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About the Sustainability Report - From sustainable development and renewable energy to eco-friendly green technology and corporate social responsibility, the Sustainability Trend Report showcases all things related to “going green.” In recent years, there has been a growing movement to expand green building designs, use more solar energy and to utilize renewable sources of energy from wind turbines and water dams. As we move away from being dependent on natural resources that harm the environment, it is imperative that business recognize the current and future potential in reusable and sustainable resources.

Who It's For - Social enterprises, social entrepreneurs and social businesses that seek informative crowd-sourced insight will benefit greatly from this report, because it highlights consumer interests when it comes to sustainable living. Moreover, this research will benefit a number of large corporations in the energy sector that want to develop new and innovative ways to market products, revitalize public image and rejuvenate brand awareness.

The Sustainability Report is essential for staying the forefront of cutting-edge trends that are resonating with consumers, allowing you to isolate new opportunities and amplify market presence.

The Sustainability Trend Report, last published on Apr 04, 2014, includes 21 PRO Trends and 182 examples of sustainability market research and sustainability consumer trends related to: green designs, eco-friendly initiatives, green technology, renewable resources, social awareness and sustainability trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our sustainability research is based on Trend Hunter's 182 crowdsourced sustainability trends and 1,906,000,000 total views of data. [Learn More]

What You'll Get:
• 21 Page / Slide Presentation Sustainability PDF Report Sustainability PPT Report
• 21 Page In-Depth Reading Report Sustainability PDF Report

Contents:
• 21 Sustainability PRO Trends
• 182 Sustainability Examples
• 25 Sustainability Videos (Online) Sustainability Videos
• 1,092 Sustainability Images (Online) Sustainability Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Sustainability Pro Trends - Each Sustainability PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sustainability articles, videos and images. Examples:

Modernized Sway The peaceful tradition of rockers and rocking chairs is updated Implications - Rocking chairs and rockers are a global symbol for childhood and innocence; however recently, this symbol (and what it means to be a child) has changed in a drastic way. The rise of social media has created a boost in personal branding, placing individualism at the forefront of most consumers' character. This value is embedded at an early age, beginning with the personally-packed updates made to traditional playthings.
Modernized Sway
The peaceful tradition of rockers and rocking chairs is updated
6 Examples + Score + Implications


Accessible Green Eco-friendly kits cater to consumers who desire simple sustainable lifestyles Implications - With sustainable lifestyles often coming across as inconvenient and impractical, brands are seeking to make eco-friendly living more approachable to consumers who rely on quick and easy methods. Farming kits and planter packages provide all-inclusive ways to live more feasibly, combining sustainable methods with easy step-by-step guides.
Accessible Green
Eco-friendly kits cater to consumers who desire simple sustainable lifestyles
7 Examples + Score + Implications


Preventative Play The obesity epidemic has spurned educational, preventative products Implications - Young parents are turning to educational, fun toys to teach their children about the importance of healthy eating and exercise. A direct response to the obesity epidemic troubling so many today, these preventative measures appeal to health-conscious parents who want to ingrain healthy habits early on.
Preventative Play
The obesity epidemic has spurned educational, preventative products
6 Examples + Score + Implications


Fantasy Retail Incorporating fairy tales and other whimsical elements into the shopping process Implications - When it comes to enticing consumers, it's best to provide an entire brand experience as opposed to "just a product." In order to make the shopping process more memorable, retail companies are beginning to incorporate elements of fantasy and fairy tale, ensuring the brand experience is a positive one that allows for momentary escape from the everyday.
Fantasy Retail
Incorporating fairy tales and other whimsical elements into the shopping process
6 Examples + Score + Implications


Urban Tot Hipster kids apparel for the children of hipster parents Implications - For urban adults embracing hipster culture, there is likely a natural tendency to pass on their love of hipster clothing and products to their children. Thus, we are seeing a wave of kiddie hipsterwear, with more designers creating edgy and hipster-inspired outfits specifically for tots and the youth. Kids today are definitely more stylish than their counterparts from previous decades -- thanks in large part to their image-conscious parents -- and now they'll be cooler, too.
Urban Tot
Hipster kids apparel for the children of hipster parents
7 Examples + Score + Implications


Brand-itorials Companies use magazine-style content to enhance customer experience Implications - Although brands have traditionally relied on advertorials within popular magazines to provide their customers with product information and entertaining content, companies are beginning to create their own publications to increase customer engagement. These typically virtual branded "magazines" range from publications (such as Zappos' app) that encourage instant shopping, to promotional sites (for example, Louis Vuitton's 'New, Now' site) that offer creative content for an immersive brand experience. Such branded editorial content helps engage current fans in addition to capturing other consumers by drawing them into an interactive experience that compels them to return for more.
Brand-itorials
Companies use magazine-style content to enhance customer experience
6 Examples + Score + Implications


PLUS 15 more Sustainability PRO Trends and 182 examples!


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