systematic Scent Seeking to heighten ambiance, consumers turn to systems that circulate scents Implications - Moving beyond traditional air fresheners and scented candles, home owners are turning to high-tech fragrance systems to heighten appeal. Opting for automated solutions that integrate elements like Piezo technology, consumers are able to disperse and deliver scents around the house without the need to monitor. This speaks to a need to improve one's surroundings in a more autonomous and subtle way.
Systematic Scent
Seeking to heighten ambiance, consumers turn to systems that circulate scents
4 Examples + Score + Implications


Utilitarian Pop-Up Consumers gravitate to pop-up stores with a more casual approach Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in consumer's lives, and their aesthetics have grown to reflect that shift.
Utilitarian Pop-Up
Consumers gravitate to pop-up stores with a more casual approach
4 Examples + Score + Implications


Eco Memorial Consumers turn to earth-friendly enshrining techniques to honor loved ones Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment.
Eco Memorial
Consumers turn to earth-friendly enshrining techniques to honor loved ones
4 Examples + Score + Implications


Pouch Obsession Portability is pushed to new levels with pouches for adult use Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Pouch Obsession
Portability is pushed to new levels with pouches for adult use
6 Examples + Score + Implications


Sophisticated Juicebox The portability and nostalgia of cartable cardboard beverages crosses over Implications - As life becomes increasingly ridden with responsibility, adult consumers are seeking channels for fun, and for nostalgia. Sophisticated juiceboxes -- often carting alcohol -- satisfy both needs. The rising popularity of this idea can be attributed to the rising relevance of productivity, spurring a need for both sentimental and physical escape on the go.
Sophisticated Juicebox
The portability and nostalgia of cartable cardboard beverages crosses over
4 Examples + Score + Implications


PLUS 345 more Ecotourism PRO Trends and 1,755 examples!



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