TREND Reports Logo

ALL > Social Good > Sustainability Trend Report

More:  Activism Charity Education

About the Sustainability Report - From sustainable development and renewable energy to eco-friendly green technology and corporate social responsibility, the Sustainability Trend Report showcases all things related to “going green.” In recent years, there has been a growing movement to expand green building designs, use more solar energy and to utilize renewable sources of energy from wind turbines and water dams. As we move away from being dependent on natural resources that harm the environment, it is imperative that business recognize the current and future potential in reusable and sustainable resources.

Who It's For - Social enterprises, social entrepreneurs and social businesses that seek informative crowd-sourced insight will benefit greatly from this report, because it highlights consumer interests when it comes to sustainable living. Moreover, this research will benefit a number of large corporations in the energy sector that want to develop new and innovative ways to market products, revitalize public image and rejuvenate brand awareness.

The Sustainability Report is essential for staying the forefront of cutting-edge trends that are resonating with consumers, allowing you to isolate new opportunities and amplify market presence.

The Sustainability Trend Report, last published on Jun 02, 2014, includes 27 PRO Trends and 230 examples of sustainability market research and sustainability consumer trends related to: green designs, eco-friendly initiatives, green technology, renewable resources, social awareness and sustainability trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our sustainability research is based on Trend Hunter's 230 crowdsourced sustainability trends and 1,995,000,000 total views of data. [Learn More]

What You'll Get:
• 27 Page / Slide Presentation Sustainability PDF Report Sustainability PPT Report
• 27 Page In-Depth Reading Report Sustainability PDF Report

Contents:
• 27 Sustainability PRO Trends
• 230 Sustainability Examples
• 32 Sustainability Videos (Online) Sustainability Videos
• 1,380 Sustainability Images (Online) Sustainability Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Sustainability Pro Trends - Each Sustainability PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sustainability articles, videos and images. Examples:

Glamorizing Auto The auto industry turns to more ostentacious marketing tactics Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
Glamorizing Auto
The auto industry turns to more ostentacious marketing tactics
4 Examples + Score + Implications


Sustainable Opulence The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia Implications - There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence.
Sustainable Opulence
The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia
6 Examples + Score + Implications


Eco Transparency Blunt eco packaging caters to those who desire visual accountability Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Eco Transparency
Blunt eco packaging caters to those who desire visual accountability
8 Examples + Score + Implications


Rudimentary Packaging Brands turn to rustic design tactics to offer approachability Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
Rudimentary Packaging
Brands turn to rustic design tactics to offer approachability
8 Examples + Score + Implications


Hints of Honey Brands put honey front and center to attract nature-craving consumers Implications - As more consumers become aware of the conflicts associated with sugar cultivation, the use of honey as an alternative sweetener is rising. An increased attention to the obesity epidemic in the United States is pushing consumers to look for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability.
Hints of Honey
Brands put honey front and center to attract nature-craving consumers
7 Examples + Score + Implications


Open-Air Design A desire for privacy brings expansive rooftop architecture into modern homes Implications - As contemporary design turns to more open and exposed structural layouts, maintaining privacy and personal space can be challenge. Looking to enjoy the benefits of open-air living without the inconvenience of being in a public space, consumers are turning to private rooftop architecture to satiate their desire for personal freedom. Expansive rooftop homes reflect a shift in what it means to relax, as consumers seek out less crowded, more naturally harmonious escapes.
Open-Air Design
A desire for privacy brings expansive rooftop architecture into modern homes
7 Examples + Score + Implications


PLUS 21 more Sustainability PRO Trends and 230 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into sustainability or any other category.


Boost your sustainability consumer insight!
Three options to kick-start your innovation...


1. Sustainability Trend Report

27 Sustainability PRO Trends
Sustainability Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Sustainability & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%