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About the Sustainability Report

From sustainable development and renewable energy to eco-friendly green technology and corporate social responsibility, the Sustainability Trend Report showcases all things related to “going green.” In recent years, there has been a growing movement to expand green building designs, use more solar energy and to utilize renewable sources of energy from wind turbines and water dams. As we move away from being dependent on natural resources that harm the environment, it is imperative that business recognize the current and future potential in reusable and sustainable resources.

Who It's For

Social enterprises, social entrepreneurs and social businesses that seek informative crowd-sourced insight will benefit greatly from this report, because it highlights consumer interests when it comes to sustainable living. Moreover, this research will benefit a number of large corporations in the energy sector that want to develop new and innovative ways to market products, revitalize public image and rejuvenate brand awareness.

The Sustainability Report is essential for staying the forefront of cutting-edge trends that are resonating with consumers, allowing you to isolate new opportunities and amplify market presence.

The Sustainability Trend Report, last published on Jul 21, 2015, includes 47 PRO Trends and 235 examples of sustainability market research and sustainability consumer trends related to: green designs, eco-friendly initiatives, green technology, renewable resources, social awareness and sustainability trends.

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Methodology

Our sustainability research is based on Trend Hunter's crowdsourced sustainability articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 47 Sustainability PRO Trends = 47 Powerpoint Pages Sustainability PPT Report
• 235 Sustainability Examples

Online Extras With Full Subscription

• 33 Sustainability Videos (Online) Sustainability Videos
• 1,410 Sustainability Images (Online) Sustainability Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Sustainability Pro Trends

Each Sustainability PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sustainability articles, videos and images. Examples:

Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Streamlined Feedback Brands encourage customer feedback through user-friendly technology Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.
Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
5 Examples + Score + Implications


Therapeutic Wilderness Hospitals and clinics incorporate natural elements to inspire well-being Implications - As research continues to observe connections between exposure to nature and recuperation in humans, healthcare facilities are beginning to include access to nature as a design necessity. Offering therapeutic benefits that inspire health and well-being, designers and architects re-imagine the hospital experience to include optimized access to tranquil natural surroundings. This points to a shift in consumer preference toward ideas that are stripped-down and pure, diverging from the excessive, complex nature of the digital age.
Therapeutic Wilderness
Hospitals and clinics incorporate natural elements to inspire well-being
4 Examples + Score + Implications


Ultramodern Elementary Educators rethink the educational space with contemporary designs Implications - Facing the dramatic rate of technological innovation, educators are tasked with creating a curriculum that evolves with the changing ways in which children process new information. High-tech, design-focused elementary and kindergarten campuses present entirely new models for collaborative and immersive educational environments.
Ultramodern Elementary
Educators rethink the educational space with contemporary designs
5 Examples + Score + Implications


Stimulating Subscription Companies offer parents convenient activities via subscription services Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper.
Stimulating Subscription
Companies offer parents convenient activities via subscription services
5 Examples + Score + Implications


Doodle Packaging Brands turn to packaging designs reminiscent of kids artwork and drawings Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
Doodle Packaging
Brands turn to packaging designs reminiscent of kids artwork and drawings
4 Examples + Score + Implications


Ethical Couture Consumers are choosing sustainability over luxury in terms of packaging Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos.
Ethical Couture
Consumers are choosing sustainability over luxury in terms of packaging
4 Examples + Score + Implications


PLUS 41 more Sustainability PRO Trends and 235 examples!



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