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About the Sugar Report

The Sugar Trend Report explores a variety of innovations in the sweets sector. From our crowd-sourced research, businesses will gain insight on how chocolate, candy and sugar-free products such as sweeteners are being developed to capture consumer tastes.

Who It's For

Whether you manufacture granulated sugar or are seeking inspiration for penetrating the glucose-free market with product development, our report provides valuable insight into consumer preferences and patterns for sugar-based goods.

Incite forward-thinking market strategies and product development with the Sugar Trend Report.

The Sugar Trend Report, last published on Jul 06, 2015, includes 158 PRO Trends and 790 examples of sugar market research and sugar consumer trends related to: sweets, chocolate, candy, sugar-free, sweeteners and sugar trends.

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trend research methodology

Methodology

Our sugar research is based on Trend Hunter's crowdsourced sugar articles and 2,417,000,000 total views of data. [Learn More]

Report Contents

• 158 Sugar PRO Trends = 158 Powerpoint Pages Sugar PPT Report
• 790 Sugar Examples

Online Extras With Full Subscription

• 111 Sugar Videos (Online) Sugar Videos
• 4,740 Sugar Images (Online) Sugar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sugar Pro Trends

Each Sugar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sugar articles, videos and images. Examples:

Refreshed Libation Citrus flavors are added to alcoholic beverages for a health-conscious twist Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences.
Refreshed Libation
Citrus flavors are added to alcoholic beverages for a health-conscious twist
6 Examples + Score + Implications


Citrus Indulgence Consumers satiate sugar cravings with citrus alternatives Implications - Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging.
Citrus Indulgence
Consumers satiate sugar cravings with citrus alternatives
4 Examples + Score + Implications


Citrus Infusion Consumers search for bold flavors that wont compromise health Implications - As consumers become more adventurous with their eating, they begin seeking bolder, more distinctive flavors; however, this adventurous eating is tempered with a growing concern for health. Citrus foods fulfill both these criteria -- its addition to meals allows for full flavor without unnecessary calories, signalling that consumers will choose flavors with a healthy perception over those without.
Citrus Infusion
Consumers search for bold flavors that wont compromise health
4 Examples + Score + Implications


Organic Main Course Consumers swap meat with superfood for the main course Implications - Vegan and vegetarian lifestyles are gaining traction as consumers' interest in health and wellness continues to grow. No longer just a side dish, vegetables, especially those of the superfood variety, have replaced meat as the main course. Whether or not consumers have fully adopted a meatless diet, they are more willing to cut meat out of the equation, especially in favor of healthier alternatives.
Organic Main Course
Consumers swap meat with superfood for the main course
4 Examples + Score + Implications


Confectionery Hygeine Oral health products and initiatives mix sweet flavors with dental care Implications - Oral health products are adopting sweet flavors in an effort to combine dental care and enjoyment. This unusual pairing is particularly effective for brands looking to make a memorable impression within the saturated healthcare market, and allows shoppers to access unorthodox products that stand apart from the rest.
Confectionery Hygeine
Oral health products and initiatives mix sweet flavors with dental care
4 Examples + Score + Implications


Youthful Sustenance Food concepts include age-defying features for the health and beauty conscious Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out.
Youthful Sustenance
Food concepts include age-defying features for the health and beauty conscious
4 Examples + Score + Implications


Mainstream Gamer Fashion designers shine a spotlight on gamer culture for youthful allure Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
Mainstream Gamer
Fashion designers shine a spotlight on gamer culture for youthful allure
5 Examples + Score + Implications


Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


PLUS 152 more Sugar PRO Trends and 790 examples!



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