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About the Teen Report - The Teen Trend Report looks at popular developments among teenagers and tweens, covering teenage hairstyles, clothing trends, popular social media sites, entertainment and technology. In our report, we investigate how youth trends in music spill over into fashion, how social networking is rampant among teenagers and why adolescence should be celebrated instead of ostracized by older generations. We also examine beauty products for puberty, magazines for teenage girls, online communities and the popularity of gaming. Finally, we examine social issues among teenagers, such as child abuse, teenage pregnancy and the importance of raising awareness through advertising when it comes to teenagers and alcohol.

Who It's For - This report will be greatly beneficial for companies that market products to teenagers, advertising agencies and brand managers that want to restructure strategy and make promotions more appealing to teenage audiences.

The Teen Trend Report is an excellent tool for recognizing patterns among teenagers, and will give you relevant information that can be used to compel consumers.

The Teen Trend Report, last published on Aug 19, 2014, includes 64 PRO Trends and 679 examples of teen market research and teen consumer trends related to: teen clothing, social media, teen magazines, online gaming, Generation Z and teen trends.

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trend research methodology Methodology - Our teen research is based on Trend Hunter's 679 crowdsourced teen trends and 2,037,000,000 total views of data. [Learn More]

What You'll Get:
• 64 Page / Slide Presentation Teen PDF Report Teen PPT Report
• 64 Page In-Depth Reading Report Teen PDF Report

Contents:
• 64 Teen PRO Trends
• 679 Teen Examples
• 95 Teen Videos (Online) Teen Videos
• 4,074 Teen Images (Online) Teen Images
• Additional Niche Reports (with a full subscription): Pre-Teen, Teen and more!



Sample Teen Pro Trends - Each Teen PRO Trend is on its own slide with implications, a quantified score, and examples linked to online teen articles, videos and images. Examples:

Uninhibited Youth The rise of unbridled teen culture is bluntly expressed in modern photography Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people.
Uninhibited Youth
The rise of unbridled teen culture is bluntly expressed in modern photography
6 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Marketing Anxious Seeking to connect with consumers, brands turn to personal apprehensions Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
Marketing Anxious
Seeking to connect with consumers, brands turn to personal apprehensions
6 Examples + Score + Implications


Unmasked Marketing A desire for sincerity prompts the integration of raw and revealing insights Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
5 Examples + Score + Implications


Glorified Retirement As Boomers grow scared of exiting the workforce, seniority gets an overhaul Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations.
Glorified Retirement
As Boomers grow scared of exiting the workforce, seniority gets an overhaul
8 Examples + Score + Implications


Accelerating Normality Subcultures become passe as the outlandish turn to ordinary for expression Implications - Subcultures are being embraced by the mainstream as a standard expression of style, but this antithetical acceptance is creating a void for the outlandish. As a new form of rebellion, the acceleration of normality into something exaggerated and over the top is seeing the ordinary being claimed as outrageous and subsequently critiquing the evolution of modern style.
Accelerating Normality
Subcultures become passe as the outlandish turn to ordinary for expression
6 Examples + Score + Implications


PLUS 58 more Teen PRO Trends and 679 examples!



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