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About the Vegetable Report - The Vegetable Trend Report examines food trends popular with consumers, with a focus on raw foods, hydroponic vegetables, healthy snacks and DIY recipes. The health benefits from fruits, salads, green vegetables and organic produce is causing a shift in consumer eating habits and food choices. We examine how meals like gourmet vegetable soup and homemade vegetable juice are becoming staples in today’s diets. We explore different consumer options, like farmer’s markets, health food stores and grocers like Whole Foods and Planet Organic. Finally, our research delves into the world of vegetarianism and looks at how that lifestyle is affecting fast food chains such as McDonald’s and Tim Horton’s.

Who It's For - From farmers to global food chain conglomerates, our research will benefit anyone in the food and hospitality industries looking for concise consumer insight to help with business strategy and enhancing product quality and service. However, this research will also be beneficial to health care workers like dietitians and nutritionists seeking more information about the eating and dieting habits of today’s consumers.

The Vegetable Trend Report will give you a clearer picture into the food industry and how driving forces like health benefits and agricultural advancements are swaying consumer eating habits.

The Vegetable Trend Report, last published on Apr 17, 2014, includes 70 PRO Trends and 627 examples of vegetable market research and vegetable consumer trends related to: raw foods, farmer's markets, grocery stores, organic produce, healthy eating and vegetable trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our vegetable research is based on Trend Hunter's 627 crowdsourced vegetable trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 70 Page / Slide Presentation Vegetable PDF Report Vegetable PPT Report
• 70 Page In-Depth Reading Report Vegetable PDF Report

Contents:
• 70 Vegetable PRO Trends
• 627 Vegetable Examples
• 88 Vegetable Videos (Online) Vegetable Videos
• 3,762 Vegetable Images (Online) Vegetable Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Vegetable Pro Trends - Each Vegetable PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vegetable articles, videos and images. Examples:

Bite-Sized Tradition Consumers condense holiday meals into sweets to aid an on-the-go lifestyle Implications - With the hectic lifestyle of most adult consumers, participating in conventional holiday activities can be challenging. Seeking to indulge in the familiarity of holiday dishes in a more convenient manner, consumers are turning to condensed desserts that infuse festive flavors into more compact, and easy-to-make goods. Infusing the essence of holiday meals into ordinary sweets combines the comfort of home-cooked goods with the need for more accessible, on-the-go indulgences.
Bite-Sized Tradition
Consumers condense holiday meals into sweets to aid an on-the-go lifestyle
5 Examples + Score + Implications


Layered Consumption Consumers turn to multilayered cuisine to satiate a need for diversity Implications - As consumers become exposed to culturally diverse cuisines, the need to acquire more variety in everyday consumption has become a priority. Seeking to add more flair to conventional meals, individuals are turning to multilayered cuisine formats as a means to add ingredients and enhance levels of flavor. Layered food formats combine exotic meal variations with the need to maintain a familiar, and comforting source of indulgence.
Layered Consumption
Consumers turn to multilayered cuisine to satiate a need for diversity
6 Examples + Score + Implications


Carnivore Pride Diverging from the wave of vegetarianism calls for unabashed love of meat Implications - Though a wave of health concerns has made hearty, indulgent edibles like meat the enemy, a certain subset of consumers refuses to let go of their carnivorous ways. This divergence has created a sort of pride surrounding solely meat products, placing them as the focal point in many meals.
Carnivore Pride
Diverging from the wave of vegetarianism calls for unabashed love of meat
4 Examples + Score + Implications


Produce Repackaged Brands use innovative packaging to breathe life into hard-to-update foods Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
Produce Repackaged
Brands use innovative packaging to breathe life into hard-to-update foods
5 Examples + Score + Implications


Produce Reinvented Fruit is being used to flavor unexpected products to create shock appeal Implications - Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers.
Produce Reinvented
Fruit is being used to flavor unexpected products to create shock appeal
7 Examples + Score + Implications


Carrier Refinement Haute backpack designs satiate an adult need for sophisticated practicality Implications - With maturity often requiring individuals to let go of their childhood tendencies, adult consumers are often limited in terms of what is or isn't acceptable. As a means to cater to those looking to connect with their youth, retailers are re-inventing childhood accessories such as backpacks to give them a more mature and sophisticated edge. Combining haute designs with everyday practicality, contemporary backpacks allow individuals to connect with their innocence while simultaneously maintaining a mature desire for luxury.
Carrier Refinement
Haute backpack designs satiate an adult need for sophisticated practicality
7 Examples + Score + Implications


PLUS 64 more Vegetable PRO Trends and 627 examples!


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