ALL > Social Good > Fair Trade Trend Report

More:  Activism Charity Education

About the Fair Trade Report

Sustainable development no longer lingers on the fringe of consumerism, as explored in the Fair Trade Trend Report. Track how social responsibility and corporate governance are merging with traditional business models. This is seen through fair trade coffee deals from Starbucks and fair trade apparel by TOMS, who have popularized the one-for-one model of social business. Our crowd-sourced research provides insight into how a multitude of products in business, fashion and food now promote social investment, and are shaping the way consumers think about buying.

Who It's For

Whether you are an entrepreneur searching for an inspirational business model or a major company looking to revamp your sustainability methods, the Fair Trade Report is an essential tool.

Sourced and filtered by the consumer, our research provides businesses with the data needed to stay ahead of competitors.

The Fair Trade Trend Report, last published on Oct 09, 2014, includes 19 PRO Trends and 95 examples of fair trade market research and fair trade consumer trends related to: sustainable development, social responsibility, corporate governance, fair trade coffee, social business and fair trade trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our fair trade research is based on Trend Hunter's crowdsourced fair trade articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 19 Fair Trade PRO Trends = 19 Powerpoint Pages Fair Trade PPT Report
• 95 Fair Trade Examples

Online Extras With Full Subscription

• 13 Fair Trade Videos (Online) Fair Trade Videos
• 570 Fair Trade Images (Online) Fair Trade Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Fair Trade Pro Trends

Each Fair Trade PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fair trade articles, videos and images. Examples:

Conscious Snacking Snack food brands integrate elements of social good to convey social awareness Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat.
Conscious Snacking
Snack food brands integrate elements of social good to convey social awareness
4 Examples + Score + Implications


One-for-One Evolved Continued social stress for global equality leads to widespread almsgiving Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
One-for-One Evolved
Continued social stress for global equality leads to widespread almsgiving
7 Examples + Score + Implications


Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


Extinct Accessories An organic connection for consumers is forged with jewelry made from remains Implications - As artisans strive to deliver products that are both unique and eye-catching, the move towards more obscure materials like animal remains is being accepted by consumers that crave anything distinctly one of a kind. Speaking to the ego of fashionistas, the jewelry designs rebel against manufactured designs that are overproduced and are genetically unique.
Extinct Accessories
An organic connection for consumers is forged with jewelry made from remains
5 Examples + Score + Implications


Generous Couture Charitable apparel seeks to promote social good in a modern manner Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Generous Couture
Charitable apparel seeks to promote social good in a modern manner
12 Examples + Score + Implications


Developmental Enterprise Businesses finding new approaches to helping at-risk youth Implications - The number of youth-run businesses is on the rise as more youth programs launch special businesses that contribute to the development of at-risk youth. According to Mentoring.org, a whopping 18 million young people, which is almost 50 percent of the population of youth consumers between 10 and 18 years old, live in situations that put them at risk of not living up to their potential. And while getting at-risk youth involved in an activity that interests them is important, giving them the right tools to manage a project or enterprise contributes to their individual growth and learning. These innovative approaches to business-building guide and support youth, helping them to develop by taking on positions that require them to act responsibly, make decisions and function as part of teams.
Developmental Enterprise
Businesses finding new approaches to helping at-risk youth
7 Examples + Score + Implications


Ethical E-tail Do-Good Virtual Marketplaces for Conscientious Online Shoppers Implications - When it comes to shopping, making an eco-friendly or socially beneficial decision isn't always easy. Many physical retailers have introduced new product categories and sections in their shops that focus on environmental or social good, but for the busy individual, getting to these specific products (when life pulls them in different directions) can be difficult. Making the consumption of ethical goods easier is the rise of online marketplaces dedicated to social causes ranging from the planet to Third World poverty. Now, conscientious consumers can shop easily and conveniently from the comfort of their own homes or mobile devices, with the assurance that their purchases are for the betterment of society.
Ethical E-tail
Do-Good Virtual Marketplaces for Conscientious Online Shoppers
7 Examples + Score + Implications


On-the-Go Eateries Food trucks offer restaurant owners convenience and flexibility Implications - An increasing number of on-the-go consumers means a demand for more on-the-go dining options. Offering convenience when it comes to dining, food trucks have typically been prevalent in larger cities like New York, but are quickly growing in number across North America. Food trucks offer consumers quick and easy fare, but they also benefit the owners themselves -- they're less costly to maintain than a traditional restaurant and their mobility makes them able to adapt to changing situations and geographical demand.
On-the-Go Eateries
Food trucks offer restaurant owners convenience and flexibility
7 Examples + Score + Implications


PLUS 13 more Fair Trade PRO Trends and 95 examples!



Boost your fair trade consumer insight!
Three options to kick-start your innovation...


1. Fair Trade Trend Report

19 Fair Trade PRO Trends
Fair Trade Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Fair Trade & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%