ALL > Social Good Trend Report

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About the Social Good Report - The Social Report focuses on social trends and social business initiatives that have arisen in today’s marketplace. Ethics and values have become increasingly important in building customer loyalty, and this report looks at the public trends shaping our more socially conscious world.

Who It's For - For brands aiming to promote their works through social activism and business ethics, or activist groups about to unleash a new awareness campaign or charity event, our research will give you insight into the implications of today’s social trends.

Our Social Trend Report will reveal the changes stemming from the increase in socially aware consumers, and what some brands and activist organizations are doing to appeal to this market segment.

The Social Good Trend Report, last published on Mar 25, 2012, includes 61 PRO Trends and 698 examples of social good market research and social good consumer trends related to: social business, ethics, public trends, charities, activism, activist groups, PETA, WWF, Greenpeace, Red Cross, human rights, animal rights, environmental activism and social good trends.

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Methodology - Our social good research is based on Trend Hunter's 7,399 crowdsourced social good trends and 923,000,000 total views of data. [Learn More]

What You'll Get:
• 61 Page / Slide Presentation
• 61 Page In-Depth Reading Report

Contents:
• 61 Social Good PRO Trends
• 698 Social Good Examples
• 98 Social Good Videos (Online)
• 4,188 Social Good Images (Online)
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!

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Sample Social Good Pro Trends - Each Social Good PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social good articles, videos and images. Examples:

SAMPLE Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy 8 Examples + Score + Implications	SAMPLE Shocktivism Activists take a more militant stance through provocative marketing strategies 11 Examples + Score + Implications	SAMPLE Me-Wear T-shirts with personal meaning appeal to those who wear everything on their sleeves 11 Examples + Score + Implications
SAMPLE Charitable Deviance Social campaigns place heavier emphasis on attention-grabbing methods 8 Examples + Score + Implications	SAMPLE Gen Zeducation Educational tools for the web savvy generations, from elementary to university 11 Examples + Score + Implications	SAMPLE Real-Timing Consumers desire instant gratification from both information and products 9 Examples + Score + Implications