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About the Racing Report

From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For

Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Nov 26, 2014, includes 417 PRO Trends and 2,085 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

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trend research methodology

Methodology

Our racing research is based on Trend Hunter's crowdsourced racing articles and 2,162,000,000 total views of data. [Learn More]

Report Contents

• 417 Racing PRO Trends = 417 Powerpoint Pages Racing PPT Report
• 2,085 Racing Examples

Online Extras With Full Subscription

• 292 Racing Videos (Online) Racing Videos
• 12,510 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends

Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Connected Maintenance Auto care gets technological as consumers demand further control Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials.
Connected Maintenance
Auto care gets technological as consumers demand further control
6 Examples + Score + Implications


Effortless Repair Auto care becomes easier with responsive and self-healing vehicles Implications - Taking the idea of autonomous driving a step further, now everything associated with owning a vehicle is automated as cars become self-repairing. Technology exists to take the labor out of everyday life. Accelerating this idea of hyper-convenience means leveraging artificial intelligence and predictive software in every aspect of life.
Effortless Repair
Auto care becomes easier with responsive and self-healing vehicles
5 Examples + Score + Implications


Budget Streamlining As apps make banking more accessible, budgeting comes to the forefront Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily.
Budget Streamlining
As apps make banking more accessible, budgeting comes to the forefront
5 Examples + Score + Implications


Savory Scent Air fresheners turn to eclectic food scents to heighten consumer experiences Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience.
Savory Scent
Air fresheners turn to eclectic food scents to heighten consumer experiences
4 Examples + Score + Implications


Sustainable Scent A need for sustainability has air fresheners adopting eco-friendly elements Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects.
Sustainable Scent
A need for sustainability has air fresheners adopting eco-friendly elements
4 Examples + Score + Implications


Domestic Racer Sports cars receive a family-friendly redesign to satiate new generations Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities.
Domestic Racer
Sports cars receive a family-friendly redesign to satiate new generations
4 Examples + Score + Implications


Immersive Decal Automobile accessories transition from subtle to brazen for bold customization Implications - As the need for customization continues, traditionally high-end products like automobiles are seeing a shift toward more flamboyant and personalized accessories that play with perception. This reflects an unabashed desire for individual expression outside of simple visual stimulation, moving more toward full-on experiences.
Immersive Decal
Automobile accessories transition from subtle to brazen for bold customization
5 Examples + Score + Implications


Pop Cultured Auto Car companies partner with well-known celebs to create pop culture appeal Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs.
Pop Cultured Auto
Car companies partner with well-known celebs to create pop culture appeal
4 Examples + Score + Implications


PLUS 411 more Racing PRO Trends and 2,085 examples!



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