Loud Coiffures Bold but kempt hairstyles express personality without breaking dress codes Implications - As dress codes force people to conform to a certain extent, hairstyles still leave room for creativity. The urge for self-expression is causing more people to push limits by adding loud outward flair to bring their persona into different environments without disrespect or overstepping any lines.
Bold but kempt hairstyles express personality without breaking dress codes
12 Examples + Score + Implications
Tween Targeting The market (be)tween children and teenagers is hotter than ever Description - Almost every tween marketing article weve posted has soared in popularity. More interesting is the fact that this demographic has entire virtual worlds being created for them. Sites like Barbie Girls, Webkinz and Club Penguin are huge with the tween audience. Overall, Bebo (not shown) has been the most successful social network for this demographic. Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
The market (be)tween children and teenagers is hotter than ever
15 Examples + Score + Implications