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About the Vegetable Report

The Vegetable Trend Report examines food trends popular with consumers, with a focus on raw foods, hydroponic vegetables, healthy snacks and DIY recipes. The health benefits from fruits, salads, green vegetables and organic produce is causing a shift in consumer eating habits and food choices. We examine how meals like gourmet vegetable soup and homemade vegetable juice are becoming staples in today’s diets. We explore different consumer options, like farmer’s markets, health food stores and grocers like Whole Foods and Planet Organic. Finally, our research delves into the world of vegetarianism and looks at how that lifestyle is affecting fast food chains such as McDonald’s and Tim Horton’s.

Who It's For

From farmers to global food chain conglomerates, our research will benefit anyone in the food and hospitality industries looking for concise consumer insight to help with business strategy and enhancing product quality and service. However, this research will also be beneficial to health care workers like dietitians and nutritionists seeking more information about the eating and dieting habits of today’s consumers.

The Vegetable Trend Report will give you a clearer picture into the food industry and how driving forces like health benefits and agricultural advancements are swaying consumer eating habits.

The Vegetable Trend Report, last published on Oct 24, 2014, includes 107 PRO Trends and 535 examples of vegetable market research and vegetable consumer trends related to: raw foods, farmer's markets, grocery stores, organic produce, healthy eating and vegetable trends.

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Methodology

Our vegetable research is based on Trend Hunter's crowdsourced vegetable articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 107 Vegetable PRO Trends = 107 Powerpoint Pages Vegetable PPT Report
• 535 Vegetable Examples

Online Extras With Full Subscription

• 75 Vegetable Videos (Online) Vegetable Videos
• 3,210 Vegetable Images (Online) Vegetable Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Vegetable Pro Trends

Each Vegetable PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vegetable articles, videos and images. Examples:

Calorie Currency Health retailers rewarding dieting put wellness first Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole.
Calorie Currency
Health retailers rewarding dieting put wellness first
4 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Homespun Snacking Heightening snack foods, consumers turn to alternative snack ingredients Implications - Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence.
Homespun Snacking
Heightening snack foods, consumers turn to alternative snack ingredients
4 Examples + Score + Implications


Dippable Protein Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers Implications - Instead of avoiding foods like appetizers and dips, consumers are turning to protein-rich modifications to satisfy cravings while still maintaining diet restrictions. This unexpected incorporation of protein signifies how consumers prefer substitutions over complete avoidance.
Dippable Protein
Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers
5 Examples + Score + Implications


Urban Fitness Adding entertainment, health classes integrate cultural elements for appeal Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


Nutritional Spread Dips and spreads receive a healthy overhaul with unexpected ingredients Implications - Adding an element of nutrition to traditionally indulgent recipes like dips, consumers are integrating healthy ingredients for a more balanced approach. Adding things like tarragon that are typically found in main courses, consumers are using savory ingredients to add not only flavor, but a sense of well-being.
Nutritional Spread
Dips and spreads receive a healthy overhaul with unexpected ingredients
4 Examples + Score + Implications


Organic Delivery Fresh food is made more accessible with the use of online delivery services Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption.
Organic Delivery
Fresh food is made more accessible with the use of online delivery services
4 Examples + Score + Implications


PLUS 101 more Vegetable PRO Trends and 535 examples!



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