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About the Sustainability Report

From sustainable development and renewable energy to eco-friendly green technology and corporate social responsibility, the Sustainability Trend Report showcases all things related to “going green.” In recent years, there has been a growing movement to expand green building designs, use more solar energy and to utilize renewable sources of energy from wind turbines and water dams. As we move away from being dependent on natural resources that harm the environment, it is imperative that business recognize the current and future potential in reusable and sustainable resources.

Who It's For

Social enterprises, social entrepreneurs and social businesses that seek informative crowd-sourced insight will benefit greatly from this report, because it highlights consumer interests when it comes to sustainable living. Moreover, this research will benefit a number of large corporations in the energy sector that want to develop new and innovative ways to market products, revitalize public image and rejuvenate brand awareness.

The Sustainability Report is essential for staying the forefront of cutting-edge trends that are resonating with consumers, allowing you to isolate new opportunities and amplify market presence.

The Sustainability Trend Report, last published on Oct 08, 2014, includes 34 PRO Trends and 170 examples of sustainability market research and sustainability consumer trends related to: green designs, eco-friendly initiatives, green technology, renewable resources, social awareness and sustainability trends.

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Methodology

Our sustainability research is based on Trend Hunter's crowdsourced sustainability articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 34 Sustainability PRO Trends = 34 Powerpoint Pages Sustainability PPT Report
• 170 Sustainability Examples

Online Extras With Full Subscription

• 24 Sustainability Videos (Online) Sustainability Videos
• 1,020 Sustainability Images (Online) Sustainability Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Sustainability Pro Trends

Each Sustainability PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sustainability articles, videos and images. Examples:

Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


Naturalized Construction Prefab design gets a naturalistic overhaul to broaden appeal Implications - Design-conscious consumers are apprehensive of prefabricated structures because of their history for being architecturally cold, which is being fought against with natural, cozy designs. As the building practice becomes more commonplace, this shift towards aesthetic character in manufactured designs broadens consumer appeal.
Naturalized Construction
Prefab design gets a naturalistic overhaul to broaden appeal
4 Examples + Score + Implications


Hyper-Portable Packaging Brands embrace product portability to appeal to the on-the-go consumer Implications - The incorporation of handles and carriers in packaging is helping to draw in busy consumers from all walks of life needing everything from bread, to fruit to water on-the-go and in quantity. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is.
Hyper-Portable Packaging
Brands embrace product portability to appeal to the on-the-go consumer
6 Examples + Score + Implications


Eco Tech A desire for a more sustainable experience prompts nature-friendly technology Implications - Consumers are becoming hyper-aware of their effect on the environment, which is prompting them to look for as many eco alternatives as possible. The environmentally unfriendly nature of technology production is being offset with organic and eco-friendly designs that please the consumer looking for cost-effective alternatives.
Eco Tech
A desire for a more sustainable experience prompts nature-friendly technology
5 Examples + Score + Implications


Glamorizing Auto The auto industry turns to more ostentacious marketing tactics Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
Glamorizing Auto
The auto industry turns to more ostentacious marketing tactics
4 Examples + Score + Implications


Sustainable Opulence The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia Implications - There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence.
Sustainable Opulence
The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia
6 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


PLUS 28 more Sustainability PRO Trends and 170 examples!



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