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About the Sweets Report

Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For

Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Jul 28, 2015, includes 483 PRO Trends and 2,415 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our sweets research is based on Trend Hunter's crowdsourced sweets articles and 2,428,000,000 total views of data. [Learn More]

Report Contents

• 483 Sweets PRO Trends = 483 Powerpoint Pages Sweets PPT Report
• 2,415 Sweets Examples

Online Extras With Full Subscription

• 338 Sweets Videos (Online) Sweets Videos
• 14,490 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends

Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Effeminate Brew New tea products target the female demographic with women-specific ingredients Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition.
Effeminate Brew
New tea products target the female demographic with women-specific ingredients
4 Examples + Score + Implications


Cosmetic Healing Beauty brands are integrating essential oils as a form of specialized care Implications - As consumers become aware of the nuance and intricacy of their skin, they begin seeking products that are more specialized in nature. Due to their gentle constitution and healing properties, essential oils are being favored by both consumers and brands. More than just a niche ingredient currently enjoying mainstream success, facial oils have the capacity to become a separate, stand-alone product to be added to beauty regimes that are steadily growing more complex.
Cosmetic Healing
Beauty brands are integrating essential oils as a form of specialized care
4 Examples + Score + Implications


Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Whole Grain Health Complex carbohydrates expand to aid consumers beyond dietary health Implications - While the dietary benefits of whole grain foods are certainly not new, these health foods are being re-discovered by consumers to aid in other areas of one's life. Known to be a factor in enhancing serotonin levels and therefore encouraging sleep, complex carbohydrates like brown rice and whole grains are being adapted into new food forms as a means to combat typically stressful health conditions. Helping individuals improve their sleep patterns in a less invasive manner, the use of complex carbohydrates speaks to the broadening usage of health foods in all aspects of consumer lives.
Whole Grain Health
Complex carbohydrates expand to aid consumers beyond dietary health
4 Examples + Score + Implications


Piquante Refresher Citrus flavors are blended with spicy ingredients to heighten flavor profiles Implications - As consumer palates' continue to evolve, distinctive flavors -- on their own -- are no longer enough to satisfy those seeking to tantalize their taste buds. As a result, consumers are turning towards recipes that combine tangy flavor profiles with spicy ingredients. The fusion of two bold flavors allows consumers to maintain healthy consumption in way that also satisfies adventurous preferences.
Piquante Refresher
Citrus flavors are blended with spicy ingredients to heighten flavor profiles
4 Examples + Score + Implications


Citrus Snacking Citrus ingredients are added to high-calorie snacks for health conscious allure Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Citrus Snacking
Citrus ingredients are added to high-calorie snacks for health conscious allure
4 Examples + Score + Implications


PLUS 477 more Sweets PRO Trends and 2,415 examples!



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