ALL > Autos > Racing Trend Report


About the Racing Report

From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For

Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Oct 16, 2014, includes 403 PRO Trends and 2,015 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our racing research is based on Trend Hunter's crowdsourced racing articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 403 Racing PRO Trends = 403 Powerpoint Pages Racing PPT Report
• 2,015 Racing Examples

Online Extras With Full Subscription

• 282 Racing Videos (Online) Racing Videos
• 12,090 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends

Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Simulated Extravagance Giving consumers a taste of luxury, brands offer lavish simulations Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Simulated Extravagance
Giving consumers a taste of luxury, brands offer lavish simulations
4 Examples + Score + Implications


Fashionable Prefab Challenging perceptions of standard design, pre-built homes are modernized Implications - Prefab homes are being rebranded by designers looking to label the building process as fashionable. The incorporation of modern design and eco-friendly elements appeals to consumers looking for cost-effective methods, but also those seeking design that can be easily upgraded to reflect growing needs.
Fashionable Prefab
Challenging perceptions of standard design, pre-built homes are modernized
6 Examples + Score + Implications


Connected Cleaning Household chores are made easier with the use of apps and mobile technology Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks.
Connected Cleaning
Household chores are made easier with the use of apps and mobile technology
4 Examples + Score + Implications


Anti-Signal Accessory Consumers turn to signal-blocking tech accessories to occasionally detach Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices.
Anti-Signal Accessory
Consumers turn to signal-blocking tech accessories to occasionally detach
4 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
4 Examples + Score + Implications


Routine Rental Rental services offer more basic consumer goods for practicality Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment.
Routine Rental
Rental services offer more basic consumer goods for practicality
5 Examples + Score + Implications


Interactive Franchise Franchises bring elements of the big screen into real life situations Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Interactive Franchise
Franchises bring elements of the big screen into real life situations
4 Examples + Score + Implications


Elevated Memorabilia Franchises expand their goods to the luxury market for exclusive appeal Implications - Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base.
Elevated Memorabilia
Franchises expand their goods to the luxury market for exclusive appeal
4 Examples + Score + Implications


PLUS 397 more Racing PRO Trends and 2,015 examples!



Boost your racing consumer insight!
Three options to kick-start your innovation...


1. Racing Trend Report

403 Racing PRO Trends
Racing Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Racing & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%