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About the Fair Trade Report

Sustainable development no longer lingers on the fringe of consumerism, as explored in the Fair Trade Trend Report. Track how social responsibility and corporate governance are merging with traditional business models. This is seen through fair trade coffee deals from Starbucks and fair trade apparel by TOMS, who have popularized the one-for-one model of social business. Our crowd-sourced research provides insight into how a multitude of products in business, fashion and food now promote social investment, and are shaping the way consumers think about buying.

Who It's For

Whether you are an entrepreneur searching for an inspirational business model or a major company looking to revamp your sustainability methods, the Fair Trade Report is an essential tool.

Sourced and filtered by the consumer, our research provides businesses with the data needed to stay ahead of competitors.

The Fair Trade Trend Report, last published on May 07, 2015, includes 27 PRO Trends and 135 examples of fair trade market research and fair trade consumer trends related to: sustainable development, social responsibility, corporate governance, fair trade coffee, social business and fair trade trends.

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Methodology

Our fair trade research is based on Trend Hunter's crowdsourced fair trade articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 27 Fair Trade PRO Trends = 27 Powerpoint Pages Fair Trade PPT Report
• 135 Fair Trade Examples

Online Extras With Full Subscription

• 19 Fair Trade Videos (Online) Fair Trade Videos
• 810 Fair Trade Images (Online) Fair Trade Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Fair Trade Pro Trends

Each Fair Trade PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fair trade articles, videos and images. Examples:

Origin Branding Designers implement region-specific packaging as a form of celebration Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Origin Branding
Designers implement region-specific packaging as a form of celebration
4 Examples + Score + Implications


Animated Interface Websites integrate interactive features to encourage visitor engagement Implications - Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks.
Animated Interface
Websites integrate interactive features to encourage visitor engagement
4 Examples + Score + Implications


Experiential Cafe Coffee and tea houses elevate experiences with unique in-store services Implications - Recognizing the need to entertain patrons, cafes are turning to niche hybrid services to create memorable consumer experiences. Integrating film studios and 3D-printing services, coffee and tea retailers are seeking to not only add a sense of novelty to the retail experience, but also provide patrons with activities and services that consumers wouldn't typically have access to. The integration of these services helps traditional retailers transform ordinary consumer experiences into exciting and unconventional activities.
Experiential Cafe
Coffee and tea houses elevate experiences with unique in-store services
5 Examples + Score + Implications


Aesthetic Alternative Sugar-free products use visual appeal to overcome pessimism Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
5 Examples + Score + Implications


Sustainable Rearing Wasteful family lifestyles are addressed with eco-friendly products Implications - Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on.
Sustainable Rearing
Wasteful family lifestyles are addressed with eco-friendly products
7 Examples + Score + Implications


Social Good Gifting Consumers opt for presents that do good for a holistic approach to gift giving Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life.
Social Good Gifting
Consumers opt for presents that do good for a holistic approach to gift giving
6 Examples + Score + Implications


Familiarized Sweetener Opening sugar alternatives up to a bigger market through comfort foods Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone.
Familiarized Sweetener
Opening sugar alternatives up to a bigger market through comfort foods
4 Examples + Score + Implications


Mainstream Restriction The alternative diet transitions from niche to necessary for consumers Implications - As the health movement expands, consumers aren't simply seeking out healthier choices like gluten-free and Vegan, but coming to expect them in products. Brands are responding in kind with blatant packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
Mainstream Restriction
The alternative diet transitions from niche to necessary for consumers
7 Examples + Score + Implications


PLUS 21 more Fair Trade PRO Trends and 135 examples!



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