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About the Sweets Report

Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For

Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Jun 23, 2015, includes 466 PRO Trends and 2,330 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our sweets research is based on Trend Hunter's crowdsourced sweets articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 466 Sweets PRO Trends = 466 Powerpoint Pages Sweets PPT Report
• 2,330 Sweets Examples

Online Extras With Full Subscription

• 326 Sweets Videos (Online) Sweets Videos
• 13,980 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends

Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Iced Exoticism
Beverage brands opt for accessible forms of exoticism in flavor
5 Examples + Score + Implications


Restorative Refreshment Iced tea drinks emphasize pure flavors to lure health-conscious consumers Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Restorative Refreshment
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
4 Examples + Score + Implications


Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Giftable Confection
Seasonal treats adopt packaging designs suitable for gift-giving
5 Examples + Score + Implications


Shareable Tradition Comfort food is portioned for communal eating Implications - Traditional comfort foods, such as pasta, are being reformatted for collective consumption. Foods that are portioned for easier sharing are popular among consumers, as it not only enhances the dining experience, but also allows them to try several dishes in one sitting. When applied to more traditional cuisines, this communal approach to eating encourages family bonding in a way that is both novel and experiential.
Shareable Tradition
Comfort food is portioned for communal eating
4 Examples + Score + Implications


Mediterranean Invasion Mediterranean cuisine becomes a staple in North American culture Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
Mediterranean Invasion
Mediterranean cuisine becomes a staple in North American culture
6 Examples + Score + Implications


Organic Sweet Traditional candies are revamped with healthy alternatives for lighter enjoyment Implications - As the health movement expands, confectionery brands seek to rechannel negative public perception by producing organic alternatives to sugary treats. Replacing chemical components with all-natural ingredients, brands are seeking to convey a newly health-conscious commitment through food forms that both appeal to both kids and adults.
Organic Sweet
Traditional candies are revamped with healthy alternatives for lighter enjoyment
4 Examples + Score + Implications


Pre-Packaged Health Seeking efficiency, consumers turn to kits that aid in health and wellness Implications - Taking a more autonomous approach to health and wellness, consumers are opting for pre-packaged kits for efficiency. Offering at-home examinations, tests and medical aids, these packages not only offer a more accessible form of healthcare, but they also reflect shift toward more customized and self-reliant methods of well-being.
Pre-Packaged Health
Seeking efficiency, consumers turn to kits that aid in health and wellness
5 Examples + Score + Implications


PLUS 460 more Sweets PRO Trends and 2,330 examples!



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