TREND Reports Logo

ALL > Autos > Racing Trend Report


About the Racing Report - From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For - Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Jul 29, 2014, includes 380 PRO Trends and 5,008 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our racing research is based on Trend Hunter's 5,008 crowdsourced racing trends and 1,998,000,000 total views of data. [Learn More]

What You'll Get:
• 380 Page / Slide Presentation Racing PDF Report Racing PPT Report
• 380 Page In-Depth Reading Report Racing PDF Report

Contents:
• 380 Racing PRO Trends
• 5,008 Racing Examples
• 701 Racing Videos (Online) Racing Videos
• 30,048 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends - Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Mobile Extensions Seeking convenience, consumers turn to excess add-ons Implications - Taking the convenience of mobile devices one step further, consumers are adding on physical extensions for greater handheld accessibility. This allows consumers to communicate and take pictures without the need for strenuous or awkward physical exertion.
Mobile Extensions
Seeking convenience, consumers turn to excess add-ons
4 Examples + Score + Implications


Anti-Distraction Apps Limiting mobile distractions, consumers turn to apps for convenience Implications - In an ironic move to battle the dangers of mobile usage, consumers are turning to apps to provide a convenient deterrent. Helping to prevent distracting use while driving, these preventative applications reflect an ongoing desire for tech use even with the possibility of consequences.
Anti-Distraction Apps
Limiting mobile distractions, consumers turn to apps for convenience
4 Examples + Score + Implications


Autonomous Shipping Catering to new infrastructure needs, the shipment of goods goes driverless Implications - As car brands on a global level focus on autonomous driving, the technology is being adopted in the shipping industry as a means to efficiently deliver goods. This shift towards autonomy in multiple markets sees the acceptance of robotic technology as an effective way to solve modern problems.
Autonomous Shipping
Catering to new infrastructure needs, the shipment of goods goes driverless
4 Examples + Score + Implications


Humorizing Maternity A comical spotlight is put on moms to showcase a fun side to adulthood Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Humorizing Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood
4 Examples + Score + Implications


Parental Parodies Aging demographics turn to forms of online satire as a method of expression Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere.
Parental Parodies
Aging demographics turn to forms of online satire as a method of expression
5 Examples + Score + Implications


Auto Modification Consumers turn to tech-focused aftermarket mods to update older vehicles Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Auto Modification
Consumers turn to tech-focused aftermarket mods to update older vehicles
6 Examples + Score + Implications


PLUS 374 more Racing PRO Trends and 5,008 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into racing or any other category.


Boost your racing consumer insight!
Three options to kick-start your innovation...


1. Racing Trend Report

380 Racing PRO Trends
Racing Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Racing & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%