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About the Racing Report

From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For

Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Jun 23, 2015, includes 462 PRO Trends and 2,310 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

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Methodology

Our racing research is based on Trend Hunter's crowdsourced racing articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 462 Racing PRO Trends = 462 Powerpoint Pages Racing PPT Report
• 2,310 Racing Examples

Online Extras With Full Subscription

• 323 Racing Videos (Online) Racing Videos
• 13,860 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends

Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Virtual Training Professions of all kind turn to VR for accurate and efficient education Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.
Virtual Training
Professions of all kind turn to VR for accurate and efficient education
4 Examples + Score + Implications


Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


Workplace Recognition Positive work behavior is recognized through unique work perks Implications - In order to combat workplace complacency, employers are turning to solutions that both encourage and entertain their staff. Offering perks that go beyond monetary rewards, workplaces are using apps and out-of-office excursions to not only recognize positive work habits, but also create a more engaging work environment based on peer-to-peer communication.
Workplace Recognition
Positive work behavior is recognized through unique work perks
4 Examples + Score + Implications


STEMinine Play Young girls get involved in the academic disciplines Implications - As the disciplines of science, technology, engineering and math become more and more in demand, forward-thinking parents seek ways to not only teach their children, but specifically their girls, how to get ahead in this sphere. Simultaneously battling the misconceptions of STEM being boring and not for girls, this wave of academic toys shows action taken to ensure children achieve the modern notion of success.
STEMinine Play
Young girls get involved in the academic disciplines
5 Examples + Score + Implications


Precise Prep Precision-based appliances are accommodating consumer preferences Implications - Consumers are becoming more particular when it comes to food preparation, and this shift is reflected in the types of kitchen appliances they use. Appliances that are visually optimized not only allow consumers to interact with their food, they also offer instructional value that enables them to prepare their meals more precisely. This shift suggests that consumers are looking for appliances that will accommodate evolving preferences.
Precise Prep
Precision-based appliances are accommodating consumer preferences
5 Examples + Score + Implications


Kinder Retail Merchandising seeks to engage children in brand experiences Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible.
Kinder Retail
Merchandising seeks to engage children in brand experiences
4 Examples + Score + Implications


Furnished Play Consumers look to furnishings that double as children's toys Implications - Seeking to maintain a contemporary aesthetic, parents are turning to carefully concealed toys for design practicality. Opting for furniture pieces that double as doll houses and see-saws, consumers use dual-purpose furniture as a way to offer kids a source of play without compromising the overall aesthetic of the home, but instead, enhancing it. This shift indicates that cohesive design has become a top-of-mind priority for homeowners, even those with kids.
Furnished Play
Consumers look to furnishings that double as children's toys
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


PLUS 456 more Racing PRO Trends and 2,310 examples!



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