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About the Racing Report

From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For

Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Jul 14, 2015, includes 468 PRO Trends and 2,340 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

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trend research methodology

Methodology

Our racing research is based on Trend Hunter's crowdsourced racing articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 468 Racing PRO Trends = 468 Powerpoint Pages Racing PPT Report
• 2,340 Racing Examples

Online Extras With Full Subscription

• 328 Racing Videos (Online) Racing Videos
• 14,040 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends

Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Accommodated Accessibility Wheelchair designs are updated for more dynamic use Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience.
Accommodated Accessibility
Wheelchair designs are updated for more dynamic use
4 Examples + Score + Implications


Auto Autonomy Consumers search for digital aids when purchasing vehicles Implications - The Internet has allowed consumers to be more well-informed than ever when it comes to making big purchasing decisions. As a result, the automotive sector is working with, rather than against, the changing tide of retail. By implementing online and digital platforms into the purchasing process, auto companies are not only recognizing that consumers are more knowledgeable, but also working towards making them more autonomous.
Auto Autonomy
Consumers search for digital aids when purchasing vehicles
4 Examples + Score + Implications


Approachable Automotive The automotive industry aims to be more consumer-friendly Implications - Purchasing a car can be a daunting process, a fact that automotive retailers and dealerships know very well. In an attempt to come across as less intimidating, many auto companies are taking steps such as downsizing facilities or offering alternate forms of communication to consumers. By instilling confidence in the consumer, these measures make the purchasing process easier for all.
Approachable Automotive
The automotive industry aims to be more consumer-friendly
5 Examples + Score + Implications


Outsourced Communication Modern technology links users with automated conversational tools Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges.
Outsourced Communication
Modern technology links users with automated conversational tools
4 Examples + Score + Implications


Virtual Training Professions of all kind turn to VR for accurate and efficient education Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.
Virtual Training
Professions of all kind turn to VR for accurate and efficient education
4 Examples + Score + Implications


Peer-to-Peer Luxury Unique apps leverage the peer-to-peer economy for typically high-end services Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Peer-to-Peer Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services
5 Examples + Score + Implications


Workplace Recognition Positive work behavior is recognized through unique work perks Implications - In order to combat workplace complacency, employers are turning to solutions that both encourage and entertain their staff. Offering perks that go beyond monetary rewards, workplaces are using apps and out-of-office excursions to not only recognize positive work habits, but also create a more engaging work environment based on peer-to-peer communication.
Workplace Recognition
Positive work behavior is recognized through unique work perks
4 Examples + Score + Implications


PLUS 462 more Racing PRO Trends and 2,340 examples!



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