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About the Pre-Teen Report

The Pre-Teen Trend Report explores exciting trends affecting young people, from youth programs and games for tweens to preadolescence online communities. From child models and teen celebrities catching the attention of the middle school demographic to parenthood texts and puberty guide books aimed at tweens, our report analyzes important developments influencing the future generation of brand-conscious consumers and their parents.

Who It's For

Our research is ideal for parents, teachers, advertisers and large retailers looking to better understand the changing tween market. From dresses for teenagers by brands like American Eagle to the latest Justin Bieber accessories, the Pre-Teen Report features the most talked about products for this age range.

Stay informed on the latest tween craze with Trend Hunter’s Pre-Teen Trend Report.

The Pre-Teen Trend Report, last published on Dec 18, 2009, includes 2 PRO Trends and 10 examples of pre-teen market research and pre-teen consumer trends related to: tweens, fashion, teen magazines, puberty, teen celebrities and pre-teen trends.

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Methodology

Our pre-teen research is based on Trend Hunter's crowdsourced pre-teen articles and 2,155,000,000 total views of data. [Learn More]

Report Contents

• 2 Pre-Teen PRO Trends = 2 Powerpoint Pages Pre-Teen PPT Report
• 10 Pre-Teen Examples

Online Extras With Full Subscription

• 1 Pre-Teen Videos (Online) Pre-Teen Videos
• 60 Pre-Teen Images (Online) Pre-Teen Images
• Additional Niche Reports (with a full subscription): Pre-Teen, Teen and more!



Sample Pre-Teen Pro Trends

Each Pre-Teen PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pre-teen articles, videos and images. Examples:

Loud Coiffures Bold but kempt hairstyles express personality without breaking dress codes Implications - As dress codes force people to conform to a certain extent, hairstyles still leave room for creativity. The urge for self-expression is causing more people to push limits by adding loud outward flair to bring their persona into different environments without disrespect or overstepping any lines.
Loud Coiffures
Bold but kempt hairstyles express personality without breaking dress codes
12 Examples + Score + Implications


Tween Targeting The market (be)tween children and teenagers is hotter than ever Description - Almost every tween marketing article we’ve posted has soared in popularity. More interesting is the fact that this demographic has entire virtual worlds being created for them. Sites like Barbie Girls, Webkinz and Club Penguin are huge with the tween audience. Overall, Bebo (not shown) has been the most successful social network for this demographic. Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
Tween Targeting
The market (be)tween children and teenagers is hotter than ever
15 Examples + Score + Implications


PLUS -4 more Pre-Teen PRO Trends and 10 examples!



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