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About the Fair Trade Report - Sustainable development no longer lingers on the fringe of consumerism, as explored in the Fair Trade Trend Report. Track how social responsibility and corporate governance are merging with traditional business models. This is seen through fair trade coffee deals from Starbucks and fair trade apparel by TOMS, who have popularized the one-for-one model of social business. Our crowd-sourced research provides insight into how a multitude of products in business, fashion and food now promote social investment, and are shaping the way consumers think about buying.

Who It's For - Whether you are an entrepreneur searching for an inspirational business model or a major company looking to revamp your sustainability methods, the Fair Trade Report is an essential tool.

Sourced and filtered by the consumer, our research provides businesses with the data needed to stay ahead of competitors.

The Fair Trade Trend Report, last published on Apr 05, 2014, includes 17 PRO Trends and 230 examples of fair trade market research and fair trade consumer trends related to: sustainable development, social responsibility, corporate governance, fair trade coffee, social business and fair trade trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our fair trade research is based on Trend Hunter's 230 crowdsourced fair trade trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 17 Page / Slide Presentation Fair Trade PDF Report Fair Trade PPT Report
• 17 Page In-Depth Reading Report Fair Trade PDF Report

Contents:
• 17 Fair Trade PRO Trends
• 230 Fair Trade Examples
• 32 Fair Trade Videos (Online) Fair Trade Videos
• 1,380 Fair Trade Images (Online) Fair Trade Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Fair Trade Pro Trends - Each Fair Trade PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fair trade articles, videos and images. Examples:

Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


Extinct Accessories An organic connection for consumers is forged with jewelry made from remains Implications - As artisans strive to deliver products that are both unique and eye-catching, the move towards more obscure materials like animal remains is being accepted by consumers that crave anything distinctly one of a kind. Speaking to the ego of fashionistas, the jewelry designs rebel against manufactured designs that are overproduced and are genetically unique.
Extinct Accessories
An organic connection for consumers is forged with jewelry made from remains
5 Examples + Score + Implications


Generous Couture Charitable apparel seeks to promote social good in a modern manner Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Generous Couture
Charitable apparel seeks to promote social good in a modern manner
7 Examples + Score + Implications


Developmental Enterprise Businesses finding new approaches to helping at-risk youth Implications - The number of youth-run businesses is on the rise as more youth programs launch special businesses that contribute to the development of at-risk youth. According to Mentoring.org, a whopping 18 million young people, which is almost 50 percent of the population of youth consumers between 10 and 18 years old, live in situations that put them at risk of not living up to their potential. And while getting at-risk youth involved in an activity that interests them is important, giving them the right tools to manage a project or enterprise contributes to their individual growth and learning. These innovative approaches to business-building guide and support youth, helping them to develop by taking on positions that require them to act responsibly, make decisions and function as part of teams.
Developmental Enterprise
Businesses finding new approaches to helping at-risk youth
7 Examples + Score + Implications


Ethical E-tail Do-Good Virtual Marketplaces for Conscientious Online Shoppers Implications - When it comes to shopping, making an eco-friendly or socially beneficial decision isn't always easy. Many physical retailers have introduced new product categories and sections in their shops that focus on environmental or social good, but for the busy individual, getting to these specific products (when life pulls them in different directions) can be difficult. Making the consumption of ethical goods easier is the rise of online marketplaces dedicated to social causes ranging from the planet to Third World poverty. Now, conscientious consumers can shop easily and conveniently from the comfort of their own homes or mobile devices, with the assurance that their purchases are for the betterment of society.
Ethical E-tail
Do-Good Virtual Marketplaces for Conscientious Online Shoppers
7 Examples + Score + Implications


On-the-Go Eateries Food trucks offer restaurant owners convenience and flexibility Implications - An increasing number of on-the-go consumers means a demand for more on-the-go dining options. Offering convenience when it comes to dining, food trucks have typically been prevalent in larger cities like New York, but are quickly growing in number across North America. Food trucks offer consumers quick and easy fare, but they also benefit the owners themselves -- they're less costly to maintain than a traditional restaurant and their mobility makes them able to adapt to changing situations and geographical demand.
On-the-Go Eateries
Food trucks offer restaurant owners convenience and flexibility
7 Examples + Score + Implications


PLUS 11 more Fair Trade PRO Trends and 230 examples!


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