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About the Sugar Report

The Sugar Trend Report explores a variety of innovations in the sweets sector. From our crowd-sourced research, businesses will gain insight on how chocolate, candy and sugar-free products such as sweeteners are being developed to capture consumer tastes.

Who It's For

Whether you manufacture granulated sugar or are seeking inspiration for penetrating the glucose-free market with product development, our report provides valuable insight into consumer preferences and patterns for sugar-based goods.

Incite forward-thinking market strategies and product development with the Sugar Trend Report.

The Sugar Trend Report, last published on Nov 18, 2014, includes 95 PRO Trends and 475 examples of sugar market research and sugar consumer trends related to: sweets, chocolate, candy, sugar-free, sweeteners and sugar trends.

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trend research methodology

Methodology

Our sugar research is based on Trend Hunter's crowdsourced sugar articles and 2,163,000,000 total views of data. [Learn More]

Report Contents

• 95 Sugar PRO Trends = 95 Powerpoint Pages Sugar PPT Report
• 475 Sugar Examples

Online Extras With Full Subscription

• 67 Sugar Videos (Online) Sugar Videos
• 2,850 Sugar Images (Online) Sugar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sugar Pro Trends

Each Sugar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sugar articles, videos and images. Examples:

Cultural Cocktail Creating a distinct regional reference, exotic ingredients are added to spirits Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.
Cultural Cocktail
Creating a distinct regional reference, exotic ingredients are added to spirits
5 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Sippable Exotic Intriguing beverage flavors make for small doses of culinary adventure Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Sippable Exotic
Intriguing beverage flavors make for small doses of culinary adventure
7 Examples + Score + Implications


Edible Gore A heightened appreciation for gruesome imagery prompts macabre confectionery treats Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Edible Gore
A heightened appreciation for gruesome imagery prompts macabre confectionery treats
4 Examples + Score + Implications


Medical Play Health devices receive a youthful overhaul to ease medical experiences Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being.
Medical Play
Health devices receive a youthful overhaul to ease medical experiences
4 Examples + Score + Implications


Reformatted Dairy Enhancing nutrition, consumers transform yogurt products into bite-sized snacks Implications - Heightening nutritional goods with a sense of indulgence, consumers are transforming goods like yogurt into bite-sized snack forms. Using yogurt as a substitute ingredient in snacks like cupcakes and donuts, consumers are adding flavor and texture to traditionally simple dairy products. This reflects a more adaptable approach to healthy living.
Reformatted Dairy
Enhancing nutrition, consumers transform yogurt products into bite-sized snacks
4 Examples + Score + Implications


Mocking Healthy Healthy edibles are copied in an unhealthy format to spoof clean eating Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating.
Mocking Healthy
Healthy edibles are copied in an unhealthy format to spoof clean eating
4 Examples + Score + Implications


Pediatric Tracking The digital health boom extends to children as parents look to monitor levels Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy.
Pediatric Tracking
The digital health boom extends to children as parents look to monitor levels
6 Examples + Score + Implications


PLUS 89 more Sugar PRO Trends and 475 examples!



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