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About the Sweets Report

Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For

Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on May 26, 2015, includes 453 PRO Trends and 2,265 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our sweets research is based on Trend Hunter's crowdsourced sweets articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 453 Sweets PRO Trends = 453 Powerpoint Pages Sweets PPT Report
• 2,265 Sweets Examples

Online Extras With Full Subscription

• 317 Sweets Videos (Online) Sweets Videos
• 13,590 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends

Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Dairy Confectionery Yogurt is being infused into unexpected treats for experiential allure Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Dairy Confectionery
Yogurt is being infused into unexpected treats for experiential allure
4 Examples + Score + Implications


Dairy Conversion Brands adapt yogurt into new forms for experiential consumption Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
Dairy Conversion
Brands adapt yogurt into new forms for experiential consumption
5 Examples + Score + Implications


Eco Artistic Companies offer parents and kids environmental painting products Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users.
Eco Artistic
Companies offer parents and kids environmental painting products
4 Examples + Score + Implications


Crust Creativity QSR brands develop striking pizza dough concepts Implications - Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty.
Crust Creativity
QSR brands develop striking pizza dough concepts
4 Examples + Score + Implications


Designed Dessert Consumers search for efficient forms of personalization in food Implications - DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods.
Designed Dessert
Consumers search for efficient forms of personalization in food
5 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Refreshed Indulgence Comfort food becomes an unlikely source of fresh flavor and nutrition Implications - Greater emphasis on health and wellness has caused consumers to become more conscious about consumption. Instead of ordering their favorite comfort foods, such as pizza, consumers are turning to at-home alternatives that feature fresh, garden-variety ingredients. This shift speaks to to a dual consumer desire for both artisanal goods and a healthy diet.
Refreshed Indulgence
Comfort food becomes an unlikely source of fresh flavor and nutrition
4 Examples + Score + Implications


Cultural Comfort Popular comfort dishes borrow from cultural flavors and recipes Implications - Comfort foods central to restaurants and grocery stores are taking on robust cultural flavors. From a consumer standpoint, the inclusion of ethnic culinary concepts favors brands catering to diverse clientele. Additionally, remixed traditional dishes such as Asian or South American-style pizzas capture the attention of shoppers.
Cultural Comfort
Popular comfort dishes borrow from cultural flavors and recipes
4 Examples + Score + Implications


PLUS 447 more Sweets PRO Trends and 2,265 examples!



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