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Every day, top-tier innovators rely on our idea-filled social good reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Social Good Report - The Social Report focuses on social trends and social business initiatives that have arisen in today’s marketplace. Ethics and values have become increasingly important in building customer loyalty, and this report looks at the public trends shaping our more socially conscious world.

Who It's For - For brands aiming to promote their works through social activism and business ethics, or activist groups about to unleash a new awareness campaign or charity event, our research will give you insight into the implications of today’s social trends. Our Social Trend Report will reveal the changes stemming from the increase in socially aware consumers, and what some brands and activist organizations are doing to appeal to this market segment.

You might also consider our CUSTOM Social Good research - For as little as $500 per custom deep dive, our team will curate custom Social Good reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Social Good trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our social good research is based on Trend Hunter's 10,257 crowdsourced social good trends and 2,027,000,000 total views of data. [Learn More]

The Social Good Report
Last published on Aug 06, 2014, the Social Good Report includes 149 PRO Trends (149 Pages) and 1,061 examples of social good market research and social good consumer trends related to: social business, ethics, public trends, charities, activism, activist groups, PETA, WWF, Greenpeace, Red Cross, human rights, animal rights, environmental activism and social good trends. The report includes all of our Social Good research collected over the last few years.

What You'll Get:
• 149 Page / Slide Presentation Social Good PPT Report

Contents:
• 149 Social Good PRO Trends
• 1,061 Social Good Examples
• 149 Social Good Videos (Online) Social Good Videos
• 6,366 Social Good Images (Online) Social Good Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!


Sample Social Good Pro Trends - Each Social Good PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social good articles, videos and images. Examples:

Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Me-Wear T-shirts with personal meaning appeal to those who wear everything on their sleeves Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Me-Wear
T-shirts with personal meaning appeal to those who wear everything on their sleeves
11 Examples + Score + Implications


Charitable Deviance Social campaigns place heavier emphasis on attention-grabbing methods Implications - In a society where charities abound, it is becoming harder for the social-minded consumer to choose where to donate his or her money and time. Competition amongst charities and social initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative charitable projects, some even bordering on bizarre.
Charitable Deviance
Social campaigns place heavier emphasis on attention-grabbing methods
8 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Fair Trade Fashion Ethical clothing choices increasing in availability Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Fair Trade Fashion
Ethical clothing choices increasing in availability
7 Examples + Score + Implications


PLUS 143 more Social Good PRO Trends and 1,061 examples!



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