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About the Teen Report

The Teen Trend Report looks at popular developments among teenagers and tweens, covering teenage hairstyles, clothing trends, popular social media sites, entertainment and technology. In our report, we investigate how youth trends in music spill over into fashion, how social networking is rampant among teenagers and why adolescence should be celebrated instead of ostracized by older generations. We also examine beauty products for puberty, magazines for teenage girls, online communities and the popularity of gaming. Finally, we examine social issues among teenagers, such as child abuse, teenage pregnancy and the importance of raising awareness through advertising when it comes to teenagers and alcohol.

Who It's For

This report will be greatly beneficial for companies that market products to teenagers, advertising agencies and brand managers that want to restructure strategy and make promotions more appealing to teenage audiences.

The Teen Trend Report is an excellent tool for recognizing patterns among teenagers, and will give you relevant information that can be used to compel consumers.

The Teen Trend Report, last published on Nov 25, 2014, includes 69 PRO Trends and 345 examples of teen market research and teen consumer trends related to: teen clothing, social media, teen magazines, online gaming, Generation Z and teen trends.

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Methodology

Our teen research is based on Trend Hunter's crowdsourced teen articles and 2,165,000,000 total views of data. [Learn More]

Report Contents

• 69 Teen PRO Trends = 69 Powerpoint Pages Teen PPT Report
• 345 Teen Examples

Online Extras With Full Subscription

• 48 Teen Videos (Online) Teen Videos
• 2,070 Teen Images (Online) Teen Images
• Additional Niche Reports (with a full subscription): Pre-Teen, Teen and more!



Sample Teen Pro Trends

Each Teen PRO Trend is on its own slide with implications, a quantified score, and examples linked to online teen articles, videos and images. Examples:

Budget Streamlining As apps make banking more accessible, budgeting comes to the forefront Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily.
Budget Streamlining
As apps make banking more accessible, budgeting comes to the forefront
5 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Retiree Adventure Aiding a lust for new experiences, senior services provide youthful experiences Implications - Breaking free of stereotypes, aging consumers are seeking out services and opportunities typically associated with a younger lifestyle. Providing retirees with the chance to travel and explore both social and romantic endeavors, these services allow seniors to maintain a sense of adventure, even in old age.
Retiree Adventure
Aiding a lust for new experiences, senior services provide youthful experiences
4 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
4 Examples + Score + Implications


Uninhibited Youth The rise of unbridled teen culture is bluntly expressed in modern photography Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people.
Uninhibited Youth
The rise of unbridled teen culture is bluntly expressed in modern photography
6 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Marketing Anxious Seeking to connect with consumers, brands turn to personal apprehensions Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
Marketing Anxious
Seeking to connect with consumers, brands turn to personal apprehensions
6 Examples + Score + Implications


PLUS 63 more Teen PRO Trends and 345 examples!



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