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About the Vegetable Report - The Vegetable Trend Report examines food trends popular with consumers, with a focus on raw foods, hydroponic vegetables, healthy snacks and DIY recipes. The health benefits from fruits, salads, green vegetables and organic produce is causing a shift in consumer eating habits and food choices. We examine how meals like gourmet vegetable soup and homemade vegetable juice are becoming staples in today’s diets. We explore different consumer options, like farmer’s markets, health food stores and grocers like Whole Foods and Planet Organic. Finally, our research delves into the world of vegetarianism and looks at how that lifestyle is affecting fast food chains such as McDonald’s and Tim Horton’s.

Who It's For - From farmers to global food chain conglomerates, our research will benefit anyone in the food and hospitality industries looking for concise consumer insight to help with business strategy and enhancing product quality and service. However, this research will also be beneficial to health care workers like dietitians and nutritionists seeking more information about the eating and dieting habits of today’s consumers.

The Vegetable Trend Report will give you a clearer picture into the food industry and how driving forces like health benefits and agricultural advancements are swaying consumer eating habits.

The Vegetable Trend Report, last published on Jul 22, 2014, includes 88 PRO Trends and 791 examples of vegetable market research and vegetable consumer trends related to: raw foods, farmer's markets, grocery stores, organic produce, healthy eating and vegetable trends.

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trend research methodology Methodology - Our vegetable research is based on Trend Hunter's 791 crowdsourced vegetable trends and 1,997,000,000 total views of data. [Learn More]

What You'll Get:
• 88 Page / Slide Presentation Vegetable PDF Report Vegetable PPT Report
• 88 Page In-Depth Reading Report Vegetable PDF Report

Contents:
• 88 Vegetable PRO Trends
• 791 Vegetable Examples
• 111 Vegetable Videos (Online) Vegetable Videos
• 4,746 Vegetable Images (Online) Vegetable Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Vegetable Pro Trends - Each Vegetable PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vegetable articles, videos and images. Examples:

Canned Elegance Food and drink in cans get a modern, aesthetic-focused overhaul Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff.
Canned Elegance
Food and drink in cans get a modern, aesthetic-focused overhaul
6 Examples + Score + Implications


Salvaged Edible Salvaged food increases in popularity as consumers priotize a wasteless lifestyle Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles.
Salvaged Edible
Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
7 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Simplified Exotic Cultural cuisine is made easier through user-friendly kitchenware devices Implications - Despite the popularity of cultural cuisine, the often long list of ingredients and strenuous recipe techniques can often deter time-strapped consumers. Seeking a more convenient approach to diversified consumption, individuals are turning to simplified, at-home devices to create exotic cuisine. This speaks to a desire to maintain sophisticated indulgences through more adaptable, user-friendly means.
Simplified Exotic
Cultural cuisine is made easier through user-friendly kitchenware devices
4 Examples + Score + Implications


Superfood Snacking Health foods evolve to replicate indulgent snacks Implications - While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence.
Superfood Snacking
Health foods evolve to replicate indulgent snacks
5 Examples + Score + Implications


Mainstream Meatless Traditionally meat-laden meals are adopted for the masses Implications - Vegetarian entrees are often seen as less attractive alternatives to their meaty counterparts, but as the number of meatless consumers rises, the number of mainstream, more flavor-conscious options is following suit. Although the shift towards traditional vegetarian fare has included an avoidance of imitation meat, big name brands are re-embracing faux meat in an effort to make the transition from one to the other more organic.
Mainstream Meatless
Traditionally meat-laden meals are adopted for the masses
6 Examples + Score + Implications


PLUS 82 more Vegetable PRO Trends and 791 examples!



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