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About the Sugar Report

The Sugar Trend Report explores a variety of innovations in the sweets sector. From our crowd-sourced research, businesses will gain insight on how chocolate, candy and sugar-free products such as sweeteners are being developed to capture consumer tastes.

Who It's For

Whether you manufacture granulated sugar or are seeking inspiration for penetrating the glucose-free market with product development, our report provides valuable insight into consumer preferences and patterns for sugar-based goods.

Incite forward-thinking market strategies and product development with the Sugar Trend Report.

The Sugar Trend Report, last published on Apr 23, 2015, includes 126 PRO Trends and 630 examples of sugar market research and sugar consumer trends related to: sweets, chocolate, candy, sugar-free, sweeteners and sugar trends.

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trend research methodology

Methodology

Our sugar research is based on Trend Hunter's crowdsourced sugar articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 126 Sugar PRO Trends = 126 Powerpoint Pages Sugar PPT Report
• 630 Sugar Examples

Online Extras With Full Subscription

• 88 Sugar Videos (Online) Sugar Videos
• 3,780 Sugar Images (Online) Sugar Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Sugar Pro Trends

Each Sugar PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sugar articles, videos and images. Examples:

Cultured Caffeine Coffee flavors turn to exotic cultural ingredients for diversity Implications - Adding an element of novelty to hot beverages, coffee retailers are turning to exotic cultural ingredients for allure. Adding spices and vegetables often associated with Asian cultures, retailers are looking to not only heighten flavor, but also transform traditional beverage experiences into a more exotic and experiential activity.
Cultured Caffeine
Coffee flavors turn to exotic cultural ingredients for diversity
4 Examples + Score + Implications


Adhesive Tech Wearable technology is reformatted for bodily use Implications - The world of wearable technology is evolving to include devices that attach directly onto users' skin. This new form of wearable device is not only more discrete, but often more accurate in its bodily observations. Adhesive wearables indicate how technology can transform the health industry, as well as reveal an underlying desire on the part of consumers to manage and monitor their day-to-day lives.
Adhesive Tech
Wearable technology is reformatted for bodily use
4 Examples + Score + Implications


Eastern Savory Asian influences introduce savory flavors to sweet dishes Implications - Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food.
Eastern Savory
Asian influences introduce savory flavors to sweet dishes
4 Examples + Score + Implications


Consumption Compromise Consumers crave the familiarity of soda in a more health-conscious format Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption.
Consumption Compromise
Consumers crave the familiarity of soda in a more health-conscious format
5 Examples + Score + Implications


Aesthetic Alternative Sugar-free products use visual appeal to overcome pessimism Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
5 Examples + Score + Implications


Botanical Sweetener Plant-based sugar alternatives take over mass-marketed and small products Implications - The battle with sugar reaches back to the 80s with restriction, and has moved into current day as an opportunity for added nutrients. This is what fuels the wave of plant-based sweeteners observed in mass-marketed and smaller-scale products alike. Naturalism is seen as an added plus in today's health-driven society, which adds value to sugar alternatives and positions them as more than replacements.
Botanical Sweetener
Plant-based sugar alternatives take over mass-marketed and small products
5 Examples + Score + Implications


Sophisticated Fruit Produce becomes a status symbol as the health movement rages on Implications - In today's society, health-consciousness signals prestige, making fruits and superfoods status symbols associated with sophistication. This has launched a slew of more culinary, higher-end fruit treatments online and in the packaged goods sphere. Signifying a shift in consumer perspective, this new take on previously simplistic fruit intake opens doors for brand positioning and food form alike.
Sophisticated Fruit
Produce becomes a status symbol as the health movement rages on
5 Examples + Score + Implications


Hidden Healthy Comfort foods are updated with unexpected fruit flavoring for nutritional allure Implications - Taking a more subtle approach to healthy consumption, consumers are turning to fruity flavor adaptations to heighten classic comfort foods. Infusing flavors like cranberry and grapefruit into things like muffins and french toast, consumers are using subtle enhancements to add a element of nutrition to traditionally high-calorie goods.
Hidden Healthy
Comfort foods are updated with unexpected fruit flavoring for nutritional allure
4 Examples + Score + Implications


PLUS 120 more Sugar PRO Trends and 630 examples!



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