TREND Reports Logo

ALL > Autos > Coupe Trend Report


About the Coupe Report - Trend Hunter’s Coupe Trend Report analyzes two-door automobile trends that have grasped the attention of consumers despite any economic strife. Over the past year, we have seen convertible, cabriolet and hatchback designs incorporated in the design features of many new cars. While sedan, minivan and even SUV sales hold steady among family oriented consumers, there is still a high demand for sport coupe automobiles. To top off the report, we investigate electric cars, concepts and futuristic vehicles that have sparked consumer interest.

Who It's For - Our research will help car manufacturers, body shops, mechanics, automobile marketers and advertisers identify key changes and emerging opportunities in the industry that are shaping consumer opinion.

Subscribe to the Coupe Trend Report to isolate car trends that are popular among consumer so you can tinker business strategy and branding campaigns to fit the tastes of today’s car consumers.

The Coupe Trend Report, last published on Feb 26, 2014, includes 11 PRO Trends and 88 examples of coupe market research and coupe consumer trends related to: convertibles, sports cars, racing, hatchbacks, hybrid cars and coupe trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our coupe research is based on Trend Hunter's 88 crowdsourced coupe trends and 2,065,000,000 total views of data. [Learn More]

What You'll Get:
• 11 Page / Slide Presentation Coupe PDF Report Coupe PPT Report
• 11 Page In-Depth Reading Report Coupe PDF Report

Contents:
• 11 Coupe PRO Trends
• 88 Coupe Examples
• 12 Coupe Videos (Online) Coupe Videos
• 528 Coupe Images (Online) Coupe Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Coupe Pro Trends - Each Coupe PRO Trend is on its own slide with implications, a quantified score, and examples linked to online coupe articles, videos and images. Examples:

Sophisticated Arcade Gamer culture undergoes maturation to stay relevant with grown-up gamers Implications - Video games -- a market segment heavily made up of teenage boys -- are undergoing something of a maturation with products that appeal to the 30 or 40-something player that still takes pleasure in playing, but needs a balance between gaming and adult commitments like marriage, physical health or vehicle ownership. This new community for aging gamers removes the stigma associated with gaming after 20 and expands the market into new, unexplored areas that give new relevancy for a pastime predetermined as being juvenile or weird for men or women with their own children to partake in.
Sophisticated Arcade
Gamer culture undergoes maturation to stay relevant with grown-up gamers
7 Examples + Score + Implications


Gamer Drive Gamer concept cars allow adults to immerse themselves in youthful tendencies Implications - With the plethora of responsibilities that often come with adulthood, making sure to have some fun once in a while is key to maintaining overall happiness. Gamer car concepts allow drivers to express their personal preferences through a practical source of transportation, combining the need for adult experiences with the allure of playful childhood references.
Gamer Drive
Gamer concept cars allow adults to immerse themselves in youthful tendencies
5 Examples + Score + Implications


Compact Commute As real estate becomes more costly, urbanites turn to mini-sizing their lives Implications - Most people live in urban areas and as such, space is a commodity that is very valuable. Seeing a micro-sizing trend in home design and technology, now it seems downsizing transportation is the next complimentary step to enhance urban living. A new generation of compact bicycles, cars and motorbikes are being embraced.
Compact Commute
As real estate becomes more costly, urbanites turn to mini-sizing their lives
7 Examples + Score + Implications


Green Grandeur Luxurious eco innovations for the affluent environmentally minded consumer Implications - The idea of eco-friendly living is often accompanied by images of things like used clothing, recycled trash, rusty shipping containers and other non-luxurious innovation. This wrongly associates going green with a less opulent lifestyle, which many designers are striving to correct. Through the availability of high-end products, including extravagant bicycles, designer upcycled goods and even high-end shipping container housing, affluent eco-minded consumers can continue living their lives of luxury without assuming that a greener lifestyle means a thriftier one.
Green Grandeur
Luxurious eco innovations for the affluent environmentally minded consumer
9 Examples + Score + Implications


Participatory Advertising Low-interactivity ads conveniently engage & capture attention Implications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer.
Participatory Advertising
Low-interactivity ads conveniently engage & capture attention
7 Examples + Score + Implications


Cause Marketing Appealing to consumers' desire to feel better about their purchases Implications - Because today's consumer increasingly needs justification for his or her purchase, centering a brand's message around a social cause helps any company to distinguish itself from the marketplace's never-ending product options and competitor messages. Cause marketing, whether it's sincere or not, appeals to the consumer's wish to feel better about spending money on items they might not need -- and that is often all it takes for a brand to augment sales.
Cause Marketing
Appealing to consumers' desire to feel better about their purchases
9 Examples + Score + Implications


PLUS 5 more Coupe PRO Trends and 88 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into coupe or any other category.


Boost your coupe consumer insight!
Three options to kick-start your innovation...


1. Coupe Trend Report

11 Coupe PRO Trends
Coupe Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Coupe & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%