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About the Sweets Report - Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For - Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Jul 16, 2014, includes 311 PRO Trends and 3,196 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

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trend research methodology Methodology - Our sweets research is based on Trend Hunter's 3,196 crowdsourced sweets trends and 1,991,000,000 total views of data. [Learn More]

What You'll Get:
• 311 Page / Slide Presentation Sweets PDF Report Sweets PPT Report
• 311 Page In-Depth Reading Report Sweets PDF Report

Contents:
• 311 Sweets PRO Trends
• 3,196 Sweets Examples
• 447 Sweets Videos (Online) Sweets Videos
• 19,176 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends - Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Exotic Comforts Cultural ingredients are blended into comfort foods to familiarize exotic cuisine Implications - Consumers are infusing cultural ingredients into traditional comfort foods to add an element of exoticism to daily life. These cultural food adaptations speak to a desire to escape the mundane, yet maintain a sense of familiarity.
Exotic Comforts
Cultural ingredients are blended into comfort foods to familiarize exotic cuisine
6 Examples + Score + Implications


Frozen Libation Alcoholic beverages are transformed into bar form for exciting, easy consumption Implications - Consumers seeking to savor alcohol without sacrificing excitement are being addressed with alcoholic ice pops. The treats offer a grown-up form of indulgence that connects with consumers through nostalgia while satisfying a desire for complex, unique flavoring.
Frozen Libation
Alcoholic beverages are transformed into bar form for exciting, easy consumption
6 Examples + Score + Implications


Superfood Snacking Health foods evolve to replicate indulgent snacks Implications - While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence.
Superfood Snacking
Health foods evolve to replicate indulgent snacks
5 Examples + Score + Implications


Daybreak Nutrition Healthy and light breakfasts battle indulgent bacon-filled predecessors Implications - Diverging from the wave of ultra-indulgent breakfasts ushered in by YouTube foodtorials, lighter, more nutritious morning meals can be observed. Often heralded as the most important meal of the day, breakfast is often treated as a calorie gray zone, even by the health conscious. As the health wave rages on, however, it seems healthy eating becomes a lifestyle as opposed to a practice.
Daybreak Nutrition
Healthy and light breakfasts battle indulgent bacon-filled predecessors
6 Examples + Score + Implications


Fanciful Flavoring Flavoring products get a visual overhaul to attract design-conscious consumers Implications - Adding an air of sophistication to everyday goods, brands are adding refined elements such as gold flakes and embossed branding to elevate established products like condiments with contemporary appeal. This offers a sense of exclusivity without sacrificing a desire for traditional flavoring methods.
Fanciful Flavoring
Flavoring products get a visual overhaul to attract design-conscious consumers
4 Examples + Score + Implications


PLUS 305 more Sweets PRO Trends and 3,196 examples!



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