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About the Ecotourism Report

Featuring trends on everything from low-impact tourist destinations to green travel packages, the Ecotourism Trend Report uncovers consumer fascination with responsible tourism. When traveling, consumers are always on the look-out for new and exciting places to go, and recently there has been a surge in interest concerning ecotourism options. This creates an opportunity in the travel and tourism industry for companies to capitalize on, and a chance to drive cutting-edge business ventures.

Who It's For

Our report is for companies and professionals that specialize in eco-friendly travel options. This includes travel companies, tourist boards, green airlines, travel guides or anyone else seeking new and innovative ways to lessen the impact of modern-day travel.

Extract valuable insight from the preferences of today’s environmentally friendly tourists with Trend Hunter’s Ecotourism Trend Report.

The Ecotourism Trend Report, last published on Aug 31, 2015, includes 404 PRO Trends and 2,020 examples of ecotourism market research and ecotourism consumer trends related to: travel and tourism, low impact traveling, ecological conservation, green airlines, sustainability and ecotourism trends.

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Methodology

Our ecotourism research is based on Trend Hunter's crowdsourced ecotourism articles and 2,454,000,000 total views of data. [Learn More]

Report Contents

• 404 Ecotourism PRO Trends = 404 Powerpoint Pages Ecotourism PPT Report
• 2,020 Ecotourism Examples

Online Extras With Full Subscription

• 283 Ecotourism Videos (Online) Ecotourism Videos
• 12,120 Ecotourism Images (Online) Ecotourism Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Ecotourism Pro Trends

Each Ecotourism PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ecotourism articles, videos and images. Examples:

Blatant Sterility Clinical products and services boast ultra-minimalism Implications - A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality.
Blatant Sterility
Clinical products and services boast ultra-minimalism
4 Examples + Score + Implications


Fashionable QSR Fast food brand extensions move beyond edibles into the apparel sector Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Fashionable QSR
Fast food brand extensions move beyond edibles into the apparel sector
4 Examples + Score + Implications


Typographic Provisions Bread and baked goods are marketed in font-focused packaging Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration.
Typographic Provisions
Bread and baked goods are marketed in font-focused packaging
5 Examples + Score + Implications


Environmental Audio Consumers opt for solar-powered speakers for eco appeal Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers.
Environmental Audio
Consumers opt for solar-powered speakers for eco appeal
4 Examples + Score + Implications


DIY Sentiments Valentine’s Day takes a DIY approach as families seek bonding activities Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion.
DIY Sentiments
Valentine’s Day takes a DIY approach as families seek bonding activities
4 Examples + Score + Implications


Automated Accountability Shopping apps shine light on responsibility for mindful Millennials Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands.
Automated Accountability
Shopping apps shine light on responsibility for mindful Millennials
4 Examples + Score + Implications


Prescription Packaging Modern branding boasts a clinical design for health-conscious consumers Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers.
Prescription Packaging
Modern branding boasts a clinical design for health-conscious consumers
5 Examples + Score + Implications


Hyper-Targeted Festival Festivals cater to individual interests and markets to expand interest Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
5 Examples + Score + Implications


PLUS 398 more Ecotourism PRO Trends and 2,020 examples!



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