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About the Vegetable Report

The Vegetable Trend Report examines food trends popular with consumers, with a focus on raw foods, hydroponic vegetables, healthy snacks and DIY recipes. The health benefits from fruits, salads, green vegetables and organic produce is causing a shift in consumer eating habits and food choices. We examine how meals like gourmet vegetable soup and homemade vegetable juice are becoming staples in today’s diets. We explore different consumer options, like farmer’s markets, health food stores and grocers like Whole Foods and Planet Organic. Finally, our research delves into the world of vegetarianism and looks at how that lifestyle is affecting fast food chains such as McDonald’s and Tim Horton’s.

Who It's For

From farmers to global food chain conglomerates, our research will benefit anyone in the food and hospitality industries looking for concise consumer insight to help with business strategy and enhancing product quality and service. However, this research will also be beneficial to health care workers like dietitians and nutritionists seeking more information about the eating and dieting habits of today’s consumers.

The Vegetable Trend Report will give you a clearer picture into the food industry and how driving forces like health benefits and agricultural advancements are swaying consumer eating habits.

The Vegetable Trend Report, last published on Apr 15, 2015, includes 134 PRO Trends and 670 examples of vegetable market research and vegetable consumer trends related to: raw foods, farmer's markets, grocery stores, organic produce, healthy eating and vegetable trends.

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Methodology

Our vegetable research is based on Trend Hunter's crowdsourced vegetable articles and 2,335,000,000 total views of data. [Learn More]

Report Contents

• 134 Vegetable PRO Trends = 134 Powerpoint Pages Vegetable PPT Report
• 670 Vegetable Examples

Online Extras With Full Subscription

• 94 Vegetable Videos (Online) Vegetable Videos
• 4,020 Vegetable Images (Online) Vegetable Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Vegetable Pro Trends

Each Vegetable PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vegetable articles, videos and images. Examples:

Self-Contained Garden Urban gardeners turn to maintenance-free planters for convenience Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring.
Self-Contained Garden
Urban gardeners turn to maintenance-free planters for convenience
7 Examples + Score + Implications


Social Good Gardening Gardeners search for ways to give back Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods.
Social Good Gardening
Gardeners search for ways to give back
5 Examples + Score + Implications


Experimental Fiber Boomers tackle burdonsome nutritional consumption with experimentation Implications - Adding an element of excitement to dietary routines, consumers are introducing nutrients and protein sources to more familiar, mainstream foods. Reflecting a desire to have the "best of both worlds," consumers are experimenting with food forms and ingredients to not only add in nutrients, but also add excitement to otherwise bland foods.
Experimental Fiber
Boomers tackle burdonsome nutritional consumption with experimentation
4 Examples + Score + Implications


Exotic Experimentation A consumer preference for global flavor trumps traditional seasonal options Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Exotic Experimentation
A consumer preference for global flavor trumps traditional seasonal options
6 Examples + Score + Implications


Unexpected Tubular Paint-like packaging extends to inspire unexpected products Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Unexpected Tubular
Paint-like packaging extends to inspire unexpected products
6 Examples + Score + Implications


Fruity Alternative Produce stands in as a flavor supplement in vegetarian dishes Implications - Vegetarianism is at an all-time high in North America, meaning mass-produced meat-free products need to be more enticing. Thus, bloggers and chefs are using berries as a way to add interesting flavor to meatless dishes. This speaks to a desire for enhancements, as opposed to replacements, in all aspects of the health food movement.
Fruity Alternative
Produce stands in as a flavor supplement in vegetarian dishes
6 Examples + Score + Implications


Experimental Hearty Consumers are experimenting with inventive new soup flavors Implications - Looking for ways to invigorate a classic meal, consumers are turning to creative soup recipes. Whether it's combining unique flavors or updating a classic taste in a new form, this shift reveals a consumer desire for a sense of novelty even when it comes to familiar foods. Beyond health-consciousness and affordability, the growing interest in soup is based on ease of experimentation with flavor.
Experimental Hearty
Consumers are experimenting with inventive new soup flavors
5 Examples + Score + Implications


Developmental Edible Baby food puts extra emphasis on speedy growth in specific areas Implications - With the rise of the health movement comes a demand for specific health products in unexpected categories such as baby food. Though nutrition has always been a focus in this sphere, the specific, developmental approach to food for tots shows a move toward more tightly tailored forms of growth. Beyond the health movement, this also points to more nuanced values when it comes to the development of a child.
Developmental Edible
Baby food puts extra emphasis on speedy growth in specific areas
5 Examples + Score + Implications


PLUS 128 more Vegetable PRO Trends and 670 examples!



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