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About the Ecotourism Report

Featuring trends on everything from low-impact tourist destinations to green travel packages, the Ecotourism Trend Report uncovers consumer fascination with responsible tourism. When traveling, consumers are always on the look-out for new and exciting places to go, and recently there has been a surge in interest concerning ecotourism options. This creates an opportunity in the travel and tourism industry for companies to capitalize on, and a chance to drive cutting-edge business ventures.

Who It's For

Our report is for companies and professionals that specialize in eco-friendly travel options. This includes travel companies, tourist boards, green airlines, travel guides or anyone else seeking new and innovative ways to lessen the impact of modern-day travel.

Extract valuable insight from the preferences of today’s environmentally friendly tourists with Trend Hunter’s Ecotourism Trend Report.

The Ecotourism Trend Report, last published on Apr 17, 2015, includes 339 PRO Trends and 1,695 examples of ecotourism market research and ecotourism consumer trends related to: travel and tourism, low impact traveling, ecological conservation, green airlines, sustainability and ecotourism trends.

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Methodology

Our ecotourism research is based on Trend Hunter's crowdsourced ecotourism articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 339 Ecotourism PRO Trends = 339 Powerpoint Pages Ecotourism PPT Report
• 1,695 Ecotourism Examples

Online Extras With Full Subscription

• 237 Ecotourism Videos (Online) Ecotourism Videos
• 10,170 Ecotourism Images (Online) Ecotourism Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Ecotourism Pro Trends

Each Ecotourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ecotourism articles, videos and images. Examples:

Conscious Libation Alcohol brands adopt green branding techniques to showcase awareness Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Conscious Libation
Alcohol brands adopt green branding techniques to showcase awareness
5 Examples + Score + Implications


Kit Gardening Consumers search for ways to make gardening more accessible Implications - Consumers looking to ease themselves into gardening are opting for kits and pre-assembled materials to simplify the process. Cultivating a green thumb can seem like a daunting task to some inexperienced consumers, so products that offer convenience and accessibility are greatly sought after. Gardening kits and the like ultimately serve to remind us that there are non-tech solutions for streamlining lifestyle and leisure activities.
Kit Gardening
Consumers search for ways to make gardening more accessible
5 Examples + Score + Implications


Eco Gardening Consumers seek out eco-friendly gardening tools Implications - Gardening is an eco practice in and of itself, but consumers who want to take it one step further are opting for environmentally friendly tools and practices, such as solar-powered appliances or sustainable packaging. This shift reveals that it's not enough for consumers to partake in eco-related activities; it's also important that the process itself is, from start to finish, environmentally conscious as well.
Eco Gardening
Consumers seek out eco-friendly gardening tools
5 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are to switching all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
4 Examples + Score + Implications


Sustainable Tech Tech packaging is adjusted to reflect consumers' eco-consciousness Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech.
Sustainable Tech
Tech packaging is adjusted to reflect consumers' eco-consciousness
5 Examples + Score + Implications


Modernized Filtration Water purification gets an aesthetic overall for heightened consumer appeal Implications - Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products.
Modernized Filtration
Water purification gets an aesthetic overall for heightened consumer appeal
4 Examples + Score + Implications


Dual-Purpose Service Heightening consumer experiences, auto services integrate unexpected features Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines.
Dual-Purpose Service
Heightening consumer experiences, auto services integrate unexpected features
4 Examples + Score + Implications


Recycled Resource A need to maintain natural resources prompts unconventional recycling tactics Implications - As access to resources like water continue to be a struggle, particularly in third world countries, organizations are turning to creative recycling methods to ensure sufficient availability. Creating systems that recycle and filter things like sewage, foundations are not only providing a way to make access to clean drinking water more efficient, but also providing a way to utilize other accessible resources in a useful way.
Recycled Resource
A need to maintain natural resources prompts unconventional recycling tactics
4 Examples + Score + Implications


PLUS 333 more Ecotourism PRO Trends and 1,695 examples!



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