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About the Sugar Report

The Sugar Trend Report explores a variety of innovations in the sweets sector. From our crowd-sourced research, businesses will gain insight on how chocolate, candy and sugar-free products such as sweeteners are being developed to capture consumer tastes.

Who It's For

Whether you manufacture granulated sugar or are seeking inspiration for penetrating the glucose-free market with product development, our report provides valuable insight into consumer preferences and patterns for sugar-based goods.

Incite forward-thinking market strategies and product development with the Sugar Trend Report.

The Sugar Trend Report, last published on Jun 24, 2015, includes 153 PRO Trends and 765 examples of sugar market research and sugar consumer trends related to: sweets, chocolate, candy, sugar-free, sweeteners and sugar trends.

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trend research methodology

Methodology

Our sugar research is based on Trend Hunter's crowdsourced sugar articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 153 Sugar PRO Trends = 153 Powerpoint Pages Sugar PPT Report
• 765 Sugar Examples

Online Extras With Full Subscription

• 107 Sugar Videos (Online) Sugar Videos
• 4,590 Sugar Images (Online) Sugar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sugar Pro Trends

Each Sugar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sugar articles, videos and images. Examples:

Mainstream Gamer Fashion designers shine a spotlight on gamer culture for youthful allure Implications - No longer associated with being an uninteresting and isolating activity, gaming has become widely accepted, and even praised, among mainstream culture. Referencing the behavior and eccentric clothing often adorned by gamers, fashion retailers are not only seeking to connect with a youthful market audience, but they're also showcasing a shift toward a more conventional view of eccentric, youth behavior.
Mainstream Gamer
Fashion designers shine a spotlight on gamer culture for youthful allure
5 Examples + Score + Implications


Eastern Infusion Cold tea beverages incorporate Eastern taste profiles for consumer allure Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors.
Eastern Infusion
Cold tea beverages incorporate Eastern taste profiles for consumer allure
4 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Iced Exoticism Beverage brands opt for accessible forms of exoticism in flavor Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste.
Iced Exoticism
Beverage brands opt for accessible forms of exoticism in flavor
5 Examples + Score + Implications


Restorative Refreshment Iced tea drinks emphasize pure flavors to lure health-conscious consumers Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor.
Restorative Refreshment
Iced tea drinks emphasize pure flavors to lure health-conscious consumers
4 Examples + Score + Implications


Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Giftable Confection
Seasonal treats adopt packaging designs suitable for gift-giving
5 Examples + Score + Implications


Sustainable Produce Produce packaging adopts eco-friendly designs to showcase awareness Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support.
Sustainable Produce
Produce packaging adopts eco-friendly designs to showcase awareness
4 Examples + Score + Implications


Atypical Sweetener Consumers swap refined sugars for coconut-based alternatives Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration.
Atypical Sweetener
Consumers swap refined sugars for coconut-based alternatives
4 Examples + Score + Implications


PLUS 147 more Sugar PRO Trends and 765 examples!



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