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About the Vegetable Report

The Vegetable Trend Report examines food trends popular with consumers, with a focus on raw foods, hydroponic vegetables, healthy snacks and DIY recipes. The health benefits from fruits, salads, green vegetables and organic produce is causing a shift in consumer eating habits and food choices. We examine how meals like gourmet vegetable soup and homemade vegetable juice are becoming staples in today’s diets. We explore different consumer options, like farmer’s markets, health food stores and grocers like Whole Foods and Planet Organic. Finally, our research delves into the world of vegetarianism and looks at how that lifestyle is affecting fast food chains such as McDonald’s and Tim Horton’s.

Who It's For

From farmers to global food chain conglomerates, our research will benefit anyone in the food and hospitality industries looking for concise consumer insight to help with business strategy and enhancing product quality and service. However, this research will also be beneficial to health care workers like dietitians and nutritionists seeking more information about the eating and dieting habits of today’s consumers.

The Vegetable Trend Report will give you a clearer picture into the food industry and how driving forces like health benefits and agricultural advancements are swaying consumer eating habits.

The Vegetable Trend Report, last published on May 19, 2015, includes 148 PRO Trends and 740 examples of vegetable market research and vegetable consumer trends related to: raw foods, farmer's markets, grocery stores, organic produce, healthy eating and vegetable trends.

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trend research methodology

Methodology

Our vegetable research is based on Trend Hunter's crowdsourced vegetable articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 148 Vegetable PRO Trends = 148 Powerpoint Pages Vegetable PPT Report
• 740 Vegetable Examples

Online Extras With Full Subscription

• 104 Vegetable Videos (Online) Vegetable Videos
• 4,440 Vegetable Images (Online) Vegetable Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Vegetable Pro Trends

Each Vegetable PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vegetable articles, videos and images. Examples:

Scented Slumber Companies offer scents to help consumers doze naturally Implications - New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions.
Scented Slumber
Companies offer scents to help consumers doze naturally
4 Examples + Score + Implications


Crust Creativity QSR brands develop striking pizza dough concepts Implications - Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty.
Crust Creativity
QSR brands develop striking pizza dough concepts
4 Examples + Score + Implications


Fast Festive QSR brands cater to time-crunched consumers with festive mealtime concepts Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions.
Fast Festive
QSR brands cater to time-crunched consumers with festive mealtime concepts
4 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Detoxifying Refreshment
Health conscious individuals seek out earthy ingredients in raw juices
6 Examples + Score + Implications


Atomized Care Spray applications take over self-care to lend to efficiency Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time.
Atomized Care
Spray applications take over self-care to lend to efficiency
5 Examples + Score + Implications


Global Carnivore Consumers go on the hunt for steak meals with international flavors Implications - Many cultures have their own unique interpretation of the classic steak dinner. The cuisine-curious consumer is interested in tasting each international variation, suggesting that the foodie palette has grown to be not only more experimental, but also more global, as consumers search for new ways to enjoy old favorites.
Global Carnivore
Consumers go on the hunt for steak meals with international flavors
5 Examples + Score + Implications


Health-Conscious Carnivore Consumers opt for healthy steak dishes to alleviate their guilt Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Health-Conscious Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt
5 Examples + Score + Implications


PLUS 142 more Vegetable PRO Trends and 740 examples!



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