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About the Social Enterprise Report

Covering trends relating to philanthropy, eco business and fair trade initiatives, the Social Enterprise Trend Report sheds light on the social entrepreneur and the spreading of social good. In recent years, corporate negligence has lead to a revolution among social businesses and their goal of maintaining social responsibility. Consumers support initiatives that are important to them from both for-profit and non-profit organizations alike, like anti-poverty rallies and grassroots social services.

Who It's For

Our research provides relevant research for both non-profit and for-profit organizations, as well as social businesses, social entrepreneurs and companies seeking concise consumer-based insight that will serve as a tool for innovation.

Use the Social Enterprise Trend Report to stay up-to-date on social business trends that entice the public.

The Social Enterprise Trend Report, last published on May 07, 2015, includes 26 PRO Trends and 130 examples of social enterprise market research and social enterprise consumer trends related to: social business, fair trade, microfinance, entrepreneurs, non-profit organizations and social enterprise trends.

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Methodology

Our social enterprise research is based on Trend Hunter's crowdsourced social enterprise articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 26 Social Enterprise PRO Trends = 26 Powerpoint Pages Social Enterprise PPT Report
• 130 Social Enterprise Examples

Online Extras With Full Subscription

• 18 Social Enterprise Videos (Online) Social Enterprise Videos
• 780 Social Enterprise Images (Online) Social Enterprise Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Social Enterprise Pro Trends

Each Social Enterprise PRO Trend is on its own slide with implications, a quantified score, and examples linked to online social enterprise articles, videos and images. Examples:

Origin Branding Designers implement region-specific packaging as a form of celebration Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Origin Branding
Designers implement region-specific packaging as a form of celebration
4 Examples + Score + Implications


Aesthetic Alternative Sugar-free products use visual appeal to overcome pessimism Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
5 Examples + Score + Implications


Sustainable Rearing Wasteful family lifestyles are addressed with eco-friendly products Implications - Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on.
Sustainable Rearing
Wasteful family lifestyles are addressed with eco-friendly products
7 Examples + Score + Implications


Familiarized Sweetener Opening sugar alternatives up to a bigger market through comfort foods Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone.
Familiarized Sweetener
Opening sugar alternatives up to a bigger market through comfort foods
4 Examples + Score + Implications


Social Dining A desire for community bonding has restaurants integrating aspects of social good Implications - Seeking to bring communities together, restaurateurs are using social initiatives to bring active awareness to dining experiences. Creating spaces that offer social participation or aid individuals in need, this approach to dining adds substance to routine outings, allowing consumers to engage in philanthropy in a more appealing way.
Social Dining
A desire for community bonding has restaurants integrating aspects of social good
6 Examples + Score + Implications


Generous Couture Charitable apparel seeks to promote social good in a modern manner Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Generous Couture
Charitable apparel seeks to promote social good in a modern manner
12 Examples + Score + Implications


Visualized Education Infographics provide data in a design-conscious way Implications - The age of instant gratification calls for all information to be presented in an attractive way. This concept is taken to new heights with design-conscious data visualization circulating online. This caters to consumers' need for extra stimulation while also acknowledging a more visual-based learning style, opening doors for consumers to receive information faster and more effectively.
Visualized Education
Infographics provide data in a design-conscious way
10 Examples + Score + Implications


Social Good Subscriptions Businesses are providing more convenient ways for consumers to donate Implications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it.
Social Good Subscriptions
Businesses are providing more convenient ways for consumers to donate
7 Examples + Score + Implications


PLUS 20 more Social Enterprise PRO Trends and 130 examples!



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