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About the Ecotourism Report

Featuring trends on everything from low-impact tourist destinations to green travel packages, the Ecotourism Trend Report uncovers consumer fascination with responsible tourism. When traveling, consumers are always on the look-out for new and exciting places to go, and recently there has been a surge in interest concerning ecotourism options. This creates an opportunity in the travel and tourism industry for companies to capitalize on, and a chance to drive cutting-edge business ventures.

Who It's For

Our report is for companies and professionals that specialize in eco-friendly travel options. This includes travel companies, tourist boards, green airlines, travel guides or anyone else seeking new and innovative ways to lessen the impact of modern-day travel.

Extract valuable insight from the preferences of today’s environmentally friendly tourists with Trend Hunter’s Ecotourism Trend Report.

The Ecotourism Trend Report, last published on Oct 29, 2014, includes 316 PRO Trends and 1,580 examples of ecotourism market research and ecotourism consumer trends related to: travel and tourism, low impact traveling, ecological conservation, green airlines, sustainability and ecotourism trends.

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Methodology

Our ecotourism research is based on Trend Hunter's crowdsourced ecotourism articles and 2,125,000,000 total views of data. [Learn More]

Report Contents

• 316 Ecotourism PRO Trends = 316 Powerpoint Pages Ecotourism PPT Report
• 1,580 Ecotourism Examples

Online Extras With Full Subscription

• 221 Ecotourism Videos (Online) Ecotourism Videos
• 9,480 Ecotourism Images (Online) Ecotourism Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Ecotourism Pro Trends

Each Ecotourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ecotourism articles, videos and images. Examples:

Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


Photographic Play Toys are heightened with personal photographs for familiar appeal Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment.
Photographic Play
Toys are heightened with personal photographs for familiar appeal
4 Examples + Score + Implications


Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Generational Footwear Instead of fit or function, brands use time periods as inspiration Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality.
Generational Footwear
Instead of fit or function, brands use time periods as inspiration
5 Examples + Score + Implications


Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


Automated Eco Instead of consuming less, users turn to automated ways to conserve Implications - As the eco movement shows no sign of slowing down, consumers are turning to automated means of conserving instead of actively reducing. This shift towards automation in industries beyond the traditional sphere signifies a consumer preference for ways to enjoy new technologies without loss of convenience.
Automated Eco
Instead of consuming less, users turn to automated ways to conserve
4 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


PLUS 310 more Ecotourism PRO Trends and 1,580 examples!



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