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Every day, top-tier innovators rely on our idea-filled social good reports to identify new opportunities, make better decisions and deep dive new markets.

About the Social Good Report

The Social Report focuses on social trends and social business initiatives that have arisen in today’s marketplace. Ethics and values have become increasingly important in building customer loyalty, and this report looks at the public trends shaping our more socially conscious world.

Who It's For

For brands aiming to promote their works through social activism and business ethics, or activist groups about to unleash a new awareness campaign or charity event, our research will give you insight into the implications of today’s social trends. Our Social Trend Report will reveal the changes stemming from the increase in socially aware consumers, and what some brands and activist organizations are doing to appeal to this market segment.

You Might Consider Custom Social Good Research...

For as little as $500 per custom deep dive, our team will curate custom Social Good reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Social Good trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our social good research is based on Trend Hunter's massive database of social good articles and 2,110,000,000 total views of data. [Learn More]

The Social Good Report

Last published on Oct 01, 2014, the Social Good Report includes 153 PRO Trends (153 Pages) and 765 examples of social good market research and social good consumer trends related to: social business, ethics, public trends, charities, activism, activist groups, PETA, WWF, Greenpeace, Red Cross, human rights, animal rights, environmental activism and social good trends. The report includes all of our Social Good research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 153 Social Good PRO Trends = 153 Powerpoint Pages Social Good PPT Report
• 765 Social Good Examples
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!

Sample Social Good Pro Trends

Each Social Good PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social good articles, videos and images. Examples:

Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Me-Wear T-shirts with personal meaning appeal to those who wear everything on their sleeves Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Me-Wear
T-shirts with personal meaning appeal to those who wear everything on their sleeves
11 Examples + Score + Implications


Charitable Deviance Social campaigns place heavier emphasis on attention-grabbing methods Implications - In a society where charities abound, it is becoming harder for the social-minded consumer to choose where to donate his or her money and time. Competition amongst charities and social initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative charitable projects, some even bordering on bizarre.
Charitable Deviance
Social campaigns place heavier emphasis on attention-grabbing methods
8 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Fair Trade Fashion Ethical clothing choices increasing in availability Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Fair Trade Fashion
Ethical clothing choices increasing in availability
7 Examples + Score + Implications


Real-Timing Consumers desire instant gratification from both information and products Diverse markets are honing in on real-time features in order to appeal to today's demand for immediacy. With such a vast array of choice, consumers’ on-the-spot desires have created a “now” culture like never before. For both information and consumer goods, real-timing adds an extra component to competitive strategy.
Real-Timing
Consumers desire instant gratification from both information and products
9 Examples + Score + Implications


Social Media Detox Privacy-deprived consumers look to isolation as a reaction against social media Implications - As a reaction against social media and the use of “fear” in marketing campaigns, consumers are seeking privacy and solace through seclusive innovations. Architecture, furniture, photography, websites, travel destinations and tech tools that shut people out supersede revealing oneself to the public via social media sites.
Social Media Detox
Privacy-deprived consumers look to isolation as a reaction against social media
12 Examples + Score + Implications


Benefit Brands Social cause companies badging themselves with B Corp certification Implications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society.
Benefit Brands
Social cause companies badging themselves with B Corp certification
7 Examples + Score + Implications


Hobo Havens Designers create shelter targeted at those living on the streets Implications - Higher costs of living, a shortage of affordable housing and elevated poverty are all contributing to an increase in homelessness, especially in urban populations. The National Law Center on Homelessness and Poverty estimates that up to 2 million people in the United States are homeless. This staggering figure points to a signficant need for innovations like mobile and convertible housing to help this growing population, which may include people in unexpected demographic groups, such as students, who can’t afford even the cheapest of rental accomodations.
Hobo Havens
Designers create shelter targeted at those living on the streets
6 Examples + Score + Implications


Reptilian Intrigue Cold-blooded creations are inspired by the mysticism of reptiles Implications - Reptiles, due to their mysticism and unpredictability, are both one of the most feared and most intriguing animals on the planet. As the obsession with reptiles perhaps runs alongside the consumer fascination with the equally unpredictable vampire, pop culture junkies are increasingly looking to their cold-blooded friends for scaly design inspiration.
Reptilian Intrigue
Cold-blooded creations are inspired by the mysticism of reptiles
12 Examples + Score + Implications


Radical Restaurants Innovative dining concepts re-imagine the food service industry Implications - In the restaurant business, dining is often about either the food or the experience, or both. However, the industry is seeing an entirely new breed of restaurants in which the foundation of the business itself is radically different. For example, the Basis restaurant in Amsterdam, which encourages customers to bring their own food, and the extremely exclusive restaurant at California's Disneyland that requires a $10,000 to $20,000 "initiation" fee. While food and experience are still marketing factors among these establishments, the fundamental business model and approach to food service behind each sets them apart from the other players in the industry.
Radical Restaurants
Innovative dining concepts re-imagine the food service industry
7 Examples + Score + Implications


PLUS 147 more Social Good PRO Trends and 765 examples!



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