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About the Sweets Report - Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For - Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Jul 23, 2014, includes 314 PRO Trends and 3,253 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

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trend research methodology Methodology - Our sweets research is based on Trend Hunter's 3,253 crowdsourced sweets trends and 2,003,000,000 total views of data. [Learn More]

What You'll Get:
• 314 Page / Slide Presentation Sweets PDF Report Sweets PPT Report
• 314 Page In-Depth Reading Report Sweets PDF Report

Contents:
• 314 Sweets PRO Trends
• 3,253 Sweets Examples
• 455 Sweets Videos (Online) Sweets Videos
• 19,518 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends - Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Carbonated Confections A need to maintain relevancy has soda drinks taking on more edible forms Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms.
Carbonated Confections
A need to maintain relevancy has soda drinks taking on more edible forms
5 Examples + Score + Implications


Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Unexpected Prepackaged
Traditionally gourmet and homemade products undergo a reformatting
7 Examples + Score + Implications


Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Exotic Comforts Cultural ingredients are blended into comfort foods to familiarize exotic cuisine Implications - Consumers are infusing cultural ingredients into traditional comfort foods to add an element of exoticism to daily life. These cultural food adaptations speak to a desire to escape the mundane, yet maintain a sense of familiarity.
Exotic Comforts
Cultural ingredients are blended into comfort foods to familiarize exotic cuisine
6 Examples + Score + Implications


Frozen Libation Alcoholic beverages are transformed into bar form for exciting, easy consumption Implications - Consumers seeking to savor alcohol without sacrificing excitement are being addressed with alcoholic ice pops. The treats offer a grown-up form of indulgence that connects with consumers through nostalgia while satisfying a desire for complex, unique flavoring.
Frozen Libation
Alcoholic beverages are transformed into bar form for exciting, easy consumption
6 Examples + Score + Implications


PLUS 308 more Sweets PRO Trends and 3,253 examples!



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