ALL > Lifestyle > Sweets Trend Report


About the Sweets Report

Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For

Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Oct 09, 2014, includes 343 PRO Trends and 1,715 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our sweets research is based on Trend Hunter's crowdsourced sweets articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 343 Sweets PRO Trends = 343 Powerpoint Pages Sweets PPT Report
• 1,715 Sweets Examples

Online Extras With Full Subscription

• 240 Sweets Videos (Online) Sweets Videos
• 10,290 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends

Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


Homespun Snacking Heightening snack foods, consumers turn to alternative snack ingredients Implications - Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence.
Homespun Snacking
Heightening snack foods, consumers turn to alternative snack ingredients
4 Examples + Score + Implications


Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Accessory Play Seeking a childhood connection, consumers turn to toy-inspired accessories Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner.
Accessory Play
Seeking a childhood connection, consumers turn to toy-inspired accessories
5 Examples + Score + Implications


Rewarding Patience Brands reward consumer commitment with tangible rewards Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer.
Rewarding Patience
Brands reward consumer commitment with tangible rewards
4 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


Prominent Nutrition An emphasis on well-being has consumers putting health goods front and center Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Prominent Nutrition
An emphasis on well-being has consumers putting health goods front and center
5 Examples + Score + Implications


Reformatted Antioxidant Healthy drinks take on a food form to provide convenience Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources.
Reformatted Antioxidant
Healthy drinks take on a food form to provide convenience
4 Examples + Score + Implications


PLUS 337 more Sweets PRO Trends and 1,715 examples!



Boost your sweets consumer insight!
Three options to kick-start your innovation...


1. Sweets Trend Report

343 Sweets PRO Trends
Sweets Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Sweets & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%