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About the Vegetable Report

The Vegetable Trend Report examines food trends popular with consumers, with a focus on raw foods, hydroponic vegetables, healthy snacks and DIY recipes. The health benefits from fruits, salads, green vegetables and organic produce is causing a shift in consumer eating habits and food choices. We examine how meals like gourmet vegetable soup and homemade vegetable juice are becoming staples in today’s diets. We explore different consumer options, like farmer’s markets, health food stores and grocers like Whole Foods and Planet Organic. Finally, our research delves into the world of vegetarianism and looks at how that lifestyle is affecting fast food chains such as McDonald’s and Tim Horton’s.

Who It's For

From farmers to global food chain conglomerates, our research will benefit anyone in the food and hospitality industries looking for concise consumer insight to help with business strategy and enhancing product quality and service. However, this research will also be beneficial to health care workers like dietitians and nutritionists seeking more information about the eating and dieting habits of today’s consumers.

The Vegetable Trend Report will give you a clearer picture into the food industry and how driving forces like health benefits and agricultural advancements are swaying consumer eating habits.

The Vegetable Trend Report, last published on Jul 22, 2015, includes 171 PRO Trends and 855 examples of vegetable market research and vegetable consumer trends related to: raw foods, farmer's markets, grocery stores, organic produce, healthy eating and vegetable trends.

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trend research methodology

Methodology

Our vegetable research is based on Trend Hunter's crowdsourced vegetable articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 171 Vegetable PRO Trends = 171 Powerpoint Pages Vegetable PPT Report
• 855 Vegetable Examples

Online Extras With Full Subscription

• 120 Vegetable Videos (Online) Vegetable Videos
• 5,130 Vegetable Images (Online) Vegetable Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Vegetable Pro Trends

Each Vegetable PRO Trend is on its own slide with implications, a quantified score, and examples linked to online vegetable articles, videos and images. Examples:

Herbal Libation Liquor, spirits and cocktails are infused with refreshing green ingredients Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Herbal Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients
4 Examples + Score + Implications


Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


Creative Convenience Imaginative designs enhance the competitive edge of frozen foods Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility.
Creative Convenience
Imaginative designs enhance the competitive edge of frozen foods
4 Examples + Score + Implications


Herbal Slumber Consumers turn to low-cost, all-natural sleep aids Implications - Moving away from the host of technological sleep-tracking devices, many consumers are turning to low-cost, naturally derived sleep aids. Relying on ancient remedies and herbal infusions, this progression falls in line with DIY culture and digital detox efforts, as well as growing concerns around the lasting effects of prescription alternatives.
Herbal Slumber
Consumers turn to low-cost, all-natural sleep aids
5 Examples + Score + Implications


Whole Grain Health Complex carbohydrates expand to aid consumers beyond dietary health Implications - While the dietary benefits of whole grain foods are certainly not new, these health foods are being re-discovered by consumers to aid in other areas of one's life. Known to be a factor in enhancing serotonin levels and therefore encouraging sleep, complex carbohydrates like brown rice and whole grains are being adapted into new food forms as a means to combat typically stressful health conditions. Helping individuals improve their sleep patterns in a less invasive manner, the use of complex carbohydrates speaks to the broadening usage of health foods in all aspects of consumer lives.
Whole Grain Health
Complex carbohydrates expand to aid consumers beyond dietary health
4 Examples + Score + Implications


Contemporary Vegan Consumers add artistic presentations to meatless foods for contemporary appeal Implications - Playing with color and food form, consumers are transforming traditional meatless meals into more aesthetically intriguing dishes. As the health movement rages on and vegetarian cuisine becomes more mainstream, consumers are turning to creative cooking styles to enhance everyday routine. Redefining how ingredients like vegetables are cooked and presented, these dishes not only speak to a growing acceptance of healthy consumption, but also how meatless cuisine is evolving to entice reluctant eaters.
Contemporary Vegan
Consumers add artistic presentations to meatless foods for contemporary appeal
5 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Mediterranean Invasion Mediterranean cuisine becomes a staple in North American culture Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
Mediterranean Invasion
Mediterranean cuisine becomes a staple in North American culture
6 Examples + Score + Implications


PLUS 165 more Vegetable PRO Trends and 855 examples!



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