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About the Sugar Report

The Sugar Trend Report explores a variety of innovations in the sweets sector. From our crowd-sourced research, businesses will gain insight on how chocolate, candy and sugar-free products such as sweeteners are being developed to capture consumer tastes.

Who It's For

Whether you manufacture granulated sugar or are seeking inspiration for penetrating the glucose-free market with product development, our report provides valuable insight into consumer preferences and patterns for sugar-based goods.

Incite forward-thinking market strategies and product development with the Sugar Trend Report.

The Sugar Trend Report, last published on Oct 21, 2014, includes 92 PRO Trends and 460 examples of sugar market research and sugar consumer trends related to: sweets, chocolate, candy, sugar-free, sweeteners and sugar trends.

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trend research methodology

Methodology

Our sugar research is based on Trend Hunter's crowdsourced sugar articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 92 Sugar PRO Trends = 92 Powerpoint Pages Sugar PPT Report
• 460 Sugar Examples

Online Extras With Full Subscription

• 64 Sugar Videos (Online) Sugar Videos
• 2,760 Sugar Images (Online) Sugar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sugar Pro Trends

Each Sugar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sugar articles, videos and images. Examples:

Edible Gore A heightened appreciation for gruesome imagery prompts macabre confectionery treats Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Edible Gore
A heightened appreciation for gruesome imagery prompts macabre confectionery treats
4 Examples + Score + Implications


Medical Play Health devices receive a youthful overhaul to ease medical experiences Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being.
Medical Play
Health devices receive a youthful overhaul to ease medical experiences
4 Examples + Score + Implications


Reformatted Dairy Enhancing nutrition, consumers transform yogurt products into bite-sized snacks Implications - Heightening nutritional goods with a sense of indulgence, consumers are transforming goods like yogurt into bite-sized snack forms. Using yogurt as a substitute ingredient in snacks like cupcakes and donuts, consumers are adding flavor and texture to traditionally simple dairy products. This reflects a more adaptable approach to healthy living.
Reformatted Dairy
Enhancing nutrition, consumers transform yogurt products into bite-sized snacks
4 Examples + Score + Implications


Mocking Healthy Healthy edibles are copied in an unhealthy format to spoof clean eating Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating.
Mocking Healthy
Healthy edibles are copied in an unhealthy format to spoof clean eating
4 Examples + Score + Implications


Pediatric Tracking The digital health boom extends to children as parents look to monitor levels Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy.
Pediatric Tracking
The digital health boom extends to children as parents look to monitor levels
6 Examples + Score + Implications


Branded Advent Advent calendars inspire brands to communicate anticipation to consumers Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products.
Branded Advent
Advent calendars inspire brands to communicate anticipation to consumers
5 Examples + Score + Implications


Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Double Decadence 2.0
Indulgent edibles and couture combine in a natural marriage
6 Examples + Score + Implications


Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


PLUS 86 more Sugar PRO Trends and 460 examples!



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