ALL > Lifestyle > Sugar Trend Report


About the Sugar Report

The Sugar Trend Report explores a variety of innovations in the sweets sector. From our crowd-sourced research, businesses will gain insight on how chocolate, candy and sugar-free products such as sweeteners are being developed to capture consumer tastes.

Who It's For

Whether you manufacture granulated sugar or are seeking inspiration for penetrating the glucose-free market with product development, our report provides valuable insight into consumer preferences and patterns for sugar-based goods.

Incite forward-thinking market strategies and product development with the Sugar Trend Report.

The Sugar Trend Report, last published on Aug 20, 2015, includes 178 PRO Trends and 890 examples of sugar market research and sugar consumer trends related to: sweets, chocolate, candy, sugar-free, sweeteners and sugar trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our sugar research is based on Trend Hunter's crowdsourced sugar articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 178 Sugar PRO Trends = 178 Powerpoint Pages Sugar PPT Report
• 890 Sugar Examples

Online Extras With Full Subscription

• 125 Sugar Videos (Online) Sugar Videos
• 5,340 Sugar Images (Online) Sugar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sugar Pro Trends

Each Sugar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sugar articles, videos and images. Examples:

Influencer Expertise Social media influencers are consulted for their cultural know-how Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Influencer Expertise
Social media influencers are consulted for their cultural know-how
4 Examples + Score + Implications


Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Homespun Scent Current fragrance concepts place the production process in consumers' hands Implications - Modern approaches to fragrances are placing control over the production of unique scents in the hands of consumers. This homespun take on customization is well received by millennial and Gen Z shoppers, who are accustomed to maker culture and DIY approaches to a wide variety of consumer categories.
Homespun Scent
Current fragrance concepts place the production process in consumers' hands
4 Examples + Score + Implications


Beneficial Brew Organic teas add healing ingredients to satisfy an ever-cautious consumer Implications - Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits.
Beneficial Brew
Organic teas add healing ingredients to satisfy an ever-cautious consumer
4 Examples + Score + Implications


Premium Brew The tea industry is offering increased specialization to satiate consumer demands Implications - The premiumization of tea continues, as manufacturers and retailers liken the typically low-key beverage with its more sophisticated counterparts, wine and coffee. Whether it's by focusing on specialized preparation or presentation, the beverage itself is being elevated to fit the rising culture surrounding it.
Premium Brew
The tea industry is offering increased specialization to satiate consumer demands
4 Examples + Score + Implications


Mainstreaming Matcha Consumers turn to the ancient properties of matcha for healthful refreshment Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.
Mainstreaming Matcha
Consumers turn to the ancient properties of matcha for healthful refreshment
5 Examples + Score + Implications


PLUS 172 more Sugar PRO Trends and 890 examples!



Boost your sugar consumer insight!
Three options to kick-start your innovation...


1. Sugar Trend Report

178 Sugar PRO Trends
Sugar Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Sugar & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%