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About the Sweets Report

Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For

Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Sep 02, 2015, includes 523 PRO Trends and 2,615 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

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trend research methodology

Methodology

Our sweets research is based on Trend Hunter's crowdsourced sweets articles and 2,453,000,000 total views of data. [Learn More]

Report Contents

• 523 Sweets PRO Trends = 523 Powerpoint Pages Sweets PPT Report
• 2,615 Sweets Examples

Online Extras With Full Subscription

• 366 Sweets Videos (Online) Sweets Videos
• 15,690 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends

Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Antioxidant Beauty Consumers turn to antioxidants to enrich their skincare routines Implications - The benefits of antioxidants have long-since been touted by the health industry, a claim which is now being supported by skincare manufacturers. Both edible and topical in their form, antioxidant beauty solutions offer a natural way to combat everything from environmental damage to lack of sleep. These products not only align with the larger health movement; they also signify a shift towards beauty solutions that are more natural in their approach.
Antioxidant Beauty
Consumers turn to antioxidants to enrich their skincare routines
4 Examples + Score + Implications


Chocolate Wellness Consumers indulge in nutritional sweets for the pursuit of health Implications - As consumers strive for healthful balance in all facets of life, chocolate bars infused with vitamins and nutrients serve as a compromise between indulgence and responsible consumption. Targeted at both the part-time health conscious consumer and the serious wellness aficionado, upleveled chocolate formulated with superfoods and probiotics are accessible to the various kinds of discerning consumer.
Chocolate Wellness
Consumers indulge in nutritional sweets for the pursuit of health
4 Examples + Score + Implications


Influencer Expertise Social media influencers are consulted for their cultural know-how Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Influencer Expertise
Social media influencers are consulted for their cultural know-how
4 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


Blunt Romanticism Contemporary expressions of affection take on a frank tone Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group.
Blunt Romanticism
Contemporary expressions of affection take on a frank tone
5 Examples + Score + Implications


Footwear Invigoration Modern running shoes focus on enhancing the energy of active consumers Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules.
Footwear Invigoration
Modern running shoes focus on enhancing the energy of active consumers
4 Examples + Score + Implications


Gaming Realism Virtual reality systems and concepts focus on life-like elements for devout fans Implications - Popular gaming culture is becoming all the more realistic with life-like adaptations and applications. True-to-life representations of technology point to the power of gamers who, through their enthrallment with virtual systems and plots, are influencing increasingly convincing takes on automation. Given the advanced state of technology, the blending of surreal with reality will expand in unexpected and uncharted directions.
Gaming Realism
Virtual reality systems and concepts focus on life-like elements for devout fans
4 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


PLUS 517 more Sweets PRO Trends and 2,615 examples!



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