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About the Racing Report - From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For - Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Apr 14, 2014, includes 339 PRO Trends and 4,605 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our racing research is based on Trend Hunter's 4,605 crowdsourced racing trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 339 Page / Slide Presentation Racing PDF Report Racing PPT Report
• 339 Page In-Depth Reading Report Racing PDF Report

Contents:
• 339 Racing PRO Trends
• 4,605 Racing Examples
• 645 Racing Videos (Online) Racing Videos
• 27,630 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends - Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Personified Cuisine Meals are youthfully re-shaped as parents strive to encourage familial bonds Implications - As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means.
Personified Cuisine
Meals are youthfully re-shaped as parents strive to encourage familial bonds
6 Examples + Score + Implications


Structural Transparency Consumer audacity is reflected in aesthetically exposed structural designs Implications - As consumers become less self-conscious due to more open and exposed forms of media, aspects of everyday living are becoming more transparent to help aid a liberated lifestyle. Moving away from the traditional notions of at-home privacy, consumers are turning to structural transparency to blur the lines between public and private space.
Structural Transparency
Consumer audacity is reflected in aesthetically exposed structural designs
7 Examples + Score + Implications


Mocking Affection Panning love, consumers make fun of those that express feelings openly Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture.
Mocking Affection
Panning love, consumers make fun of those that express feelings openly
5 Examples + Score + Implications


Infant Auto The child desire to grow up faster is fueled by autos for infants Implications - Reflecting a desire to grow up faster and enjoy adult life, kids are becoming increasingly attracted to toys, like autos, that mimic adult belongings. Often resembling real-life automobiles or referencing existing lifestyle choices, these infant autos show a more broad pattern of calculated playtime meant to train children for adult life.
Infant Auto
The child desire to grow up faster is fueled by autos for infants
5 Examples + Score + Implications


Driving Detection As demand for autonomous vehicles increases, brands respond with detection tech Implications - As the notion of autonomous driving inches closer to reality, brands are easing consumers into the concept with advanced detection technology that decreases the need for driver intervention. A more automated experience speaks to the tech-obsesed consumer that has become accustom to tech integration to solve simple tasks and increases a widespread acceptance of autonomous technology for a society concerned with safety.
Driving Detection
As demand for autonomous vehicles increases, brands respond with detection tech
6 Examples + Score + Implications


Grassroots Humor As Hollywood comedy loses panache, consumers opt for cheap versions of comedy Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette.
Grassroots Humor
As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
7 Examples + Score + Implications


PLUS 333 more Racing PRO Trends and 4,605 examples!


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339 Racing PRO Trends
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