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About the Racing Report

From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For

Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on May 20, 2015, includes 453 PRO Trends and 2,265 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our racing research is based on Trend Hunter's crowdsourced racing articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 453 Racing PRO Trends = 453 Powerpoint Pages Racing PPT Report
• 2,265 Racing Examples

Online Extras With Full Subscription

• 317 Racing Videos (Online) Racing Videos
• 13,590 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends

Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Experiential Trailer Automobile trailers receive a update with unexpected added functions Implications - Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment.
Experiential Trailer
Automobile trailers receive a update with unexpected added functions
4 Examples + Score + Implications


Experiential Delivery Seeking to enhance experiences, brands integrate unexpected delivery formats Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities.
Experiential Delivery
Seeking to enhance experiences, brands integrate unexpected delivery formats
6 Examples + Score + Implications


Customized Calendar Moving away from technology, consumers opt for creatively crafted date keepers Implications - Seeking to improve common office tasks like scheduling appointments and remembering dates, individuals are turning to custom DIY alternatives. Trading in the efficiency of mobile apps for a more personalized approach, consumers are turning to unexpected materials and bold aesthetics to craft calendars from scratch. The use of DIY alternatives allow individuals to maintain necessary responsibilities in way that highlights both ingenuity and individuality.
Customized Calendar
Moving away from technology, consumers opt for creatively crafted date keepers
4 Examples + Score + Implications


Doodle Packaging Brands turn to packaging designs reminiscent of kids artwork and drawings Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner.
Doodle Packaging
Brands turn to packaging designs reminiscent of kids artwork and drawings
4 Examples + Score + Implications


Dual-Purpose Care Elements of play are added to functional baby products for added entertainment Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go.
Dual-Purpose Care
Elements of play are added to functional baby products for added entertainment
4 Examples + Score + Implications


Compact Care Toddler accessories are given a travel-friendly overhaul with portable adjustments Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home.
Compact Care
Toddler accessories are given a travel-friendly overhaul with portable adjustments
4 Examples + Score + Implications


Appified Infancy Parents turn to apps to monitor infants while on the go Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home.
Appified Infancy
Parents turn to apps to monitor infants while on the go
4 Examples + Score + Implications


Dual-Purpose Beauty Consumers opt for dual-purpose cosmetics and spa treatments Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Dual-Purpose Beauty
Consumers opt for dual-purpose cosmetics and spa treatments
4 Examples + Score + Implications


PLUS 447 more Racing PRO Trends and 2,265 examples!



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