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About the Sweets Report - Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For - Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Apr 17, 2014, includes 264 PRO Trends and 2,754 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our sweets research is based on Trend Hunter's 2,754 crowdsourced sweets trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 264 Page / Slide Presentation Sweets PDF Report Sweets PPT Report
• 264 Page In-Depth Reading Report Sweets PDF Report

Contents:
• 264 Sweets PRO Trends
• 2,754 Sweets Examples
• 386 Sweets Videos (Online) Sweets Videos
• 16,524 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends - Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Opulent RV Catering to the wealthier retiree, mobile homes are luxuriously upgraded Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living.
Opulent RV
Catering to the wealthier retiree, mobile homes are luxuriously upgraded
6 Examples + Score + Implications


Bite-Sized Tradition Consumers condense holiday meals into sweets to aid an on-the-go lifestyle Implications - With the hectic lifestyle of most adult consumers, participating in conventional holiday activities can be challenging. Seeking to indulge in the familiarity of holiday dishes in a more convenient manner, consumers are turning to condensed desserts that infuse festive flavors into more compact, and easy-to-make goods. Infusing the essence of holiday meals into ordinary sweets combines the comfort of home-cooked goods with the need for more accessible, on-the-go indulgences.
Bite-Sized Tradition
Consumers condense holiday meals into sweets to aid an on-the-go lifestyle
5 Examples + Score + Implications


Layered Consumption Consumers turn to multilayered cuisine to satiate a need for diversity Implications - As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multilayered cuisine formats as a means to add ingredients and enhance levels of flavor. Layered food formats combine exotic meal variations with the need to maintain a familiar, and comforting source of indulgence.
Layered Consumption
Consumers turn to multilayered cuisine to satiate a need for diversity
6 Examples + Score + Implications


Simplified Caffeine Seeking to de-techify the kitchen, consumers go for powerless coffee brewing Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic in many respects, the solutions satisfy connoisseurs concerned with quality as well as naysayers who negate the unnecessary use of technology for simple tasks. Powerless operation methods satiate the eco-conscious and decrease dependancy on electrical grids.
Simplified Caffeine
Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
9 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Backyard Connoisseur BBQ culture expands to more gourmet tastes Implications - Previously reserved to backyard barbecues for family festivities, barbecuing is now seen as an art form fit for gourmet tastes. Reflecting a consumer need for sophistication in all aspects of life, this remix on comfort food brings old tradition to more modern consumers seeking prestige.
Backyard Connoisseur
BBQ culture expands to more gourmet tastes
6 Examples + Score + Implications


PLUS 258 more Sweets PRO Trends and 2,754 examples!


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