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About the Racing Report - From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For - Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Jul 16, 2014, includes 375 PRO Trends and 4,978 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

Custom Trend Reports Platform
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trend research methodology Methodology - Our racing research is based on Trend Hunter's 4,978 crowdsourced racing trends and 1,991,000,000 total views of data. [Learn More]

What You'll Get:
• 375 Page / Slide Presentation Racing PDF Report Racing PPT Report
• 375 Page In-Depth Reading Report Racing PDF Report

Contents:
• 375 Racing PRO Trends
• 4,978 Racing Examples
• 697 Racing Videos (Online) Racing Videos
• 29,868 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends - Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Auto Modification Consumers turn to tech-focused aftermarket mods to update older vehicles Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Auto Modification
Consumers turn to tech-focused aftermarket mods to update older vehicles
6 Examples + Score + Implications


Shipping Streamlining Mail is given a modern overhaul to support the expansion of eCommerce Implications - Consumers are online shopping at an exponential rate, which has lead to the evolution of shipping from archaic to sophisticated. Areas for concern among customers include returns and shipping, which are being addressed by brands with solutions that place timeliness and ease first, two features paramount for the modern consumer.
Shipping Streamlining
Mail is given a modern overhaul to support the expansion of eCommerce
6 Examples + Score + Implications


Rented Play Borrowing extends into toys and tech to satiate the ever-changing needs of children Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society.
Rented Play
Borrowing extends into toys and tech to satiate the ever-changing needs of children
4 Examples + Score + Implications


Inclusive Thrills Kiddie rides receive a more exhilarating twist to entice both kids and adults Implications - Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult.
Inclusive Thrills
Kiddie rides receive a more exhilarating twist to entice both kids and adults
4 Examples + Score + Implications


Accessible Retail Brands turn to open outdoor spaces to improve consumer accessibility Implications - As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces.
Accessible Retail
Brands turn to open outdoor spaces to improve consumer accessibility
4 Examples + Score + Implications


Immersive Entertainment Cinema utilizes multi-sensory technologies to further mimic reality Implications - Things like interactivity, 4D viewing and augmented reality are making their way from theme parks to movie theatres. As online streaming and illegal pirating of movies continues to pose a threat to Hollywood, movie theatres are striving for ways to get more traffic. These technologies are also beginning to be brought into the home as the cost of these technologies becomes more feasible for the average consumer.
Immersive Entertainment
Cinema utilizes multi-sensory technologies to further mimic reality
8 Examples + Score + Implications


PLUS 369 more Racing PRO Trends and 4,978 examples!



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