ALL > Social Good > Fair Trade Trend Report

More:  Activism Charity Education

About the Fair Trade Report

Sustainable development no longer lingers on the fringe of consumerism, as explored in the Fair Trade Trend Report. Track how social responsibility and corporate governance are merging with traditional business models. This is seen through fair trade coffee deals from Starbucks and fair trade apparel by TOMS, who have popularized the one-for-one model of social business. Our crowd-sourced research provides insight into how a multitude of products in business, fashion and food now promote social investment, and are shaping the way consumers think about buying.

Who It's For

Whether you are an entrepreneur searching for an inspirational business model or a major company looking to revamp your sustainability methods, the Fair Trade Report is an essential tool.

Sourced and filtered by the consumer, our research provides businesses with the data needed to stay ahead of competitors.

The Fair Trade Trend Report, last published on Mar 25, 2015, includes 24 PRO Trends and 120 examples of fair trade market research and fair trade consumer trends related to: sustainable development, social responsibility, corporate governance, fair trade coffee, social business and fair trade trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our fair trade research is based on Trend Hunter's crowdsourced fair trade articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 24 Fair Trade PRO Trends = 24 Powerpoint Pages Fair Trade PPT Report
• 120 Fair Trade Examples

Online Extras With Full Subscription

• 17 Fair Trade Videos (Online) Fair Trade Videos
• 720 Fair Trade Images (Online) Fair Trade Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Fair Trade Pro Trends

Each Fair Trade PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fair trade articles, videos and images. Examples:

Consumption Compromise Consumers crave the familiarity of soda in a more health-conscious format Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption.
Consumption Compromise
Consumers crave the familiarity of soda in a more health-conscious format
5 Examples + Score + Implications


Aesthetic Alternative Sugar-free products use visual appeal to overcome pessimism Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
5 Examples + Score + Implications


Sustainable Rearing Wasteful family lifestyles are addressed with eco-friendly products Implications - Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on.
Sustainable Rearing
Wasteful family lifestyles are addressed with eco-friendly products
7 Examples + Score + Implications


Social Good Gifting Consumers opt for presents that do good for a holistic approach to gift giving Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life.
Social Good Gifting
Consumers opt for presents that do good for a holistic approach to gift giving
6 Examples + Score + Implications


Familiarized Sweetener Opening sugar alternatives up to a bigger market through comfort foods Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone.
Familiarized Sweetener
Opening sugar alternatives up to a bigger market through comfort foods
5 Examples + Score + Implications


Mainstream Restriction The alternative diet transitions from niche to necessary for consumers Implications - As the health movement expands, consumers aren't simply seeking out healthier choices like gluten-free and Vegan, but coming to expect them in products. Brands are responding in kind with blatant packaging that boasts healthful benefits to aid consumers who are browsing for buzz words in the store aisles.
Mainstream Restriction
The alternative diet transitions from niche to necessary for consumers
7 Examples + Score + Implications


One-for-One Evolved Continued social stress for global equality leads to widespread almsgiving Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
One-for-One Evolved
Continued social stress for global equality leads to widespread almsgiving
7 Examples + Score + Implications


Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


PLUS 18 more Fair Trade PRO Trends and 120 examples!



Boost your fair trade consumer insight!
Three options to kick-start your innovation...


1. Fair Trade Trend Report

24 Fair Trade PRO Trends
Fair Trade Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Fair Trade & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%