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About the Sweets Report - Featuring delicious chocolates, lollipops, jelly beans and mints, as well as fudge sculptures and liquorice murals, the Sweets Trend Report examines how today’s candy developments are not just for edible enjoyment. Over the past year, we have noticed many unique trends that highlight the versatility of sweets (like quirky branding initiatives by Cadbury and artwork created from candies), and showcase how they can be used for more than just desserts.

Who It's For - Global confectionery brands, sweet shops, dessert chefs, conceptual artists, brand innovators and marketing managers will all benefit from our crowd-generated content.

Use the Sweets Trend Report to extract valuable consumer data that will give you the tools to be more innovative.

The Sweets Trend Report, last published on Aug 26, 2014, includes 321 PRO Trends and 3,288 examples of sweets market research and sweets consumer trends related to: confections, desserts, sweet shops, candy art, chocolates and sweets trends.

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trend research methodology Methodology - Our sweets research is based on Trend Hunter's 3,288 crowdsourced sweets trends and 2,037,000,000 total views of data. [Learn More]

What You'll Get:
• 321 Page / Slide Presentation Sweets PDF Report Sweets PPT Report
• 321 Page In-Depth Reading Report Sweets PDF Report

Contents:
• 321 Sweets PRO Trends
• 3,288 Sweets Examples
• 460 Sweets Videos (Online) Sweets Videos
• 19,728 Sweets Images (Online) Sweets Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sweets Pro Trends - Each Sweets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sweets articles, videos and images. Examples:

Sliced Exoticism Innovative breads add novelty in a more familiar way Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familia. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all.
Sliced Exoticism
Innovative breads add novelty in a more familiar way
7 Examples + Score + Implications


Rebranded Substitute Alternative milk products are given a contemporary overhaul to entice buyers Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption.
Rebranded Substitute
Alternative milk products are given a contemporary overhaul to entice buyers
4 Examples + Score + Implications


Branded Homemade As brands look to convey wholesome qualities, a handmade aesthetic is adopted Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
6 Examples + Score + Implications


Nostalgic Flavoring Beverage brands turn to comfort food flavors to create a sense of familiarity Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
Nostalgic Flavoring
Beverage brands turn to comfort food flavors to create a sense of familiarity
5 Examples + Score + Implications


Social Good Snacking The charitable food market is expanded for an all-encompassing experience Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning.
Social Good Snacking
The charitable food market is expanded for an all-encompassing experience
4 Examples + Score + Implications


Fragrance-Enhanced Edible Seeking experimentation, consumers turn to scented foods Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals.
Fragrance-Enhanced Edible
Seeking experimentation, consumers turn to scented foods
4 Examples + Score + Implications


PLUS 315 more Sweets PRO Trends and 3,288 examples!



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