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About the Racing Report

From grand prix drift racing and rally go-karting to massive events like the Daytona 500 and Formula 1 championships, the Racing Trend Report showcases trends from life in the fast lane. In this report, users will discover that car racing is a sport celebrated by millions of consumers. Even races featuring finely tuned motorcycles, big rig trucks and minivans have niche consumer markets that are thriving. While broadcasters like Fox Sports and Speed TV experience continued success with their coverage of speedway events, businesses must recognize the various opportunities available in this market.

Who It's For

Our research is excellent for any business in sports broadcasting, race car manufacturing or extreme sports advertising that wants a clearer picture of the modern racing marketplace, and what potential it holds for new business ventures.

Stay ahead of the competition by using the collective insight of worldwide racing consumers to your advantage with the Racing Trend Report.

The Racing Trend Report, last published on Aug 14, 2015, includes 503 PRO Trends and 2,515 examples of racing market research and racing consumer trends related to: sports cars, grand prix races, race tracks, sports broadcasting, drifting and racing trends.

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trend research methodology

Methodology

Our racing research is based on Trend Hunter's crowdsourced racing articles and 2,445,000,000 total views of data. [Learn More]

Report Contents

• 503 Racing PRO Trends = 503 Powerpoint Pages Racing PPT Report
• 2,515 Racing Examples

Online Extras With Full Subscription

• 352 Racing Videos (Online) Racing Videos
• 15,090 Racing Images (Online) Racing Images
• Additional Niche Reports (with a full subscription): Boat, Bicycle, Supercars, Sport Utility Vehicle, Yacht, Convertible, Compact Car, Watercraft, Sedan, Truck, Sailing, Coupe, Racing, Airline, Private Jet, Car, Vehicle, Concept Car, Engine, Airplane, Aviation, Eco-Car and more!



Sample Racing Pro Trends

Each Racing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online racing articles, videos and images. Examples:

Gifting 2.0 Gift-giving makes use of high tech devices and services Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Gifting 2.0
Gift-giving makes use of high tech devices and services
4 Examples + Score + Implications


Bleisure Travel Upleveled airport services blur the line between business and leisure Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay.
Bleisure Travel
Upleveled airport services blur the line between business and leisure
5 Examples + Score + Implications


Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


Automated Safety Breathalyzers receive modern, digital updates for tech-savvy consumers Implications - Although breathalyzers were first introduced in the 1960s, the established breath sampling system is receiving a modern makeover with high end, technological updates. Smart handheld systems have the potential to revamp time-honored products and services in a way that makes brands more appealing to young, connected consumers.
Automated Safety
Breathalyzers receive modern, digital updates for tech-savvy consumers
5 Examples + Score + Implications


Shopping Excess Unusual features are added to grocery shopping to incite consumer intrigue Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from cup holders to scooters, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement.
Shopping Excess
Unusual features are added to grocery shopping to incite consumer intrigue
4 Examples + Score + Implications


App-Enabled Curation Mobile apps integrate customization aspects to generate consumer interest Implications - Realizing the importance of customization among millennial consumers, mobile app developers are turning to personalization features to satisfy individual needs. Offering curated search options, recommendations and even social platforms, this shift speaks to a growing desire for content that can be easily adapted and tailored to consumer interests.
App-Enabled Curation
Mobile apps integrate customization aspects to generate consumer interest
4 Examples + Score + Implications


Marketing Whimsicality Consumers respond to brands that bring fantasy to life Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Marketing Whimsicality
Consumers respond to brands that bring fantasy to life
4 Examples + Score + Implications


Heartfelt Flashback Brands engage consumers emotionally by referencing the passing of time Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
Heartfelt Flashback
Brands engage consumers emotionally by referencing the passing of time
4 Examples + Score + Implications


PLUS 497 more Racing PRO Trends and 2,515 examples!



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