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About the Racing Report - From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For - Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Sep 23, 2014, includes 400 PRO Trends and 5,127 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our racing research is based on Trend Hunter's 5,127 crowdsourced racing trends and 2,080,000,000 total views of data. [Learn More]

What You'll Get:
• 400 Page / Slide Presentation Racing PDF Report Racing PPT Report
• 400 Page In-Depth Reading Report Racing PDF Report

Contents:
• 400 Racing PRO Trends
• 5,127 Racing Examples
• 718 Racing Videos (Online) Racing Videos
• 30,762 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends - Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Anti-Signal Accessory Consumers turn to signal-blocking tech accessories to occasionally detach Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices.
Anti-Signal Accessory
Consumers turn to signal-blocking tech accessories to occasionally detach
4 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
4 Examples + Score + Implications


Routine Rental Rental services offer more basic consumer goods for practicality Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment.
Routine Rental
Rental services offer more basic consumer goods for practicality
5 Examples + Score + Implications


Interactive Franchise Franchises bring elements of the big screen into real life situations Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
Interactive Franchise
Franchises bring elements of the big screen into real life situations
4 Examples + Score + Implications


Elevated Memorabilia Franchises expand their goods to the luxury market for exclusive appeal Implications - Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base.
Elevated Memorabilia
Franchises expand their goods to the luxury market for exclusive appeal
4 Examples + Score + Implications


Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


PLUS 394 more Racing PRO Trends and 5,127 examples!



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400 Racing PRO Trends
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